Maxicare Executive and Leadership Team

November, 2026

Leadership Overview

Maxicare has 4 executives leading key functions including operations, marketing, medical services, and human resources.

Committed to excellence in the health maintenance organization sector, Maxicare delivers comprehensive healthcare programs through an expansive network of medical providers while maintaining a focus on superior customer support and industry-leading service standards.

Leadership Roles at Maxicare

  • Chief Operating Officer - Fiona Lava-Victoria
  • Chief Marketing Officer - Archie Rillo
  • M. D. - Charles Akoda
  • Human - Cyrell Valdez
  • Fiona Lava-Victoria - Chief Operating Officer

    Fiona Lava-Victoria, the Chief Operating Officer at Maxicare, directs all internal business processes and service delivery frameworks. Overseeing the expansive network of medical providers, the Chief Operating Officer ensures seamless integration between clinical partners and administrative systems. This leadership role involves optimizing operational workflows to enhance member experiences across the Philippines. By streamlining service protocols, Fiona Lava-Victoria directly impacts the efficiency of healthcare delivery. The Chief Operating Officer manages complex logistics to maintain high standards of care quality. Through rigorous oversight of daily operations, Lava-Victoria secures the reliability of the entire health maintenance organization infrastructure. This position requires constant coordination with the board to align operational capacity with market demand. Ultimately, Lava-Victoria drives the organizational agility necessary to support the growing member base while maintaining strict compliance with regional healthcare regulations and internal performance benchmarks.
    Fiona Lava-Victoria

    Archie Rillo - Chief Marketing Officer

    Archie Rillo, the Chief Marketing Officer at Maxicare, architects the brand strategy and market positioning for all healthcare programs. Driving regional growth initiatives, the Chief Marketing Officer executes multi-channel campaigns to expand the reach of the organization. This leadership role involves analyzing market trends to identify new opportunities within the competitive insurance landscape. By crafting targeted messaging, Archie Rillo directly impacts customer acquisition and retention rates. The Chief Marketing Officer collaborates with product teams to ensure marketing collateral accurately reflects the value of the medical network. Through strategic brand management, Rillo strengthens the market presence of the company. This position demands deep insight into consumer behavior to tailor service offerings effectively. Ultimately, Rillo secures long-term brand loyalty by consistently communicating the core mission of providing accessible and comprehensive health solutions to diverse market segments across the country.

    Charles Akoda - M. D.

    Charles Akoda, the M. D. at Maxicare, directs clinical governance and medical quality assurance across the entire provider network. Overseeing the medical standards, the M. D. ensures that all healthcare programs meet rigorous safety and efficacy protocols. This leadership role involves evaluating clinical outcomes to improve patient care delivery. By establishing evidence-based guidelines, Charles Akoda directly impacts the health standards maintained by the organization. The M. D. collaborates with external medical partners to verify the quality of services provided to members. Through continuous monitoring of clinical performance, Akoda upholds the reputation of the company as a leader in the health maintenance organization industry. This position requires constant engagement with medical professionals to refine care pathways. Ultimately, Akoda secures the integrity of the medical services offered, ensuring that every member receives high-quality, reliable care aligned with the overarching mission of the organization.

    Cyrell Valdez - Human

    Cyrell Valdez, the Human at Maxicare, directs organizational development and talent management strategies to support the workforce. Overseeing the human capital initiatives, the Human ensures alignment between employee performance and corporate objectives. This leadership role involves fostering a culture of excellence to drive productivity across all departments. By implementing robust training programs, Cyrell Valdez directly impacts the professional growth of the staff. The Human manages recruitment and retention efforts to maintain a high-performing team capable of delivering superior customer support. Through strategic workforce planning, Valdez strengthens the internal capacity of the company. This position requires constant collaboration with other executives to ensure that human resources policies support the broader business goals. Ultimately, Valdez secures the operational success of the organization by cultivating a skilled and motivated workforce dedicated to the mission of providing comprehensive healthcare solutions.

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    Frequently Asked Questions Regarding Maxicare Top Executives and Leadership Team

    Who leads Maxicare?
    Maxicare is led by Fiona Lava-Victoria (Chief Operating Officer), along with executives such as Archie Rillo (Chief Marketing Officer) and Charles Akoda (M. D.).
    Who is part of Maxicare’s executive team?
    The executive team of Maxicare includes leaders such as Fiona Lava-Victoria (Chief Operating Officer), Archie Rillo (Chief Marketing Officer), Charles Akoda (M. D.) and other senior executives.
    How many executives does Maxicare have?
    Maxicare has 4 executives leading key business areas.
    What roles are included in Maxicare’s leadership team?
    The leadership team of Maxicare includes roles such as Chief Operating Officer, Chief Marketing Officer, M. D., Human.