Matrix Executive and Leadership Team

Kevin Loh, the Chief Executive Officer at Matrix, directs the overall strategic vision and operational execution for the company. Loh's leadership ensures alignment with the broader goals of L'Oréal USA's Professional Products Division, driving growth and market penetration within the professional haircare sector. Overseeing all major business units, Loh focuses on expanding the reach of Matrix's extensive product lines, including COLORGRAPHICS, COLORINSIDER, and Total Results. The Chief Executive Officer's role involves fostering innovation and maintaining the company's commitment to salon professionals. Loh's strategic direction guides the development of new offerings and strengthens the brand's position as a leader in the United States market. This executive leadership ensures the sustained success and competitive edge of Matrix in a dynamic industry.

Morris Levi, the Deputy Chief Financial Officer at Matrix, supports the financial strategy and operational management of the company. Levi plays a key role in financial planning, analysis, and reporting, ensuring fiscal responsibility across all business units. The Deputy Chief Financial Officer's responsibilities include managing budgets, overseeing financial controls, and contributing to strategic financial decisions that support Matrix's growth objectives. Morris Levi works closely with the CFO to maintain the financial health of the organization and ensure compliance with all relevant regulations. This executive's financial acumen is vital for sustaining the company's market position and profitability.

Scott Feamster, the President at Matrix, oversees the strategic direction and operational performance of the company, ensuring alignment with L'Oréal USA's broader objectives. Feamster's leadership focuses on driving market growth and enhancing the brand's presence within the professional haircare industry. The President's responsibilities include fostering strong relationships with key stakeholders, including salon professionals and distribution partners. Scott Feamster champions the company's commitment to innovation and quality across its extensive product range, from COLORGRAPHICS to Total Results. This executive's vision guides the company's expansion and reinforces its status as a leading professional haircare provider in the United States.

Sigal Nissim, the Chief of Staff at Matrix, provides critical support to the executive leadership team, ensuring operational efficiency and strategic alignment across departments. Nissim manages key initiatives and facilitates communication between various functional areas, optimizing workflow and resource allocation. The Chief of Staff's responsibilities include driving special projects that enhance the company's market position and operational capabilities. Sigal Nissim plays a vital part in translating strategic objectives into actionable plans, ensuring that the company's commitment to salon professionals and product innovation is consistently met. This role requires a deep understanding of Matrix's business model and its position within the professional haircare industry, enabling seamless execution of the company's mission.

Ranit Zexer, the Chief Technology Officer at Matrix, architects and oversees the company's technological infrastructure and digital strategy. Zexer drives innovation in product development and operational systems, ensuring Matrix remains at the forefront of the professional haircare industry. The Chief Technology Officer's focus includes enhancing the digital experience for salon professionals and consumers, leveraging technology to support the wide range of Matrix products. Ranit Zexer leads the research and development efforts for new technological solutions that align with the company's mission. This leadership ensures the robust performance and scalability of Matrix's IT operations, supporting global initiatives and market expansion. Zexer's technical vision is crucial for maintaining the company's competitive advantage.

Itay Rosenboim, the Division Chief Technology Officer, ITSM Matrix, Software Products at Matrix, spearheads the development and implementation of IT Service Management solutions and software products. Rosenboim's expertise ensures that Matrix's internal IT operations are optimized for efficiency and scalability, directly supporting the company's extensive product portfolio. The Division Chief Technology Officer's role involves managing the lifecycle of software products, from conception to deployment, ensuring they meet the evolving needs of the professional haircare market. Itay Rosenboim drives technological advancements within the ITSM framework, enhancing service delivery and support for all Matrix operations. This leadership ensures robust technological foundations for software development and service management.

Alexey Brook, the Chief Technology Officer, Java & Integration Solutions Subdivision at Matrix, leads the strategic direction and execution of Java-based technologies and system integration initiatives. Brook ensures seamless connectivity and data flow across Matrix's diverse software platforms, supporting the company's operational backbone. The Chief Technology Officer's focus is on developing robust, scalable integration solutions that enhance the efficiency of product delivery and customer engagement. Alexey Brook drives the adoption of best practices in Java development and integration architecture, contributing to the technological strength of Matrix. This leadership ensures that the company's technological ecosystem is cohesive and supports its broad range of professional haircare products and services.

Roy Leonov, the Operations of Tafnit ERP Chief Technology Officer & Head of IT at Matrix, directs the company's Enterprise Resource Planning (ERP) systems and overall IT operations. Leonov ensures the efficient management of resources and data, underpinning Matrix's extensive product lines and distribution networks. The Chief Technology Officer & Head of IT's responsibilities include optimizing the Tafnit ERP system to support business processes, from supply chain management to financial reporting. Roy Leonov drives technological initiatives that enhance operational performance and support the company's commitment to salon professionals. This leadership ensures the integrity and efficiency of Matrix's core IT infrastructure, facilitating strategic growth and market responsiveness.

Idan Beer, the Chief Technology Officer, Ai at Matrix, spearheads the integration and development of artificial intelligence technologies across the company's operations and product offerings. Beer drives innovation by applying AI to enhance customer experiences, optimize product development, and improve operational efficiencies within the professional haircare sector. The Chief Technology Officer's role involves exploring new AI applications that can provide competitive advantages and support Matrix's mission to serve salon professionals. Idan Beer leads the strategic implementation of AI solutions, ensuring they align with the company's technological roadmap and business objectives. This focus on AI is critical for future growth and maintaining market leadership.

Oren Assayag, the Chief Technology Officer, Matrix Research Development Services, Talpiot & Offshore at Matrix, directs the company's research and development initiatives, particularly focusing on offshore and Talpiot-based projects. Assayag oversees the technological strategy for R&D services, ensuring innovation and the development of cutting-edge solutions for the professional haircare market. The Chief Technology Officer's role involves managing complex development projects and fostering a culture of technological excellence within the R&D teams. Oren Assayag drives the advancement of Matrix's product lines through rigorous research and development, ensuring the company remains a leader in product innovation. This leadership is crucial for maintaining a competitive edge and delivering advanced solutions.