Money Mailer Executive and Leadership Team

October, 2026

Leadership Overview

Money Mailer has 10 executives leading key functions including strategy, financial oversight, and regional business operations.

Focused on connecting local businesses with consumers, Money Mailer drives community engagement through integrated direct mail and digital coupon solutions that maximize savings for households across the United States.

Leadership Roles at Money Mailer

  • Chief Executive Officer - Tom Baber
  • Chairman & Chief Executive Officer - Gary Mulloy
  • Chief Financial Officer - Renee Latimer
  • President & Owner - Rachelle Nickels
  • President - Charles Russo
  • Owner and President - Linda Ettl
  • President - Raymond Shulman
  • President - Sheldon Moss
  • President & Owner - Bud Weaver
  • Owner and President - Bob Dahlheim
  • Tom Baber - Chief Executive Officer

    Tom Baber, the Chief Executive Officer at Money Mailer, directs the overarching corporate strategy and long-term growth initiatives. Baber manages the transition toward digital coupon integration while maintaining the core direct mail business model. By aligning departmental goals with market demands, the Chief Executive Officer ensures consistent value delivery to local merchants and consumers. This leadership role involves constant evaluation of competitive landscapes to maintain market relevance. Tom Baber actively monitors operational efficiency across the national franchise network to optimize revenue streams. Through rigorous analysis of consumer behavior, the Chief Executive Officer refines marketing tactics to increase engagement rates. Baber fosters collaboration between the executive team and regional stakeholders to expand the brand footprint. Ultimately, the Chief Executive Officer secures the financial health of the organization by prioritizing sustainable expansion and technological innovation in the local marketing sector.
    Tom Baber

    Gary Mulloy - Chairman & Chief Executive Officer

    Gary Mulloy, the Chairman & Chief Executive Officer at Money Mailer, governs the board and sets the high-level vision for the entire enterprise. Mulloy oversees the strategic direction of the company, ensuring that all business units remain focused on delivering local savings information. As the Chairman & Chief Executive Officer, Mulloy coordinates with senior leadership to drive organizational excellence and market penetration. This role requires balancing the needs of franchise owners with the requirements of national advertisers. Gary Mulloy evaluates large-scale investment opportunities to bolster the digital infrastructure of the platform. By maintaining strong relationships with key stakeholders, the Chairman & Chief Executive Officer ensures alignment with the long-term mission of the company. Mulloy directs the implementation of corporate policies that enhance operational transparency and accountability. Through decisive leadership, the Chairman & Chief Executive Officer sustains the competitive advantage of the brand in a rapidly evolving marketing landscape.
    Gary Mulloy

    Renee Latimer - Chief Financial Officer

    Renee Latimer, the Chief Financial Officer at Money Mailer, manages the fiscal health and capital allocation strategies of the organization. Latimer oversees all accounting functions, financial reporting, and budgetary planning to ensure the company meets its growth targets. As the Chief Financial Officer, Latimer provides critical data-driven insights to the executive team to support informed decision-making regarding market expansion. This role involves monitoring cash flow across regional operations to maintain liquidity and operational stability. Renee Latimer directs the development of financial models that assess the profitability of new digital coupon initiatives. By implementing robust internal controls, the Chief Financial Officer mitigates financial risks and ensures compliance with industry standards. Latimer collaborates with the board to communicate financial performance and future outlooks. Through meticulous oversight of the balance sheet, the Chief Financial Officer strengthens the economic foundation required for the company to continue delivering local savings to American homes.

    Rachelle Nickels - President & Owner

    Rachelle Nickels, the President & Owner at Money Mailer, leads the operational execution of local marketing programs within specific territories. Nickels manages the day-to-day business activities, ensuring that local merchants receive high-quality service and effective advertising reach. As the President & Owner, Nickels drives the acquisition of new clients by demonstrating the value of the company's integrated mail and digital platforms. This role involves building strong relationships with small business owners to understand unique market needs. Rachelle Nickels optimizes the distribution of marketing materials to maximize consumer engagement and coupon redemption rates. By focusing on local market dynamics, the President & Owner ensures that the brand remains a trusted resource for community savings. Nickels coordinates with corporate leadership to implement national campaigns at the local level. Through dedicated management, the President & Owner secures consistent revenue growth and strengthens the presence of the company in the local business ecosystem.

