New Murabba Executive and Leadership Team

Michael Dyke, the Chief Executive Officer at New Murabba, directs the overarching strategy and execution for the development of the large-scale mixed-use urban destination in Riyadh. Dyke oversees the master planning, development, and construction oversight phases, ensuring alignment with the company's vision for a next-generation downtown district. This leadership role involves integrating residential, commercial, hospitality, retail, entertainment, cultural, and community-focused assets into a cohesive urban environment. Michael Dyke's strategic direction is critical for establishing New Murabba as a pioneering project within Saudi Arabia's urban development landscape. The Chief Executive Officer ensures operational efficiency and drives the project's progress towards its ambitious goals, fostering collaboration across all development facets to realize a truly integrated urban experience and deliver significant market impact.

Tareq AlMusharaf, the Chief Financial Officer at New Murabba, manages the financial strategy and fiscal operations for the company's extensive urban development initiatives in Riyadh. AlMusharaf oversees all financial planning, budgeting, investment analysis, and capital allocation, ensuring the financial viability and sustainability of the New Murabba project. This includes managing relationships with financial institutions, investors, and the Public Investment Fund (PIF), securing necessary funding for development and construction. Tareq AlMusharaf's financial acumen is essential for navigating the complexities of a large-scale real estate venture, optimizing resource allocation, and mitigating financial risks. The Chief Financial Officer's leadership ensures robust financial controls and drives profitable growth, supporting the project's long-term objectives and its contribution to the regional economy.

Mazroua Al-Mazroua, the Chief Marketing Officer at New Murabba, architects the comprehensive marketing and brand strategy for the ambitious urban development project in Riyadh. Al-Mazroua is responsible for defining and communicating the unique value proposition of New Murabba, targeting diverse audiences including potential residents, commercial tenants, and hospitality partners. This involves crafting integrated campaigns that highlight the project's innovative design, extensive amenities, and its role in shaping the future of urban living. Mazroua Al-Mazroua drives market penetration and brand recognition, ensuring the project resonates with its intended stakeholders and establishes a strong market presence. The Chief Marketing Officer's efforts are crucial for attracting investment and fostering community engagement, translating the project's vision into tangible market success and sustained interest.

Reema Aref, the Chief Legal Officer at New Murabba, provides critical legal counsel and oversees all legal affairs pertaining to the company's urban development and real estate operations in Riyadh. Aref manages contract negotiations, regulatory compliance, corporate governance, and risk management, ensuring all development activities adhere to Saudi Arabian laws and international best practices. This role is vital for safeguarding the company's interests throughout the master planning, construction, and operational phases of the New Murabba project. Reema Aref's expertise ensures that all legal frameworks are robust, supporting the seamless integration of residential, commercial, and hospitality components. The Chief Legal Officer's diligence is fundamental to maintaining the integrity of the project and fostering trust with stakeholders, partners, and regulatory bodies.