Leadership Overview
Money Mailer has 10 executives leading key functions including corporate strategy, financial oversight, and regional market operations.
Focused on connecting local businesses with consumers through integrated direct mail and digital platforms, Money Mailer drives community engagement by delivering targeted savings information across North American markets.
Focused on connecting local businesses with consumers through integrated direct mail and digital platforms, Money Mailer drives community engagement by delivering targeted savings information across North American markets.
Leadership Roles at Money Mailer
Tom Baber - Chief Executive Officer
Tom Baber, the Chief Executive Officer at Money Mailer, directs the overarching corporate strategy to expand the reach of local savings solutions. By overseeing the integration of digital coupons with traditional direct mail, the Chief Executive Officer ensures that the company maintains a competitive edge in the marketing services industry. This leadership role involves constant collaboration with the board to refine business models and improve operational efficiency across all regional franchises. Tom Baber actively monitors market trends to identify new growth opportunities for the brand. Through the implementation of data-driven marketing initiatives, the Chief Executive Officer optimizes the delivery of savings information to American households. By fostering strong relationships with local business partners, the Chief Executive Officer secures long-term revenue stability and enhances the overall value proposition for consumers seeking affordable local services.

Gary Mulloy - Chairman & Chief Executive Officer
Gary Mulloy, the Chairman & Chief Executive Officer at Money Mailer, governs the high-level strategic direction and long-term vision for the organization. As the primary architect of corporate governance, the Chairman & Chief Executive Officer aligns internal resources with the mission of providing accessible local savings. This role requires managing complex stakeholder relationships and ensuring that the company remains a leader in the marketing services sector. Gary Mulloy evaluates large-scale investment opportunities to bolster the digital and physical infrastructure of the business. By driving innovation in how consumers access coupons via email and social media, the Chairman & Chief Executive Officer expands the brand footprint across diverse demographics. Through rigorous oversight of executive performance and organizational health, the Chairman & Chief Executive Officer maintains the operational integrity necessary to support sustained growth and market relevance in an evolving digital landscape.

Renee Latimer - Chief Financial Officer
Renee Latimer, the Chief Financial Officer at Money Mailer, manages the fiscal health and capital allocation strategies for the entire enterprise. Overseeing all accounting, financial planning, and reporting functions, the Chief Financial Officer ensures that the company maintains the liquidity required to support marketing operations and digital expansion. This leadership role involves analyzing revenue streams from both direct mail and online coupon platforms to optimize profitability. Renee Latimer collaborates with other executives to forecast market demand and adjust budget priorities accordingly. By implementing robust financial controls, the Chief Financial Officer mitigates risk and supports the long-term sustainability of the business model. Through the careful management of corporate assets and investment in new technology, the Chief Financial Officer provides the necessary financial foundation for the company to continue delivering local savings information to homes across the United States.
Raymond Shulman - President
Raymond Shulman, the President at Money Mailer, executes the daily operational objectives and manages the core business functions that drive local marketing success. Focusing on the operational efficiency of the direct mail delivery system, the President ensures that local savings information reaches target households with precision. This role involves coordinating with regional teams to maintain high standards of service delivery and customer satisfaction. Raymond Shulman oversees the implementation of operational protocols that streamline the transition from physical mailers to digital coupon engagement. By monitoring performance metrics across various territories, the President identifies areas for process improvement and resource optimization. Through the active management of internal workflows, the President supports the company mission of connecting consumers with local businesses. This leadership position remains critical for maintaining the operational scale and reliability that define the brand presence in the marketing services industry.
Rachelle Nickels - President & Owner
Rachelle Nickels, the President & Owner at Money Mailer, directs the strategic growth and local market penetration for specific franchise operations. As a leader with ownership responsibilities, the President & Owner focuses on cultivating strong relationships with local merchants to ensure a robust inventory of savings offers. This role involves tailoring marketing strategies to meet the unique needs of regional consumer bases while adhering to the broader company mission. Rachelle Nickels oversees the local sales force and ensures that digital coupon integration remains a priority for all participating businesses. By driving local engagement through social media and email campaigns, the President & Owner maximizes the impact of the brand in the community. Through the consistent application of business development tactics, the President & Owner secures a competitive market position and fosters long-term loyalty among both local advertisers and the households served.
