Matrix Executive and Leadership Team

July, 2026

Leadership Overview

Matrix has 10 executives leading key functions including strategy, operations, technology, and finance.

Driven by innovation, Matrix is dedicated to advancing the professional haircare and hair color industry, offering a comprehensive suite of products and services that empower salon professionals worldwide.

Leadership Roles at Matrix

  • Chief Executive Officer - Kevin Loh
  • Deputy Chief Financial Officer - Morris Levi
  • President - Scott Feamster
  • Chief of Staff - Sigal Nissim
  • Chief Technology Officer - Ranit Zexer
  • Operations of Tafnit ERP Chief Technology Officer & Head of IT - Roy Leonov
  • Chief Technology Officer, Ai - Idan Beer
  • Division Chief Technology Officer, ITSM Matrix, Software Products - Itay Rosenboim
  • Chief Technology Officer, Java & Integration Solutions Subdivision - Alexey Brook
  • Chief Technology Officer, Matrix Research Development Services, Talpiot & Offshore - Oren Assayag
  • Kevin Loh - Chief Executive Officer

    Kevin Loh, the Chief Executive Officer at Matrix, directs the company's overall strategic vision and operational execution. Loh guides the executive team in navigating the competitive landscape of the professional haircare and hair color market. This leadership role involves fostering innovation across product development and market penetration strategies. Loh ensures alignment with L'Oréal USA's Professional Products Division objectives, driving growth and maintaining Matrix's position as a leader in the United States. The Chief Executive Officer's purview extends to all facets of the business, from research and development to global market expansion, ensuring sustained profitability and brand integrity. Loh's strategic direction shapes the company's future, focusing on empowering salon professionals through advanced solutions and superior product offerings.

    Morris Levi - Deputy Chief Financial Officer

    Morris Levi, the Deputy Chief Financial Officer at Matrix, supports the financial strategy and operational management of the company. Levi assists in overseeing financial planning, budgeting, and reporting, ensuring fiscal responsibility and compliance with industry regulations. This role involves analyzing financial performance, identifying cost-saving opportunities, and contributing to strategic financial decisions that support Matrix's growth objectives. The Deputy Chief Financial Officer plays a key part in managing financial risks and optimizing resource allocation across various business units. Morris Levi's financial acumen is vital in maintaining the company's economic health and supporting its commitment to innovation and market leadership in the professional haircare sector.

    Scott Feamster - President

    Scott Feamster, the President at Matrix, provides executive leadership and strategic oversight for the company's operations within the professional haircare and hair color market. Feamster drives the overall business strategy, focusing on market expansion, product innovation, and strengthening relationships with salon professionals across the United States. This senior leadership role involves guiding departmental functions to ensure cohesive execution of corporate objectives and maintaining Matrix's position as a leading brand under L'Oréal USA's Professional Products Division. The President's responsibilities encompass fostering a high-performance culture and ensuring the company's continued success and growth. Scott Feamster's leadership is instrumental in advancing Matrix's mission to empower and support the salon industry.

    Sigal Nissim - Chief of Staff

    Sigal Nissim, the Chief of Staff at Matrix, provides critical operational and strategic support to the executive leadership team. Nissim manages key initiatives, streamlines internal processes, and ensures effective communication across departments. This role involves coordinating cross-functional projects, facilitating decision-making, and driving the implementation of strategic priorities. The Chief of Staff acts as a key liaison, bridging gaps between different business units and ensuring operational efficiency. Nissim's responsibilities include preparing executive briefings, managing special projects, and optimizing resource allocation to support the company's growth objectives. By enhancing organizational effectiveness, Sigal Nissim directly contributes to the seamless execution of Matrix's business plan and its commitment to the salon professional.

    Ranit Zexer - Chief Technology Officer

    Ranit Zexer, the Chief Technology Officer at Matrix, architects the company's technological infrastructure and innovation roadmap. Zexer oversees the development and implementation of cutting-edge solutions that enhance operational efficiency and product development within the professional haircare sector. This leadership position involves guiding the technology teams in leveraging advanced digital tools and platforms to support Matrix's extensive product lines, including COLORGRAPHICS and SOCOLOR. The Chief Technology Officer ensures that technology investments align with business objectives, driving digital transformation and maintaining a competitive edge. Ranit Zexer's strategic vision for technology empowers the company to deliver superior solutions to salon professionals, reinforcing Matrix's commitment to innovation and market leadership.
    Ranit Zexer

