A New Leaf Executive and Leadership Team

September, 2026

Leadership Overview

A New Leaf has 4 executives leading key functions including strategy, financial oversight, operational management, and organizational leadership.

Committed to empowering vulnerable populations, A New Leaf delivers essential housing, counseling, and youth services to foster community stability and long-term individual success across the region.

Leadership Roles at A New Leaf

  • Chief Executive Officer - Seth Willis
  • Chief Financial Officer - Luz Bojorquez
  • Chief Operating Officer - Dawn Noonan
  • President - Emily Meyer
  • Seth Willis - Chief Executive Officer

    Seth Willis, the Chief Executive Officer at A New Leaf, directs the overarching strategic vision for all non-profit initiatives. Willis architects long-term growth plans to expand housing solutions and homeless shelter capacity throughout the Arizona market. By aligning organizational goals with community needs, the Chief Executive Officer ensures the effective delivery of counseling and youth services. Seth Willis maintains constant communication with the Board to secure funding and maintain operational transparency. This leadership role involves navigating complex regulatory environments to maximize the impact of charitable resources. Through rigorous oversight of mission-critical programs, the Chief Executive Officer drives sustainable development. Willis prioritizes the expansion of support networks to reach more vulnerable individuals. Ultimately, the Chief Executive Officer secures the future of the organization by fostering partnerships with local stakeholders and government entities to address systemic challenges in the community.

    Luz Bojorquez - Chief Financial Officer

    Luz Bojorquez, the Chief Financial Officer at A New Leaf, manages the fiscal health and budgetary integrity of the entire organization. Bojorquez oversees complex financial reporting, grant management, and resource allocation to ensure the viability of homeless shelters and housing programs. By implementing robust internal controls, the Chief Financial Officer protects the assets necessary for providing counseling and youth services. Luz Bojorquez collaborates with the executive team to forecast revenue streams and optimize spending across all regional operations. This leadership role requires precise analysis of economic trends to maintain the stability of charitable funding. Through diligent monitoring of financial performance, the Chief Financial Officer supports the expansion of critical social services. Bojorquez drives efficiency in procurement and administrative processes. Ultimately, the Chief Financial Officer ensures that every dollar contributes directly to the mission of supporting vulnerable individuals within the community.

    Dawn Noonan - Chief Operating Officer

    Dawn Noonan, the Chief Operating Officer at A New Leaf, executes the daily operational workflows required to maintain homeless shelters and housing facilities. Noonan directs the logistics of service delivery, ensuring that counseling and youth programs function at peak efficiency. By streamlining internal processes, the Chief Operating Officer improves the quality of care provided to vulnerable populations across the region. Dawn Noonan coordinates with department heads to resolve bottlenecks in service distribution and facility management. This leadership role involves constant evaluation of operational metrics to enhance the effectiveness of community support systems. Through the implementation of standardized protocols, the Chief Operating Officer drives organizational excellence. Noonan manages the physical infrastructure and staffing requirements necessary for high-volume service environments. Ultimately, the Chief Operating Officer ensures that the operational framework remains responsive to the evolving needs of the individuals served by the organization.

    Emily Meyer - President

    Emily Meyer, the President at A New Leaf, leads the external engagement and advocacy efforts to advance the organizational mission. Meyer directs public relations and community outreach strategies to increase awareness of housing solutions and youth services. By building strong relationships with donors and community partners, the President secures the support needed for ongoing operations. Emily Meyer represents the organization in high-level discussions regarding social policy and regional welfare initiatives. This leadership role involves shaping the public narrative to highlight the importance of counseling and shelter programs. Through active participation in community forums, the President drives advocacy for vulnerable populations. Meyer oversees the integration of new programs into the existing service portfolio to ensure comprehensive care. Ultimately, the President strengthens the reputation of the organization, ensuring that the commitment to helping individuals remains a central focus of all public and private interactions.

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    Frequently Asked Questions Regarding A New Leaf Top Executives and Leadership Team

    Who leads A New Leaf?
    A New Leaf is led by Seth Willis (Chief Executive Officer), along with executives such as Luz Bojorquez (Chief Financial Officer) and Dawn Noonan (Chief Operating Officer).
    Who is part of A New Leaf’s executive team?
    The executive team of A New Leaf includes leaders such as Seth Willis (Chief Executive Officer), Luz Bojorquez (Chief Financial Officer), Dawn Noonan (Chief Operating Officer) and other senior executives.
    How many executives does A New Leaf have?
    A New Leaf has 4 executives leading key business areas.
    What roles are included in A New Leaf’s leadership team?
    The leadership team of A New Leaf includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President.