Lightspeed DMS Executive and Leadership Team

June, 2026

Leadership Overview

Lightspeed DMS has 4 executives leading key functions including strategy, marketing, technology, and people operations.

Driven by innovation, Lightspeed DMS provides integrated dealer management solutions to empower recreational, powersport, and marine dealerships, focusing on customer acquisition, operational streamlining, and profitability growth.

Leadership Roles at Lightspeed DMS

  • Chief Executive Officer - Brian Provost
  • Chief Marketing Officer - Troy Thibodeau
  • Chief Technology Officer - Sebastian Battig
  • Chief People Officer - Jennifer Hullett
  • Brian Provost - Chief Executive Officer

    Brian Provost, the Chief Executive Officer at Lightspeed DMS, directs the overarching strategy and vision for the company's integrated dealer management solutions. Provost guides the development and execution of business plans aimed at empowering recreational, powersport, and marine dealerships. This leadership role involves fostering innovation within the LightspeedEVO DMS & CRM platforms to enhance customer acquisition and retention. By aligning departmental objectives with corporate goals, Provost ensures the company effectively streamlines operations and drives profitability for its clients. The Chief Executive Officer's focus remains on expanding market reach and solidifying Lightspeed DMS's position as a leader in dealer management technology. Brian Provost actively collaborates with other executives to refine product roadmaps and explore new market opportunities, ensuring sustained growth and client success.
    Brian Provost

    Troy Thibodeau - Chief Marketing Officer

    Troy Thibodeau, the Chief Marketing Officer at Lightspeed DMS, architects and executes comprehensive marketing strategies designed to elevate brand awareness and drive customer engagement. Thibodeau oversees all promotional activities, digital campaigns, and market research initiatives that support the LightspeedEVO DMS & CRM solutions. This executive is responsible for communicating the value proposition of the integrated dealer management systems to recreational, powersport, and marine dealerships. By analyzing market trends and customer needs, the Chief Marketing Officer ensures marketing efforts directly contribute to client acquisition and retention goals. Troy Thibodeau collaborates closely with sales and product development teams to align messaging with market demands and product enhancements. The Chief Marketing Officer's leadership is critical in positioning Lightspeed DMS as the premier solution for dealership operational efficiency and profitability.

    Sebastian Battig - Chief Technology Officer

    Sebastian Battig, the Chief Technology Officer at Lightspeed DMS, spearheads technological innovation and oversees the development of the company's integrated dealer management solutions. Battig directs the engineering teams responsible for the LightspeedEVO DMS & CRM platforms, ensuring robust performance, scalability, and security. This role involves defining the technical roadmap and driving advancements in software architecture to meet the evolving needs of recreational, powersport, and marine dealerships. The Chief Technology Officer champions the integration of cutting-edge technologies to enhance user experience and operational efficiency for clients. Sebastian Battig works to ensure the technological infrastructure supports the company's mission of streamlining operations and growing dealership profitability. By fostering a culture of technical excellence, Battig ensures Lightspeed DMS remains at the forefront of dealer management technology.

    Jennifer Hullett - Chief People Officer

    Jennifer Hullett, the Chief People Officer at Lightspeed DMS, leads all human capital strategies and organizational development initiatives. Hullett oversees talent acquisition, employee engagement, and the cultivation of a positive workplace culture that supports the company's mission. This executive is responsible for developing programs that attract, retain, and develop the skilled workforce necessary to deliver advanced dealer management solutions. The Chief People Officer ensures that HR policies and practices align with Lightspeed DMS's commitment to empowering dealerships and driving profitability. Jennifer Hullett collaborates with leadership to foster an environment where innovation thrives and employees are empowered to contribute to the success of LightspeedEVO DMS & CRM. By focusing on talent management, Hullett plays a crucial role in the company's ability to scale operations and achieve its strategic objectives.

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    Frequently Asked Questions Regarding Lightspeed DMS Top Executives and Leadership Team

    Who leads Lightspeed DMS?
    Lightspeed DMS is led by Brian Provost (Chief Executive Officer), along with executives such as Troy Thibodeau (Chief Marketing Officer) and Sebastian Battig (Chief Technology Officer).
    Who is part of Lightspeed DMS’s executive team?
    The executive team of Lightspeed DMS includes leaders such as Brian Provost (Chief Executive Officer), Troy Thibodeau (Chief Marketing Officer), Sebastian Battig (Chief Technology Officer) and other senior executives.
    How many executives does Lightspeed DMS have?
    Lightspeed DMS has 4 executives leading key business areas.
    What roles are included in Lightspeed DMS’s leadership team?
    The leadership team of Lightspeed DMS includes roles such as Chief Executive Officer, Chief Marketing Officer, Chief Technology Officer, Chief People Officer.