Lightspeed DMS Executive and Leadership Team

October, 2026

Leadership Overview

Lightspeed DMS has 5 executives leading key functions including strategy, technology, finance, marketing, and human resources.

Focused on empowering recreational and marine dealerships, Lightspeed DMS delivers integrated management solutions that streamline operations and drive profitability for businesses across the North American market.

Leadership Roles at Lightspeed DMS

  • President & Chief Executive Officer - Brian Provost
  • Chief Financial Officer - Robert Purcell
  • Chief Technology Officer - Jose Battig
  • Chief Marketing Officer - Troy Thibodeau
  • Chief People Officer - Jennifer Hullett
  • Brian Provost - President & Chief Executive Officer

    Brian Provost, the President & Chief Executive Officer at Lightspeed DMS, directs the overarching corporate strategy and long-term vision for the organization. Provost oversees the alignment of product development with the evolving needs of recreational and marine dealerships. By fostering cross-departmental collaboration, the President & Chief Executive Officer ensures that the company maintains a competitive edge in the dealer management software sector. Brian Provost drives initiatives that enhance customer retention and operational efficiency across the entire client base. This leadership role involves constant engagement with the Board to secure sustainable growth and market expansion. Through rigorous oversight of organizational performance, the President & Chief Executive Officer maintains high standards of service delivery. Ultimately, Provost secures the company's position as a premier provider of integrated CRM and DMS solutions, ensuring that all strategic objectives translate into tangible value for dealership partners.
    Brian Provost

    Robert Purcell - Chief Financial Officer

    Robert Purcell, the Chief Financial Officer at Lightspeed DMS, manages the fiscal health and capital allocation strategies for the organization. Purcell oversees all financial planning, reporting, and analysis functions to ensure the company meets its growth targets within the competitive software industry. By monitoring key performance indicators, the Chief Financial Officer provides actionable insights that guide executive decision-making and resource distribution. Robert Purcell drives the development of financial models that support long-term investment in product innovation and market expansion. This leadership role involves maintaining rigorous compliance standards and optimizing the cost structure to maximize profitability for the business. Through the management of corporate assets and financial risk, the Chief Financial Officer ensures the stability required for sustained operations. Ultimately, Purcell secures the financial foundation of the company, enabling the continued delivery of high-value dealer management solutions to a diverse client base across the recreational and marine sectors.

    Jose Battig - Chief Technology Officer

    Jose Battig, the Chief Technology Officer at Lightspeed DMS, architects the technical roadmap for the company's integrated dealer management and CRM platforms. Battig oversees the engineering teams responsible for building scalable software solutions that empower powersport and marine dealerships. By prioritizing innovation in cloud infrastructure and data security, the Chief Technology Officer ensures that the software remains robust and reliable for high-volume dealership environments. Jose Battig drives the integration of new features that streamline complex dealership workflows and improve user experience. This leadership role involves close coordination with product management to translate market demands into functional software updates. Through the implementation of agile development methodologies, the Chief Technology Officer accelerates the delivery of critical system enhancements. Ultimately, Battig maintains the technical integrity of the platform, supporting the company's mission to provide cutting-edge tools that drive dealership profitability and operational excellence.

    Troy Thibodeau - Chief Marketing Officer

    Troy Thibodeau, the Chief Marketing Officer at Lightspeed DMS, executes the global brand strategy and demand generation initiatives for the company's suite of dealer management solutions. Thibodeau oversees the marketing department, focusing on positioning the brand as the primary choice for recreational, powersport, and marine dealerships. By leveraging data-driven campaigns, the Chief Marketing Officer drives lead acquisition and strengthens market presence across North America. Troy Thibodeau coordinates with sales leadership to ensure that marketing efforts directly support revenue growth and customer retention goals. This leadership role involves crafting compelling messaging that highlights the value of integrated CRM and DMS tools in streamlining dealership operations. Through the analysis of market trends and customer feedback, the Chief Marketing Officer refines outreach strategies to capture new segments. Ultimately, Thibodeau builds brand equity and market awareness, ensuring that the company remains the top-of-mind solution for dealerships seeking to improve profitability.
    Troy Thibodeau

    Jennifer Hullett - Chief People Officer

    Jennifer Hullett, the Chief People Officer at Lightspeed DMS, directs the human capital strategy and organizational development initiatives for the company. Hullett oversees talent acquisition, employee engagement, and professional development programs designed to foster a high-performance culture. By aligning workforce capabilities with the company's mission to support dealership operations, the Chief People Officer ensures that the team possesses the expertise required to innovate in the software space. Jennifer Hullett drives the implementation of inclusive policies and performance management systems that attract and retain top industry talent. This leadership role involves collaborating with other executives to build a cohesive organizational structure that supports rapid growth and operational efficiency. Through the cultivation of a positive work environment, the Chief People Officer enhances employee productivity and commitment to the company's goals. Ultimately, Hullett secures the human resources necessary to maintain the company's competitive advantage and deliver exceptional service to dealership clients.

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    Frequently Asked Questions Regarding Lightspeed DMS Top Executives and Leadership Team

    Who leads Lightspeed DMS?
    Lightspeed DMS is led by Brian Provost (President & Chief Executive Officer), along with executives such as Robert Purcell (Chief Financial Officer) and Jose Battig (Chief Technology Officer).
    Who is part of Lightspeed DMS’s executive team?
    The executive team of Lightspeed DMS includes leaders such as Brian Provost (President & Chief Executive Officer), Robert Purcell (Chief Financial Officer), Jose Battig (Chief Technology Officer) and other senior executives.
    How many executives does Lightspeed DMS have?
    Lightspeed DMS has 5 executives leading key business areas.
    What roles are included in Lightspeed DMS’s leadership team?
    The leadership team of Lightspeed DMS includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Technology Officer, Chief Marketing Officer, Chief People Officer.