Leadership Overview
MKTG has 10 executives leading key functions including strategy, entertainment production, operational oversight, and brand growth.
Focused on delivering high-impact lifestyle marketing solutions, MKTG drives brand engagement through sports sponsorship, live events, and retail marketing initiatives across global markets.
Focused on delivering high-impact lifestyle marketing solutions, MKTG drives brand engagement through sports sponsorship, live events, and retail marketing initiatives across global markets.
Leadership Roles at MKTG
Shafique Hasan - Chief Executive Officer
Shafique Hasan, the Chief Executive Officer at MKTG, directs the overarching strategic vision for the agency. Hasan manages the integration of sports and entertainment sponsorships to elevate client brand presence. By aligning internal resources with evolving market demands, the Chief Executive Officer ensures consistent delivery of high-value marketing solutions. This leadership role involves constant collaboration with the board to refine long-term growth objectives. Shafique Hasan maintains a focus on operational excellence, ensuring that every campaign resonates with target demographics. Through rigorous oversight of agency performance, the Chief Executive Officer optimizes service delivery across North American markets. The Chief Executive Officer also monitors competitive trends to maintain the agency's position as a leader in lifestyle marketing. By fostering a culture of innovation, Hasan secures the agency's reputation for excellence in complex, multi-channel marketing environments.
Vivek Krishnani - Chief Executive Officer - MovieVerse Studios
Vivek Krishnani, the Chief Executive Officer - MovieVerse Studios at MKTG, architects the creative strategy for entertainment-focused marketing initiatives. Krishnani oversees the development of content-driven campaigns that bridge the gap between film studios and consumer audiences. By leveraging deep industry insights, the Chief Executive Officer - MovieVerse Studios drives engagement through strategic partnerships and high-profile media activations. This role requires constant coordination with production teams to ensure brand alignment across all entertainment projects. Vivek Krishnani manages the expansion of studio-related services, focusing on maximizing reach within the competitive media landscape. The Chief Executive Officer - MovieVerse Studios monitors project lifecycles to ensure timely execution and budget efficiency. By integrating cinematic storytelling into broader marketing frameworks, Krishnani enhances the agency's ability to connect brands with diverse audiences. The Chief Executive Officer - MovieVerse Studios ultimately delivers measurable growth through innovative entertainment marketing strategies.
Sean Morrison - Deputy Chief Executive Officer
Sean Morrison, the Deputy Chief Executive Officer at MKTG, supports the execution of corporate strategy and internal organizational alignment. Morrison manages cross-departmental workflows to ensure that agency resources support client objectives effectively. By streamlining communication between leadership and operational teams, the Deputy Chief Executive Officer drives efficiency across all service lines. This role involves monitoring project performance metrics to identify areas for process improvement. Sean Morrison coordinates with senior management to implement policies that enhance agency productivity and client satisfaction. The Deputy Chief Executive Officer oversees the implementation of standardized reporting protocols, ensuring transparency in all marketing activities. By focusing on internal infrastructure, the Deputy Chief Executive Officer enables the agency to scale operations in response to increasing demand. Morrison maintains a rigorous focus on operational stability, ensuring that the agency consistently meets the high standards expected by global brand partners.
Robert Singleton - Founder & Chief Executive Officer
Robert Singleton, the Founder & Chief Executive Officer at MKTG, defines the core mission and long-term trajectory of the agency. Singleton drives the strategic vision that positions the firm as a premier provider of lifestyle marketing solutions. By cultivating relationships with key industry stakeholders, the Founder & Chief Executive Officer ensures the agency remains at the forefront of sports and entertainment marketing. This leadership role involves setting the cultural tone and guiding the executive team toward sustainable growth. Robert Singleton monitors global market shifts to anticipate future opportunities in retail and event marketing. The Founder & Chief Executive Officer oversees the development of proprietary marketing methodologies that differentiate the agency from competitors. By maintaining a focus on client-centric innovation, Singleton ensures that the agency delivers impactful results. The Founder & Chief Executive Officer provides the foundational stability necessary for the agency to thrive in a dynamic, fast-paced industry.
Brian Williams - President
Brian Williams, the President at MKTG, oversees the day-to-day management of agency operations and client service delivery. Williams drives the execution of business strategies that support the agency's position in the sports and entertainment marketing sector. By managing key client relationships, the President ensures that the agency consistently delivers value and meets performance expectations. This role involves leading cross-functional teams to execute integrated marketing campaigns that drive brand engagement. Brian Williams monitors market performance to identify opportunities for service expansion and operational improvement. The President coordinates with other senior leaders to align departmental activities with the agency's overarching mission. By fostering a culture of accountability and excellence, the President enhances the agency's ability to deliver high-impact results. Williams maintains a focus on long-term sustainability, ensuring that the agency remains a trusted partner for global brands seeking innovative marketing solutions.
