NIQ Executive and Leadership Team

June, 2026

Leadership Overview

NIQ has 10 executives leading key functions including strategy, technology, finance, legal, and operations.

Driven by data-driven insights, NIQ is dedicated to providing unparalleled consumer and retail intelligence, shaping market strategies for global manufacturers and retailers.

Leadership Roles at NIQ

  • Chief Financial Officer, North America - Kris Allen
  • President, Strategic Analytics & Insights At Nielseniq - Ramon Melgarejo
  • Global Program Leader & Chief of Staff - Lisa Shelton
  • Manager, Information Technology & Chief Information Officer, Wpt - Maher Adam
  • Chief Technology Officer & Project Coordinator - Adwoa Adarkwa
  • Executive Assistant To Chief Human Resources Officer - Ellen Lindstrom
  • Cybersecurity Grc Chief of Staff - Kaleigh Wellhofer
  • Deputy Chief Legal Officer - Ruth Ducena
  • Presidente Latinoamérica - Armando Uriegas
  • Senior Executive Manager - Austin Hao
  • Kris Allen - Chief Financial Officer, North America

    Kris Allen, the Chief Financial Officer, North America at NIQ, directs financial strategy and operations for the North American region. Allen oversees all fiscal activities, including budgeting, forecasting, and financial reporting, ensuring robust financial health for NIQ's operations in this key market. This leadership position is vital for driving profitable growth and optimizing financial performance across North America. By managing financial resources effectively, Kris Allen supports NIQ's strategic expansion and operational efficiency. Allen's expertise ensures compliance with financial regulations and enhances investor confidence. The financial stewardship provided by Allen is fundamental to NIQ's sustained success in delivering market-leading data analytics and consumer intelligence.
    Kris Allen

    Ramon Melgarejo - President, Strategic Analytics & Insights At Nielseniq

    Ramon Melgarejo, the President, Strategic Analytics & Insights At Nielseniq at NIQ, spearheads the development and delivery of advanced analytics and insights services. Melgarejo guides the strategic vision for NIQ's core offerings, ensuring clients receive cutting-edge consumer and retail intelligence. This role is critical for maintaining NIQ's leadership in data-driven decision-making for manufacturers and retailers. By driving innovation in analytics methodologies, Ramon Melgarejo enhances the value proposition for NIQ's global customer base. Melgarejo's expertise ensures that NIQ provides actionable insights that empower businesses to understand market trends and consumer behavior effectively. The strategic focus is on translating complex data into clear, impactful business strategies.
    Ramon Melgarejo

    Lisa Shelton - Global Program Leader & Chief of Staff

    Lisa Shelton, the Global Program Leader & Chief of Staff at NIQ, directs critical global initiatives and provides strategic operational support. Shelton ensures seamless execution of complex programs, aligning cross-functional teams to achieve company objectives. This leadership position involves managing high-priority projects that enhance NIQ's market intelligence capabilities. By optimizing program delivery, Lisa Shelton drives efficiency across the organization. The role demands meticulous planning and execution to support the company's mission of delivering actionable consumer and retail insights. Shelton's oversight extends to coordinating efforts between various departments, ensuring strategic alignment and successful project completion. This ensures NIQ maintains its leadership in data analytics and consumer intelligence.

    Maher Adam - Manager, Information Technology & Chief Information Officer, Wpt

    Maher Adam, the Manager, Information Technology & Chief Information Officer, Wpt at NIQ, architects the company's technological infrastructure and information systems. Adam oversees the development and implementation of IT strategies that support NIQ's data analytics and consumer intelligence operations. This role is crucial for maintaining the integrity and security of the vast datasets NIQ manages. By driving technological innovation, Maher Adam ensures that NIQ's platforms remain cutting-edge, enabling superior retail and consumer insights. Adam's responsibilities include managing IT operations, cybersecurity measures, and digital transformation initiatives. The effective deployment of technology under Adam's guidance directly impacts NIQ's ability to serve manufacturers and retail businesses globally, reinforcing the company's position in the market.

