Moon Valley Nursery Executive and Leadership Team

Joseph Dougherty, the Executive Vice President & To The Special Counsel & Chief Executive Officer at Moon Valley Nursery, directs the overarching strategic vision for the largest grower of box trees and palms in North America. Dougherty architects long-term growth initiatives while ensuring the company maintains its commitment to water-wise, eco-friendly agricultural practices. By aligning corporate objectives with the demands of the southwest market, the Chief Executive Officer drives operational excellence across all farming and retail divisions. This leadership role involves constant evaluation of market expansion opportunities and the integration of newly acquired nursery assets. Joseph Dougherty monitors the performance of regional operations to guarantee that the company upholds its promise of bigger trees and better service. Through rigorous oversight of the executive team, the Chief Executive Officer secures the financial and environmental health of the organization, ensuring that every tree installation meets the highest industry standards.

Emmett Bergman, the Chief Financial Officer at Moon Valley Nursery, manages the fiscal health and capital allocation strategies for the organization. Bergman oversees the financial integration of recent acquisitions, including the assets of Growest Nurseries and Glen Flora Farms, to ensure seamless operational scaling. By analyzing revenue streams across Arizona, California, Nevada, and Texas, the Chief Financial Officer optimizes the cost structure of the company's massive inventory production. This role requires close collaboration with the executive leadership to fund sustainable growth initiatives and maintain the company's competitive pricing model. Emmett Bergman directs the financial reporting processes that support the company's status as a leader in the agricultural sector. Through precise budget management and risk assessment, the Chief Financial Officer protects the long-term viability of the nursery operations, ensuring that the business remains profitable while delivering high-quality, environmentally conscious products to a growing customer base.

Sal Bracale, the Chief Operating Officer at Moon Valley Nursery, manages the daily execution of farming, retail, and landscaping operations across three time zones. Bracale directs the logistics of the company's tree delivery and installation services, ensuring that the professional staff adheres to the strict quality standards established by the founder. By streamlining the supply chain for the company's massive inventory of palms and trees, the Chief Operating Officer improves efficiency in the southwest regional markets. This leadership role involves coordinating between the growing facilities and the retail locations to maintain consistent product availability. Sal Bracale monitors the performance of the installation teams to ensure that every customer receives the promised one-of-a-kind tree warranty. Through the implementation of standardized operational procedures, the Chief Operating Officer drives the company's ability to scale its services while maintaining the high-quality, hardiest products that define the brand's market reputation.

Leslie Blake, the President at Moon Valley Nursery, oversees the high-level execution of the company's mission to provide high-quality trees and plants. Blake directs the organizational culture, ensuring that the family-owned values and commitment to customer service remain central to all business activities. By focusing on the strategic development of the company's retail and growing operations, the President supports the expansion into new territories across the southwest. This leadership role involves mentoring the management team and ensuring that the company's core rule of bigger trees and better service is upheld at every location. Leslie Blake monitors the overall performance of the nursery staff to guarantee that the company continues to set the industry standard for aesthetically pleasing products. Through consistent leadership, the President drives the company's growth while maintaining the environmental integrity and water-wise practices that define the brand's identity in the agricultural sector.

Sii Bawell, the President Director at Moon Valley Nursery, directs the governance and administrative oversight of the company's diverse regional operations. Bawell architects the internal policies that ensure compliance with environmental regulations and agricultural standards across Arizona, California, Nevada, and Texas. By managing the relationships between the corporate office and the various nursery sites, the President Director ensures that the company's mission is executed with consistency and precision. This role involves coordinating with the executive team to evaluate the performance of the company's massive inventory production facilities. Sii Bawell monitors the operational scale of the business to ensure that the company maintains its status as the largest grower of box trees and palms in North America. Through rigorous administrative control, the President Director drives the company's ability to deliver high-quality products while upholding the commitment to sustainable and eco-friendly business practices.

Gary French, the President at Moon Valley Nursery, manages the strategic partnerships and external relations that facilitate the company's growth in the competitive landscaping market. French directs the efforts to integrate new regional nursery operations into the existing corporate structure, ensuring that the company's quality standards are maintained during expansion. By focusing on the development of the company's professional landscaping services, the President drives the expansion of the customer base across the southwest. This leadership role involves working closely with the executive team to identify new market opportunities and optimize the company's service offerings. Gary French monitors the effectiveness of the company's tree warranty and installation programs to ensure customer satisfaction. Through the cultivation of strong industry relationships, the President supports the company's mission to provide the best price and the highest quality trees, reinforcing the brand's reputation as a leader in the agricultural industry.

Daniella Olsen, the Chief Marketing Officer at Moon Valley Nursery, architects the brand strategy and customer engagement initiatives that support the company's market position. Olsen directs the promotional efforts for the company's unique tree-buying and installation services, highlighting the eco-friendly and water-wise benefits of the inventory. By analyzing consumer trends across the southwest, the Chief Marketing Officer develops campaigns that emphasize the value of bigger trees and better service. This role involves managing the brand identity as the company expands its footprint into new regional markets. Daniella Olsen collaborates with the sales teams to ensure that marketing messaging aligns with the operational capabilities of the nursery staff. Through targeted digital and local outreach, the Chief Marketing Officer drives customer acquisition and loyalty, ensuring that the company remains the preferred choice for high-quality landscaping solutions while reinforcing the commitment to environmental sustainability.

Bill Serva, the Chief Technology Officer at Moon Valley Nursery, directs the digital infrastructure and technological advancements that support the company's expansive agricultural operations. Serva architects the systems required to manage the massive inventory of trees and plants across multiple states, ensuring data accuracy and operational transparency. By integrating technology into the retail and landscaping service models, the Chief Technology Officer improves the efficiency of the customer experience from design through delivery. This role involves overseeing the digital tools that track the health and growth of the nursery's inventory, supporting the company's commitment to high-quality, hardy products. Bill Serva collaborates with other C-suite leaders to implement software solutions that streamline logistics and enhance communication between regional farming sites. Through the modernization of internal processes, the Chief Technology Officer drives the company's ability to maintain its industry-leading standards while scaling operations across the southwest.

Michael Minnaugh, the Executive Vice President & Chief Legal Officer at Moon Valley Nursery, directs the legal strategy and risk management framework for the organization. Minnaugh architects the contracts and compliance protocols necessary for the company's extensive farming, retail, and landscaping operations across the southwest. By overseeing the legal aspects of the company's recent acquisitions, the Chief Legal Officer ensures that all inventory, production facilities, and assets are integrated in accordance with regulatory requirements. This role involves protecting the company's intellectual property and ensuring that the tree warranty and service agreements meet the highest standards of consumer protection. Michael Minnaugh collaborates with the executive team to navigate the complexities of environmental law and land use, supporting the company's commitment to sustainable and eco-friendly practices. Through proactive legal oversight, the Chief Legal Officer drives the company's ability to operate securely while maintaining its position as a leader in the agricultural sector.