Cineplex Executive and Leadership Team

July, 2026

Leadership Overview

Cineplex has 6 executives leading key functions including strategy, finance, operations, marketing, lease administration, and business development.

Driven by a commitment to providing unique escapes, Cineplex operates across film entertainment, amusement, and leisure sectors, significantly impacting Canada's entertainment landscape through its loyalty program and diverse business ventures.

Leadership Roles at Cineplex

  • President & Chief Executive Officer - Ellis Jacob
  • Chief Financial Officer - Gord Nelson
  • Chief Operating Officer - Daniel McGrath
  • President - Salah Bachir
  • Executive Vice President & Chief Marketing Officer - Sara Moore
  • Vice President, Lease Administration - Richard Wood
  • Ellis Jacob - President & Chief Executive Officer

    Ellis Jacob, the President & Chief Executive Officer at Cineplex, directs the overarching corporate strategy and operational execution across all business segments. Jacob's leadership guides the company's expansion into digital commerce, food service, cinema media, and amusement solutions, ensuring alignment with Cineplex's mission to provide unique entertainment experiences. Overseeing the company's financial health and market positioning, the President & Chief Executive Officer drives initiatives that enhance shareholder value and solidify Cineplex's status as a leader in Canada's entertainment industry. This executive role involves fostering innovation within the film entertainment and leisure sectors, managing relationships with key partners like Scene+, and ensuring operational excellence across the extensive network of theatres and venues. Ellis Jacob's strategic vision is critical for navigating the evolving media landscape and maintaining Cineplex's competitive edge.

    Gord Nelson - Chief Financial Officer

    Gord Nelson, the Chief Financial Officer at Cineplex, manages all financial operations, including budgeting, forecasting, and capital allocation. Nelson's responsibilities encompass overseeing financial reporting, ensuring compliance with regulatory standards, and optimizing the company's capital structure to support growth initiatives. The Chief Financial Officer plays a crucial role in evaluating investment opportunities, managing risk, and driving financial performance across Cineplex's diverse business units, from amusement and leisure to media and digital commerce. By providing critical financial insights, Gord Nelson supports strategic decision-making, enabling the company to maintain profitability and expand its market presence. This leadership position is vital for securing the financial stability required for Cineplex's ongoing development and its joint venture in Scene+.

    Daniel McGrath - Chief Operating Officer

    Daniel McGrath, the Chief Operating Officer at Cineplex, oversees the day-to-day operations of the company's extensive network of entertainment venues and related businesses. McGrath's focus includes optimizing operational efficiency, enhancing guest experiences, and ensuring the seamless integration of new services and technologies across all locations. The Chief Operating Officer directs teams responsible for cinema operations, food and beverage services, and amusement solutions, driving service excellence and maintaining high standards of quality. Daniel McGrath's leadership is essential for managing the complex logistics of a large-scale entertainment provider, ensuring consistent delivery of Cineplex's unique escape experience. This role is pivotal in executing the company's strategic objectives through effective operational management and continuous improvement initiatives.

    Salah Bachir - President

    Salah Bachir, the President at Cineplex, provides strategic leadership and guidance across various business functions, contributing to the company's overall direction. Bachir's role involves fostering key relationships and identifying new avenues for growth within the entertainment and leisure industries. The President collaborates with executive leadership to advance Cineplex's mission, particularly in areas such as media, digital commerce, and the Scene+ loyalty program. Salah Bachir's influence extends to shaping the company's market presence and ensuring its continued innovation in delivering unique entertainment experiences. This executive position is integral to the strategic development and long-term success of Cineplex's diverse operations.
    Salah Bachir

    Sara Moore - Executive Vice President & Chief Marketing Officer

    Sara Moore, the Executive Vice President & Chief Marketing Officer at Cineplex, leads all marketing strategies and brand initiatives across the company's diverse portfolio. Moore directs the development and execution of campaigns that promote Cineplex's theatres, entertainment venues, and digital offerings, driving customer engagement and loyalty. The Executive Vice President & Chief Marketing Officer oversees market research, advertising, public relations, and digital marketing efforts, ensuring a cohesive brand message that resonates with target audiences. Sara Moore's expertise is critical in managing the company's presence in media sectors, including cinema media and digital place-based media, and in supporting the growth of Scene+, Canada's largest entertainment loyalty program. This role is instrumental in shaping Cineplex's market perception and attracting patrons to its unique entertainment experiences.

    Richard Wood - Vice President, Lease Administration

    Richard Wood, the Vice President, Lease Administration at Cineplex, manages all aspects of the company's property lease agreements and related financial obligations. Wood's responsibilities include negotiating lease terms, ensuring compliance with contractual requirements, and overseeing the administration of payments and renewals for Cineplex's extensive real estate portfolio. The Vice President, Lease Administration plays a key role in optimizing the company's occupancy costs and mitigating risks associated with its venue locations across Canada. Richard Wood's expertise is vital for maintaining strong relationships with landlords and ensuring that lease agreements support Cineplex's operational and strategic objectives. This position is critical for the financial health and operational stability of the company's physical entertainment infrastructure.

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    Frequently Asked Questions Regarding Cineplex Top Executives and Leadership Team

    Who leads Cineplex?
    Cineplex is led by Ellis Jacob (President & Chief Executive Officer), along with executives such as Gord Nelson (Chief Financial Officer) and Daniel McGrath (Chief Operating Officer).
    Who is part of Cineplex’s executive team?
    The executive team of Cineplex includes leaders such as Ellis Jacob (President & Chief Executive Officer), Gord Nelson (Chief Financial Officer), Daniel McGrath (Chief Operating Officer) and other senior executives.
    How many executives does Cineplex have?
    Cineplex has 6 executives leading key business areas.
    What roles are included in Cineplex’s leadership team?
    The leadership team of Cineplex includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, Executive Vice President & Chief Marketing Officer.