Moon Valley Nursery Executive and Leadership Team

Joseph Dougherty, the Executive Vice President & To The Special Counsel & Chief Executive Officer at Moon Valley Nursery, directs the overarching strategic vision for the largest grower of box trees and palms in North America. Overseeing the integration of newly acquired assets from regional nursery operations, the Chief Executive Officer ensures that all farming, retail, and landscaping divisions maintain the company's signature quality standards. This leadership role involves constant coordination with the Board to refine the water-wise, eco-friendly business model across three time zones. By prioritizing sustainable growth and operational excellence, Joseph Dougherty directly impacts the company's market position as an industry leader. Through rigorous oversight of the massive inventory production facilities, the Chief Executive Officer secures long-term profitability while upholding the commitment to providing high-quality trees and plants to customers throughout the Southwest.

Addison Graber, the Chief Financial Officer at Moon Valley Nursery, manages the fiscal health and capital allocation for the organization's extensive retail and growing operations. Overseeing the financial integration of recent acquisitions like Glen Flora Farms and Growest Nurseries, the Chief Financial Officer ensures that the company maintains its competitive pricing guarantee while scaling production capacity. This role involves analyzing regional market trends across Arizona, California, Nevada, and Texas to optimize resource distribution. By implementing robust financial controls, Addison Graber supports the company's mission of providing superior value to customers. The Chief Financial Officer works closely with other executive leaders to align budgetary goals with the long-term objective of expanding the North American footprint. Through precise fiscal management, Graber secures the necessary capital to sustain the company's zero-carbon-footprint initiatives and infrastructure investments.

Sal Bracale, the Chief Operating Officer at Moon Valley Nursery, executes the daily logistics and service delivery standards that define the company's reputation for excellence. Overseeing the professional nursery staff, the Chief Operating Officer ensures that every tree installation and landscaping project meets the rigorous quality benchmarks established by the firm. This leadership role involves streamlining the supply chain from the growing fields to the final customer delivery, ensuring that the 'you buy it and the company plant it' service model functions seamlessly across all regional markets. By optimizing operational workflows, Sal Bracale directly impacts customer satisfaction and the efficiency of the massive inventory management system. The Chief Operating Officer maintains constant focus on scaling internal processes to support the company's rapid expansion, ensuring that Bracale delivers consistent, high-quality results in every transaction.

Gary French, the President at Moon Valley Nursery, drives the execution of corporate initiatives and oversees the expansion of the company's retail presence throughout the Southwest. Overseeing the alignment of regional nursery operations with the overarching corporate mission, the President ensures that the company's standards for quality and service remain consistent across all farming and retail sites. This leadership role involves managing the transition of newly acquired assets into the existing business model, ensuring that the company's reputation for hardiest and most aesthetically pleasing products remains intact. By fostering a culture of operational excellence, Gary French directly impacts the company's ability to scale effectively. The President works in tandem with the executive team to refine the customer experience, ensuring that French secures the company's position as the premier provider of trees and palms in North America.

Les Blake, the President at Moon Valley Nursery, focuses on the strategic development of the company's unique product offerings and the cultivation of the brand's market identity. Overseeing the long-term vision for the company's massive inventory of trees, plants, and palms, the President ensures that the organization continues to set the industry standard for quality and hardiness. This leadership role involves identifying new opportunities for growth and refining the company's core service model to meet the evolving needs of customers across the Southwest. By maintaining the focus on the founder's original commitment to providing high-quality products the right way, Les Blake directly impacts the company's enduring success. The President works to ensure that Blake upholds the company's reputation for bigger trees and better service, driving the organization toward its goal of being the largest and most reliable grower in North America.

Bill Serva, the Chief Technology Officer at Moon Valley Nursery, architects the digital infrastructure required to manage a complex, multi-state agricultural and retail enterprise. Overseeing the implementation of advanced inventory tracking and customer relationship management systems, the Chief Technology Officer ensures that the company's massive product catalog remains accessible and accurate across all locations. This role involves integrating data-driven solutions to monitor water-wise irrigation efficiency and environmental impact metrics, supporting the company's green mission. By modernizing the technological backbone of the organization, Bill Serva enables the sales and landscaping teams to provide better service and faster delivery times. The Chief Technology Officer collaborates with other executives to leverage technology for market expansion, ensuring that Serva maintains the company's competitive edge in the digital landscape while supporting the overall growth of the nursery operations.

Michael Minnaugh, the Executive Vice President & Chief Legal Officer at Moon Valley Nursery, manages the regulatory landscape and legal framework for the company's expansive operations. Overseeing the complex legal requirements associated with land use, agricultural production, and multi-state retail expansion, the Chief Legal Officer ensures that the organization remains compliant with all environmental and business regulations. This role involves structuring the legal aspects of corporate acquisitions and protecting the company's intellectual property and unique tree warranty programs. By mitigating risk and providing strategic legal guidance, Michael Minnaugh supports the company's growth and stability. The Chief Legal Officer collaborates with the executive team to ensure that all business practices align with the company's commitment to environmental stewardship and ethical operations, ensuring that Minnaugh secures the legal foundation for the company's continued success.