Matco Tools Executive and Leadership Team

July, 2026

Leadership Overview

Matco Tools has 6 executives leading key functions including strategy, revenue, finance, franchise operations, and executive support.

Driven by a commitment to empowering automotive professionals, Matco Tools provides specialized tools and equipment, fostering a culture of innovation and service excellence across North America.

Leadership Roles at Matco Tools

  • Chief Executive Officer - Jeff Roberts
  • Chief Financial Officer - Jeffrey Darrah
  • President & Franchise Owner - Frank Restmeyer
  • President - Joe Cross
  • Personal Executive Secretary To the President - Staci McGraw
  • Chief Revenue Officer - Hilda Shipcka
  • Jeff Roberts - Chief Executive Officer

    Jeff Roberts, the Chief Executive Officer at Matco Tools, directs the company's overall strategic vision and operational execution. Overseeing the manufacturing and distribution of professional automotive tools and equipment, Roberts ensures alignment with market demands and technician needs. This leadership role involves guiding the expansion of the mobile franchisee network, a critical component of Matco's go-to-market strategy. By fostering innovation in product development and diagnostic equipment, Jeff Roberts drives the company's competitive edge. The Chief Executive Officer's focus extends to maintaining strong relationships with automotive repair facilities, solidifying Matco Tools' position as a trusted partner in the automotive service industry. Roberts's strategic direction ensures sustained growth and operational efficiency across North America.

    Jeffrey Darrah - Chief Financial Officer

    Jeffrey Darrah, the Chief Financial Officer at Matco Tools, oversees all financial planning, management, and reporting. Darrah directs the fiscal operations supporting the manufacturing and distribution of automotive tools and equipment. This critical role involves managing budgets, forecasting financial performance, and ensuring the financial health of the company and its mobile franchisee network. By implementing robust financial controls and strategies, Jeffrey Darrah safeguards company assets and optimizes resource allocation. The Chief Financial Officer's expertise is vital in supporting strategic decisions related to market expansion and product development. Darrah's financial acumen ensures Matco Tools operates efficiently and maintains a strong financial foundation to serve the professional mechanic market across North America.
    Jeffrey Darrah

    Frank Restmeyer - President & Franchise Owner

    Frank Restmeyer, the President & Franchise Owner at Matco Tools, drives operational excellence and franchise development. Restmeyer manages the direct sales and service delivery through the mobile distributor network, ensuring high standards of customer support for automotive technicians and repair facilities. This leadership position involves fostering strong relationships with individual franchise owners, providing them with the resources and guidance needed for success. By overseeing regional performance and implementing best practices, Frank Restmeyer enhances the overall effectiveness of the Matco Tools distribution model. The President & Franchise Owner's focus on franchisee success directly contributes to the company's ability to serve the professional mechanic market effectively across North America. Restmeyer's dedication ensures the continued growth and vitality of the franchise system.
    Frank Restmeyer

    Joe Cross - President

    Joe Cross, the President at Matco Tools, directs key operational initiatives and strategic partnerships. Cross oversees critical functions that support the manufacturing and distribution of professional automotive tools and equipment to technicians and repair facilities. This executive's role involves enhancing the efficiency of the supply chain and ensuring the quality of diagnostic equipment and toolboxes offered. By collaborating with various departments, Joe Cross drives improvements in product delivery and customer satisfaction. The President's leadership ensures that Matco Tools remains responsive to the evolving needs of the professional mechanic market. Cross's strategic oversight contributes significantly to the company's operational effectiveness and market presence throughout North America.

    Staci McGraw - Personal Executive Secretary To the President

    Staci McGraw, the Personal Executive Secretary To the President at Matco Tools, provides comprehensive administrative and operational support. McGraw manages the executive office, ensuring seamless coordination of schedules, communications, and logistical arrangements for the President. This role is crucial for maintaining the efficient flow of information and facilitating the President's strategic objectives related to the manufacturing and distribution of automotive tools and equipment. By handling critical administrative tasks, Staci McGraw enables the President to focus on key initiatives supporting automotive technicians and repair facilities. The Personal Executive Secretary's diligence ensures operational continuity and supports the effective functioning of the leadership team. McGraw's support is integral to the smooth operation of Matco Tools' North American business.

    Hilda Shipcka - Chief Revenue Officer

    Hilda Shipcka, the Chief Revenue Officer at Matco Tools, spearheads all revenue-generating activities and sales strategies. Shipcka manages the performance of the extensive network of mobile franchisees, ensuring consistent sales growth and market penetration. This executive's responsibilities include optimizing the sales funnel for specialized tools, diagnostic equipment, and toolboxes distributed to automotive technicians and repair facilities. By analyzing market trends and customer feedback, Hilda Shipcka identifies new opportunities for revenue enhancement and product adoption. The Chief Revenue Officer's strategic initiatives directly support the company's primary mission of serving the professional mechanic market effectively. Shipcka's leadership ensures that Matco Tools maintains its strong revenue streams and expands its reach across North America.
    Hilda Shipcka

    Explore Leadership Teams in Hand, Power & Lawn-care Tools

    Frequently Asked Questions Regarding Matco Tools Top Executives and Leadership Team

    Who leads Matco Tools?
    Matco Tools is led by Jeff Roberts (Chief Executive Officer), along with executives such as Jeffrey Darrah (Chief Financial Officer) and Frank Restmeyer (President & Franchise Owner).
    Who is part of Matco Tools’s executive team?
    The executive team of Matco Tools includes leaders such as Jeff Roberts (Chief Executive Officer), Jeffrey Darrah (Chief Financial Officer), Frank Restmeyer (President & Franchise Owner) and other senior executives.
    How many executives does Matco Tools have?
    Matco Tools has 6 executives leading key business areas.
    What roles are included in Matco Tools’s leadership team?
    The leadership team of Matco Tools includes roles such as Chief Executive Officer, Chief Financial Officer, President & Franchise Owner, President, Personal Executive Secretary To the President.