Midea Carrier Executive and Leadership Team

Felipe Costa, the Chief Executive Officer, Brasil, E Chile Midea Carrier (Argentina) at Midea Carrier, directs all strategic operations across South American markets. Costa architects the long-term vision for cooling product distribution, ensuring alignment with regional demand for window units and split systems. By managing complex supply chains and retail partnerships, the Chief Executive Officer, Brasil, E Chile Midea Carrier (Argentina) drives operational efficiency and market expansion. This leadership role involves constant collaboration with the board to maintain competitive advantages in the appliance manufacturing sector. Felipe Costa monitors performance metrics to guarantee that the company meets high-quality standards for families and businesses. Through rigorous oversight of regional assets, the Chief Executive Officer, Brasil, E Chile Midea Carrier (Argentina) secures sustainable growth and reinforces the brand presence in Brazil, Chile, and Argentina, ultimately strengthening the overall market position of the firm.

Berenice Hleap, the Regional Deputy Chief Financial Officer at Midea Carrier, oversees all fiscal planning and capital allocation strategies. Hleap directs the financial health of the organization, ensuring that investments in manufacturing and distribution remain aligned with long-term profitability goals. By monitoring regional economic trends, the Regional Deputy Chief Financial Officer mitigates risks associated with appliance production and inventory management. This leadership role involves providing critical data to the executive team to support informed decision-making regarding store expansion and operational scaling. Berenice Hleap maintains rigorous internal controls to ensure compliance and transparency across all financial reporting cycles. Through the optimization of cost structures and revenue streams, the Regional Deputy Chief Financial Officer strengthens the balance sheet. This focus on fiscal discipline allows the company to continue delivering high-quality cooling products while maintaining a robust financial foundation for future growth and market stability.

Simone Camargo, the Director, Marketing & Chief Marketing Officer (Brazil) at Midea Carrier, manages all brand positioning and consumer engagement strategies. Camargo designs comprehensive campaigns that highlight the legacy of cooling innovation, effectively communicating the value of portable air conditioners and split systems to the Brazilian market. Overseeing the marketing department, the Director, Marketing & Chief Marketing Officer (Brazil) ensures that promotional activities resonate with local families and business owners. This role requires constant coordination with sales teams to synchronize product launches with seasonal demand cycles. Simone Camargo analyzes consumer behavior data to refine messaging and increase brand loyalty across the extensive retail network. By optimizing digital and physical touchpoints, the Director, Marketing & Chief Marketing Officer (Brazil) elevates the visibility of the company. This strategic focus on brand equity directly supports the broader mission of providing practical, high-quality climate solutions to every household.

Marcela Ferrarezi, the Digital (SEO Performance Specialist & Chief Revenue Officer, Merchandising) at Midea Carrier, drives all online sales growth and search visibility initiatives. Ferrarezi architects the digital merchandising strategy, ensuring that the full range of cooling products reaches customers through optimized e-commerce channels. By managing SEO performance, the Digital (SEO Performance Specialist & Chief Revenue Officer, Merchandising) increases organic traffic and conversion rates across the company website. This role involves analyzing user data to improve the online shopping experience for window units and portable systems. Marcela Ferrarezi collaborates with marketing teams to align digital promotions with overall revenue targets. Through the continuous refinement of product placement and search algorithms, the Digital (SEO Performance Specialist & Chief Revenue Officer, Merchandising) maximizes the efficiency of the digital sales funnel. This focus on performance-driven growth ensures that the company remains a leader in the competitive appliance market.