Lightspeed DMS Executive and Leadership Team

Brian Provost, the President & Chief Executive Officer at Lightspeed DMS, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the integration of dealer management and CRM platforms, the President & Chief Executive Officer ensures that the company maintains a competitive edge within the recreational, powersport, and marine sectors. This leadership role involves constant collaboration with the Board to align operational goals with market demands. By prioritizing scalable growth and customer-centric innovation, Brian Provost directly influences the trajectory of the business. The President & Chief Executive Officer maintains a focus on expanding the footprint of the company across North American markets while fostering a culture of excellence. Through rigorous oversight of departmental performance, the President & Chief Executive Officer secures the stability and future success of the entire enterprise.

Robert Purcell, the Chief Financial Officer at Lightspeed DMS, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures that the company maintains the necessary resources to support product development for marine and powersport dealerships. This leadership role involves close coordination with the executive team to optimize profitability and operational efficiency. By implementing robust financial controls, Robert Purcell directly impacts the ability of the company to invest in new software capabilities. The Chief Financial Officer monitors market trends to guide investment decisions that strengthen the competitive position of the firm. Through precise management of the balance sheet and cash flow, the Chief Financial Officer provides the foundation for sustainable growth and long-term value creation for all stakeholders involved in the business.

Troy Thibodeau, the Chief Marketing Officer at Lightspeed DMS, architects the brand strategy and demand generation programs for the company. Overseeing market positioning and customer acquisition efforts, the Chief Marketing Officer ensures that the value proposition of the dealer management solutions reaches the target audience in the recreational and marine industries. This leadership role involves aligning marketing campaigns with product roadmaps to maximize market penetration. By leveraging data-driven insights, Troy Thibodeau directly drives the growth of the customer base. The Chief Marketing Officer coordinates with sales teams to refine messaging and improve conversion rates across diverse regional markets. Through the development of comprehensive outreach strategies, the Chief Marketing Officer enhances the visibility of the brand and establishes the company as a leader in dealership software solutions.

Jose Battig, the Chief Technology Officer at Lightspeed DMS, directs the engineering and product development lifecycle for the company. Overseeing the technical architecture of the dealer management and CRM platforms, the Chief Technology Officer ensures that the software remains reliable, secure, and scalable for dealership clients. This leadership role involves managing the development teams to deliver innovative features that address the specific needs of the powersport and marine sectors. By optimizing the technical infrastructure, Jose Battig directly supports the operational efficiency of the entire product suite. The Chief Technology Officer collaborates with other executives to integrate emerging technologies into the core offerings. Through the continuous improvement of software performance and security protocols, the Chief Technology Officer maintains the technical superiority of the platform in a rapidly evolving digital landscape.

Jennifer Hullett, the Chief People Officer at Lightspeed DMS, manages the human capital strategy and organizational development for the company. Overseeing talent acquisition, employee engagement, and performance management, the Chief People Officer ensures that the workforce remains aligned with the mission of providing superior dealer management solutions. This leadership role involves fostering a high-performance culture that attracts and retains top talent across the organization. By implementing effective training and development programs, Jennifer Hullett directly contributes to the overall productivity and innovation capacity of the firm. The Chief People Officer works closely with the executive team to ensure that organizational structures support the strategic goals of the business. Through the cultivation of a positive and inclusive work environment, the Chief People Officer drives the internal growth and operational success of the company.