    Adwoa Adarkwa - Chief Technology Officer & Project Coordinator

    Adwoa Adarkwa, the Chief Technology Officer & Project Coordinator at NIQ, spearheads technological advancements and coordinates key project implementations. Adarkwa drives the strategic direction of NIQ's technology stack, ensuring it aligns with the company's mission to provide comprehensive data analytics and consumer intelligence. This dual role involves both high-level technology strategy and hands-on project management to bring innovations to fruition. By overseeing technology development, Adwoa Adarkwa enhances NIQ's service offerings to manufacturers and retailers. Adarkwa's leadership ensures that projects are delivered on time and within scope, contributing to operational efficiency and market competitiveness. The focus remains on leveraging technology to deliver unparalleled insights into consumer behavior and retail trends.
    Adwoa Adarkwa

    Ellen Lindstrom - Executive Assistant To Chief Human Resources Officer

    Ellen Lindstrom, the Executive Assistant To Chief Human Resources Officer at NIQ, provides essential administrative and strategic support to the HR leadership. Lindstrom facilitates the smooth operation of the human resources department, ensuring efficient management of employee relations and talent development initiatives. This role is pivotal in supporting the strategic objectives of the HR function, which is critical for NIQ's overall success. By managing schedules and coordinating communications, Ellen Lindstrom enables the Chief Human Resources Officer to focus on key strategic priorities. Lindstrom's contributions are vital for maintaining organizational effectiveness and supporting NIQ's commitment to its workforce, thereby underpinning the company's ability to deliver exceptional market intelligence.

    Kaleigh Wellhofer - Cybersecurity Grc Chief of Staff

    Kaleigh Wellhofer, the Cybersecurity Grc Chief of Staff at NIQ, directs the governance, risk, and compliance initiatives for the company's cybersecurity posture. Wellhofer ensures that NIQ's data protection strategies meet stringent industry standards and regulatory requirements, safeguarding sensitive client information. This critical role involves developing and implementing robust cybersecurity frameworks to mitigate potential threats. By overseeing GRC operations, Kaleigh Wellhofer strengthens NIQ's commitment to data security and client trust. Wellhofer's strategic oversight is essential for maintaining the integrity of NIQ's analytics platforms and ensuring compliance across global operations. This focus on security underpins NIQ's reputation as a reliable provider of consumer and retail intelligence.
    Ruth Ducena, the Deputy Chief Legal Officer at NIQ, provides comprehensive legal counsel and oversees regulatory compliance for the organization. Ducena ensures that NIQ operates within all applicable legal frameworks, safeguarding the company's interests and mitigating legal risks. This position is essential for maintaining ethical business practices and supporting NIQ's global operations. By managing legal affairs, Ruth Ducena supports the company's mission to deliver reliable data analytics and consumer intelligence. Ducena's expertise is crucial in navigating complex legal landscapes, particularly concerning data privacy and intellectual property. The legal guidance provided by Ducena underpins NIQ's commitment to integrity and client trust worldwide.

    Armando Uriegas - Presidente Latinoamérica

    Armando Uriegas, the Presidente Latinoamérica at NIQ, leads the company's strategic direction and operational execution across Latin America. Uriegas drives market penetration and revenue growth throughout the region, ensuring NIQ's data analytics and consumer intelligence solutions meet local market demands. This executive role is central to expanding NIQ's footprint and impact in diverse Latin American economies. By fostering strong client relationships and overseeing regional teams, Armando Uriegas enhances NIQ's service delivery. Uriegas's leadership ensures that NIQ remains a trusted partner for manufacturers and retailers seeking actionable insights in this dynamic market. The focus is on delivering tailored solutions that address the unique challenges and opportunities within Latin America.

    Austin Hao - Senior Executive Manager

    Austin Hao, the Senior Executive Manager at NIQ, drives operational excellence and strategic initiatives across key business functions. Hao oversees critical projects and departmental performance, ensuring alignment with NIQ's overarching goals of providing superior data analytics and consumer intelligence. This management role is vital for translating strategic objectives into tangible operational outcomes. By optimizing processes and leading cross-functional teams, Austin Hao enhances NIQ's efficiency and market responsiveness. Hao's contributions are instrumental in supporting NIQ's commitment to delivering actionable insights to manufacturers and retail businesses. The focus remains on driving continuous improvement and fostering a culture of high performance within the organization.

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    Frequently Asked Questions Regarding NIQ Top Executives and Leadership Team

    Who leads NIQ?
    NIQ is led by Kris Allen (Chief Financial Officer, North America), along with executives such as Ramon Melgarejo (President, Strategic Analytics & Insights At Nielseniq) and Lisa Shelton (Global Program Leader & Chief of Staff).
    Who is part of NIQ’s executive team?
    The executive team of NIQ includes leaders such as Kris Allen (Chief Financial Officer, North America), Ramon Melgarejo (President, Strategic Analytics & Insights At Nielseniq), Lisa Shelton (Global Program Leader & Chief of Staff) and other senior executives.
    How many executives does NIQ have?
    NIQ has 10 executives leading key business areas.
    What roles are included in NIQ’s leadership team?
    The leadership team of NIQ includes roles such as Chief Financial Officer, North America, President, Strategic Analytics & Insights At Nielseniq, Global Program Leader & Chief of Staff, Manager, Information Technology & Chief Information Officer, Wpt, Chief Technology Officer & Project Coordinator.