Micro Center Executive and Leadership Team

July, 2026

Leadership Overview

Micro Center has 9 executives leading key functions including strategy, finance, marketing, and operations.

Driven by a commitment to providing comprehensive information technology solutions, Micro Center empowers consumers and businesses alike through expert guidance and a vast selection of electronic devices, fostering innovation and connectivity nationwide.

Leadership Roles at Micro Center

  • Chief Executive Officer - Raja Karma
  • Chief Executive Officer & President - Rasoul Mehdian
  • Vice Chief Executive Officer - Amit Dhanoa
  • Chief Financial Officer - James Koehler
  • Chief Operating Officer & Chief Financial Officer - Brad Kramer
  • Chief Operating Officer - Peggy Wolfe
  • President - Orlando Otavalo
  • President, Retail - Tom Fritz
  • Chief Marketing Officer - Steven Rado
  • Raja Karma - Chief Executive Officer

    Raja Karma, the Chief Executive Officer at Micro Center, directs the overarching corporate strategy and operational execution. This leadership role involves guiding the company's expansion and ensuring alignment with its mission to supply information technology solutions to a diverse customer base, from small businesses to educational institutions. Karma's focus centers on enhancing the customer experience across Micro Center's twenty-seven nationwide stores, driving profitability through strategic market positioning and operational efficiency. The Chief Executive Officer ensures that Micro Center remains a leading supplier of electronic devices and communication technology, adapting to evolving market demands and technological advancements. Raja Karma's strategic vision shapes the company's direction, emphasizing well-trained associates who provide essential IT solutions and support.

    Rasoul Mehdian - Chief Executive Officer & President

    Rasoul Mehdian, the Chief Executive Officer & President at Micro Center, spearheads the company's strategic direction and executive leadership. This dual role encompasses driving growth initiatives and ensuring operational excellence across all twenty-seven retail locations nationwide. Mehdian's responsibilities include fostering innovation in product offerings and customer service, aligning with Micro Center's objective to be a premier supplier of information technology and electronic devices. The Chief Executive Officer & President oversees key business functions, ensuring the company's continued profitable growth since its founding in 1979. Rasoul Mehdian's leadership ensures Micro Center effectively serves a broad spectrum of clients, including small businesses and educational organizations, by providing tailored IT solutions and expert associate guidance.

    Amit Dhanoa - Vice Chief Executive Officer

    Amit Dhanoa, the Vice Chief Executive Officer at Micro Center, supports the Chief Executive Officer in driving strategic initiatives and operational oversight. This executive position involves contributing to the company's overall direction, focusing on enhancing the delivery of information technology solutions and electronic devices across Micro Center's nationwide retail network. Dhanoa collaborates with various departments to ensure alignment with corporate goals, emphasizing customer service and market expansion. The Vice Chief Executive Officer plays a role in evaluating new business opportunities and strengthening Micro Center's competitive position as a leading supplier. Amit Dhanoa's involvement ensures the effective execution of strategies aimed at serving small businesses, educational institutions, and individual consumers.

    James Koehler - Chief Financial Officer

    James Koehler, the Chief Financial Officer at Micro Center, manages the company's financial health and strategic fiscal planning. This critical role involves overseeing all financial operations, including budgeting, forecasting, and investment strategies, to support Micro Center's nationwide retail expansion and profitability goals. Koehler ensures robust financial controls are in place, safeguarding assets and optimizing resource allocation across twenty-seven stores. The Chief Financial Officer plays a key part in evaluating new market opportunities and managing financial risks associated with the technology supply sector. James Koehler's expertise guides financial decision-making, ensuring the company's sustained growth and ability to provide comprehensive IT solutions to businesses and consumers alike.

