Moon Valley Nursery Executive and Leadership Team

Brian Flood, the Chief Executive Officer at Moon Valley Nursery, directs the overarching corporate strategy and operational execution across all divisions. Flood guides the company's expansion initiatives, ensuring alignment with the core mission of providing high-quality, eco-friendly horticultural products. Overseeing the integration of acquired assets and managing relationships with key stakeholders, Brian Flood drives the company's growth trajectory. This leadership role involves optimizing resource allocation and fostering a culture of innovation to maintain Moon Valley Nursery's position as the largest grower of box trees and palms in North America. Flood's strategic vision ensures continued market leadership and adherence to the company's 'Bigger trees, better service, and always the best price Guaranteed!!!' principle across its Arizona, California, Nevada, and Texas operations.

Joseph Dougherty, the Executive Vice President & To The Special Counsel & Chief Executive Officer at Moon Valley Nursery, provides critical counsel and strategic support directly to the Chief Executive Officer. Dougherty's responsibilities encompass legal oversight, risk management, and the development of specialized initiatives that enhance corporate governance and operational efficiency. Supporting Brian Flood's strategic directives, Joseph Dougherty ensures that all business activities comply with regulatory frameworks and uphold the company's commitment to environmental sustainability. This executive function involves navigating complex legal landscapes and advising on critical business decisions to safeguard the company's interests. Dougherty's role is pivotal in maintaining the integrity of Moon Valley Nursery's operations across its extensive retail and farming network.

Addison Graber, the Chief Financial Officer at Moon Valley Nursery, directs all financial planning, accounting, and reporting functions. Graber manages the company's fiscal health, overseeing budgeting, forecasting, and investment strategies to support sustainable growth across the southwest. This role involves optimizing financial performance, ensuring capital efficiency, and managing relationships with financial institutions. Addison Graber's expertise is crucial in evaluating acquisition opportunities and managing the financial integration of new operations, such as those in California and Texas. By maintaining rigorous financial controls and driving cost-effective operations, Graber ensures Moon Valley Nursery upholds its commitment to offering the best prices while maintaining high-quality products and services.

Sii Bawell, the President Director at Moon Valley Nursery, oversees critical operational directives and strategic partnerships that support the company's expansion and market penetration. Bawell's responsibilities include managing key business relationships and ensuring the seamless integration of new operational sites and inventory acquisitions. This executive function involves driving operational excellence across the company's farming, retail, and landscaping divisions throughout the southwest. Sii Bawell works closely with other senior leaders to uphold the company's commitment to quality, service, and environmental sustainability. Bawell's leadership ensures that Moon Valley Nursery continues to set industry standards for product quality and customer satisfaction across its multi-state operations.

Terrie Floyd, the President & Designer & Artist at Moon Valley Nursery, leads the creative vision and design aspects of the company's landscaping services. Floyd directs the development of aesthetically pleasing and environmentally conscious landscape designs, ensuring they align with the company's water-wise and eco-friendly principles. This role involves translating customer needs into beautiful, functional outdoor spaces, utilizing the nursery's extensive inventory of high-quality plants and trees. Terrie Floyd's artistic expertise is integral to the 'you buy it and we plant it' service, guiding the design through delivery and installation phases. Floyd's contribution ensures that Moon Valley Nursery provides not only superior products but also exceptional design artistry.

Gary French, the President at Moon Valley Nursery, directs significant operational segments, focusing on enhancing efficiency and expanding market reach within key regions. French oversees the logistical and operational frameworks that support the company's large-scale inventory management and distribution network across the southwest. This leadership role involves optimizing supply chain processes and ensuring the timely delivery and installation of products to customers. Gary French's efforts are critical in maintaining the company's reputation for superior service and product availability. By driving operational improvements, French contributes directly to Moon Valley Nursery's ability to offer competitive pricing and uphold its guarantee of quality.

Leslie Blake, the President at Moon Valley Nursery, champions the company's founding principles and family-owned ethos, driving strategic initiatives that reinforce its market leadership. Blake focuses on maintaining the company's commitment to providing high-quality trees and plants 'THE RIGHT WAY,' as envisioned by the founder. This executive position involves overseeing key operational aspects and fostering strong relationships with customers and employees across the southwest. Leslie Blake's leadership ensures that Moon Valley Nursery continues its legacy of exceptional service, environmental responsibility, and value pricing. Blake's dedication is instrumental in upholding the company's status as the largest grower of box trees and palms in North America.

Bill Serva, the Chief Technology Officer at Moon Valley Nursery, architects and oversees the company's technology infrastructure and digital strategy. Serva drives innovation by implementing advanced technological solutions that enhance operational efficiency, customer experience, and supply chain management across the nursery's extensive network. This leadership position involves managing IT operations, cybersecurity, and the development of digital platforms that support sales and customer engagement. Bill Serva's focus is on leveraging technology to support Moon Valley Nursery's eco-friendly mission and its 'buy it and we plant it' service model. By ensuring robust and scalable technological systems, Serva enables the company to manage its large inventory and complex logistics effectively throughout Arizona, California, Nevada, and Texas.

Daniella Olson, the Chief Marketing Officer at Moon Valley Nursery, develops and executes comprehensive marketing strategies to enhance brand visibility and drive customer acquisition. Olson leads initiatives that communicate the company's unique value proposition, emphasizing its zero-carbon-footprint, water-wise approach, and commitment to quality. This role involves managing all aspects of brand management, digital marketing, advertising, and public relations across the southwest. Daniella Olson's efforts focus on highlighting the company's extensive inventory of trees, plants, and palms, as well as its full-service design, delivery, and installation offerings. By crafting compelling campaigns, Olson ensures Moon Valley Nursery resonates with its target audience and reinforces its market leadership.

Michael Minnaugh, the Executive Vice President & Chief Legal Officer at Moon Valley Nursery, provides comprehensive legal guidance and oversees all corporate legal affairs. Minnaugh ensures strict adherence to all applicable laws and regulations, managing contracts, litigation, and compliance initiatives across the company's operations in Arizona, California, Nevada, and Texas. This critical role involves advising senior leadership on legal risks and opportunities, safeguarding the company's assets and reputation. Michael Minnaugh's expertise is vital in navigating the complexities of business expansion and acquisition, ensuring all transactions are legally sound and align with Moon Valley Nursery's strategic objectives. Minnaugh's counsel supports the company's commitment to ethical business practices and sustainable growth.