Naranja X Executive and Leadership Team

July, 2026

Leadership Overview

Naranja X has 6 executives leading key functions including marketing, operations, technology, people, and strategy.

Driven by innovation, Naranja X delivers comprehensive digital banking and credit card solutions, leveraging extensive software engineering and financial expertise to empower consumers and businesses across South America, Europe, Asia, and North America.

Leadership Roles at Naranja X

  • CXO and Chief Operating Officer - Nicolas Alsina
  • President - Alejandro Asrin
  • Chief Marketing Officer - Silvana Jachevasky
  • Chief Information Officer & Chief Technology Officer - Gonzalo Ozán
  • Director, People & Chief People Officer - Erica Reynoso
  • Chief People Officer & Director, UX, Product & Biz Development - Juan Talento
  • Nicolas Alsina - CXO and Chief Operating Officer

    Nicolas Alsina, the CXO and Chief Operating Officer at Naranja X, manages the company's operational infrastructure and customer experience strategy. Alsina directs day-to-day operations, ensuring seamless delivery of digital banking and credit card services across Naranja X's global presence in South America, Europe, Asia, and North America. This executive role involves optimizing internal processes and enhancing customer journeys through Naranja X's mobile applications and online platforms. By integrating financial expertise with software engineering capabilities, Alsina drives operational efficiency and customer satisfaction. The Chief Operating Officer's oversight extends to managing service delivery, ensuring alignment with the company's commitment to innovative payment solutions. Nicolas Alsina's leadership focuses on scaling operations and maintaining high standards of service for both consumers and businesses.

    Alejandro Asrin - President

    Alejandro Asrin, the President at Naranja X, provides overarching strategic direction and executive leadership for the company's global operations. Asrin guides Naranja X's mission to deliver innovative credit card services and digital banking solutions across South America, Europe, Asia, and North America. This role involves setting the vision for integrating extensive software engineering capabilities with financial expertise to create impactful payment solutions and digital financial services. The President's leadership ensures alignment across all departments, fostering an environment conducive to consumer and business financial management. Alejandro Asrin's strategic oversight is crucial for navigating the competitive fintech landscape and driving Naranja X's sustained growth and market leadership.

    Silvana Jachevasky - Chief Marketing Officer

    Silvana Jachevasky, the Chief Marketing Officer at Naranja X, directs all global marketing initiatives. Jachevasky oversees brand strategy, customer acquisition, and market positioning across South America, Europe, Asia, and North America. This leadership role involves developing and executing integrated campaigns that enhance Naranja X's digital banking and credit card service offerings. By leveraging extensive software engineering capabilities and financial expertise, Jachevasky ensures marketing efforts directly support the company's mission to provide innovative payment solutions. The Chief Marketing Officer's strategic direction drives consumer and business engagement with Naranja X's mobile applications and online platforms. Silvana Jachevasky's focus remains on expanding market reach and solidifying Naranja X's reputation as a leader in financial technology.
    Silvana Jachevasky

    Gonzalo Ozán - Chief Information Officer & Chief Technology Officer

    Gonzalo Ozán, the Chief Information Officer & Chief Technology Officer at Naranja X, architects the company's technological vision and infrastructure. Ozán leads the software engineering teams responsible for developing and maintaining Naranja X's digital banking platforms, credit card services, and mobile applications. This critical role involves driving technological innovation to support financial management solutions for consumers and businesses across South America, Europe, Asia, and North America. By combining deep financial expertise with cutting-edge technology, Ozán ensures the robustness, security, and scalability of Naranja X's digital offerings. The Chief Technology Officer's strategic guidance is essential for delivering innovative payment solutions and maintaining a competitive edge in the fintech landscape. Gonzalo Ozán's efforts are central to Naranja X's mission of providing advanced digital financial services.

    Erica Reynoso - Director, People & Chief People Officer

    Erica Reynoso, the Director, People & Chief People Officer at Naranja X, shapes the company's human capital strategy and fosters a high-performance culture. Reynoso oversees all aspects of talent management, employee engagement, and organizational development across Naranja X's global operations in South America, Europe, Asia, and North America. This leadership position is vital for attracting, retaining, and developing the skilled professionals needed to drive innovation in financial technology. By integrating Naranja X's mission with employee experience, Reynoso ensures the workforce is aligned with the company's goals of delivering innovative credit card services and digital banking solutions. The Chief People Officer's focus is on building a dynamic and supportive environment that enables the company's extensive software engineering and financial expertise. Erica Reynoso's commitment is to cultivate a team capable of advancing Naranja X's market presence.
    Erica Reynoso

    Juan Talento - Chief People Officer & Director, UX, Product & Biz Development

    Juan Talento, the Chief People Officer & Director, UX, Product & Biz Development at Naranja X, drives strategic growth through user experience, product innovation, and business development initiatives. Talento oversees the integration of user-centric design principles into Naranja X's digital banking solutions and credit card services, ensuring intuitive and effective financial management tools for consumers and businesses globally. This multifaceted role involves identifying new market opportunities and forging strategic partnerships across South America, Europe, Asia, and North America. By championing user experience and product evolution, Talento ensures Naranja X's offerings remain at the forefront of payment solutions. The Chief People Officer's influence extends to cultivating talent that supports these ambitious product and development goals. Juan Talento's leadership is key to expanding Naranja X's reach and enhancing its digital financial services portfolio.

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    Frequently Asked Questions Regarding Naranja X Top Executives and Leadership Team

    Who leads Naranja X?
    Naranja X is led by Nicolas Alsina (CXO and Chief Operating Officer), along with executives such as Alejandro Asrin (President) and Silvana Jachevasky (Chief Marketing Officer).
    Who is part of Naranja X’s executive team?
    The executive team of Naranja X includes leaders such as Nicolas Alsina (CXO and Chief Operating Officer), Alejandro Asrin (President), Silvana Jachevasky (Chief Marketing Officer) and other senior executives.
    How many executives does Naranja X have?
    Naranja X has 6 executives leading key business areas.
    What roles are included in Naranja X’s leadership team?
    The leadership team of Naranja X includes roles such as CXO and Chief Operating Officer, President, Chief Marketing Officer, Chief Information Officer & Chief Technology Officer, Director, People & Chief People Officer.