    Charles Russo - President

    Charles Russo, the President at Money Mailer, directs the tactical implementation of marketing strategies across the organization. Russo oversees the operational workflows that connect local businesses with consumers through both physical mail and digital channels. As the President, Russo ensures that all marketing campaigns align with the company's mission of providing accessible savings. This role involves managing cross-functional teams to improve the efficiency of coupon distribution and digital platform performance. Charles Russo analyzes market trends to identify new opportunities for service enhancement and client acquisition. By streamlining internal processes, the President improves the speed and accuracy of campaign delivery. Russo collaborates with other executives to refine the product roadmap and integrate new technologies into the existing service model. Through consistent focus on operational excellence, the President drives the company's ability to scale its local marketing solutions while maintaining high standards of service for all clients.
    Charles Russo

    Linda Ettl - Owner and President

    Linda Ettl, the Owner and President at Money Mailer, manages the strategic operations and business development for the assigned regional territory. Ettl oversees the sales force and client relations, ensuring that local businesses effectively utilize the company's marketing tools to reach target audiences. As the Owner and President, Ettl drives the growth of the local franchise by identifying new market segments and expanding the advertiser base. This role involves tailoring marketing solutions to meet the specific needs of local merchants, from retail stores to service providers. Linda Ettl monitors the performance of coupon campaigns to ensure high return on investment for clients. By fostering a culture of service excellence, the Owner and President maintains strong retention rates among local business partners. Ettl coordinates with corporate headquarters to align regional activities with national brand standards. Through proactive leadership, the Owner and President secures the long-term success of the local business unit.

    Raymond Shulman - President

    Raymond Shulman, the President at Money Mailer, leads the development and execution of regional sales strategies to increase market share. Shulman oversees the recruitment and training of sales teams, ensuring that all representatives possess the expertise to sell the company's integrated marketing solutions. As the President, Shulman drives the expansion of the client portfolio by targeting high-growth industries within the local market. This role involves analyzing sales data to identify trends and adjust tactics for maximum impact. Raymond Shulman manages the relationship between the company and local advertisers, ensuring that every campaign delivers measurable results. By optimizing the sales funnel, the President improves conversion rates and revenue generation. Shulman collaborates with the executive team to share best practices and implement new sales technologies. Through a focus on performance and accountability, the President ensures that the organization continues to provide valuable savings opportunities to consumers while supporting the growth of local businesses.

    Sheldon Moss - President

    Sheldon Moss, the President at Money Mailer, directs the operational logistics and distribution networks that support the company's direct mail services. Moss oversees the supply chain and production schedules to ensure that marketing materials reach households on time and in the correct regions. As the President, Moss drives the integration of digital tracking tools into the physical mail process to provide clients with better data on campaign performance. This role involves managing relationships with printing and distribution partners to maintain cost-efficiency and quality standards. Sheldon Moss evaluates new technologies that could improve the reach and effectiveness of the company's advertising products. By focusing on logistical precision, the President ensures that the brand remains a reliable partner for local businesses. Moss coordinates with other leaders to align distribution strategies with overall corporate goals. Through meticulous planning, the President sustains the operational backbone of the company's local marketing efforts.

    Bud Weaver - President & Owner

    Bud Weaver, the President & Owner at Money Mailer, manages the strategic direction and daily operations of the local franchise unit. Weaver oversees the client acquisition process, ensuring that local businesses understand the benefits of the company's multi-channel marketing approach. As the President & Owner, Weaver drives the development of customized advertising packages that help merchants attract new customers and increase sales. This role involves building deep connections within the local business community to establish the brand as a primary resource for savings. Bud Weaver monitors the effectiveness of coupon campaigns and provides feedback to clients to optimize future results. By maintaining a focus on customer satisfaction, the President & Owner ensures long-term loyalty and recurring revenue. Weaver coordinates with corporate teams to implement national initiatives at the local level. Through dedicated leadership, the President & Owner strengthens the brand's position as a vital link between local businesses and the community.

    Bob Dahlheim - Owner and President

    Bob Dahlheim, the Owner and President at Money Mailer, leads the business development and client management efforts for the regional territory. Dahlheim oversees the implementation of marketing strategies that leverage both direct mail and digital platforms to drive consumer traffic to local businesses. As the Owner and President, Dahlheim drives the growth of the local franchise by identifying and securing partnerships with key local advertisers. This role involves analyzing local market conditions to tailor advertising solutions that maximize impact for merchants. Bob Dahlheim manages the sales team to ensure consistent outreach and high-quality service delivery. By focusing on the needs of local business owners, the Owner and President builds a reputation for reliability and effectiveness. Dahlheim coordinates with corporate leadership to ensure that regional operations align with the broader company mission. Through strategic planning and execution, the Owner and President secures the continued success and expansion of the local business unit.

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    Frequently Asked Questions Regarding Money Mailer Top Executives and Leadership Team

    Who leads Money Mailer?
    Money Mailer is led by Tom Baber (Chief Executive Officer), along with executives such as Gary Mulloy (Chairman & Chief Executive Officer) and Renee Latimer (Chief Financial Officer).
    Who is part of Money Mailer’s executive team?
    The executive team of Money Mailer includes leaders such as Tom Baber (Chief Executive Officer), Gary Mulloy (Chairman & Chief Executive Officer), Renee Latimer (Chief Financial Officer) and other senior executives.
    How many executives does Money Mailer have?
    Money Mailer has 10 executives leading key business areas.
    What roles are included in Money Mailer’s leadership team?
    The leadership team of Money Mailer includes roles such as Chief Executive Officer, Chairman & Chief Executive Officer, Chief Financial Officer, President & Owner, President.