Matrix Executive and Leadership Team

May, 2026

Leadership Overview

Matrix has 10 executives leading key functions including strategy, finance, technology, and operations.

Driven by innovation, Matrix is dedicated to advancing the professional haircare and hair color industry through a commitment to salon professionals and the development of cutting-edge products.

Leadership Roles at Matrix

  • Chief Executive Officer - Levi Charon
  • Chief Financial Officer - Peter Franklin
  • Chief Financial Officer, John Bryce, Medatech - Ron Miron
  • Chief Operating Officer - Farai Sedze
  • Chief Technology Officer - Ranit Zexer
  • Chief Information Officer - John Talent
  • Chief Technology Officer, Matrix Research Development Services, Talpiot & Offshore - Oren Assayag
  • Division Chief Technology Officer, ITSM Matrix, Software Products - Itay Rosenboim
  • Operations of Tafnit ERP Chief Technology Officer & Head of IT - Roy Leonov
  • Interim Chief Technology Officer - Avihi Ziv
  • Levi Charon - Chief Executive Officer

    Levi Charon, the Chief Executive Officer at Matrix, directs the company's overall strategic vision and operational execution. Charon guides the organization's expansion within the professional haircare and hair color market, ensuring alignment with L'Oréal USA's Professional Products Division objectives. This leadership role involves fostering innovation across product development and market penetration strategies. Charon oversees the integration of new technologies and market trends to maintain Matrix's position as a leader in the United States. By championing a culture of excellence, Levi Charon drives the company's commitment to supporting salon professionals and delivering high-performance products. The Chief Executive Officer's purview encompasses all facets of the business, from research and development to global distribution and customer engagement, ensuring sustained growth and market leadership.

    Peter Franklin - Chief Financial Officer

    Peter Franklin, the Chief Financial Officer at Matrix, manages all financial operations and strategic fiscal planning. Franklin oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and profitability. This role involves optimizing financial performance and resource allocation across all departments, including product development and marketing initiatives. Franklin's expertise supports the company's growth objectives and its commitment to the salon professional market. By implementing robust financial controls and driving efficiency, Peter Franklin ensures that Matrix maintains a strong economic foundation. The Chief Financial Officer's responsibilities extend to managing investments, analyzing market trends for financial impact, and advising leadership on strategic financial decisions to support the company's mission and market position within the L'Oréal USA portfolio.

    Ron Miron - Chief Financial Officer, John Bryce, Medatech

    Ron Miron, the Chief Financial Officer, John Bryce, Medatech at Matrix, provides critical financial oversight and strategic guidance for associated entities. Miron manages financial planning, analysis, and reporting, ensuring fiscal discipline and profitability across the specified business units. This role involves optimizing financial resources and identifying investment opportunities to support growth and operational efficiency within the professional haircare sector. Miron's financial acumen is essential for navigating complex market dynamics and ensuring sustainable business practices. By implementing sound financial strategies, Ron Miron contributes to the overall economic stability and success of the organization. The Chief Financial Officer's responsibilities include overseeing budgets, managing financial risks, and driving financial performance improvements.

    Farai Sedze - Chief Operating Officer

    Farai Sedze, the Chief Operating Officer at Matrix, oversees the company's day-to-day operational activities and supply chain management. Sedze ensures efficient production and distribution of Matrix's extensive product lines, including Logics and Total Results, across the United States. This role involves optimizing manufacturing processes and logistics to meet market demand and maintain product quality standards. Sedze's focus on operational excellence supports the company's commitment to serving salon professionals effectively. By streamlining operations and enhancing efficiency, Farai Sedze drives the company's ability to deliver consistent value. The Chief Operating Officer's responsibilities encompass managing global operations, ensuring compliance, and implementing strategies that enhance productivity and reduce costs, thereby supporting Matrix's market position.

    Ranit Zexer - Chief Technology Officer

    Ranit Zexer, the Chief Technology Officer at Matrix, spearheads the company's technological innovation and infrastructure development. Zexer directs the integration of advanced technologies into product formulations and operational systems, enhancing the company's offerings in professional haircare and hair color. This leadership position involves overseeing research and development in areas such as COLORGRAPHICS and SOCOLOR, ensuring cutting-edge solutions for salon professionals. Zexer's strategic guidance supports the company's commitment to technological advancement and market leadership within the United States. By driving technological excellence, Ranit Zexer ensures Matrix remains at the forefront of innovation. The Chief Technology Officer's scope includes managing IT infrastructure, cybersecurity, and the digital transformation initiatives that support the company's mission and product portfolio.
    Ranit Zexer

    John Talent - Chief Information Officer

    John Talent, the Chief Information Officer at Matrix, directs the company's information technology strategy and infrastructure. Talent oversees the implementation and management of IT systems that support business operations, product development, and customer engagement. This role is critical in ensuring data security, system reliability, and the efficient flow of information across the organization, supporting Matrix's commitment to innovation in professional haircare. Talent's leadership ensures that technology solutions align with business objectives, facilitating growth and operational efficiency. By driving digital transformation initiatives, John Talent enhances the company's technological capabilities. The Chief Information Officer's purview includes managing enterprise software, data analytics, and IT support services, crucial for maintaining Matrix's competitive edge.

