Naranja X Executive and Leadership Team

May, 2026

Leadership Overview

Naranja X has 7 executives leading key functions including marketing, operations, risk, technology, people, and strategy.

Driven by innovation, Naranja X delivers comprehensive digital banking and credit card solutions, leveraging extensive software engineering and financial expertise to empower consumers and businesses across South America, Europe, Asia, and North America.

Leadership Roles at Naranja X

  • CXO and Chief Operating Officer - Nicolas Alsina
  • President - Alejandro Asrin
  • Chief Marketing Officer - Silvana Jachevasky
  • Chief Risk Officer & Chief Revenue Officer - Mariano Tittarelli
  • Chief Information Officer & Chief Technology Officer - Gonzalo Ozán
  • Chief People Officer & Director, UX, Product & Biz Development - Juan Talento
  • Director, People & Chief People Officer - Erica Reynoso
  • Nicolas Alsina - CXO and Chief Operating Officer

    Nicolas Alsina, the CXO and Chief Operating Officer at Naranja X, orchestrates daily operations and customer experience strategies. Alsina manages the seamless delivery of Naranja X's digital banking and credit card services, ensuring operational efficiency and high standards of customer satisfaction across its global footprint. This critical role involves optimizing internal processes, managing service delivery teams, and implementing best practices to support the company's extensive software engineering and financial services operations. By focusing on operational excellence, Nicolas Alsina ensures that Naranja X effectively meets the financial management needs of consumers and businesses. The Chief Operating Officer's oversight is vital for maintaining Naranja X's market position.

    Alejandro Asrin - President

    Alejandro Asrin, the President at Naranja X, provides overarching strategic direction and executive leadership. Asrin guides the company's vision and long-term objectives, ensuring Naranja X effectively delivers innovative credit card services and digital banking solutions across its global presence. This role involves high-level decision-making, fostering key stakeholder relationships, and championing the company's mission to empower consumers and businesses through advanced financial technology. By setting the strategic course, Alejandro Asrin ensures Naranja X remains at the forefront of the fintech industry. The President's leadership is fundamental to Naranja X's sustained success and market impact.

    Silvana Jachevasky - Chief Marketing Officer

    Silvana Jachevasky, the Chief Marketing Officer at Naranja X, directs all global marketing initiatives. Jachevasky oversees the development and execution of integrated marketing campaigns that enhance brand visibility and customer acquisition across Naranja X's diverse markets in South America, Europe, Asia, and North America. This leadership role involves defining market positioning, managing advertising budgets, and analyzing campaign performance to ensure alignment with business objectives. By leveraging deep consumer insights and market trends, Silvana Jachevasky drives customer engagement and supports the company's expansion goals. The Chief Marketing Officer ensures all marketing efforts directly contribute to Naranja X's mission of providing innovative financial solutions.

    Mariano Tittarelli - Chief Risk Officer & Chief Revenue Officer

    Mariano Tittarelli, the Chief Risk Officer & Chief Revenue Officer at Naranja X, manages financial risk and drives revenue growth. Tittarelli establishes robust risk management frameworks to safeguard Naranja X's financial operations and oversees strategies designed to maximize revenue streams from credit card services and digital banking solutions. This dual responsibility requires a deep understanding of financial markets and regulatory landscapes across South America, Europe, Asia, and North America. By balancing risk mitigation with aggressive revenue generation, Mariano Tittarelli ensures the company's sustained profitability and market expansion. The Chief Revenue Officer's strategic direction is key to Naranja X's financial health.
    Mariano Tittarelli

    Gonzalo Ozán - Chief Information Officer & Chief Technology Officer

    Gonzalo Ozán, the Chief Information Officer & Chief Technology Officer at Naranja X, leads technology strategy and infrastructure development. Ozán directs the company's extensive software engineering capabilities, ensuring the reliability, scalability, and security of Naranja X's mobile applications and online platforms. This leadership position involves overseeing all aspects of information technology, from system architecture to cybersecurity, supporting the delivery of innovative payment solutions and digital financial services globally. By championing technological advancement, Gonzalo Ozán enables Naranja X to maintain its competitive edge in the fintech sector. The Chief Technology Officer's vision shapes Naranja X's digital future.

    Juan Talento - Chief People Officer & Director, UX, Product & Biz Development

    Juan Talento, the Chief People Officer & Director, UX, Product & Biz Development at Naranja X, shapes organizational culture and drives product innovation. Talento oversees human resources functions, fostering a talent-rich environment that supports Naranja X's growth, while also guiding user experience, product development, and business development initiatives. This multifaceted role ensures that Naranja X's offerings are user-centric and strategically aligned with market opportunities across its international operations. By integrating people strategy with product and business growth, Juan Talento cultivates a dynamic ecosystem for innovation. The Chief People Officer's influence extends across all facets of Naranja X's operations.

    Erica Reynoso - Director, People & Chief People Officer

    Erica Reynoso, the Director, People & Chief People Officer at Naranja X, leads human capital strategy and talent management. Reynoso focuses on cultivating a high-performance culture and ensuring Naranja X attracts, develops, and retains top talent across its international operations. This role involves implementing progressive HR policies, enhancing employee engagement, and aligning people initiatives with the company's strategic goals in digital banking and financial services. By prioritizing employee well-being and professional growth, Erica Reynoso supports Naranja X's mission to deliver exceptional financial solutions. The Chief People Officer's dedication strengthens Naranja X's workforce.
    Erica Reynoso

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    Frequently Asked Questions Regarding Naranja X Top Executives and Leadership Team

    Who leads Naranja X?
    Naranja X is led by Nicolas Alsina (CXO and Chief Operating Officer), along with executives such as Alejandro Asrin (President) and Silvana Jachevasky (Chief Marketing Officer).
    Who is part of Naranja X’s executive team?
    The executive team of Naranja X includes leaders such as Nicolas Alsina (CXO and Chief Operating Officer), Alejandro Asrin (President), Silvana Jachevasky (Chief Marketing Officer) and other senior executives.
    How many executives does Naranja X have?
    Naranja X has 7 executives leading key business areas.
    What roles are included in Naranja X’s leadership team?
    The leadership team of Naranja X includes roles such as CXO and Chief Operating Officer, President, Chief Marketing Officer, Chief Risk Officer & Chief Revenue Officer, Chief Information Officer & Chief Technology Officer.