    Roy Leonov - Operations of Tafnit ERP Chief Technology Officer & Head of IT

    Roy Leonov, the Operations of Tafnit ERP Chief Technology Officer & Head of IT at Matrix, directs the strategic implementation and management of the Tafnit ERP system and the broader IT infrastructure. Leonov ensures that the company's technological backbone supports efficient operations, supply chain management, and product distribution across the United States. This role involves optimizing IT resources, enhancing system security, and driving digital transformation initiatives to improve business processes. The Operations of Tafnit ERP Chief Technology Officer & Head of IT oversees the integration of technology solutions that directly impact operational performance and customer service. Roy Leonov's leadership ensures that Matrix leverages its IT capabilities to maintain a competitive advantage and deliver exceptional value to salon professionals.

    Idan Beer - Chief Technology Officer, Ai

    Idan Beer, the Chief Technology Officer, Ai at Matrix, spearheads the integration and development of artificial intelligence solutions across the company's operations and product offerings. Beer focuses on leveraging AI to enhance customer engagement, optimize product formulations, and drive innovation in the professional haircare market. This specialized role involves exploring new AI technologies to create predictive analytics, personalized recommendations, and advanced digital tools for salon professionals. The Chief Technology Officer, Ai ensures that Matrix remains at the forefront of technological advancement by harnessing the power of AI. Idan Beer's expertise in artificial intelligence directly contributes to developing next-generation solutions that redefine industry standards and empower the salon community.
    Idan Beer

    Itay Rosenboim - Division Chief Technology Officer, ITSM Matrix, Software Products

    Itay Rosenboim, the Division Chief Technology Officer, ITSM Matrix, Software Products at Matrix, leads the technological strategy and development for ITSM solutions and software products. Rosenboim oversees the creation and enhancement of software platforms that support Matrix's extensive product catalog and operational needs. This critical role involves driving innovation in software engineering, ensuring product quality, and aligning technology development with market demands. The Division Chief Technology Officer, ITSM Matrix, Software Products manages the lifecycle of software solutions, from conception to deployment, ensuring they meet the high standards expected by salon professionals. Itay Rosenboim's technical leadership ensures Matrix delivers robust and user-friendly software products that enhance business operations and customer experience.

    Alexey Brook - Chief Technology Officer, Java & Integration Solutions Subdivision

    Alexey Brook, the Chief Technology Officer, Java & Integration Solutions Subdivision at Matrix, directs the technological development and strategy for Java-based platforms and system integration solutions. Brook oversees the engineering teams responsible for building robust, scalable, and efficient software solutions that connect various business systems and enhance operational workflows. This leadership position focuses on leveraging Java technologies to create seamless integration points, ensuring data consistency and improving overall system performance. The Chief Technology Officer, Java & Integration Solutions Subdivision drives innovation in software architecture and development practices. Alexey Brook's expertise ensures Matrix maintains a technologically advanced infrastructure, supporting its diverse product lines and commitment to empowering salon professionals.
    Alexey Brook

    Oren Assayag - Chief Technology Officer, Matrix Research Development Services, Talpiot & Offshore

    Oren Assayag, the Chief Technology Officer, Matrix Research Development Services, Talpiot & Offshore at Matrix, leads the technological direction for research and development initiatives, including offshore operations and the Talpiot program. Assayag oversees the innovation pipeline, guiding teams in developing advanced solutions and exploring new technological frontiers within the professional haircare industry. This role involves managing R&D projects, fostering a culture of innovation, and ensuring the successful implementation of cutting-edge technologies. The Chief Technology Officer, Matrix Research Development Services, Talpiot & Offshore drives the company's commitment to continuous improvement and technological advancement. Oren Assayag's leadership ensures Matrix remains at the forefront of product development and service delivery, empowering salon professionals with state-of-the-art tools.
    Oren Assayag

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    Frequently Asked Questions Regarding Matrix Top Executives and Leadership Team

    Who leads Matrix?
    Matrix is led by Kevin Loh (Chief Executive Officer), along with executives such as Morris Levi (Deputy Chief Financial Officer) and Scott Feamster (President).
    Who is part of Matrix’s executive team?
    The executive team of Matrix includes leaders such as Kevin Loh (Chief Executive Officer), Morris Levi (Deputy Chief Financial Officer), Scott Feamster (President) and other senior executives.
    How many executives does Matrix have?
    Matrix has 10 executives leading key business areas.
    What roles are included in Matrix’s leadership team?
    The leadership team of Matrix includes roles such as Chief Executive Officer, Deputy Chief Financial Officer, President, Chief of Staff, Chief Technology Officer.