Moon Valley Nursery Executive and Leadership Team

Joseph Dougherty, the Executive Vice President & To The Special Counsel & Chief Executive Officer at Moon Valley Nursery, directs the overarching strategic vision for the largest grower of box trees and palms in North America. Overseeing the integration of recent acquisitions like Growest Nurseries and Glen Flora Farms, the Chief Executive Officer ensures that all farming, retail, and landscaping operations maintain the highest quality standards. This leadership role involves constant coordination with the Board to scale the company's unique tree warranty programs and water-wise initiatives across three time zones. By optimizing the supply chain and production facilities, Joseph Dougherty directly impacts the company's market position as an industry leader. Ultimately, the Chief Executive Officer secures long-term financial stability and operational excellence for the entire organization, ensuring that the commitment to bigger trees and better service remains the core focus of every regional expansion.

Deborah Robertson, the Chief Financial Officer at Moon Valley Nursery, manages the fiscal health and capital allocation for the largest grower of box trees and palms in North America. Overseeing the financial integration of newly acquired assets and production facilities, the Chief Financial Officer ensures that all regional operations remain profitable while adhering to the company's eco-friendly standards. This leadership role involves rigorous oversight of the company's massive inventory investments and the financial viability of the unique tree warranty programs. By optimizing capital expenditure across the Southwest, Deborah Robertson directly impacts the company's ability to scale its retail and landscaping services. Ultimately, the Chief Financial Officer secures the financial foundation necessary for sustained growth, ensuring that the business model remains robust and capable of delivering the best price guaranteed to customers across all active markets.

Sal Bracale, the Chief Operating Officer at Moon Valley Nursery, executes the daily management of farming, retail, and landscaping operations across the Southwest. Overseeing the professional nursery staff and the complex logistics of tree delivery and installation, the Chief Operating Officer ensures that every customer receives the highest quality products. This leadership role involves streamlining the operational workflows that support the company's massive inventory of trees, plants, and palms. By standardizing service protocols across Arizona, California, Nevada, and Texas, Sal Bracale directly impacts the company's reputation for excellence. Ultimately, the Chief Operating Officer drives the execution of the company's core mission, ensuring that the nursery's expansive operations remain efficient, water-wise, and environmentally responsible while meeting the high demand for premium horticultural services throughout the region.

Sii Bawell, the President Director at Moon Valley Nursery, oversees the high-level governance and strategic alignment of the company's diverse agricultural and retail divisions. Directing the expansion efforts into new regional markets, the President Director ensures that the company's core values of quality and environmental sustainability remain central to all business activities. This leadership role involves coordinating with the executive team to integrate new production facilities and assets into the existing corporate structure. By fostering a culture of operational excellence, Sii Bawell directly impacts the company's ability to maintain its status as the largest grower of box trees and palms in North America. Ultimately, the President Director drives the long-term strategic direction of the organization, ensuring that all regional operations contribute to the company's overarching goal of providing the best horticultural products in the industry.

Leslie Blake, the President at Moon Valley Nursery, focuses on the internal scaling of the company's retail and landscaping divisions to ensure consistent service quality across all locations. Overseeing the development of the nursery staff and the implementation of the company's signature tree installation processes, the President ensures that the customer experience remains uniform from Arizona to Texas. This leadership role involves refining the operational standards that support the company's massive inventory of trees and palms. By optimizing the retail footprint and service delivery, Leslie Blake directly impacts the company's ability to meet the growing demand for high-quality horticultural products. Ultimately, the President drives the internal growth and efficiency of the organization, ensuring that the company's commitment to bigger trees and better service is upheld by every member of the professional nursery team.

Gary French, the President at Moon Valley Nursery, concentrates on the strategic management of the company's agricultural production and supply chain logistics. Overseeing the farming operations and the cultivation of the massive inventory of trees and plants, the President ensures that the company maintains its industry-leading standards for hardiness and aesthetic quality. This leadership role involves coordinating the distribution of inventory across the company's retail network in the Southwest. By optimizing the production facilities and ensuring a steady supply of premium trees, Gary French directly impacts the company's ability to fulfill its promise of the best price guaranteed. Ultimately, the President drives the agricultural success of the organization, ensuring that the company's growing operations remain efficient, sustainable, and capable of supporting the company's status as the largest grower of box trees and palms in North America.

Bill Serva, the Chief Technology Officer at Moon Valley Nursery, architects the digital infrastructure required to manage massive inventory levels across Arizona, California, Nevada, and Texas. Overseeing the implementation of advanced tracking systems for tree production and retail logistics, the Chief Technology Officer ensures that data-driven insights support the company's zero-carbon-footprint mission. This leadership role involves modernizing the customer experience for the company's tree delivery and installation services. By integrating sophisticated inventory management software, Bill Serva directly impacts the efficiency of the nursery's expansive agricultural network. Ultimately, the Chief Technology Officer drives technological innovation to maintain the company's competitive edge in the horticultural market, ensuring that all digital platforms align with the goal of providing high-quality plants to customers the right way while supporting the complex needs of a rapidly growing, multi-state enterprise.

Daniella Olsen, the Chief Marketing Officer at Moon Valley Nursery, directs the brand strategy and customer engagement initiatives for the largest grower of box trees and palms in North America. Overseeing the promotion of the company's unique tree warranty and the you-buy-it-we-plant-it service model, the Chief Marketing Officer ensures that the brand message resonates with eco-conscious consumers. This leadership role involves crafting campaigns that highlight the company's zero-carbon-footprint and water-wise practices. By expanding the brand's reach across the Southwest, Daniella Olsen directly impacts the growth of the customer base and the demand for higher quantities of trees and plants. Ultimately, the Chief Marketing Officer drives market awareness and loyalty, ensuring that the company's commitment to bigger trees and better service remains the primary driver of its continued success in the competitive horticultural industry.

Michael Minnaugh, the Executive Vice President & Chief Legal Officer at Moon Valley Nursery, manages all legal affairs, regulatory compliance, and risk mitigation for the company's expansive operations. Overseeing the legal aspects of recent acquisitions and the protection of the company's massive inventory and production assets, the Chief Legal Officer ensures that all business practices align with environmental and agricultural regulations. This leadership role involves providing counsel on the company's unique tree warranty programs and service contracts. By navigating the complexities of multi-state operations, Michael Minnaugh directly impacts the company's ability to scale safely and effectively. Ultimately, the Chief Legal Officer secures the legal integrity of the organization, ensuring that the company's growth remains protected and that all contractual obligations to customers and partners are met with the highest level of professional diligence.