Long Realty Executive and Leadership Team

Kevin Kaplan, the Chief Executive Officer at Long Realty, directs the overarching strategic vision for the brokerage. Kaplan oversees the integration of the OnePoint connected experience, ensuring that mortgage, insurance, and title services align with the core mission of simplifying property transactions. By managing relationships with affiliated partners like Prosperity Home Mortgage and Agave Title Agency, the Chief Executive Officer maintains a competitive edge in the Arizona market. Kaplan drives growth initiatives across Tucson, Oro Valley, and Marana, focusing on long-term sustainability and market expansion. The Chief Executive Officer collaborates with the board to refine service delivery models for residential and commercial clients. Through rigorous oversight of brokerage performance, Kevin Kaplan ensures that the company remains a leader in the regional real estate sector. This leadership role demands constant adaptation to shifting market dynamics while maintaining the high standards established since 1926.

Rudy Ruiz, the Team Chief Executive Officer, Realtor at Long Realty, manages high-performance sales teams focused on residential property listings. Ruiz drives client acquisition strategies within the Sierra Vista and Marana markets, ensuring that every Realtor under the team umbrella delivers the OnePoint connected experience. By optimizing lead generation and client retention protocols, the Team Chief Executive Officer, Realtor enhances the overall brokerage footprint. Ruiz coordinates with internal departments to streamline the transition from listing to closing, specifically targeting luxury home sales and new construction projects. Rudy Ruiz maintains a direct impact on revenue growth by mentoring agents and refining sales techniques. The Team Chief Executive Officer, Realtor monitors regional market trends to provide actionable insights for home buyers and sellers. This operational focus ensures that the team consistently meets performance benchmarks while upholding the reputation of the brokerage across the Arizona landscape.

Debbie Goodman, the Chief Operating Officer at Long Realty, manages the daily administrative and operational functions of the brokerage. Goodman oversees the internal infrastructure that supports property management and rental services, ensuring efficiency across all Arizona offices. By streamlining the coordination between brokerage services and affiliated partners, the Chief Operating Officer optimizes the transaction process for every client. Goodman directs the implementation of technology platforms that facilitate the OnePoint connected experience, reducing friction in the closing cycle. The Chief Operating Officer collaborates with executive leadership to allocate resources effectively, supporting growth in key markets like Tucson and Oro Valley. Debbie Goodman monitors operational metrics to identify areas for process improvement and cost reduction. This leadership role requires constant attention to detail, ensuring that the company maintains its high service standards while scaling operations to meet the evolving demands of the regional real estate market.

Barrington Long, the President & Owner at Long Realty, defines the long-term legacy and corporate culture of the organization. Long oversees the preservation of the company's historical commitment to excellence while driving modern innovations in real estate services. By guiding the strategic direction of the brokerage, the President & Owner ensures that the OnePoint connected experience remains the cornerstone of the business model. Long manages high-level partnerships and maintains the company's reputation as a premier provider of residential and commercial services in Arizona. Barrington Long evaluates market opportunities for expansion, focusing on sustainable growth in competitive regions. The President & Owner collaborates with the executive team to ensure that all business units align with the core mission of providing comprehensive property solutions. This leadership role involves balancing traditional values with the necessity of digital transformation, ensuring that the brokerage remains relevant and successful in a rapidly changing industry.

K.C. Woods, the President at Long Realty, directs the execution of brokerage initiatives across the Arizona market. Woods oversees the development of new construction and luxury home sales divisions, ensuring that these segments contribute to the overall revenue goals. By managing the operational alignment between brokerage services and title agency partners, the President enhances the efficiency of the OnePoint connected experience. Woods coordinates with regional managers to implement sales strategies that capture market share in Tucson and surrounding areas. The President monitors performance data to ensure that all departments meet their targets for property listings and rentals. K.C. Woods fosters a culture of professional development, encouraging agents to leverage the company's integrated service model for client success. This leadership role requires a deep understanding of regional real estate dynamics and a commitment to maintaining the high service standards that define the company's market position.

Baron Gauna, the President at Long Realty, manages the strategic expansion of property management and rental services. Gauna oversees the integration of these services into the broader OnePoint connected experience, ensuring that property owners receive comprehensive support. By directing the operational teams responsible for portfolio management, the President ensures that the brokerage maintains high occupancy rates and client satisfaction across Arizona. Gauna collaborates with the executive team to refine the service delivery model, focusing on efficiency and scalability. The President monitors market trends in the rental sector to identify new opportunities for growth and service enhancement. Baron Gauna ensures that all property management activities align with the company's mission of providing seamless, integrated real estate solutions. This leadership role involves managing complex operational workflows and maintaining strong relationships with property owners, ultimately contributing to the long-term financial stability and market influence of the brokerage.