Alberto Cassola - President
Alberto Cassola, the President at MKTG, focuses on the strategic development of international market presence and global partnerships. Cassola directs the expansion of the agency's service offerings into new geographic territories, ensuring consistent brand delivery. By leveraging global industry networks, the President drives the acquisition of high-profile sports and entertainment accounts. This role involves overseeing the integration of regional teams to ensure a unified approach to client service. Alberto Cassola monitors global market trends to adapt the agency's marketing solutions to local cultural nuances. The President coordinates with the executive team to align global operations with the agency's long-term growth strategy. By focusing on international scalability, the President enhances the agency's ability to serve multinational clients effectively. Cassola ensures that all global initiatives support the agency's mission of delivering world-class lifestyle marketing solutions, maintaining a focus on operational consistency and client satisfaction.
Ron Riley - Chief of Staff
Ron Riley, the Chief of Staff at MKTG, manages the strategic priorities and administrative functions of the executive office. Riley coordinates the flow of information between senior leadership and various departments to ensure alignment with corporate goals. By facilitating high-level decision-making processes, the Chief of Staff drives organizational focus on key marketing initiatives. This role involves overseeing special projects that require cross-functional collaboration and executive oversight. Ron Riley monitors the progress of critical agency objectives, ensuring that timelines and performance targets remain on track. The Chief of Staff acts as a primary liaison for internal and external stakeholders, streamlining communication to enhance operational efficiency. By managing the executive agenda, the Chief of Staff enables the leadership team to concentrate on long-term growth strategies. Riley ensures that all administrative operations support the agency's mission of delivering exceptional marketing solutions to global brands.
Sara Grossman - Founder & Chief Marketing Officer
Sara Grossman, the Founder & Chief Marketing Officer at MKTG, architects the brand identity and market positioning for the agency. Grossman drives the development of creative marketing strategies that leverage sports and entertainment assets to build brand equity. By overseeing the creative department, the Founder & Chief Marketing Officer ensures that all campaigns reflect the agency's commitment to innovation and excellence. This role involves collaborating with clients to translate business objectives into compelling consumer experiences. Sara Grossman monitors emerging trends in retail marketing to keep the agency's service offerings relevant and impactful. The Founder & Chief Marketing Officer manages the creative vision for large-scale events, ensuring consistency across all touchpoints. By fostering a culture of creative excellence, Grossman enhances the agency's ability to attract and retain top-tier clients. The Founder & Chief Marketing Officer ultimately shapes the agency's reputation as a leader in lifestyle marketing.
Diana Aguirre - Chief Marketing Officer & Growth Marketer
Diana Aguirre, the Chief Marketing Officer & Growth Marketer at MKTG, focuses on data-driven strategies to accelerate client acquisition and market expansion. Aguirre manages the implementation of performance marketing tactics that optimize return on investment for brand partners. By analyzing consumer behavior data, the Chief Marketing Officer & Growth Marketer drives the refinement of marketing funnels and engagement strategies. This role involves integrating advanced analytics into the agency's service model to provide measurable insights for clients. Diana Aguirre coordinates with the sales team to align marketing efforts with revenue growth targets. The Chief Marketing Officer & Growth Marketer oversees the deployment of digital marketing campaigns that enhance brand visibility across diverse platforms. By focusing on scalable growth, the Chief Marketing Officer & Growth Marketer ensures that the agency remains competitive in a rapidly evolving digital landscape. Aguirre delivers actionable intelligence that supports the agency's overall growth objectives.
Remy Ruivivar - Chief Operations Officer
Remy Ruivivar, the Chief Operations Officer at MKTG, directs the logistical execution of live events and retail marketing programs. Ruivivar oversees the operational infrastructure required to deliver complex, multi-site marketing activations across various regions. By managing supply chain logistics and vendor relationships, the Chief Operations Officer ensures that all projects meet quality and safety standards. This role involves optimizing resource allocation to maximize efficiency during high-demand periods. Remy Ruivivar coordinates with project managers to resolve operational challenges and maintain project schedules. The Chief Operations Officer implements standardized procedures that enhance the agency's ability to execute large-scale events seamlessly. By focusing on operational excellence, the Chief Operations Officer supports the agency's commitment to delivering reliable and impactful marketing solutions. Ruivivar ensures that all logistical operations align with the agency's strategic goals, providing the foundation for successful client campaigns.
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Frequently Asked Questions Regarding MKTG Top Executives and Leadership Team
