MKTG Executive and Leadership Team

Shafique Hasan, the Chief Executive Officer at MKTG, directs the overarching corporate strategy and long-term vision for the agency. Hasan oversees the integration of sports and entertainment sponsorship initiatives to maximize client brand visibility across North American markets. By aligning internal resources with evolving consumer trends, the Chief Executive Officer ensures the agency maintains a competitive edge in the lifestyle marketing sector. Hasan fosters collaboration between creative teams and account managers to deliver seamless live event experiences. This leadership role involves constant evaluation of market performance metrics to refine service offerings. Through rigorous oversight of agency operations, Shafique Hasan secures sustainable growth and strengthens client partnerships. The Chief Executive Officer remains dedicated to expanding the agency footprint while maintaining the high standards of excellence expected by global brands in the competitive marketing landscape.

Nicole Lawrence, the Founder & Chief Executive Officer at MKTG, architects the foundational business model and strategic direction for the agency. Lawrence focuses on the development of innovative retail marketing solutions that bridge the gap between brands and consumers. Overseeing the expansion of experiential marketing capabilities, the Founder & Chief Executive Officer ensures that all campaigns resonate within diverse demographic segments. This role requires constant interaction with key stakeholders to align agency goals with broader industry shifts. By championing creative excellence, Nicole Lawrence drives the agency toward new opportunities in the entertainment sponsorship space. Lawrence manages the high-level execution of complex projects, ensuring that every client receives tailored, data-driven marketing strategies. The Founder & Chief Executive Officer maintains a commitment to operational agility, allowing the agency to adapt quickly to the fast-paced demands of the modern marketing environment.

Robert Singleton, the Founder & Chief Executive Officer at MKTG, drives the financial health and organizational structure of the agency. Singleton manages the strategic allocation of capital to support the growth of live event production and sports marketing divisions. By analyzing market data, the Founder & Chief Executive Officer identifies emerging trends that inform the agency service portfolio. This leadership position involves coordinating with department heads to ensure that all client deliverables meet rigorous quality benchmarks. Robert Singleton oversees the implementation of internal processes that streamline project management and enhance team productivity. Through the cultivation of strong industry relationships, Singleton expands the agency reach across international markets. The Founder & Chief Executive Officer remains focused on maintaining the agency reputation for delivering impactful, results-oriented marketing solutions that consistently exceed client expectations in a crowded global marketplace.

Vivek Krishnani, the Chief Executive Officer - MovieVerse Studios at MKTG, directs the specialized entertainment and film-focused marketing initiatives. Krishnani oversees the creative development and distribution strategies for content-driven campaigns that leverage movie-based intellectual property. By bridging the gap between film studios and brand partners, the Chief Executive Officer - MovieVerse Studios ensures that entertainment sponsorships deliver measurable engagement. This role involves managing complex partnerships and coordinating with production teams to integrate brand messaging into high-profile media projects. Vivek Krishnani drives the expansion of the studio division, focusing on digital-first strategies that capture audience attention in a fragmented media landscape. The Chief Executive Officer - MovieVerse Studios maintains a sharp focus on innovation, constantly seeking new ways to utilize entertainment assets to elevate client brand presence. Through strategic oversight, Krishnani ensures that all studio operations contribute directly to the agency overall growth objectives.

Alberto Cassola, the President at MKTG, directs the day-to-day operations and service delivery for the agency. Cassola oversees the execution of large-scale live events and retail marketing programs, ensuring that all projects meet client specifications. By managing the operational teams, the President ensures that resources are deployed effectively to maximize project profitability and client satisfaction. This role involves coordinating with other C-suite leaders to align operational capabilities with the agency strategic goals. Alberto Cassola drives the implementation of best practices in event management and logistics to maintain the agency high standards of quality. Through the oversight of regional operations, the President ensures consistent service delivery across diverse markets. Cassola remains focused on operational excellence, constantly seeking ways to improve efficiency and deliver superior results for the agency diverse portfolio of global brand partners.

Brian Williams, the President at MKTG, directs the business development and client relationship management functions. Williams oversees the expansion of the agency client base, focusing on securing long-term partnerships within the sports and entertainment sectors. By identifying new market opportunities, the President drives the agency growth and revenue generation efforts. This role involves working closely with account teams to ensure that client needs are met and that the agency remains a trusted advisor. Brian Williams manages the strategic planning for client accounts, ensuring that all marketing solutions are tailored to achieve specific business outcomes. Through the cultivation of strong industry networks, the President enhances the agency market position and visibility. Williams remains committed to delivering exceptional client service, ensuring that every engagement contributes to the agency reputation for reliability and innovation in the lifestyle marketing space.

Jeff Grant, the President at MKTG, directs the technological integration and digital transformation initiatives for the agency. Grant oversees the adoption of new marketing technologies that enhance the agency ability to track and measure campaign performance. By leveraging data analytics, the President ensures that all marketing solutions are grounded in actionable insights. This role involves collaborating with the creative and strategy teams to integrate digital tools into live event and retail marketing programs. Jeff Grant manages the infrastructure and systems that support the agency operations, ensuring that all teams have the necessary resources to succeed. Through the strategic application of technology, the President drives innovation and improves the overall efficiency of the agency service delivery. Grant remains focused on maintaining a competitive advantage by staying at the forefront of digital marketing trends and technological advancements.

Ron Riley, the Chief of Staff at MKTG, manages the internal communication flow and executive coordination across all agency departments. Riley oversees the implementation of strategic initiatives that improve operational efficiency and cross-functional collaboration. By acting as a liaison between the leadership team and the broader organization, the Chief of Staff ensures that corporate objectives remain clear and actionable. This role involves monitoring project timelines and resource allocation to support the successful delivery of marketing campaigns. Ron Riley facilitates high-level meetings and tracks progress on key performance indicators to keep the agency on target. Through the optimization of internal workflows, the Chief of Staff enables the executive team to focus on long-term growth and client acquisition. Riley maintains a commitment to organizational excellence, ensuring that the agency remains agile and responsive to the evolving needs of the lifestyle marketing industry.

Eric Flynn, the Chief Marketing Officer at MKTG, directs the agency brand identity and external communications strategy. Flynn oversees the development of marketing collateral and thought leadership content that positions the agency as a leader in lifestyle marketing. By analyzing market trends, the Chief Marketing Officer identifies new opportunities for brand growth and client acquisition. This role involves collaborating with the creative and account teams to ensure that all agency messaging remains consistent and compelling. Eric Flynn manages the digital presence and public relations efforts to enhance the agency visibility in the competitive marketing sector. Through the execution of targeted marketing campaigns, the Chief Marketing Officer drives lead generation and strengthens the agency reputation. Flynn remains focused on delivering high-impact communication strategies that support the overall business goals and demonstrate the value of the agency services to potential and existing clients.

Sara Grossman, the Founder & Chief Marketing Officer at MKTG, architects the creative vision and brand positioning for the agency. Grossman focuses on the development of unique marketing narratives that differentiate the agency in the sports and entertainment space. Overseeing the creative department, the Founder & Chief Marketing Officer ensures that every campaign delivers a distinct and memorable consumer experience. This role requires constant innovation to stay ahead of shifting market dynamics and consumer preferences. By fostering a culture of creativity, Sara Grossman drives the agency to produce award-winning work that resonates with target audiences. Grossman manages the strategic alignment of brand messaging across all client projects, ensuring that the agency core values are reflected in every output. The Founder & Chief Marketing Officer remains dedicated to pushing the boundaries of traditional marketing to create lasting impact for clients.