MKTG Executive and Leadership Team

Shafique Hasan, the Chief Executive Officer at MKTG, directs the overarching corporate strategy and long-term vision for the agency. Hasan oversees the integration of sports and entertainment sponsorship initiatives to ensure alignment with client objectives across North American markets. By managing high-level partnerships, the Chief Executive Officer maintains the competitive positioning of the firm within the lifestyle marketing sector. This leadership role involves constant collaboration with the Board to refine operational efficiency and drive revenue growth. Shafique Hasan actively monitors market trends to pivot service offerings toward emerging consumer behaviors. Through rigorous oversight of agency performance, the Chief Executive Officer secures the financial health of the organization. Hasan fosters a culture of innovation that supports the delivery of complex live event solutions. Ultimately, the Chief Executive Officer ensures that all agency outputs meet the highest standards of brand excellence.

Nicole Lawrence, the Founder & Chief Executive Officer at MKTG, architects the foundational business model and strategic direction for the agency. Lawrence drives the expansion of retail marketing services, ensuring that client campaigns resonate within diverse consumer demographics. Overseeing the development of proprietary marketing methodologies, the Founder & Chief Executive Officer maintains the agency's reputation for creative excellence. This leadership role requires constant engagement with key stakeholders to identify new growth opportunities in the entertainment space. Nicole Lawrence monitors the execution of large-scale sponsorship programs to guarantee maximum return on investment for global partners. By aligning internal resources with evolving market demands, the Founder & Chief Executive Officer sustains the agency's industry-leading status. Lawrence manages the strategic roadmap for future service diversification. Ultimately, the Founder & Chief Executive Officer secures the long-term viability of the firm through disciplined leadership and visionary planning.

Vivek Krishnani, the Chief Executive Officer - MovieVerse Studios at MKTG, directs the specialized production and distribution strategies for entertainment-focused marketing campaigns. Krishnani oversees the creative development of content that bridges the gap between film studios and consumer audiences. By managing the operational workflows of the studio division, the Chief Executive Officer - MovieVerse Studios ensures that all projects align with the broader agency mission of delivering immersive brand experiences. This leadership role involves coordinating with cross-functional teams to execute complex media strategies across global platforms. Vivek Krishnani monitors the performance of digital and physical activations to optimize audience engagement metrics. Through the application of data-driven insights, the Chief Executive Officer - MovieVerse Studios refines the studio's approach to market penetration. Krishnani drives the growth of the entertainment portfolio by securing high-value partnerships. Ultimately, the Chief Executive Officer - MovieVerse Studios maintains the agency's dominance in the film-related marketing sector.

Robert Singleton, the Founder & Chief Executive Officer at MKTG, directs the organizational culture and high-level business development initiatives. Singleton oversees the strategic alignment of live event production with the agency's core lifestyle marketing objectives. By fostering relationships with major sports leagues and entertainment entities, the Founder & Chief Executive Officer ensures a robust pipeline of sponsorship opportunities. This leadership role involves managing the firm's reputation and ensuring consistent delivery of high-quality marketing solutions. Robert Singleton monitors the financial performance of the agency to ensure sustainable growth across all service lines. Through the implementation of rigorous quality control standards, the Founder & Chief Executive Officer maintains the agency's competitive edge. Singleton drives the adoption of new technologies to enhance the effectiveness of retail marketing campaigns. Ultimately, the Founder & Chief Executive Officer secures the agency's position as a premier partner for global brands seeking deep consumer connections.

Alberto Cassola, the President at MKTG, directs the day-to-day operations and service delivery for the agency's sports sponsorship division. Cassola oversees the management of client accounts to ensure that all sponsorship activations are executed with precision and efficiency. By coordinating with internal teams, the President ensures that the agency meets the complex requirements of large-scale sports marketing programs. This leadership role involves managing relationships with key sports organizations to secure long-term partnership opportunities. Alberto Cassola monitors the performance of sponsorship campaigns to optimize audience engagement and brand visibility. Through the implementation of operational best practices, the President maintains the agency's high standards for service delivery. Cassola drives the growth of the sports marketing portfolio by identifying new market opportunities. Ultimately, the President secures the agency's reputation for excellence in the sports and entertainment sector through disciplined management and strategic oversight.

