NIQ Executive and Leadership Team

July, 2026

Leadership Overview

NIQ has 7 executives leading key functions including human resources, information technology, cybersecurity, Latin America operations, global customer relations, and senior management.

Driven by data analytics and consumer intelligence, NIQ provides critical insights to manufacturers and retail businesses, shaping market strategies and enhancing retail performance globally.

Leadership Roles at NIQ

  • President Global Customer Organization - Laura McCullough
  • Executive Assistant To Chief Human Resources Officer - Ellen Lindstrom
  • Manager, Information Technology & Chief Information Officer, Wpt - Maher Adam
  • Cybersecurity Grc Chief of Staff - Kaleigh Wellhofer
  • Presidente Latinoamérica - Armando Uriegas
  • Senior Executive Manager - Wooyoul Shin
  • Senior Executive Manager - Austin Hao
  • Laura McCullough - President Global Customer Organization

    Laura McCullough, the President Global Customer Organization at NIQ, directs the company's worldwide client engagement and account management strategies. This executive is tasked with ensuring exceptional service delivery and fostering long-term partnerships with NIQ's diverse global clientele. McCullough oversees the teams responsible for understanding client needs, implementing tailored data analytics solutions, and driving customer satisfaction and retention across all markets. The role emphasizes building strong relationships and delivering measurable value that supports clients' business objectives in manufacturing and retail. Laura McCullough's leadership focuses on optimizing the customer journey, ensuring that NIQ's insights translate into tangible business outcomes for clients. This dedication to client success is fundamental to maintaining NIQ's reputation as a trusted partner in consumer and retail intelligence.

    Ellen Lindstrom - Executive Assistant To Chief Human Resources Officer

    Ellen Lindstrom, the Executive Assistant To Chief Human Resources Officer at NIQ, provides direct support to the Chief Human Resources Officer, ensuring the efficient operation of the human resources department. This role involves managing complex schedules, coordinating executive communications, and facilitating the flow of information between the HR leadership and other organizational units. Lindstrom's responsibilities extend to preparing essential documentation for board meetings and strategic HR initiatives, thereby supporting the overall human capital strategy. The effective execution of these duties is crucial for maintaining the HR department's operational integrity and its capacity to drive employee engagement and talent management programs across NIQ's global footprint. Ellen Lindstrom's contribution ensures that the Chief Human Resources Officer can focus on high-level strategic planning and organizational development, critical for NIQ's continued growth and market leadership in data analytics.

    Maher Adam - Manager, Information Technology & Chief Information Officer, Wpt

    Maher Adam, the Manager, Information Technology & Chief Information Officer, Wpt at NIQ, directs the company's information technology infrastructure and strategy. This leadership position involves overseeing all aspects of technology operations, including system architecture, network management, and data security, to support NIQ's global business objectives. Adam is responsible for implementing innovative technological solutions that enhance operational efficiency and provide a competitive edge in the data analytics and consumer intelligence sectors. The role requires close collaboration with other executive leaders to align IT initiatives with corporate goals, ensuring robust and scalable systems that can accommodate evolving market demands. Maher Adam's strategic vision for technology is fundamental to maintaining NIQ's position as a leader, enabling seamless data processing and secure information dissemination to clients worldwide. This oversight ensures the integrity and accessibility of critical business intelligence.

    Kaleigh Wellhofer - Cybersecurity Grc Chief of Staff

    Kaleigh Wellhofer, the Cybersecurity Grc Chief of Staff at NIQ, spearheads the governance, risk, and compliance initiatives within the cybersecurity domain. This critical role ensures that NIQ's security frameworks align with industry best practices and regulatory requirements, safeguarding sensitive client and company data. Wellhofer orchestrates the development and implementation of policies and procedures that mitigate cyber threats and enhance overall organizational resilience. The position demands a deep understanding of global cybersecurity landscapes and the ability to translate complex technical requirements into actionable strategies. Kaleigh Wellhofer works closely with IT leadership and legal counsel to maintain a robust compliance posture, essential for NIQ's reputation and operational continuity. This executive's focus on proactive risk management is vital for protecting NIQ's market intelligence assets and client trust across all operational regions.

    Armando Uriegas - Presidente Latinoamérica

    Armando Uriegas, the Presidente Latinoamérica at NIQ, leads all strategic and operational functions across the Latin American region. This executive is responsible for driving market growth, expanding client relationships, and ensuring the successful delivery of NIQ's data analytics and consumer intelligence solutions throughout South and Central America. Uriegas oversees regional sales, operations, and business development, adapting global strategies to meet the specific needs of the Latin American market. The role requires a comprehensive understanding of regional economic dynamics and consumer behavior to maximize NIQ's impact. Armando Uriegas's leadership is instrumental in strengthening NIQ's presence and influence in this key growth area, fostering partnerships that enhance retail and manufacturing businesses. This executive's efforts are critical to achieving regional revenue targets and solidifying NIQ's leadership position within Latin America.

    Wooyoul Shin - Senior Executive Manager

    Wooyoul Shin, the Senior Executive Manager at NIQ, plays a pivotal role in overseeing key operational initiatives and strategic projects. This management position involves driving efficiency and effectiveness across various business functions, ensuring alignment with NIQ's overarching corporate objectives. Shin's responsibilities include managing cross-functional teams, optimizing resource allocation, and implementing process improvements to enhance productivity. The role requires a keen analytical approach to identify opportunities for operational enhancement and to address complex business challenges. Wooyoul Shin contributes significantly to the execution of strategic plans, ensuring that NIQ's data analytics and consumer intelligence services are delivered with precision and impact. This executive's focus on operational excellence supports NIQ's commitment to providing superior value to its global client base.

    Austin Hao - Senior Executive Manager

    Austin Hao, the Senior Executive Manager at NIQ, directs critical business operations and strategic development initiatives. This executive role focuses on enhancing NIQ's market position through the effective management of key projects and the implementation of innovative business strategies. Hao is responsible for driving performance improvements, fostering collaboration among departments, and ensuring the successful execution of plans designed to expand NIQ's reach in the data analytics and consumer intelligence sectors. The position requires a strong understanding of market dynamics and the ability to translate strategic vision into tangible results. Austin Hao's leadership is essential for navigating the complexities of the global marketplace and for ensuring that NIQ consistently meets and exceeds client expectations. This executive's contributions are vital to the company's sustained growth and competitive advantage.

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    Frequently Asked Questions Regarding NIQ Top Executives and Leadership Team

    Who leads NIQ?
    NIQ is led by Laura McCullough (President Global Customer Organization), along with executives such as Ellen Lindstrom (Executive Assistant To Chief Human Resources Officer) and Maher Adam (Manager, Information Technology & Chief Information Officer, Wpt).
    Who is part of NIQ’s executive team?
    The executive team of NIQ includes leaders such as Laura McCullough (President Global Customer Organization), Ellen Lindstrom (Executive Assistant To Chief Human Resources Officer), Maher Adam (Manager, Information Technology & Chief Information Officer, Wpt) and other senior executives.
    How many executives does NIQ have?
    NIQ has 7 executives leading key business areas.
    What roles are included in NIQ’s leadership team?
    The leadership team of NIQ includes roles such as President Global Customer Organization, Executive Assistant To Chief Human Resources Officer, Manager, Information Technology & Chief Information Officer, Wpt, Cybersecurity Grc Chief of Staff, Presidente Latinoamérica.