Moon Valley Nursery Executive and Leadership Team

Joseph Dougherty, the Executive Vice President & To The Special Counsel & Chief Executive Officer at Moon Valley Nursery, directs critical strategic initiatives and provides essential counsel to the Chief Executive Officer. Dougherty's oversight ensures the alignment of legal and operational strategies with the company's overarching mission of providing high-quality, eco-friendly horticultural products. This executive role involves managing complex legal frameworks and advising on corporate governance to support the company's expansion across Arizona, California, Nevada, and Texas. Joseph Dougherty's contributions are vital to maintaining the company's zero-carbon-footprint and water-wise operational standards, reinforcing Moon Valley Nursery's position as a leader in sustainable landscaping and a top grower of box trees and palms in North America. The executive's focus remains on driving operational excellence and ensuring legal compliance across all three time zones of operation.

Deborah Robertson, the Chief Financial Officer at Moon Valley Nursery, manages all financial operations, ensuring fiscal health and strategic resource allocation. Robertson's responsibilities encompass budgeting, forecasting, and financial reporting, directly supporting the company's expansive retail and farming operations throughout the Southwest. This leadership position is crucial for maintaining the financial stability required for Moon Valley Nursery's continuous growth and its acquisition of key regional nursery assets. Deborah Robertson's financial acumen guides investment decisions, optimizing profitability while upholding the company's commitment to offering the best prices guaranteed. The Chief Financial Officer's strategic financial planning enables the company to maintain its status as the largest grower of box trees and palms in North America, ensuring sustainable expansion and operational efficiency across multiple states.

Sal Bracale, the Chief Operating Officer at Moon Valley Nursery, oversees daily operations and drives efficiency across all farming, retail, and landscaping divisions. Bracale's role is central to executing the company's 'buy it and we plant it' service model, ensuring seamless delivery and installation for customers. This executive position involves optimizing supply chain logistics and managing the nursery staff to maintain the highest standards of product quality and customer service. Sal Bracale's operational leadership is key to the company's expansion across Arizona, California, Nevada, and Texas, ensuring consistent service delivery and adherence to eco-friendly, water-wise practices. The Chief Operating Officer's focus is on enhancing operational scalability and maintaining the company's reputation for providing bigger trees, better service, and the best prices guaranteed.

Leslie Blake, the President at Moon Valley Nursery, drives the strategic vision and overall direction of the company, building upon its legacy as a family-owned enterprise. Blake's leadership focuses on maintaining the core values of quality, service, and affordability that have defined Moon Valley Nursery since its inception. This executive position involves overseeing the company's expansive retail, farming, and landscaping operations throughout the Southwest, ensuring adherence to eco-friendly and water-wise practices. Leslie Blake's commitment is to uphold the company's reputation as the largest grower of box trees and palms in North America. The President's strategic oversight ensures that Moon Valley Nursery continues to set industry standards for product quality and customer satisfaction across all its operating regions.

Gary French, the President at Moon Valley Nursery, spearheads key strategic initiatives and operational enhancements across the company's extensive network. French's leadership contributes to optimizing the delivery and installation services, ensuring customers receive the highest quality trees and plants. This executive role is instrumental in managing the company's growth across Arizona, California, Nevada, and Texas, reinforcing its commitment to water-wise and eco-friendly practices. Gary French's focus is on driving operational excellence and maintaining the company's competitive advantage in the horticultural market. The President's efforts are directed towards ensuring the seamless integration of acquired nursery operations and upholding the company's guarantee of bigger trees, better service, and the best price.

Sii Bawell, the President Director at Moon Valley Nursery, directs critical aspects of the company's strategic planning and operational management. Bawell's responsibilities include overseeing key business development opportunities and ensuring the effective execution of company policies across its multi-state footprint. This leadership role is vital for maintaining Moon Valley Nursery's position as a premier provider of high-quality horticultural products and services. Sii Bawell's focus is on fostering innovation and efficiency within the company's farming, retail, and landscaping divisions. The President Director's contributions are essential for upholding the company's commitment to environmental sustainability and its reputation for exceptional customer care throughout the Southwest.

Bill Serva, the Chief Technology Officer at Moon Valley Nursery, architects and implements the technological infrastructure supporting the company's extensive operations. Serva's purview includes enhancing digital platforms for customer engagement, optimizing inventory management systems, and driving innovation in operational technology. This role is critical for supporting Moon Valley Nursery's growth across three time zones and its position as a leading grower of box trees and palms. Bill Serva's technological strategies aim to improve efficiency in farming, retail, and landscaping services, ensuring the company maintains its competitive edge. The Chief Technology Officer's initiatives contribute to the company's zero-carbon-footprint goals by enabling more efficient resource management and streamlined logistics across its North American operations.

Daniella Olson, the Chief Marketing Officer at Moon Valley Nursery, directs all marketing and brand strategy initiatives to enhance customer acquisition and retention. Olson's responsibilities include developing campaigns that highlight the company's unique value proposition: high-quality, eco-friendly products and exceptional service. This executive role is vital for communicating Moon Valley Nursery's commitment to being a zero-carbon-footprint, water-wise company across its retail and landscaping operations in the Southwest. Daniella Olson's marketing efforts focus on reinforcing the brand's reputation for offering the best prices guaranteed and driving demand for its extensive inventory of trees and plants. The Chief Marketing Officer's strategic vision ensures consistent brand messaging and market penetration as the company continues its expansion in Arizona, California, Nevada, and Texas.

Michael Minnaugh, the Executive Vice President & Chief Legal Officer at Moon Valley Nursery, provides comprehensive legal counsel and oversees all legal affairs for the organization. Minnaugh's expertise ensures compliance with regulatory requirements across the company's multi-state operations in Arizona, California, Nevada, and Texas. This critical role involves managing contracts, mitigating legal risks, and advising leadership on corporate governance matters to support the company's growth and operational integrity. Michael Minnaugh's guidance is essential for navigating the complexities of the nursery industry and upholding the company's commitment to its 'buy it and we plant it' service model. The Chief Legal Officer's strategic legal support fortifies Moon Valley Nursery's position as a responsible and leading grower of horticultural products.