    Brad Kramer - Chief Operating Officer & Chief Financial Officer

    Brad Kramer, the Chief Operating Officer & Chief Financial Officer at Micro Center, directs both the operational efficiency and financial integrity of the company. This dual executive responsibility ensures seamless integration between financial planning and day-to-day business execution across all twenty-seven nationwide stores. Kramer oversees financial management, including budgeting and resource allocation, while simultaneously optimizing store operations, supply chain, and customer service delivery. The Chief Operating Officer & Chief Financial Officer is pivotal in driving profitability and sustainable growth by aligning fiscal strategies with operational imperatives. Brad Kramer's leadership ensures Micro Center effectively manages its resources to remain a premier supplier of information technology and electronic devices.

    Peggy Wolfe - Chief Operating Officer

    Peggy Wolfe, the Chief Operating Officer at Micro Center, oversees the day-to-day operational functions across the company's twenty-seven nationwide stores. This role is central to ensuring efficient store management, supply chain logistics, and the seamless delivery of information technology solutions to customers. Wolfe focuses on optimizing operational processes to enhance customer satisfaction and support Micro Center's growth objectives. The Chief Operating Officer manages store performance metrics, implements best practices in retail operations, and ensures that well-trained associates are equipped to provide expert IT guidance. Peggy Wolfe's leadership drives operational excellence, reinforcing Micro Center's position as a leading supplier of electronic devices and communication technology.
    Peggy Wolfe

    Orlando Otavalo - President

    Orlando Otavalo, the President at Micro Center, leads key strategic initiatives and operational oversight for the company. This executive role focuses on driving business development and ensuring the effective implementation of Micro Center's mission to supply information technology and electronic devices nationwide. Otavalo collaborates with other senior leaders to enhance customer engagement and expand market reach across the twenty-seven store locations. The President is instrumental in fostering innovation and maintaining high standards of service, supporting both business and consumer clients. Orlando Otavalo's leadership contributes significantly to Micro Center's sustained growth and its reputation as a trusted provider of IT solutions.

    Tom Fritz - President, Retail

    Tom Fritz, the President, Retail at Micro Center, spearheads the strategic direction and operational execution for the company's extensive retail network. This leadership role involves optimizing the performance of all twenty-seven nationwide stores, ensuring a superior customer experience in the supply of information technology and electronic devices. Fritz focuses on driving sales growth, enhancing store profitability, and implementing innovative retail strategies. The President, Retail oversees merchandising, store management, and associate training programs to uphold Micro Center's commitment to providing expert IT solutions. Tom Fritz's dedicated focus on the retail segment ensures Micro Center effectively serves its diverse customer base, from small businesses to individual consumers.

    Steven Rado - Chief Marketing Officer

    Steven Rado, the Chief Marketing Officer at Micro Center, directs all marketing and brand strategy initiatives to enhance customer engagement and market presence. This leadership position involves developing and executing campaigns that highlight Micro Center's role as a leading supplier of information technology and electronic devices nationwide. Rado oversees market research, advertising, and digital marketing efforts, ensuring effective communication of the company's value proposition to diverse customer segments, including small businesses and educational institutions. The Chief Marketing Officer drives initiatives to attract new customers and foster loyalty among existing ones, leveraging Micro Center's twenty-seven store footprint. Steven Rado's strategic marketing leadership supports the company's mission to provide expert IT solutions and exceptional customer service.
    Steven Rado

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    Frequently Asked Questions Regarding Micro Center Top Executives and Leadership Team

    Who leads Micro Center?
    Micro Center is led by Raja Karma (Chief Executive Officer), along with executives such as Rasoul Mehdian (Chief Executive Officer & President) and Amit Dhanoa (Vice Chief Executive Officer).
    Who is part of Micro Center’s executive team?
    The executive team of Micro Center includes leaders such as Raja Karma (Chief Executive Officer), Rasoul Mehdian (Chief Executive Officer & President), Amit Dhanoa (Vice Chief Executive Officer) and other senior executives.
    How many executives does Micro Center have?
    Micro Center has 9 executives leading key business areas.
    What roles are included in Micro Center’s leadership team?
    The leadership team of Micro Center includes roles such as Chief Executive Officer, Chief Executive Officer & President, Vice Chief Executive Officer, Chief Financial Officer, Chief Operating Officer & Chief Financial Officer.