Matrix Executive and Leadership Team

Kevin Loh, the Chief Executive Officer at Matrix, directs the overarching corporate strategy and long-term vision for the organization. By aligning product development with the evolving needs of salon professionals, the Chief Executive Officer ensures consistent market growth across the United States. Kevin Loh maintains rigorous oversight of the integration within the broader professional products division, fostering innovation in hair color and care solutions. This leadership role involves constant collaboration with the board to optimize operational efficiency and brand positioning. Through the management of high-level partnerships, the Chief Executive Officer drives the expansion of the product portfolio, including lines like Total Results and Oil Wonders. By prioritizing the success of salon partners, the Chief Executive Officer secures the competitive advantage of the company in a crowded marketplace, ultimately steering the organization toward sustained excellence and industry leadership.

Morris Levi, the Deputy Chief Financial Officer at Matrix, manages the financial planning and analysis functions that support the company's professional haircare business. Overseeing the budgetary processes, the Deputy Chief Financial Officer ensures that financial resources are allocated to drive growth in key product lines. Morris Levi monitors the fiscal health of the organization, providing the insights necessary for strategic decision-making. This role involves collaborating with the executive team to optimize revenue streams and manage costs effectively. By focusing on financial transparency and accuracy, the Deputy Chief Financial Officer supports the company's mission to provide high-quality products to salon professionals. Levi ensures that all financial operations align with the broader goals of the professional products division, facilitating long-term stability and investment in innovation. Through rigorous financial oversight, the Deputy Chief Financial Officer enables the company to maintain its competitive position and continue delivering value to its partners and customers.

Scott Feamster, the President at Matrix, directs the day-to-day business operations and market expansion strategies for the company. Overseeing the execution of commercial goals, the President ensures that the brand maintains its leadership in the professional haircare and color market. Scott Feamster manages the relationships with key salon partners, driving the adoption of products like COLORINSIDER and Style Link. This role involves leading the commercial teams to achieve revenue targets and expand the company's footprint across the United States. By focusing on market trends and customer needs, the President ensures that the product portfolio remains relevant and highly effective. Feamster coordinates with the executive leadership to align operational activities with the company's mission of supporting salon professionals. Through proactive management and strategic focus, the President secures the company's reputation for excellence and drives the continued success of the brand in the competitive professional beauty industry.

Ranit Zexer, the Chief Technology Officer at Matrix, architects the digital infrastructure supporting the company's professional haircare ecosystem. Overseeing the implementation of advanced technical solutions, the Chief Technology Officer ensures that internal systems facilitate seamless product distribution and research capabilities. Ranit Zexer manages the intersection of software innovation and salon-focused service delivery, driving efficiency across the entire supply chain. This role requires constant coordination with cross-functional teams to integrate new digital tools that enhance the user experience for salon professionals. By optimizing data-driven processes, the Chief Technology Officer supports the broader mission of delivering high-quality hair color and care products. Zexer maintains a focus on scalable technology that adapts to the rapid pace of the beauty industry, ensuring that the company remains at the forefront of technical innovation while supporting the operational requirements of the professional products division.

Sigal Nissim, the Chief of Staff at Matrix, coordinates executive operations and facilitates strategic alignment across all internal departments. By managing the flow of information between leadership and the broader organization, the Chief of Staff ensures that corporate objectives remain synchronized with daily business activities. Sigal Nissim oversees the execution of key initiatives, providing the necessary support to maintain high standards in professional haircare and color development. This role involves streamlining communication channels and optimizing administrative processes to improve overall organizational agility. By fostering collaboration among senior leaders, the Chief of Staff drives the successful implementation of company-wide projects. Nissim monitors the progress of critical business goals, ensuring that resources are allocated effectively to support the development of products like COLORGRAPHICS and SOCOLOR. Through meticulous planning and oversight, the Chief of Staff enables the company to maintain its market position while navigating complex operational challenges.

Oren Assayag, the Chief Technology Officer, Matrix Research Development Services, Talpiot & Offshore at Matrix, directs the research and development of technical solutions within the offshore and regional hubs. Overseeing the engineering teams, the Chief Technology Officer, Matrix Research Development Services, Talpiot & Offshore ensures that technical advancements directly support the creation of innovative haircare products. Oren Assayag manages the integration of complex development cycles, driving the delivery of high-quality software and research outcomes. This role involves coordinating with global teams to maintain a competitive edge in technical service delivery. By focusing on the intersection of research and practical application, the Chief Technology Officer, Matrix Research Development Services, Talpiot & Offshore optimizes the development pipeline for new product lines. Assayag ensures that all technical initiatives align with the company's commitment to salon professionals, providing the necessary infrastructure to support long-term growth and product excellence in the professional beauty sector.

Alexey Brook, the Chief Technology Officer, Java & Integration Solutions Subdivision at Matrix, architects the Java-based frameworks and integration strategies that power the company's digital services. Overseeing the development of robust software solutions, the Chief Technology Officer, Java & Integration Solutions Subdivision ensures that all systems communicate effectively to support the professional haircare business model. Alexey Brook manages the technical architecture, driving the implementation of scalable integration tools that enhance operational efficiency. This role requires deep technical expertise to maintain the integrity of the company's software ecosystem. By focusing on the seamless integration of various platforms, the Chief Technology Officer, Java & Integration Solutions Subdivision supports the delivery of high-performance products to salon professionals. Brook ensures that the technical foundation remains secure and adaptable, allowing the company to respond quickly to market demands while maintaining the high standards expected of a leader in the professional products division.

Itay Rosenboim, the Division Chief Technology Officer, ITSM Matrix, Software Products at Matrix, directs the IT service management and software product lifecycle for the division. Overseeing the deployment of internal software tools, the Division Chief Technology Officer, ITSM Matrix, Software Products ensures that technical support systems remain highly functional and responsive to business needs. Itay Rosenboim manages the optimization of software products, driving improvements in service delivery and operational reliability. This role involves coordinating with internal stakeholders to align technical capabilities with the company's professional haircare mission. By focusing on the efficiency of IT service management, the Division Chief Technology Officer, ITSM Matrix, Software Products supports the broader goal of providing salon professionals with reliable and innovative solutions. Rosenboim ensures that all software products meet rigorous quality standards, facilitating the smooth operation of the company's diverse product portfolio and maintaining a strong technical foundation for future growth.

Roy Leonov, the Operations of Tafnit ERP Chief Technology Officer & Head of IT at Matrix, manages the enterprise resource planning systems and the overall IT infrastructure. Overseeing the implementation of ERP solutions, the Operations of Tafnit ERP Chief Technology Officer & Head of IT ensures that data management processes support the company's professional haircare operations. Roy Leonov directs the IT department, driving the maintenance and security of critical business systems. This role involves optimizing the ERP environment to improve supply chain visibility and operational efficiency. By focusing on the integration of technology with business processes, the Operations of Tafnit ERP Chief Technology Officer & Head of IT supports the company's commitment to salon professionals. Leonov ensures that the IT infrastructure remains robust and scalable, providing the necessary tools for the organization to manage its wide range of products effectively while maintaining high standards of service and operational excellence across all regional markets.