Momentum Executive and Leadership Team

May, 2026

Leadership Overview

Momentum has 7 executives leading key functions including strategy, finance, technology, marketing, operations, product development, and medical affairs.

Driven by a commitment to financial well-being, Momentum provides comprehensive insurance solutions across healthcare, home, auto, and life sectors, impacting the South African market with robust financial services.

Leadership Roles at Momentum

  • Chief Executive Officer - Alejandro Benimeli
  • Chief Executive Officer, Structured Products & Annuities - Fareeya Adam
  • Chief Financial Officer - Ashnee Maharaj
  • Chief Operating Officer - Praleen Naidu
  • Chief Information Officer - Frikkie Cronje
  • Chief Marketing Officer - Damian McHugh
  • Chief Medical Officer - Bernice Angermund
  • Alejandro Benimeli - Chief Executive Officer

    Alejandro Benimeli, the Chief Executive Officer at Momentum, directs the overarching corporate strategy and operational execution. Benimeli guides the company's expansion within the South African insurance market, focusing on delivering integrated financial solutions. This leadership role involves aligning all departments toward achieving robust growth in healthcare, home, auto, and life insurance offerings. Alejandro Benimeli ensures that Momentum maintains its competitive edge by fostering innovation and adapting to evolving market demands. The Chief Executive Officer's purview extends to stakeholder relations and long-term financial planning, solidifying the company's position as a leading insurance provider. Strategic initiatives under Benimeli's direction aim to enhance customer value and operational efficiency across all business units.

    Fareeya Adam - Chief Executive Officer, Structured Products & Annuities

    Fareeya Adam, the Chief Executive Officer, Structured Products & Annuities at Momentum, spearheads the development and strategic direction of specialized financial offerings. Adam leads the innovation and growth of structured products and annuity solutions, catering to long-term financial planning needs. This executive function is crucial for expanding Momentum's product suite beyond traditional insurance lines. Fareeya Adam oversees product design, market positioning, and sales strategies for these complex financial instruments. The Chief Executive Officer, Structured Products & Annuities' expertise ensures that Momentum provides sophisticated solutions that meet diverse client requirements. Adam's leadership drives the success of these critical business segments, contributing significantly to the company's diversified revenue streams.

    Ashnee Maharaj - Chief Financial Officer

    Ashnee Maharaj, the Chief Financial Officer at Momentum, manages the company's financial health and strategic fiscal planning. Maharaj oversees all financial operations, including budgeting, forecasting, and capital allocation, ensuring fiscal responsibility across Momentum's diverse insurance portfolios. This critical role involves optimizing financial performance and driving profitability in the healthcare, home, auto, and life insurance sectors. Ashnee Maharaj provides essential financial insights to support executive decision-making and long-term strategic objectives. The Chief Financial Officer's responsibilities include managing investor relations and ensuring compliance with all financial regulations. Through meticulous financial oversight, Maharaj strengthens Momentum's market stability and capacity for sustained growth.

    Praleen Naidu - Chief Operating Officer

    Praleen Naidu, the Chief Operating Officer at Momentum, optimizes the company's day-to-day operational efficiency and service delivery. Naidu manages the execution of business processes across all departments, ensuring seamless integration of services for healthcare, home, auto, and life insurance clients. This position is fundamental to maintaining high standards of customer service and operational excellence. Praleen Naidu oversees claims processing, policy administration, and customer support functions, driving continuous improvement initiatives. The Chief Operating Officer's focus on operational effectiveness directly supports Momentum's strategic goals for growth and client satisfaction. By streamlining operations, Naidu enhances the overall client experience and strengthens Momentum's reputation for reliability.

    Frikkie Cronje - Chief Information Officer

    Frikkie Cronje, the Chief Information Officer at Momentum, architects the company's technology strategy and digital transformation initiatives. Cronje leads the development and implementation of robust IT infrastructure, ensuring seamless operations for Momentum's insurance services. This position is vital for enhancing digital customer experiences and driving efficiency across the organization. Frikkie Cronje oversees cybersecurity measures, data management, and the integration of innovative technologies to support the healthcare, home, auto, and life insurance divisions. The Chief Information Officer's strategic vision ensures that Momentum remains at the forefront of technological advancement in the financial services industry. By optimizing technology platforms, Cronje directly contributes to improved service delivery and operational resilience.

    Damian McHugh - Chief Marketing Officer

    Damian McHugh, the Chief Marketing Officer at Momentum, drives brand strategy and market penetration across all insurance lines. McHugh directs comprehensive marketing campaigns designed to enhance customer acquisition and retention for healthcare, home, auto, and life insurance products. This role is pivotal in shaping Momentum's market presence and communicating its value proposition effectively. Damian McHugh oversees market research, digital marketing, and brand communications, ensuring alignment with corporate objectives. The Chief Marketing Officer's leadership focuses on building strong customer relationships and expanding Momentum's reach within the South African market. By developing innovative marketing strategies, McHugh significantly contributes to the company's revenue growth and overall market leadership.

    Bernice Angermund - Chief Medical Officer

    Bernice Angermund, the Chief Medical Officer at Momentum, provides critical medical expertise and oversight for the company's healthcare insurance offerings. Angermund guides the development of health-related policies and assesses medical trends impacting the insurance landscape. This role is essential for ensuring the efficacy and sustainability of Momentum's healthcare products. Bernice Angermund collaborates with underwriting and claims departments to integrate medical insights into operational processes. The Chief Medical Officer's guidance ensures that Momentum's healthcare solutions are aligned with best medical practices and regulatory requirements. Angermund's contributions are vital for maintaining the integrity and competitiveness of Momentum's health insurance portfolio.

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    Frequently Asked Questions Regarding Momentum Top Executives and Leadership Team

    Who leads Momentum?
    Momentum is led by Alejandro Benimeli (Chief Executive Officer), along with executives such as Fareeya Adam (Chief Executive Officer, Structured Products & Annuities) and Ashnee Maharaj (Chief Financial Officer).
    Who is part of Momentum’s executive team?
    The executive team of Momentum includes leaders such as Alejandro Benimeli (Chief Executive Officer), Fareeya Adam (Chief Executive Officer, Structured Products & Annuities), Ashnee Maharaj (Chief Financial Officer) and other senior executives.
    How many executives does Momentum have?
    Momentum has 7 executives leading key business areas.
    What roles are included in Momentum’s leadership team?
    The leadership team of Momentum includes roles such as Chief Executive Officer, Chief Executive Officer, Structured Products & Annuities, Chief Financial Officer, Chief Operating Officer, Chief Information Officer.