Novo Cinemas Executive and Leadership Team

Roger Haidar, the Chief Executive Officer at Novo Cinemas, directs the overarching strategic vision for the organization. By overseeing the deployment of advanced viewing technologies like IMAX with Laser, Haidar ensures the company maintains its status as a regional leader in entertainment. The Chief Executive Officer manages high-level partnerships and drives the expansion of luxury 7-Star VIP suites across the Middle East. Through constant evaluation of market trends, Haidar identifies opportunities for growth in both traditional cinema and diversified content offerings such as live sporting events. This leadership role involves close collaboration with the Board to secure long-term profitability and brand prestige. Roger Haidar directly influences the company's commitment to service excellence, ensuring every theater location delivers a state-of-the-art experience. Ultimately, Haidar secures the future of the brand by fostering a culture of innovation and operational efficiency across all regional markets.

Fahad Sadiq, the Chief Financial Officer at Novo Cinemas, architects the financial framework supporting the company's regional growth. By managing capital allocation for new technology investments and theater renovations, Sadiq ensures the organization remains competitive in the Middle East entertainment market. The Chief Financial Officer monitors revenue streams from ticket sales, private group bookings, and corporate events to maintain fiscal health. This leadership role involves rigorous analysis of operational costs and the development of strategies to maximize profitability across all cinema formats. Sadiq provides critical insights to the executive team regarding market expansion and investment risks. Through precise financial planning, Fahad Sadiq directly supports the company's ability to host major film premieres and live sporting events. Ultimately, Sadiq secures the financial stability of the business, enabling continued investment in premium guest experiences and innovative entertainment solutions.

Mark Harris, the Chief Operating Officer at Novo Cinemas, manages the daily operational workflows across all theater locations. By optimizing the efficiency of online booking systems and e-kiosks, Harris ensures seamless guest experiences throughout the Middle East. The Chief Operating Officer oversees the implementation of food and beverage programs, including gourmet menus and specialty items like Haagen-Dazs milkshakes. This role requires constant coordination with site managers to maintain high standards of service and facility maintenance. Harris drives the integration of new theater formats, such as MX4D and Novo Kidz, to meet diverse audience preferences. By streamlining supply chain logistics for premium snacks and beverages, Mark Harris directly impacts the profitability of the concessions department. Ultimately, Harris maintains the operational integrity of the entire cinema chain, ensuring that every guest interaction reflects the company's dedication to quality and comfort.

Alaa Ahmed, the Acting Chief Operating Officer( A and Chief Operating Officer ) at Novo Cinemas, executes specialized operational initiatives focused on regional market penetration. By overseeing the rollout of new entertainment spaces like Novo Kidz, Ahmed ensures the company captures family-oriented demographics across the Middle East. The Acting Chief Operating Officer( A and Chief Operating Officer ) manages the technical deployment of cinema-dedicated mobile applications to enhance user engagement. This role involves coordinating with regional teams to adapt service models for diverse cultural preferences and local market demands. Ahmed drives the implementation of safety and quality protocols within the 7-Star VIP suites to uphold premium brand standards. Through meticulous oversight of theater-level performance metrics, Alaa Ahmed directly contributes to the company's reputation for service excellence. Ultimately, Ahmed strengthens the operational foundation of the business, ensuring consistent delivery of high-quality entertainment experiences.