Brian Williams, the President at MKTG, directs the operational strategy and execution for the agency's live event production division. Williams oversees the logistics and technical implementation of large-scale events to ensure seamless delivery for global brands. By managing the production teams, the President ensures that every event aligns with the client's brand identity and marketing objectives. This leadership role involves coordinating with vendors and partners to maintain high-quality standards across all event activations. Brian Williams monitors the performance of live events to ensure they drive meaningful consumer engagement and brand loyalty. Through the application of innovative production techniques, the President enhances the agency's ability to deliver memorable experiences. Williams drives the expansion of the event production capabilities to meet the growing demand for immersive marketing. Ultimately, the President secures the agency's position as a premier provider of live event solutions through operational excellence.

Joe Dennison, the President at MKTG, directs the strategic growth and operational management of the agency's retail marketing division. Dennison oversees the development of in-store activations and consumer engagement programs that drive retail sales for client brands. By managing the retail marketing teams, the President ensures that all campaigns are executed effectively across diverse retail environments. This leadership role involves collaborating with retail partners to optimize the impact of brand activations. Joe Dennison monitors the performance of retail marketing initiatives to ensure they deliver measurable results and high return on investment. Through the implementation of data-driven strategies, the President refines the agency's approach to retail consumer behavior. Dennison drives the expansion of the retail marketing service line by identifying new opportunities for brand growth. Ultimately, the President secures the agency's reputation for delivering effective retail marketing solutions through focused leadership and operational expertise.

Eric Flynn, the Chief Marketing Officer at MKTG, directs the development and execution of comprehensive brand strategies for the agency's diverse client roster. Flynn oversees the creative teams responsible for designing innovative retail marketing and sponsorship activations. By analyzing consumer data, the Chief Marketing Officer ensures that all campaigns effectively reach target audiences across various geographic regions. This leadership role involves collaborating with other C-suite executives to integrate marketing efforts with broader business goals. Eric Flynn monitors the performance of digital and experiential marketing channels to optimize campaign impact. Through the management of brand messaging, the Chief Marketing Officer maintains the agency's market presence and authority. Flynn drives the adoption of creative best practices to ensure consistent quality across all client projects. Ultimately, the Chief Marketing Officer secures the agency's reputation for delivering measurable results through strategic marketing excellence.

Ron Riley, the Chief of Staff at MKTG, directs the internal operational workflows and facilitates communication between the executive leadership team and the broader organization. Riley oversees the implementation of strategic initiatives to ensure that all departments remain aligned with the agency's core mission. By managing the executive office's daily operations, the Chief of Staff optimizes the efficiency of decision-making processes. This leadership role involves coordinating cross-departmental projects to support the delivery of live event and sponsorship services. Ron Riley monitors the progress of key business objectives to ensure timely completion and resource allocation. Through the management of internal communications, the Chief of Staff fosters a cohesive work environment that supports agency growth. Riley drives the refinement of operational policies to improve overall productivity. Ultimately, the Chief of Staff secures the smooth functioning of the agency by providing essential support to the executive team.

Sara Grossman, the Founder & Chief Marketing Officer at MKTG, directs the agency's creative vision and brand positioning strategies. Grossman oversees the development of unique lifestyle marketing concepts that differentiate the agency in a crowded marketplace. By managing the creative department, the Founder & Chief Marketing Officer ensures that all live event and retail marketing projects reflect the agency's commitment to innovation. This leadership role involves mentoring creative talent and fostering an environment of artistic excellence. Sara Grossman monitors the effectiveness of brand activations to ensure they meet the high standards expected by global clients. Through the strategic application of design and storytelling, the Founder & Chief Marketing Officer enhances the agency's market impact. Grossman drives the evolution of the agency's creative portfolio to stay ahead of industry trends. Ultimately, the Founder & Chief Marketing Officer secures the agency's status as a leader in creative marketing solutions.