Moon Valley Nursery Executive and Leadership Team

Brian Flood, the Chief Executive Officer at Moon Valley Nursery, directs the overarching corporate strategy and operational execution. Overseeing the company's expansion across Arizona, California, Nevada, and Texas, Brian Flood ensures alignment with the core mission of providing high-quality, eco-friendly horticultural products. This leadership role involves driving growth through strategic acquisitions and optimizing the integration of acquired assets, such as Growest Nurseries and Glen Flora Farms. By focusing on maintaining the industry standard for hardiest and most aesthetically pleasing products, Brian Flood directly impacts the company's market leadership as the largest grower of box trees and palms in North America. Ultimately, Flood secures the company's commitment to delivering bigger trees, better service, and the best prices guaranteed.

Joseph Dougherty, the Executive Vice President & To The Special Counsel & Chief Executive Officer at Moon Valley Nursery, provides critical counsel and strategic support directly to the Chief Executive Officer. This multifaceted role involves navigating complex legal landscapes and ensuring operational compliance across the company's extensive farming, retail, and landscaping operations throughout the southwest. Joseph Dougherty's oversight extends to managing key legal affairs and advising on strategic initiatives that align with the company's zero-carbon-footprint and water-wise objectives. By ensuring robust legal frameworks are in place, Dougherty supports the company's expansion and its commitment to delivering exceptional customer value. The executive vice president's involvement is crucial for maintaining the integrity of the company's unique tree warranty and its overall business practices.

Emmett Bergman, the Chief Financial Officer at Moon Valley Nursery, manages all financial operations and fiscal strategy. Overseeing the company's financial health across its multi-state presence in Arizona, California, Nevada, and Texas, Emmett Bergman ensures robust fiscal management for farming, retail, and landscaping divisions. This leadership role involves strategic budgeting, financial forecasting, and optimizing resource allocation to support the company's ambitious growth objectives and its commitment to being a zero-carbon-footprint, water-wise enterprise. By meticulously managing financial performance and driving efficiency, Bergman directly impacts the company's ability to maintain competitive pricing and its industry-leading warranty programs. The CFO's financial acumen is vital for sustaining the company's position as North America's largest grower of box trees and palms.

Terrie Floyd, the President & Designer & Artist at Moon Valley Nursery, leads the creative vision and design aspects of the company's offerings. Overseeing landscape design and artistic presentation across the southwest, Terrie Floyd ensures that the company's horticultural products are not only high-quality but also aesthetically pleasing, aligning with the company's environmentally green ethos. This role involves translating customer needs into beautiful, functional landscape designs, leveraging expertise in plant selection and arrangement. By driving creative excellence, Floyd directly contributes to the company's reputation for providing aesthetically superior products and services. The President's artistic touch is integral to the company's 'you buy it and we plant it' service, enhancing the overall customer experience.

Leslie Blake, the President at Moon Valley Nursery, drives strategic initiatives and operational excellence across the company's extensive network. Overseeing key aspects of the business, Leslie Blake ensures the continued growth and success of the nursery's farming, retail, and landscaping operations throughout the southwest. This leadership position involves upholding the company's founding principles of providing high-quality trees and plants in an eco-friendly, water-wise manner. By focusing on operational efficiency and customer satisfaction, Blake directly supports the company's commitment to delivering bigger trees, better service, and the best prices guaranteed. The President's leadership is crucial for maintaining the company's status as the largest grower of box trees and palms in North America.

Sii Bawell, the President Director at Moon Valley Nursery, directs critical operational functions and strategic partnerships. Overseeing specific divisions and ensuring seamless execution of business objectives across the company's multi-state presence, Sii Bawell plays a key role in maintaining the company's commitment to eco-friendly and water-wise practices. This leadership role involves managing key relationships and driving initiatives that support the company's expansion and its reputation for quality. By ensuring operational integrity and fostering strategic alliances, Bawell directly contributes to the company's ability to deliver exceptional value to its customers. The President Director's focus on efficient operations is vital for sustaining the company's industry-leading warranty and service standards.

Gary French, the President at Moon Valley Nursery, drives strategic direction and operational oversight for key business segments. Overseeing specific market initiatives and ensuring the effective implementation of company policies across the southwest, Gary French upholds the nursery's commitment to being a zero-carbon-footprint, water-wise, and environmentally green company. This leadership role involves fostering a culture of excellence and ensuring that all operations align with the company's core values of quality and customer service. By focusing on strategic growth and operational efficiency, French directly contributes to the company's ability to maintain its position as a leader in the horticultural industry. The President's leadership is instrumental in delivering on the promise of bigger trees and better service.

Daniella Olson, the Chief Marketing Officer at Moon Valley Nursery, spearheads all marketing initiatives and brand strategy. Overseeing the promotion of the company's eco-friendly, water-wise, and environmentally green approach, Daniella Olson drives customer acquisition and brand loyalty across the southwest. This role involves developing and executing comprehensive marketing campaigns that highlight the unique value proposition of Moon Valley Nursery, including its high-quality products, exceptional service, and competitive pricing. By ensuring consistent brand messaging and expanding market reach, Olson directly supports the company's status as the largest grower of box trees and palms in North America. The Chief Marketing Officer's efforts are critical for communicating the company's commitment to delivering bigger trees and better service.

Bill Serva, the Chief Technology Officer at Moon Valley Nursery, architects and oversees the company's technology infrastructure and digital strategy. Managing technology solutions across farming, retail, and landscaping operations throughout Arizona, California, Nevada, and Texas, Bill Serva ensures seamless integration and operational efficiency. This leadership role involves implementing innovative technological advancements to support the company's zero-carbon-footprint and water-wise initiatives, enhancing both internal processes and customer-facing platforms. By driving technological innovation, Serva directly contributes to the company's ability to scale operations effectively and maintain its position as a leader in the horticultural industry. The CTO's focus on robust technology is essential for supporting the company's expansive inventory and delivery systems.

Michael Minnaugh, the Executive Vice President & Chief Legal Officer at Moon Valley Nursery, provides comprehensive legal counsel and strategic oversight. Managing all legal affairs across the company's operations in Arizona, California, Nevada, and Texas, Michael Minnaugh ensures strict adherence to all relevant laws and regulations. This critical role involves safeguarding the company's interests, managing risk, and advising on legal aspects of corporate strategy, including acquisitions and expansion initiatives. By ensuring robust legal compliance and mitigating potential liabilities, Minnaugh directly supports the company's sustainable growth and its commitment to ethical business practices. The Chief Legal Officer's expertise is essential for upholding the integrity of the company's operations and its unique warranty programs.