Nusenda Credit Union Executive and Leadership Team

June, 2026

Leadership Overview

Nusenda Credit Union has 8 executives leading key functions including strategy, marketing, finance, risk management, information technology, administration, and market operations.

Driven by member-centric principles, Nusenda Credit Union is dedicated to fostering financial well-being and community prosperity through accessible and innovative financial services.

Leadership Roles at Nusenda Credit Union

  • President & Chief Executive Officer - Michelle Dearholt
  • Chief Financial Officer - Adam Heying
  • President - Joseph Coey
  • Market President - Shawn Ollis
  • Chief Marketing Officer - Sarah Lopez
  • Chief Risk Officer & Chief Revenue Officer - Thomas Hagan
  • Executive Vice President & Chief Information Officer - Kevin Murphy
  • Executive Vice President & Chief Administrative Officer - Michael Buehler
  • Michelle Dearholt - President & Chief Executive Officer

    Michelle Dearholt, the President & Chief Executive Officer at Nusenda Credit Union, directs the overall strategic vision and operational execution for the organization. Overseeing all major departments, Michelle Dearholt ensures alignment with the credit union's mission of fostering financial well-being and community prosperity. This leadership role involves driving growth initiatives, managing stakeholder relationships, and championing the credit union's member-centric philosophy. By setting high standards for service and innovation, Michelle Dearholt directly impacts the organization's market position and long-term sustainability. The President & Chief Executive Officer's responsibilities extend to ensuring regulatory compliance and maintaining the financial health of the credit union, solidifying its role as a trusted financial partner in Albuquerque and beyond.

    Adam Heying - Chief Financial Officer

    Adam Heying, the Chief Financial Officer at Nusenda Credit Union, manages the organization's financial health and strategic fiscal planning. Overseeing all financial operations, Adam Heying ensures robust accounting practices, accurate financial reporting, and effective budget management. This critical role involves developing financial models, forecasting economic performance, and identifying opportunities for fiscal optimization. By guiding investment strategies and managing capital resources, Adam Heying directly supports the credit union's long-term stability and growth objectives. The Chief Financial Officer's responsibilities also encompass risk mitigation related to financial activities and ensuring compliance with all relevant financial regulations, thereby safeguarding the assets of Nusenda Credit Union and its members.

    Joseph Coey - President

    Joseph Coey, the President at Nusenda Credit Union, provides strategic leadership and operational oversight across key business units. Overseeing specific divisions, Joseph Coey ensures the effective implementation of credit union policies and objectives, contributing to overall organizational success. This role involves fostering collaboration among departments and driving initiatives that align with the credit union's mission of member service and community support. By focusing on operational excellence and strategic partnerships, Joseph Coey directly enhances the credit union's ability to serve its members effectively. The President's influence is vital in maintaining the high standards of service and financial stewardship that define Nusenda Credit Union.

    Shawn Ollis - Market President

    Shawn Ollis, the Market President at Nusenda Credit Union, leads strategic initiatives and operational management within designated market areas. Overseeing regional growth and member relations, Shawn Ollis ensures the credit union's presence and services are effectively delivered to local communities. This leadership role involves developing market-specific strategies, fostering strong community ties, and driving business development efforts. By focusing on localized engagement and tailored financial solutions, Shawn Ollis directly contributes to expanding Nusenda Credit Union's reach and impact. The Market President's expertise is crucial for understanding and responding to the unique needs of members across different geographic regions.

    Sarah Lopez - Chief Marketing Officer

    Sarah Lopez, the Chief Marketing Officer at Nusenda Credit Union, architects and executes comprehensive marketing strategies to enhance brand visibility and member engagement. Overseeing all promotional activities, Sarah Lopez ensures that marketing campaigns effectively communicate the credit union's value proposition and commitment to the New Mexico community. This leadership position involves analyzing market trends, identifying target audiences, and developing innovative outreach programs. By driving digital marketing efforts and traditional advertising, Sarah Lopez directly contributes to member acquisition and retention goals. The Chief Marketing Officer's focus remains on strengthening Nusenda Credit Union's presence and fostering deeper connections with its membership base through impactful communication and strategic brand development.

    Thomas Hagan - Chief Risk Officer & Chief Revenue Officer

    Thomas Hagan, the Chief Risk Officer & Chief Revenue Officer at Nusenda Credit Union, spearheads initiatives to mitigate organizational risks while simultaneously driving revenue generation. Overseeing risk management frameworks and revenue growth strategies, Thomas Hagan ensures the credit union operates securely and profitably. This dual-focused role involves identifying potential threats across all operational areas and developing proactive defense mechanisms, alongside creating and implementing plans to expand income streams. By balancing prudent risk assessment with aggressive revenue targets, Thomas Hagan directly contributes to the financial resilience and expansion of Nusenda Credit Union. The Chief Risk Officer & Chief Revenue Officer's leadership is crucial for navigating complex market dynamics and ensuring sustainable financial performance.

    Kevin Murphy - Executive Vice President & Chief Information Officer

    Kevin Murphy, the Executive Vice President & Chief Information Officer at Nusenda Credit Union, directs the technological infrastructure and digital transformation efforts. Overseeing all IT operations, Kevin Murphy ensures the security, efficiency, and scalability of the credit union's technology systems. This leadership position involves developing and implementing cutting-edge technology solutions that enhance member services and internal operational effectiveness. By driving innovation in areas such as cybersecurity, data management, and digital banking platforms, Kevin Murphy directly supports Nusenda Credit Union's commitment to providing modern financial tools. The Executive Vice President & Chief Information Officer's strategic guidance is essential for maintaining a competitive technological edge in the finance industry.

    Michael Buehler - Executive Vice President & Chief Administrative Officer

    Michael Buehler, the Executive Vice President & Chief Administrative Officer at Nusenda Credit Union, oversees critical administrative functions and operational support services. Managing human resources, facilities, and corporate governance, Michael Buehler ensures the smooth and efficient operation of the credit union's internal infrastructure. This leadership position involves developing policies and procedures that support employee development, operational efficiency, and regulatory compliance. By optimizing internal processes and fostering a positive work environment, Michael Buehler directly contributes to the overall effectiveness and stability of Nusenda Credit Union. The Executive Vice President & Chief Administrative Officer's role is fundamental to maintaining the organizational framework that enables member service excellence.
    Michael Buehler

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    Frequently Asked Questions Regarding Nusenda Credit Union Top Executives and Leadership Team

    Who leads Nusenda Credit Union?
    Nusenda Credit Union is led by Michelle Dearholt (President & Chief Executive Officer), along with executives such as Adam Heying (Chief Financial Officer) and Joseph Coey (President).
    Who is part of Nusenda Credit Union’s executive team?
    The executive team of Nusenda Credit Union includes leaders such as Michelle Dearholt (President & Chief Executive Officer), Adam Heying (Chief Financial Officer), Joseph Coey (President) and other senior executives.
    How many executives does Nusenda Credit Union have?
    Nusenda Credit Union has 8 executives leading key business areas.
    What roles are included in Nusenda Credit Union’s leadership team?
    The leadership team of Nusenda Credit Union includes roles such as President & Chief Executive Officer, Chief Financial Officer, President, Market President, Chief Marketing Officer.