Lightspeed DMS Executive and Leadership Team

September, 2026

Leadership Overview

Lightspeed DMS has 6 executives leading key functions including strategy, technology, finance, marketing, sales, and human resources.

Focused on empowering recreational and marine dealerships, Lightspeed DMS delivers integrated dealer management solutions that streamline operations and drive profitability across the entire customer lifecycle.

Leadership Roles at Lightspeed DMS

  • President & Chief Executive Officer - Brian Provost
  • Chief Financial Officer - Robert Purcell
  • Chief Technology Officer - Seba Battig
  • Chief Marketing Officer - Troy Thibodeau
  • Chief Sales Officer - Brian Bodine
  • Chief People Officer - Jennifer Hullett
  • Brian Provost - President & Chief Executive Officer

    Brian Provost, the President & Chief Executive Officer at Lightspeed DMS, directs the overarching corporate strategy and long-term vision for the organization. By aligning product development with the specific needs of recreational and marine dealerships, the President & Chief Executive Officer ensures the company maintains a competitive edge in the dealer management software market. Provost oversees the integration of CRM and DMS platforms to maximize dealership profitability and operational efficiency. Through constant engagement with the Board and executive leadership, the President & Chief Executive Officer fosters a culture of innovation and sustainable growth. Brian Provost drives North American market expansion by identifying key opportunities for platform adoption. This leadership role requires balancing technical advancement with customer-centric service models. Ultimately, the President & Chief Executive Officer secures the company's position as a premier provider of integrated business solutions for the powersport industry.
    Brian Provost

    Robert Purcell - Chief Financial Officer

    Robert Purcell, the Chief Financial Officer at Lightspeed DMS, manages the financial health and fiscal strategy of the organization. Overseeing capital allocation and budgetary planning, the Chief Financial Officer ensures the company maintains the resources necessary to support product innovation and market expansion. Purcell drives financial reporting and compliance initiatives that provide transparency to stakeholders. By analyzing market trends and operational costs, the Chief Financial Officer supports the executive team in making data-driven decisions regarding growth and profitability. Robert Purcell coordinates with department heads to optimize resource distribution across the business. This leadership role involves managing risk and ensuring long-term financial stability for the company's integrated dealer management solutions. Through meticulous oversight of revenue streams and expenditure, the Chief Financial Officer strengthens the company's market position. Purcell maintains the fiscal discipline required to sustain the company's commitment to powersport and marine dealership success.

    Seba Battig - Chief Technology Officer

    Seba Battig, the Chief Technology Officer at Lightspeed DMS, architects the technical infrastructure supporting the company's integrated dealer management and CRM solutions. Overseeing the engineering teams, the Chief Technology Officer ensures the scalability and security of software platforms designed for recreational and marine dealerships. Battig drives the development of new features that streamline dealership workflows and enhance data accuracy. By collaborating with product management, the Chief Technology Officer aligns technical roadmaps with evolving industry demands. Seba Battig manages the deployment of cloud-based systems to ensure high availability for clients across diverse geographic regions. This role involves constant evaluation of emerging technologies to maintain the company's status as a market leader. Through rigorous testing and quality assurance protocols, the Chief Technology Officer guarantees the reliability of the software ecosystem. Battig optimizes system performance to support the complex operational requirements of modern dealerships.

    Troy Thibodeau - Chief Marketing Officer

    Troy Thibodeau, the Chief Marketing Officer at Lightspeed DMS, directs the brand strategy and market positioning for the company's suite of dealer management solutions. Overseeing lead generation and customer acquisition campaigns, the Chief Marketing Officer ensures the company effectively reaches recreational, powersport, and marine dealerships. Thibodeau drives the development of messaging that highlights the value of integrated CRM and DMS tools in streamlining dealership operations. By analyzing market data and competitor activity, the Chief Marketing Officer crafts strategies that increase brand awareness and market share. Troy Thibodeau collaborates with the sales team to align marketing efforts with revenue targets. This role involves managing digital presence and industry partnerships to expand the company's reach across North American markets. Through targeted outreach and content initiatives, the Chief Marketing Officer builds strong connections with dealership owners. Thibodeau ensures the company's mission remains central to all promotional activities.

    Brian Bodine - Chief Sales Officer

    Brian Bodine, the Chief Sales Officer at Lightspeed DMS, leads the global sales organization and drives revenue growth through the acquisition of new dealership clients. Overseeing the sales force, the Chief Sales Officer ensures the effective demonstration and implementation of the company's integrated dealer management and CRM solutions. Bodine drives the expansion of the customer base by identifying opportunities within the recreational, powersport, and marine sectors. By managing the sales pipeline and client relationships, the Chief Sales Officer ensures consistent performance against corporate targets. Brian Bodine collaborates with the marketing and product teams to refine the sales approach and address specific client pain points. This leadership role involves training and mentoring sales staff to maintain high standards of service and technical proficiency. Through strategic account management, the Chief Sales Officer secures long-term partnerships with dealerships. Bodine optimizes the sales process to ensure maximum efficiency and market penetration.

    Jennifer Hullett - Chief People Officer

    Jennifer Hullett, the Chief People Officer at Lightspeed DMS, directs the human resources strategy and organizational development initiatives. Overseeing talent acquisition, employee engagement, and professional development, the Chief People Officer ensures the company attracts and retains the top-tier talent required to build advanced dealer management software. Hullett drives the creation of a workplace culture that fosters innovation and collaboration across all departments. By implementing performance management systems and training programs, the Chief People Officer supports the growth and productivity of the workforce. Jennifer Hullett collaborates with the executive team to align human capital strategies with the company's broader business objectives. This role involves managing compensation, benefits, and internal communications to maintain high levels of employee satisfaction. Through the development of inclusive policies, the Chief People Officer strengthens the organizational foundation. Hullett ensures the company remains a preferred employer within the technology and software industry.

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    Frequently Asked Questions Regarding Lightspeed DMS Top Executives and Leadership Team

    Who leads Lightspeed DMS?
    Lightspeed DMS is led by Brian Provost (President & Chief Executive Officer), along with executives such as Robert Purcell (Chief Financial Officer) and Seba Battig (Chief Technology Officer).
    Who is part of Lightspeed DMS’s executive team?
    The executive team of Lightspeed DMS includes leaders such as Brian Provost (President & Chief Executive Officer), Robert Purcell (Chief Financial Officer), Seba Battig (Chief Technology Officer) and other senior executives.
    How many executives does Lightspeed DMS have?
    Lightspeed DMS has 6 executives leading key business areas.
    What roles are included in Lightspeed DMS’s leadership team?
    The leadership team of Lightspeed DMS includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Technology Officer, Chief Marketing Officer, Chief Sales Officer.