Momentum Executive and Leadership Team

July, 2026

Leadership Overview

Momentum has 8 executives leading key functions including strategy, technology, finance, operations, marketing, product development, and medical oversight.

Driven by a commitment to financial well-being, Momentum provides comprehensive insurance solutions across healthcare, home, auto, and life sectors, impacting the South African market with robust financial services.

Leadership Roles at Momentum

  • Chief Executive Officer - Alejandro Benimeli
  • Chief Executive Officer, Structured Products & Annuities - Fareeya Adam
  • Chief Financial Officer - Ashnee Maharaj
  • Chief Operating Officer - Praleen Naidu
  • Chief Information Officer - Jurgens Krynauw
  • Chief Marketing Officer - Damian McHugh
  • Chief Information Officer, Multiply - Ndibulele Mqoboli
  • Chief Medical Officer - Bernice Angermund
  • Alejandro Benimeli - Chief Executive Officer

    Alejandro Benimeli, the Chief Executive Officer at Momentum, directs the overarching corporate strategy and business development initiatives. Benimeli guides the company's expansion into new markets and oversees the integration of diverse insurance offerings, including healthcare, home, auto, and life policies. This leadership role involves aligning departmental objectives with the company's mission to enhance financial security for clients across South Africa. By fostering innovation and operational excellence, Alejandro Benimeli ensures Momentum maintains its competitive edge in the insurance industry. The Chief Executive Officer's purview extends to managing key stakeholder relationships and driving long-term sustainable growth. Benimeli's strategic vision shapes the company's response to evolving market dynamics and regulatory landscapes, solidifying Momentum's position as a leading insurer.

    Fareeya Adam - Chief Executive Officer, Structured Products & Annuities

    Fareeya Adam, the Chief Executive Officer, Structured Products & Annuities at Momentum, spearheads the strategic direction and business growth for specialized financial solutions. Adam oversees the development, management, and performance of structured products and annuity offerings, ensuring alignment with client needs and market opportunities within the broader insurance framework. This leadership position is key to expanding Momentum's portfolio in long-term financial planning and wealth accumulation. By driving innovation in product design and distribution, Fareeya Adam enhances Momentum's competitive advantage in these niche markets. The Chief Executive Officer's responsibilities include managing product lifecycles, fostering strategic partnerships, and ensuring regulatory compliance for these complex financial instruments. Adam's focus strengthens Momentum's commitment to providing comprehensive financial security solutions.

    Ashnee Maharaj - Chief Financial Officer

    Ashnee Maharaj, the Chief Financial Officer at Momentum, directs all financial planning, accounting, and reporting operations. Maharaj manages the company's fiscal health, overseeing budgeting, investment strategies, and capital allocation across Momentum's insurance lines, including healthcare, home, auto, and life. This executive function is vital for ensuring financial stability and profitability. By implementing rigorous financial controls and driving cost-efficiency measures, Ashnee Maharaj supports the company's strategic growth objectives. The Chief Financial Officer's role involves managing relationships with financial institutions, auditors, and investors, providing critical insights into the company's financial performance. Maharaj's leadership ensures compliance with financial regulations and optimizes financial resources to sustain Momentum's market position and long-term viability.

    Praleen Naidu - Chief Operating Officer

    Praleen Naidu, the Chief Operating Officer at Momentum, oversees the day-to-day operational execution and efficiency across all business segments. Naidu manages the seamless delivery of insurance services, including claims processing, policy administration, and customer support for healthcare, home, auto, and life insurance products. This role is pivotal in optimizing operational workflows and enhancing service quality. By streamlining processes and implementing best practices, Praleen Naidu drives operational excellence and cost-effectiveness. The Chief Operating Officer's responsibilities include managing cross-functional teams, ensuring regulatory compliance in operations, and identifying opportunities for process improvement. Naidu's leadership ensures that Momentum's operational infrastructure effectively supports its strategic goals and client commitments in the competitive South African insurance landscape.

