Mood Media Executive and Leadership Team

August, 2026

Leadership Overview

Mood Media has 6 executives leading key functions including strategy, financial oversight, information technology, and administrative operations.

Focused on elevating the customer experience through sensory innovation, Mood Media creates emotional connections between brands and consumers by integrating sight, sound, scent, and social mobile solutions across global retail environments.

Leadership Roles at Mood Media

  • Chief Executive Officer - Malcolm McRoberts
  • Chief Financial Officer - Jason Carlson
  • Executive Vice President & Chief Financial Officer - Murray Elizabath
  • President - H. Quilliam
  • Chief Information Officer, CSO - Jonathan Commanday
  • Executive Vice President & General Counsel & Chief Administrative Officer - David Silverman
  • Malcolm McRoberts - Chief Executive Officer

    Malcolm McRoberts, the Chief Executive Officer at Mood Media, directs the overarching corporate strategy to maintain market leadership in in-store media solutions. McRoberts oversees the integration of sight, sound, and scent technologies to ensure brands foster deeper emotional connections with consumers. By aligning internal teams with the mission of enhancing customer experiences, the Chief Executive Officer drives growth across diverse retail sectors. Malcolm McRoberts manages high-level partnerships and monitors global market trends to refine the company's competitive positioning. This leadership role involves constant evaluation of technological advancements to keep the firm at the forefront of sensory marketing. Through rigorous focus on operational excellence and innovation, the Chief Executive Officer secures long-term value for stakeholders. McRoberts champions a culture of creativity, ensuring that every sensory solution delivered to clients reflects the core values of the organization while expanding the footprint of the business in international markets.
    Malcolm McRoberts

    Jason Carlson - Chief Financial Officer

    Jason Carlson, the Chief Financial Officer at Mood Media, manages the fiscal health and capital allocation strategies required to support the company's in-store media solutions. Carlson oversees financial planning, reporting, and risk management to ensure the organization maintains a robust balance sheet. By analyzing revenue streams from sight, sound, and scent services, the Chief Financial Officer optimizes resource distribution to fuel innovation. Jason Carlson collaborates with the executive team to evaluate investment opportunities that expand the firm's reach in North American and international markets. This leadership role involves maintaining transparency with investors and ensuring compliance with all regulatory standards. Through precise financial modeling and cost-control initiatives, the Chief Financial Officer supports the scalability of the business model. Carlson drives efficiency across all departments, ensuring that fiscal discipline remains a cornerstone of the company's ability to deliver high-quality sensory experiences to global retail clients.
    Jason Carlson

    Murray Elizabath - Executive Vice President & Chief Financial Officer

    Murray Elizabath, the Executive Vice President & Chief Financial Officer at Mood Media, directs the long-term financial strategy and capital structure of the organization. Elizabath oversees the treasury functions and tax planning to ensure the company sustains its position as the leading in-store media solutions provider. By managing the financial integration of new sensory technologies, the Executive Vice President & Chief Financial Officer supports the development of innovative customer experience platforms. Murray Elizabath monitors global economic conditions to mitigate risks associated with international operations. This leadership role involves providing the board with actionable insights regarding profitability and market expansion. Through the implementation of advanced financial systems, the Executive Vice President & Chief Financial Officer enhances operational visibility across all business units. Elizabath ensures that the company maintains the necessary liquidity to invest in cutting-edge sight, sound, and scent solutions, ultimately driving sustainable growth and value creation for the entire enterprise.

    H. Quilliam - President

    H. Quilliam, the President at Mood Media, executes the day-to-day operational strategy to ensure the company delivers superior in-store media solutions. Quilliam oversees the alignment of sales, marketing, and product development teams to maximize the impact of sight, sound, and scent offerings. By driving regional expansion initiatives, the President ensures that the firm meets the evolving needs of global retail brands. H. Quilliam manages cross-functional workflows to streamline the delivery of sensory experiences that foster emotional connections with consumers. This leadership role involves fostering a high-performance culture that prioritizes client satisfaction and operational efficiency. Through the implementation of standardized processes, the President enhances the consistency and quality of service across all markets. Quilliam monitors performance metrics to identify opportunities for improvement, ensuring that the organization remains agile in a fast-paced industry. By championing the company's mission, the President secures the firm's status as the premier partner for brands seeking to elevate the customer experience.

    Jonathan Commanday - Chief Information Officer, CSO

    Jonathan Commanday, the Chief Information Officer, CSO at Mood Media, architects the digital infrastructure and security protocols that power the company's in-store media solutions. Commanday oversees the deployment of cloud-based systems and data analytics tools that enable the delivery of synchronized sight, sound, and scent content. By managing cybersecurity initiatives, the Chief Information Officer, CSO protects the integrity of the firm's proprietary platforms and client data. Jonathan Commanday leads the digital transformation efforts to ensure that all sensory solutions remain scalable and reliable for global retail partners. This leadership role involves coordinating with technical teams to integrate social mobile features into the existing service ecosystem. Through the optimization of network performance, the Chief Information Officer, CSO ensures seamless content distribution across diverse geographic regions. Commanday drives the adoption of emerging technologies, maintaining the company's reputation for technical excellence and innovation in the competitive in-store media landscape.

    David Silverman - Executive Vice President & General Counsel & Chief Administrative Officer

    David Silverman, the Executive Vice President & General Counsel & Chief Administrative Officer at Mood Media, directs the legal, compliance, and administrative functions of the organization. Silverman oversees the management of intellectual property and contractual agreements related to the company's sight, sound, and scent media solutions. By ensuring adherence to global regulatory standards, the Executive Vice President & General Counsel & Chief Administrative Officer mitigates legal risks and supports the firm's international operations. David Silverman manages corporate governance and human resources policies to maintain a productive and ethical work environment. This leadership role involves providing strategic counsel to the board and executive team on complex business matters. Through the oversight of administrative infrastructure, the Executive Vice President & General Counsel & Chief Administrative Officer enables the company to scale its operations efficiently. Silverman drives initiatives that protect the brand's reputation, ensuring that all business activities align with the core mission of creating meaningful emotional connections between brands and consumers.
    David Silverman

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    Frequently Asked Questions Regarding Mood Media Top Executives and Leadership Team

    Who leads Mood Media?
    Mood Media is led by Malcolm McRoberts (Chief Executive Officer), along with executives such as Jason Carlson (Chief Financial Officer) and Murray Elizabath (Executive Vice President & Chief Financial Officer).
    Who is part of Mood Media’s executive team?
    The executive team of Mood Media includes leaders such as Malcolm McRoberts (Chief Executive Officer), Jason Carlson (Chief Financial Officer), Murray Elizabath (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does Mood Media have?
    Mood Media has 6 executives leading key business areas.
    What roles are included in Mood Media’s leadership team?
    The leadership team of Mood Media includes roles such as Chief Executive Officer, Chief Financial Officer, Executive Vice President & Chief Financial Officer, President, Chief Information Officer, CSO.