Leadership Overview
Money Forward has 8 executives leading key functions including strategy, information technology, financial management, revenue growth, marketing, project management, and technical infrastructure.
Focused on accelerating digital transformation across the Asian financial landscape, Money Forward delivers cloud-based automation tools that simplify complex accounting, payroll, and expense management processes for diverse business entities.
Focused on accelerating digital transformation across the Asian financial landscape, Money Forward delivers cloud-based automation tools that simplify complex accounting, payroll, and expense management processes for diverse business entities.
Leadership Roles at Money Forward
Yosuke Tsuji - Founder & Chief Executive Officer
Yosuke Tsuji, the Founder & Chief Executive Officer at Money Forward, directs the overarching corporate strategy and long-term vision for the organization. By prioritizing the development of cloud-based financial management solutions, the Founder & Chief Executive Officer ensures that the company remains at the forefront of fintech innovation in Japan. This leadership role involves constant engagement with the Board to align product roadmaps with market demands for automated accounting and payroll services. Yosuke Tsuji actively shapes the company culture to foster technological advancement and operational transparency. Through the expansion of service offerings into broader Asian markets, the Chief Executive Officer drives sustainable growth and enhances the platform's utility for small and medium-sized enterprises. Ultimately, the Founder & Chief Executive Officer maintains a focus on simplifying financial operations for millions of users while scaling the business infrastructure to support rapid digital adoption across the region.

Naoya Kanesaka - Chief Financial Officer
Naoya Kanesaka, the Chief Financial Officer at Money Forward, oversees the fiscal health and capital allocation strategies of the organization. Managing the financial planning and analysis functions, the Chief Financial Officer ensures that the company maintains the liquidity necessary to fund ongoing research and development in cloud-based financial software. This leadership position involves rigorous oversight of budgetary controls and investor relations to support the company's growth trajectory. Naoya Kanesaka directs the financial reporting processes, providing transparency to stakeholders regarding the performance of various business units. By analyzing market trends and revenue streams, the Chief Financial Officer identifies opportunities for strategic investment in new product lines and regional expansion. Through the application of disciplined financial management, the Chief Financial Officer secures the resources required to sustain the company's mission of transforming financial services through innovation and digitalization across the Japanese market and beyond.
Takano Yoko - Chief Information Officer
Takano Yoko, the Chief Information Officer at Money Forward, manages the internal data architecture and information security frameworks essential for protecting sensitive financial records. Overseeing the integration of secure cloud systems, the Chief Information Officer ensures that all platform data remains compliant with regional regulatory standards. This role involves coordinating with technical teams to optimize the reliability of the company's suite of personal finance and business intelligence tools. Takano Yoko drives the implementation of robust cybersecurity protocols to safeguard user information across all digital touchpoints. By maintaining high availability for critical accounting and expense management software, the Chief Information Officer supports the seamless delivery of services to accounting professionals and business clients. Through the continuous refinement of information systems, the Chief Information Officer enables the organization to scale operations efficiently while mitigating risks associated with large-scale data processing in the competitive fintech sector.
Seiichiro Shimamura - Chief Revenue Officer
Seiichiro Shimamura, the Chief Revenue Officer at Money Forward, directs the sales strategy and customer acquisition efforts across all business segments. Overseeing the expansion of the company's client base, the Chief Revenue Officer ensures that small and medium-sized enterprises effectively adopt the suite of cloud accounting and payroll solutions. This role involves aligning sales teams with product development to maximize market penetration and revenue growth. Seiichiro Shimamura manages relationships with key accounting firms and tax professionals, tailoring service delivery to meet specific client needs. By optimizing the sales funnel and implementing data-driven growth strategies, the Chief Revenue Officer drives consistent performance across the organization. Through the coordination of regional sales initiatives, the Chief Revenue Officer expands the company's footprint in the competitive fintech landscape. Ultimately, the Chief Revenue Officer secures long-term revenue stability by fostering strong partnerships and delivering high-value financial management tools to a growing user base.
Naoyuki Yokobori - Chief Marketing Officer, Segment
Naoyuki Yokobori, the Chief Marketing Officer, Segment at Money Forward, architects the brand positioning and market outreach strategies for specific business segments. Overseeing the development of targeted campaigns, the Chief Marketing Officer, Segment ensures that the value proposition of cloud-based financial management tools reaches the intended audience of individuals and business owners. This leadership role involves analyzing consumer behavior to refine messaging and increase the adoption of automated expense management and invoice processing solutions. Naoyuki Yokobori directs the marketing team in creating content that highlights the efficiency and transparency benefits of the platform. By leveraging digital channels to promote cashless payment adoption, the Chief Marketing Officer, Segment drives brand awareness and user engagement. Through the strategic alignment of marketing efforts with product updates, the Chief Marketing Officer, Segment supports the company's goal of becoming the primary financial management partner for businesses and professionals throughout the region.
Youngin Cho - Project Management Officer & Chief Technology Officer, Office
Youngin Cho, the Project Management Officer & Chief Technology Officer, Office at Money Forward, directs the technical execution of office-based business solutions and internal project workflows. Overseeing the development of specialized tools for human resources and administrative processes, the Project Management Officer & Chief Technology Officer, Office ensures that these systems integrate seamlessly with the broader cloud platform. This role involves managing cross-functional project teams to deliver high-quality software updates that improve operational efficiency for clients. Youngin Cho coordinates the technical roadmap for back-office automation, focusing on reducing manual work for accounting professionals. By implementing agile project management methodologies, the Project Management Officer & Chief Technology Officer, Office accelerates the delivery of new features and enhancements. Through the continuous improvement of internal technical processes, the Project Management Officer & Chief Technology Officer, Office supports the company's commitment to providing reliable and efficient business intelligence tools to the market.
Shunsuke Hoshino - Chief Technology Officer, Company
Shunsuke Hoshino, the Chief Technology Officer, Company at Money Forward, directs the core engineering initiatives and technical infrastructure that power the company's primary financial applications. Overseeing the development of the platform's data aggregation capabilities, the Chief Technology Officer, Company ensures that users can reliably connect bank accounts, credit cards, and payment services. This leadership role involves managing the engineering teams responsible for maintaining the stability and scalability of the cloud accounting software. Shunsuke Hoshino drives the adoption of cutting-edge technologies to enhance the performance and security of the platform's financial data processing. By fostering a culture of technical excellence, the Chief Technology Officer, Company supports the rapid deployment of new features that simplify financial management for individuals and businesses. Through the strategic oversight of the company's technical stack, the Chief Technology Officer, Company enables the organization to maintain its position as a pioneer in the fintech space.
Takuya Nakade - Director, Executive Officer and Group Chief Technology Officer
Takuya Nakade, the Director, Executive Officer and Group Chief Technology Officer at Money Forward, directs the long-term technical strategy and innovation roadmap for the entire corporate group. Overseeing the integration of emerging technologies across all business units, the Director, Executive Officer and Group Chief Technology Officer ensures that the company's technical capabilities remain competitive on a global scale. This role involves collaborating with other C-suite leaders to align technological investments with the company's mission of transforming financial services. Takuya Nakade manages the group-wide technical architecture, focusing on interoperability and the development of scalable solutions for diverse market needs. By identifying new opportunities for automation and digitalization, the Director, Executive Officer and Group Chief Technology Officer drives the company's expansion into new Asian markets. Through the strategic guidance of technical talent and resources, the Director, Executive Officer and Group Chief Technology Officer supports the organization's ongoing commitment to innovation and operational efficiency.
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