Maxicare Executive and Leadership Team

September, 2026

Leadership Overview

Maxicare has 4 executives leading key functions including operations, marketing, medical services, and human resources.

Committed to excellence in the HMO industry, Maxicare delivers comprehensive healthcare programs through a vast network of medical providers while maintaining a strong focus on customer support and service accessibility.

Leadership Roles at Maxicare

  • Chief Operating Officer - Nelissa Badal
  • Chief Marketing Officer - Archie Rillo
  • M. D. - Charles Akoda
  • Human - Cyrell Valdez
  • Nelissa Badal - Chief Operating Officer

    Nelissa Badal, the Chief Operating Officer at Maxicare, directs all internal business processes to ensure seamless delivery of health maintenance organization services. Overseeing the expansive network of medical providers, the Chief Operating Officer optimizes service efficiency across the Philippines. This leadership role involves managing complex administrative workflows and coordinating with the board to maintain high standards of patient care. By streamlining operational protocols, Nelissa Badal directly impacts the reliability of healthcare programs offered to members. The Chief Operating Officer also monitors performance metrics to identify areas for service improvement. Through rigorous oversight of daily operations, the Chief Operating Officer guarantees that the organization meets the evolving needs of the healthcare market. Ultimately, Badal secures operational excellence by aligning internal resources with the broader mission of providing accessible and high-quality medical coverage to all enrolled members.

    Archie Rillo - Chief Marketing Officer

    Archie Rillo, the Chief Marketing Officer at Maxicare, architects the brand strategy and market positioning for the organization. Driving growth across the competitive HMO landscape, the Chief Marketing Officer executes multi-channel campaigns to expand the reach of healthcare programs. This leadership role involves analyzing consumer trends and tailoring communication strategies to enhance member engagement. By leveraging data-driven insights, Archie Rillo strengthens the market presence of the company. The Chief Marketing Officer collaborates with other executives to ensure that marketing initiatives reflect the core values of the organization. Through the development of innovative outreach programs, the Chief Marketing Officer captures new market segments and fosters long-term loyalty among existing clients. Ultimately, Rillo drives revenue growth by effectively communicating the value of the comprehensive healthcare solutions provided to the public, ensuring the brand remains a leader in the regional insurance sector.

    Charles Akoda - M. D.

    Charles Akoda, the M. D. at Maxicare, oversees the clinical standards and medical governance that define the quality of healthcare programs. Managing the professional relationships with the extensive network of medical providers, the M. D. ensures that all clinical protocols align with industry best practices. This leadership role involves evaluating medical outcomes and implementing rigorous quality assurance measures to protect member health. By providing expert guidance on medical policy, Charles Akoda directly influences the effectiveness of the HMO services. The M. D. works closely with the executive team to integrate clinical expertise into the strategic planning of new healthcare products. Through the continuous assessment of medical service delivery, the M. D. maintains high standards of care across the entire provider network. Ultimately, Akoda secures the clinical integrity of the organization, ensuring that every member receives superior medical support and consistent health outcomes.

    Cyrell Valdez - Human

    Cyrell Valdez, the Human at Maxicare, directs the organizational development and talent management strategies that support the workforce. Overseeing the recruitment and retention of skilled professionals, the Human ensures that the company maintains a high-performing culture capable of delivering exceptional customer support. This leadership role involves designing training programs that enhance the capabilities of staff members across all departments. By fostering a collaborative work environment, Cyrell Valdez directly impacts the efficiency of the organization. The Human works with the board to align human capital strategies with the long-term goals of the HMO industry. Through the implementation of robust performance management systems, the Human drives employee engagement and professional growth. Ultimately, Valdez secures the organizational health of the company by cultivating a dedicated team that remains focused on providing high-quality healthcare services to the diverse member base served by the organization.

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    Frequently Asked Questions Regarding Maxicare Top Executives and Leadership Team

    Who leads Maxicare?
    Maxicare is led by Nelissa Badal (Chief Operating Officer), along with executives such as Archie Rillo (Chief Marketing Officer) and Charles Akoda (M. D.).
    Who is part of Maxicare’s executive team?
    The executive team of Maxicare includes leaders such as Nelissa Badal (Chief Operating Officer), Archie Rillo (Chief Marketing Officer), Charles Akoda (M. D.) and other senior executives.
    How many executives does Maxicare have?
    Maxicare has 4 executives leading key business areas.
    What roles are included in Maxicare’s leadership team?
    The leadership team of Maxicare includes roles such as Chief Operating Officer, Chief Marketing Officer, M. D., Human.