Leadership Overview
MKTG has 10 executives leading key functions including strategy, operations, marketing, and organizational management.
Dedicated to delivering high-impact lifestyle marketing solutions, MKTG transforms brand engagement through sports, entertainment, and live event experiences across global markets.
Dedicated to delivering high-impact lifestyle marketing solutions, MKTG transforms brand engagement through sports, entertainment, and live event experiences across global markets.
Leadership Roles at MKTG
Shafique Hasan - Chief Executive Officer
Shafique Hasan, the Chief Executive Officer at MKTG, directs the overarching strategic vision for the agency. Hasan oversees the integration of sports and entertainment sponsorship programs to maximize client brand visibility. By aligning internal resources with evolving market demands, the Chief Executive Officer ensures the delivery of high-value lifestyle marketing solutions. This leadership role involves constant collaboration with the board to refine long-term growth objectives. Shafique Hasan maintains a focus on operational excellence, driving the agency toward sustainable expansion within the competitive marketing landscape. Through the management of cross-functional teams, the Chief Executive Officer fosters innovation in retail marketing and live event production. The agency benefits from this disciplined approach to client acquisition and retention. Ultimately, Hasan secures the market position of the firm by prioritizing creative excellence and measurable performance metrics across all North American and international campaigns.
Robert Singleton - Founder & Chief Executive Officer
Robert Singleton, the Founder & Chief Executive Officer at MKTG, architects the foundational principles that guide the agency. Singleton drives the expansion of lifestyle marketing services, focusing on the intersection of sports and consumer engagement. As the Founder & Chief Executive Officer, the executive monitors the health of the business model while identifying new opportunities for retail marketing innovation. This role requires deep engagement with high-level stakeholders to ensure the agency remains at the forefront of the industry. Robert Singleton manages the strategic direction of the firm, ensuring that every live event and sponsorship initiative aligns with the core mission of the organization. By fostering a culture of creativity and accountability, the executive supports the professional development of the entire team. Singleton maintains a broad perspective on global market trends, ensuring the agency adapts to shifting consumer behaviors while delivering consistent value to every client partner.
Sean Morrison - Deputy Chief Executive Officer
Sean Morrison, the Deputy Chief Executive Officer at MKTG, executes the daily operational strategies that support the agency mission. Morrison manages the alignment of departmental goals with the broader corporate vision, ensuring seamless collaboration across sports and entertainment divisions. As the Deputy Chief Executive Officer, the executive monitors project lifecycles to guarantee that live event activations meet rigorous quality standards. This leadership role involves optimizing internal workflows to increase efficiency and reduce overhead costs. Sean Morrison works closely with the executive team to implement scalable solutions for retail marketing clients. By analyzing performance data, the Deputy Chief Executive Officer identifies areas for improvement and drives necessary adjustments to service delivery. Morrison ensures that the agency maintains a competitive edge by fostering strong relationships with key partners. Through this focused management, the executive supports the long-term stability and growth of the firm in a dynamic global marketplace.
Brian Williams - President
Brian Williams, the President at MKTG, leads the strategic execution of sports and entertainment sponsorship initiatives. Williams oversees the management of key client accounts, ensuring that the agency delivers tailored marketing solutions that drive brand engagement. As the President, the executive directs the efforts of account teams to maintain high levels of client satisfaction and retention. This role involves navigating complex market environments to secure new partnerships and expand the agency footprint. Brian Williams collaborates with other C-suite leaders to align service offerings with the evolving needs of the retail marketing sector. By focusing on relationship management and strategic planning, the President ensures that the agency remains a trusted partner for global brands. Williams monitors the performance of major campaigns, providing guidance to ensure that every initiative achieves its intended impact. Through this leadership, the executive supports the overall growth and competitive standing of the firm.
Mark Keats - President
Mark Keats, the President at MKTG, focuses on the development and scaling of live event production capabilities. Keats directs the creative and technical teams responsible for delivering immersive brand experiences that resonate with target audiences. As the President, the executive oversees the integration of new technologies into event marketing to enhance consumer interaction. This role involves managing the financial performance of large-scale activations and ensuring that projects remain within budget while exceeding quality standards. Mark Keats works with the leadership team to identify new market segments for expansion. By prioritizing innovation in event design and execution, the President ensures that the agency maintains its reputation for excellence. Keats monitors industry trends to anticipate shifts in consumer preferences, allowing the firm to adapt its service offerings proactively. Through this focused leadership, the executive supports the agency in delivering impactful marketing solutions that drive long-term client value.
