National Lutheran Communities & Services Executive and Leadership Team

Cynthia Walters, the President and Chief Executive Officer Office at National Lutheran Communities & Services, directs the overarching strategic vision for the organization. By overseeing the integration of independent living, skilled nursing, and memory care services, the President and Chief Executive Officer Office ensures alignment with the mission of transforming the experience of aging. Cynthia Walters architects long-term growth initiatives while maintaining the financial health of the not-for-profit entity. This leadership role involves constant collaboration with the Board to refine service delivery models across the Maryland and Virginia regions. By fostering innovation in holistic care, the President and Chief Executive Officer Office drives the organization toward sustainable excellence. Through rigorous oversight of all community operations, the executive maintains high standards of quality and compassion. Ultimately, the President and Chief Executive Officer Office secures the future of the organization by championing the needs of older adults and their families.

Craig Wagoner, the Chief Operating Officer at National Lutheran Communities & Services, oversees the daily execution of clinical and residential services across all locations. By managing the complex logistics of assisted living, memory care, and skilled nursing, the Chief Operating Officer ensures operational efficiency and regulatory compliance. Craig Wagoner directs the implementation of innovative care protocols that support the holistic well-being of residents throughout Virginia and Maryland. This leadership role involves constant interaction with community administrators to streamline workflows and improve service delivery. By optimizing resource allocation and facility management, the Chief Operating Officer maintains the high standards expected of a faith-based, not-for-profit organization. The executive focuses on scaling operational capacity to meet the evolving needs of older adults. Through rigorous performance monitoring, the Chief Operating Officer drives continuous improvement in care quality and resident satisfaction across the entire portfolio.

Allison Combs, the Chief Marketing Officer at National Lutheran Communities & Services, manages all brand positioning and outreach strategies for the organization. By crafting messaging that highlights the benefits of independent living and in-home care, the Chief Marketing Officer expands the reach of the mission across the Mid-Atlantic region. Allison Combs directs digital campaigns and community engagement efforts to connect with families seeking high-quality aging services. This leadership role requires close coordination with operational teams to ensure marketing promises match the actual experience within the communities. By analyzing market trends and demographic shifts, the Chief Marketing Officer optimizes communication channels to drive occupancy and awareness. The executive maintains a focus on storytelling that emphasizes the vibrant, enriching lives of residents. Through strategic brand management, the Chief Marketing Officer strengthens the reputation of the organization as a leader in the senior living sector.

Victoria Blakemore, the Chief People Officer at National Lutheran Communities & Services, leads the human capital strategy and organizational culture initiatives. By overseeing talent acquisition, professional development, and employee retention programs, the Chief People Officer ensures the workforce remains equipped to provide compassionate care. Victoria Blakemore directs efforts to foster a supportive environment that aligns with the faith-based mission of the organization. This leadership role involves collaborating with department heads to cultivate a culture of excellence and purpose among staff members across all regional communities. By implementing robust training and wellness programs, the Chief People Officer enhances the overall employee experience. The executive focuses on building a resilient team capable of meeting the diverse needs of older adults. Through strategic workforce planning, the Chief People Officer secures the human resources necessary to sustain the long-term growth and operational success of the organization.