    Oren Assayag - Chief Technology Officer, Matrix Research Development Services, Talpiot & Offshore

    Oren Assayag, the Chief Technology Officer, Matrix Research Development Services, Talpiot & Offshore at Matrix, leads advanced technology initiatives within research and development services. Assayag focuses on pioneering new solutions and enhancing existing product lines, such as Oil Wonders and Style Link, through cutting-edge technological applications. This specialized role involves overseeing offshore development teams and ensuring that research efforts align with the company's strategic goals for innovation in the professional haircare sector. Assayag's expertise drives the development of next-generation products and services. By fostering a culture of technological exploration, Oren Assayag ensures Matrix remains at the forefront of industry advancements. The Chief Technology Officer's responsibilities include managing R&D projects, exploring emerging technologies, and ensuring the successful implementation of technical strategies across global operations.
    Oren Assayag

    Itay Rosenboim - Division Chief Technology Officer, ITSM Matrix, Software Products

    Itay Rosenboim, the Division Chief Technology Officer, ITSM Matrix, Software Products at Matrix, directs technology strategy for ITSM and software product divisions. Rosenboim oversees the development and implementation of innovative software solutions and IT service management practices that enhance operational efficiency and product delivery. This role is pivotal in driving technological advancements within Matrix's software offerings, ensuring they meet the evolving needs of the professional haircare market. Rosenboim's leadership focuses on leveraging technology to improve customer experience and streamline internal processes. By championing technological innovation, Itay Rosenboim ensures Matrix's software products remain competitive and effective. The Division Chief Technology Officer's responsibilities include managing software development lifecycles, IT infrastructure, and strategic technology planning.

    Roy Leonov - Operations of Tafnit ERP Chief Technology Officer & Head of IT

    Roy Leonov, the Operations of Tafnit ERP Chief Technology Officer & Head of IT at Matrix, leads IT operations and ERP system management. Leonov ensures the seamless integration and functionality of the Tafnit ERP system, optimizing operational workflows and data management across the company. This role is crucial for enhancing efficiency in production, inventory, and distribution, supporting Matrix's commitment to delivering high-quality professional haircare products. Leonov's expertise in IT infrastructure and ERP systems drives operational excellence. By managing critical IT systems, Roy Leonov ensures robust support for business functions. The Chief Technology Officer & Head of IT's responsibilities include overseeing IT infrastructure, cybersecurity, and implementing technology solutions that enhance business performance and scalability.

    Avihi Ziv - Interim Chief Technology Officer

    Avihi Ziv, the Interim Chief Technology Officer at Matrix, provides critical leadership and strategic direction for the company's technology initiatives during a transitional period. Ziv oversees the ongoing development and implementation of technological solutions that support Matrix's product innovation and operational efficiency in the professional haircare market. This role involves ensuring the stability and advancement of IT infrastructure and systems, aligning technology efforts with business objectives. Ziv's focus is on maintaining momentum in technological progress and supporting the company's mission. By providing interim leadership, Avihi Ziv ensures continuity and strategic focus on technology. The Interim Chief Technology Officer's responsibilities include guiding technology teams, managing IT projects, and supporting the company's long-term technological vision.

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    Frequently Asked Questions Regarding Matrix Top Executives and Leadership Team

    Who leads Matrix?
    Matrix is led by Levi Charon (Chief Executive Officer), along with executives such as Peter Franklin (Chief Financial Officer) and Ron Miron (Chief Financial Officer, John Bryce, Medatech).
    Who is part of Matrix’s executive team?
    The executive team of Matrix includes leaders such as Levi Charon (Chief Executive Officer), Peter Franklin (Chief Financial Officer), Ron Miron (Chief Financial Officer, John Bryce, Medatech) and other senior executives.
    How many executives does Matrix have?
    Matrix has 10 executives leading key business areas.
    What roles are included in Matrix’s leadership team?
    The leadership team of Matrix includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Financial Officer, John Bryce, Medatech, Chief Operating Officer, Chief Technology Officer.