Jeff Grant - President
Jeff Grant, the President at MKTG, leads the retail marketing division, focusing on the intersection of physical and digital consumer experiences. Grant directs the strategy for in-store activations and retail partnerships that amplify brand presence. As the President, the executive oversees the development of programs that drive foot traffic and increase sales for client brands. This role involves managing the operational teams that execute retail campaigns across diverse markets. Jeff Grant collaborates with the marketing and creative departments to ensure that retail initiatives align with broader brand messaging. By analyzing retail performance data, the President identifies opportunities to optimize campaign effectiveness and improve return on investment. Grant maintains a focus on innovation, exploring new ways to engage consumers in the retail environment. Through this leadership, the executive supports the agency in delivering comprehensive marketing solutions that bridge the gap between brand awareness and consumer action.
Ron Riley - Chief of Staff
Ron Riley, the Chief of Staff at MKTG, coordinates the administrative and strategic priorities of the executive leadership team. Riley manages the flow of information between departments, ensuring that the agency remains agile in the face of complex marketing challenges. As the Chief of Staff, the executive facilitates communication regarding sports sponsorship and live event logistics. This role involves overseeing special projects that require cross-functional cooperation to achieve specific business outcomes. Ron Riley supports the decision-making process by providing data-driven insights and operational analysis. By streamlining internal processes, the Chief of Staff enhances the productivity of the entire organization. Riley ensures that the strategic goals set by the leadership are translated into actionable tasks for every team member. Through this central coordination, the executive maintains organizational alignment and supports the overall mission of delivering exceptional lifestyle marketing solutions to a diverse client base.
Sara Grossman - Founder & Chief Marketing Officer
Sara Grossman, the Founder & Chief Marketing Officer at MKTG, shapes the brand identity and market positioning of the agency. Grossman directs the development of creative campaigns that leverage sports and entertainment to connect brands with consumers. As the Founder & Chief Marketing Officer, the executive oversees the strategic messaging that defines the agency in the competitive landscape. This role involves identifying emerging trends in retail marketing and integrating these insights into client strategies. Sara Grossman collaborates with the creative team to ensure that every live event reflects the high standards of the firm. By analyzing consumer behavior, the Founder & Chief Marketing Officer drives the creation of innovative marketing solutions that deliver measurable results. Grossman maintains a focus on brand equity, ensuring that the agency remains a leader in the lifestyle marketing sector. Through this visionary leadership, the executive supports the growth and reputation of the firm across all regional markets.
Diana Aguirre - Chief Marketing Officer & Growth Marketer
Diana Aguirre, the Chief Marketing Officer & Growth Marketer at MKTG, drives the acquisition strategies that fuel agency expansion. Aguirre focuses on the implementation of performance-based marketing tactics to increase client reach through sports and entertainment channels. As the Chief Marketing Officer & Growth Marketer, the executive analyzes market data to identify high-potential opportunities for retail marketing growth. This role involves testing new engagement models to optimize the impact of live events. Diana Aguirre works with the sales team to refine the value proposition and attract new business partners. By leveraging digital tools and consumer insights, the Chief Marketing Officer & Growth Marketer ensures that the agency remains responsive to changing market dynamics. Aguirre maintains a focus on scalable growth, ensuring that every campaign contributes to the long-term success of the firm. Through this analytical approach, the executive supports the agency in achieving its revenue targets and market share objectives.
Remy Ruivivar - Chief Operations Officer
Remy Ruivivar, the Chief Operations Officer at MKTG, manages the infrastructure and logistical frameworks that support agency operations. Ruivivar oversees the execution of live events and retail marketing activations, ensuring that every project meets client expectations. As the Chief Operations Officer, the executive directs the allocation of resources to maximize efficiency across all departments. This role involves managing vendor relationships and supply chain logistics to ensure the seamless delivery of sponsorship programs. Remy Ruivivar monitors operational performance metrics to identify bottlenecks and implement process improvements. By fostering a culture of operational excellence, the Chief Operations Officer ensures that the agency remains agile and capable of handling complex, large-scale projects. Ruivivar works with the leadership team to align operational capacity with strategic growth goals. Through this disciplined management, the executive supports the consistent delivery of high-quality marketing solutions to clients across diverse geographic regions.
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Frequently Asked Questions Regarding MKTG Top Executives and Leadership Team
