Leadership Overview
MiniLuxe has 4 executives leading key functions including corporate strategy, operational excellence, brand development, and financial management.
Committed to redefining the beauty industry through safety and sustainability, MiniLuxe delivers high-quality, non-toxic personal care products and ultra-hygienic studio services while empowering beauty professionals across the United States.
Committed to redefining the beauty industry through safety and sustainability, MiniLuxe delivers high-quality, non-toxic personal care products and ultra-hygienic studio services while empowering beauty professionals across the United States.
Leadership Roles at MiniLuxe
Sue Thirlwall - Chief Executive Officer
Sue Thirlwall, the Chief Executive Officer at MiniLuxe, directs the overarching corporate vision and brand expansion across the United States. Thirlwall architects the strategic roadmap for both the nail care studio network and the proprietary personal care product line. By prioritizing non-toxic formulations and ultra-hygienic service environments, the Chief Executive Officer ensures that every studio maintains the highest standards of safety and cleanliness. Thirlwall drives the integration of technology-enabled experiences to elevate customer satisfaction and operational efficiency. Through consistent leadership, Sue Thirlwall fosters a culture of professional development for beauty technicians, reinforcing the company status as a talent empowerment platform. The Chief Executive Officer collaborates with the board to secure long-term growth, ensuring that the brand remains a leader in the sustainable self-care market while maintaining ethical labor practices throughout all regional operations.
Claire Deng - Chief Executive Officer, Strategy & Operations, Office of
Claire Deng, the Chief Executive Officer, Strategy & Operations, Office of at MiniLuxe, manages the internal infrastructure and operational workflows that support the company's dual-model business. Deng optimizes the supply chain for proprietary personal care products while streamlining the daily management of physical studio locations. By implementing data-driven processes, the Chief Executive Officer, Strategy & Operations, Office of enhances the consistency of service delivery across the national footprint. Claire Deng focuses on scaling the digital platforms that connect consumers to studio appointments and product purchases. This leadership role involves refining the operational protocols that uphold the brand's commitment to sustainability and non-toxic beauty standards. By aligning internal resources with market demand, Deng ensures that the company maintains a competitive edge in the self-care sector. The Chief Executive Officer, Strategy & Operations, Office of drives efficiency, supporting the broader mission of professional empowerment and ethical industry practices.
Anthony Tjan - Co-Founder & Chief Executive Officer
Anthony Tjan, the Co-Founder & Chief Executive Officer at MiniLuxe, shapes the foundational philosophy and long-term market positioning of the brand. Tjan drives the mission to transform the beauty industry into a more inclusive and ethical space for professionals and consumers alike. As the Co-Founder & Chief Executive Officer, Tjan oversees the strategic partnerships and investment initiatives that fuel the company's growth and innovation in non-toxic product development. Anthony Tjan champions the commitment to responsible labor practices, ensuring that the business model supports the economic independence of beauty professionals. By fostering a culture of modern design and high-quality service, the Co-Founder & Chief Executive Officer maintains the brand's reputation for excellence. Tjan guides the executive team in navigating the complexities of the United States beauty market, ensuring that every strategic decision aligns with the core values of safety, cleanliness, and sustainable growth.

Lanchi Venator - Chief Financial Officer
Lanchi Venator, the Chief Financial Officer at MiniLuxe, manages the fiscal health and capital allocation strategies for the entire organization. Venator oversees financial planning, budgeting, and reporting, ensuring that the company maintains the resources necessary to scale its studio network and product lines. By analyzing market trends and operational costs, the Chief Financial Officer supports the executive team in making informed decisions regarding expansion and investment. Lanchi Venator directs the financial oversight of the company's digital and physical platforms, ensuring that revenue streams remain robust and sustainable. This leadership role involves maintaining transparency and fiscal discipline to support the brand's commitment to ethical labor and high-quality service standards. Through rigorous financial management, the Chief Financial Officer secures the stability required to advance the company's mission of professional empowerment and industry-leading safety, ultimately driving long-term value for stakeholders and the broader beauty community.
