Lightspeed DMS Executive and Leadership Team

July, 2026

Leadership Overview

Lightspeed DMS has 4 executives leading key functions including strategy, technology, market engagement, and human capital.

Driven by innovation, Lightspeed DMS is dedicated to empowering dealerships with integrated DMS and CRM solutions, focusing on customer acquisition, operational efficiency, and sustained profitability within the recreational, powersport, and marine sectors.

Leadership Roles at Lightspeed DMS

  • President & Chief Executive Officer - Brian Provost
  • Chief Technology Officer - Sebastian Battig
  • Chief Marketing Officer - Troy Thibodeau
  • Chief People Officer - Jennifer Hullett
  • Brian Provost - President & Chief Executive Officer

    Brian Provost, the President & Chief Executive Officer at Lightspeed DMS, directs the overarching corporate strategy and operational execution. This leadership role involves guiding the company's vision to enhance dealer management solutions, ensuring LightspeedEVO DMS & CRM effectively empower recreational, powersport, and marine dealerships. Provost's focus centers on driving profitability and streamlining operations for clients. By championing innovation, the President & Chief Executive Officer ensures the product suite remains at the forefront of dealer technology. This executive oversees the integration of customer relationship management and dealer management systems, directly impacting client success in finding and retaining customers. Brian Provost's strategic direction solidifies the company's market position and fosters sustainable growth across all business units.
    Brian Provost

    Sebastian Battig - Chief Technology Officer

    Sebastian Battig, the Chief Technology Officer at Lightspeed DMS, architects the technological roadmap and oversees all product development initiatives. This critical function ensures the LightspeedEVO DMS & CRM platforms deliver robust, integrated solutions for dealerships. Battig's responsibilities include driving innovation in software architecture and managing the engineering teams responsible for building and maintaining the core technology. The Chief Technology Officer's efforts directly support the company's mission to streamline operations and enhance dealer profitability through advanced digital tools. By focusing on scalable and efficient systems, Battig ensures the platform can adapt to evolving market demands and client needs within the recreational, powersport, and marine sectors. Sebastian Battig's technical leadership is fundamental to the continuous improvement and competitive edge of Lightspeed DMS's offerings.

    Troy Thibodeau - Chief Marketing Officer

    Troy Thibodeau, the Chief Marketing Officer at Lightspeed DMS, spearheads all market engagement strategies and brand development initiatives. This role is pivotal in communicating the value proposition of LightspeedEVO DMS & CRM to recreational, powersport, and marine dealerships. Thibodeau directs campaigns focused on customer acquisition and retention, ensuring the company's solutions are recognized for their ability to grow profitability and streamline operations. The Chief Marketing Officer oversees market research, digital marketing efforts, and public relations to expand the company's reach. By articulating the benefits of integrated dealer management systems, Thibodeau plays a key part in driving demand and supporting sales objectives. Troy Thibodeau's strategic marketing leadership ensures Lightspeed DMS maintains a strong presence and effectively connects with its target audience.

    Jennifer Hullett - Chief People Officer

    Jennifer Hullett, the Chief People Officer at Lightspeed DMS, leads all human capital strategies and organizational development initiatives. This executive function is essential for cultivating a high-performing culture that supports the company's mission to empower dealerships. Hullett oversees talent acquisition, employee engagement, and professional development programs, ensuring the team possesses the skills needed to innovate and support clients. The Chief People Officer's focus on fostering a positive work environment directly contributes to the operational efficiency and client-centric approach of Lightspeed DMS. By championing employee growth and well-being, Hullett ensures the company retains top talent crucial for developing and delivering advanced dealer management solutions. Jennifer Hullett's leadership in human resources strengthens the foundation for sustained growth and market leadership.

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    Frequently Asked Questions Regarding Lightspeed DMS Top Executives and Leadership Team

    Who leads Lightspeed DMS?
    Lightspeed DMS is led by Brian Provost (President & Chief Executive Officer), along with executives such as Sebastian Battig (Chief Technology Officer) and Troy Thibodeau (Chief Marketing Officer).
    Who is part of Lightspeed DMS’s executive team?
    The executive team of Lightspeed DMS includes leaders such as Brian Provost (President & Chief Executive Officer), Sebastian Battig (Chief Technology Officer), Troy Thibodeau (Chief Marketing Officer) and other senior executives.
    How many executives does Lightspeed DMS have?
    Lightspeed DMS has 4 executives leading key business areas.
    What roles are included in Lightspeed DMS’s leadership team?
    The leadership team of Lightspeed DMS includes roles such as President & Chief Executive Officer, Chief Technology Officer, Chief Marketing Officer, Chief People Officer.