    Jurgens Krynauw - Chief Information Officer

    Jurgens Krynauw, the Chief Information Officer at Momentum, architects the company's technology infrastructure and digital transformation roadmap. Krynauw oversees the development and implementation of robust IT systems that support Momentum's diverse insurance products, from healthcare and auto to life and home coverage. This critical function ensures data security, system reliability, and the efficient delivery of digital services to clients. By driving technological innovation, Jurgens Krynauw enhances operational efficiency and customer experience across all business units. The Chief Information Officer's responsibilities include managing cybersecurity protocols, optimizing cloud solutions, and leading the IT team in adopting cutting-edge technologies. Krynauw's strategic direction ensures Momentum's technological capabilities align with its business objectives, supporting growth and operational resilience in the South African insurance market.

    Damian McHugh - Chief Marketing Officer

    Damian McHugh, the Chief Marketing Officer at Momentum, leads all marketing, branding, and customer acquisition strategies. McHugh directs the development and execution of campaigns that promote Momentum's comprehensive insurance offerings, encompassing healthcare, home, auto, and life policies, to target audiences across South Africa. This executive function is crucial for building brand awareness and driving market penetration. By analyzing market trends and customer insights, Damian McHugh shapes compelling brand narratives and enhances customer engagement. The Chief Marketing Officer's responsibilities include managing advertising, digital marketing, public relations, and market research initiatives. McHugh's strategic marketing leadership ensures Momentum effectively communicates its value proposition and strengthens its market presence.

    Ndibulele Mqoboli - Chief Information Officer, Multiply

    Ndibulele Mqoboli, the Chief Information Officer, Multiply at Momentum, directs the technology strategy and digital operations for the Multiply rewards program. Mqoboli oversees the development and maintenance of the IT infrastructure that supports member engagement, data analytics, and the seamless integration of partner offerings within the Multiply ecosystem. This role is essential for enhancing the value proposition and user experience of the rewards platform. By driving technological advancements and ensuring system scalability, Ndibulele Mqoboli supports the growth and operational efficiency of Multiply. The Chief Information Officer's responsibilities include managing cybersecurity, optimizing digital platforms, and leading the technology team in delivering innovative solutions. Mqoboli's leadership ensures Multiply remains a leading rewards program, contributing to Momentum's overall client retention and engagement strategies.

    Bernice Angermund - Chief Medical Officer

    Bernice Angermund, the Chief Medical Officer at Momentum, provides expert medical guidance and oversight for the company's healthcare insurance products. Angermund leads initiatives focused on health risk management, clinical best practices, and the development of evidence-based healthcare solutions. This executive function is critical for ensuring the quality and efficacy of Momentum's health offerings. By collaborating with healthcare providers and analyzing health trends, Bernice Angermund contributes to informed decision-making in product design and claims management. The Chief Medical Officer's responsibilities include advising on medical policy, overseeing medical underwriting standards, and ensuring compliance with healthcare regulations. Angermund's medical expertise strengthens Momentum's commitment to promoting client well-being and delivering comprehensive healthcare coverage.

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    Frequently Asked Questions Regarding Momentum Top Executives and Leadership Team

    Who leads Momentum?
    Momentum is led by Alejandro Benimeli (Chief Executive Officer), along with executives such as Fareeya Adam (Chief Executive Officer, Structured Products & Annuities) and Ashnee Maharaj (Chief Financial Officer).
    Who is part of Momentum’s executive team?
    The executive team of Momentum includes leaders such as Alejandro Benimeli (Chief Executive Officer), Fareeya Adam (Chief Executive Officer, Structured Products & Annuities), Ashnee Maharaj (Chief Financial Officer) and other senior executives.
    How many executives does Momentum have?
    Momentum has 8 executives leading key business areas.
    What roles are included in Momentum’s leadership team?
    The leadership team of Momentum includes roles such as Chief Executive Officer, Chief Executive Officer, Structured Products & Annuities, Chief Financial Officer, Chief Operating Officer, Chief Information Officer.