Sheldon Moss - President
Sheldon Moss, the President at Money Mailer, leads the development and execution of regional sales strategies to expand the reach of local marketing services. By overseeing the acquisition of new advertising partners, the President ensures that the company maintains a diverse and attractive portfolio of savings opportunities for consumers. This role involves analyzing regional market data to identify high-potential areas for service expansion. Sheldon Moss collaborates with the broader leadership team to align local sales efforts with national brand initiatives. Through the implementation of targeted outreach programs, the President drives the adoption of digital coupon platforms among local businesses. By focusing on the scalability of marketing solutions, the President supports the overall growth objectives of the organization. This leadership role requires a deep understanding of local market dynamics and a commitment to delivering measurable results for every business partner within the network.
Geoffrey Boden - President
Geoffrey Boden, the President at Money Mailer, manages the strategic deployment of marketing resources to enhance the visibility of local savings information. Focusing on the optimization of digital channels, the President ensures that consumers can easily access coupons through online and social media platforms. This role involves overseeing the technical integration of marketing tools that allow for seamless interaction between local businesses and their customers. Geoffrey Boden evaluates the effectiveness of various advertising campaigns to ensure maximum return on investment for clients. By driving innovation in digital engagement, the President strengthens the brand presence in the competitive marketing services landscape. Through the coordination of cross-functional teams, the President ensures that all digital initiatives align with the core mission of providing value to households. This leadership position remains essential for maintaining the technological edge that supports the company in its mission to connect communities.
Bob Dahlheim - Owner and President
Bob Dahlheim, the Owner and President at Money Mailer, oversees the operational success and business development of regional franchise units. By focusing on the delivery of high-quality marketing services, the Owner and President ensures that local businesses receive the support needed to reach their target audiences effectively. This role involves managing the day-to-day operations of the franchise while maintaining alignment with the national brand standards. Bob Dahlheim cultivates partnerships with local merchants to build a comprehensive network of savings opportunities. Through the implementation of effective sales and marketing strategies, the Owner and President drives revenue growth and enhances the brand reputation in the local market. By prioritizing customer service and operational excellence, the Owner and President secures the long-term viability of the business. This leadership role requires a hands-on approach to managing resources and ensuring that the company mission is consistently met at the local level.
Charles Russo - President
Charles Russo, the President at Money Mailer, directs the strategic initiatives aimed at increasing market share and improving the efficiency of local marketing campaigns. By overseeing the development of new service offerings, the President ensures that the company remains responsive to the changing needs of both businesses and consumers. This role involves analyzing performance data to refine the delivery of savings information across multiple channels. Charles Russo collaborates with other leaders to implement best practices that enhance the overall effectiveness of the marketing services provided. Through the management of key client relationships, the President drives the adoption of integrated digital and physical advertising solutions. By focusing on operational excellence and strategic growth, the President supports the company mission of delivering value to households. This leadership position requires a commitment to innovation and a focus on achieving measurable business outcomes in a dynamic market environment.
Bud Weaver - President & Owner
Bud Weaver, the President & Owner at Money Mailer, manages the strategic direction and operational execution of regional marketing initiatives. By focusing on the growth of the local advertiser base, the President & Owner ensures that the company provides a wide array of savings options to the community. This role involves overseeing the sales process and ensuring that all marketing materials meet the high standards of the brand. Bud Weaver cultivates strong relationships with local business owners to understand their specific marketing needs and provide tailored solutions. Through the effective management of regional resources, the President & Owner drives the success of both physical and digital coupon campaigns. By maintaining a focus on customer satisfaction and market expansion, the President & Owner supports the overall mission of the organization. This leadership role requires a dedication to excellence and a proactive approach to managing the business in a competitive landscape.
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