Lightspeed DMS Executive and Leadership Team

August, 2026

Leadership Overview

Lightspeed DMS has 6 executives leading key functions including strategy, technology, marketing, finance, sales, and human resources.

Focused on empowering recreational and marine dealerships, Lightspeed DMS delivers integrated management solutions that streamline operations and drive profitability through advanced CRM and dealer management software.

Leadership Roles at Lightspeed DMS

  • Chief Executive Officer - Brian Provost
  • Chief Financial Officer - Robert Purcell
  • Chief Technology Officer - Seba Battig
  • Chief Marketing Officer - Troy Thibodeau
  • Chief Sales Officer - Brian Bodine
  • Chief People Officer - Jennifer Hullett
  • Brian Provost - Chief Executive Officer

    Brian Provost, the Chief Executive Officer at Lightspeed DMS, directs the overarching corporate strategy for integrated dealer management solutions. Provost architects the long-term vision for the company, ensuring the LightspeedEVO platform remains the premier choice for recreational, powersport, and marine dealerships. By aligning product development with market demands, the Chief Executive Officer fosters growth across North American operations. This leadership role involves constant collaboration with the Board to maintain financial health and operational excellence. Brian Provost drives the expansion of the customer base by prioritizing innovation in CRM and dealership management tools. Through rigorous oversight of departmental goals, the Chief Executive Officer guarantees that all business units contribute to the primary mission of increasing dealer profitability. Ultimately, Provost secures the competitive position of the firm within the specialized software industry.
    Brian Provost

    Robert Purcell - Chief Financial Officer

    Robert Purcell, the Chief Financial Officer at Lightspeed DMS, manages the fiscal health and financial planning of the organization. Purcell architects the budgetary frameworks that support the development of integrated dealer management solutions. By overseeing financial reporting and capital allocation, the Chief Financial Officer ensures the company maintains the resources necessary for sustained growth. This role involves close collaboration with the executive team to evaluate the financial impact of strategic initiatives. Robert Purcell drives operational efficiency by monitoring key performance indicators and cost structures across all departments. Through rigorous financial analysis, the Chief Financial Officer supports the expansion of the company into new market segments. Purcell maintains strict compliance with industry standards, providing the stability required for the firm to continue delivering high-quality software to recreational and marine dealerships.

    Seba Battig - Chief Technology Officer

    Seba Battig, the Chief Technology Officer at Lightspeed DMS, manages the engineering and development of the LightspeedEVO platform. Battig oversees the technical architecture, ensuring the software provides seamless integration for marine and powersport dealerships. By driving the implementation of cloud-based CRM features, the Chief Technology Officer optimizes system performance and data security. This role requires constant interaction with product teams to translate dealer needs into scalable software solutions. Seba Battig executes the technical roadmap, focusing on high-availability infrastructure that supports dealership operations across diverse geographic markets. Through the modernization of legacy systems, the Chief Technology Officer enhances user experience and operational efficiency for clients. Battig maintains a focus on emerging technologies to keep the company at the forefront of the dealer management software sector.

    Troy Thibodeau - Chief Marketing Officer

    Troy Thibodeau, the Chief Marketing Officer at Lightspeed DMS, leads the brand strategy and demand generation efforts for the company. Thibodeau architects comprehensive campaigns that highlight the value of integrated CRM and management solutions for recreational dealerships. By analyzing market trends, the Chief Marketing Officer identifies growth opportunities within the powersport and marine sectors. This leadership role involves coordinating with sales teams to ensure consistent messaging and lead quality. Troy Thibodeau drives brand awareness through targeted digital initiatives that emphasize the profitability benefits of the LightspeedEVO platform. Overseeing the marketing budget, the Chief Marketing Officer optimizes resource allocation to maximize return on investment. Thibodeau ensures that the company maintains a strong market presence, effectively communicating the competitive advantages of the software to dealership owners across the country.

    Brian Bodine - Chief Sales Officer

    Brian Bodine, the Chief Sales Officer at Lightspeed DMS, directs the global sales strategy and revenue growth initiatives. Bodine architects the sales processes that connect recreational and marine dealerships with the LightspeedEVO platform. By managing the sales force, the Chief Sales Officer ensures that the team effectively communicates the value of integrated CRM and management tools. This role requires constant engagement with prospective clients to understand specific dealership challenges and provide tailored solutions. Brian Bodine drives the expansion of the customer base by implementing high-impact sales methodologies. Through the coordination of regional sales efforts, the Chief Sales Officer optimizes the conversion funnel and increases market share. Bodine maintains a focus on long-term client relationships, ensuring that the sales organization consistently meets revenue targets while supporting the overall mission of the company.

    Jennifer Hullett - Chief People Officer

    Jennifer Hullett, the Chief People Officer at Lightspeed DMS, leads the human resources strategy and organizational development. Hullett architects the talent acquisition and retention programs that support the company's mission of providing superior dealer management software. By overseeing culture initiatives, the Chief People Officer ensures that the workforce remains aligned with the strategic goals of the firm. This role involves managing professional development and performance management systems to foster a high-performance environment. Jennifer Hullett drives the recruitment of top-tier talent to support the engineering and sales functions. Through the implementation of inclusive workplace policies, the Chief People Officer enhances employee engagement and productivity. Hullett maintains a focus on organizational health, ensuring that the company possesses the human capital required to innovate and grow within the competitive powersport and marine dealership software market.

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    Frequently Asked Questions Regarding Lightspeed DMS Top Executives and Leadership Team

    Who leads Lightspeed DMS?
    Lightspeed DMS is led by Brian Provost (Chief Executive Officer), along with executives such as Robert Purcell (Chief Financial Officer) and Seba Battig (Chief Technology Officer).
    Who is part of Lightspeed DMS’s executive team?
    The executive team of Lightspeed DMS includes leaders such as Brian Provost (Chief Executive Officer), Robert Purcell (Chief Financial Officer), Seba Battig (Chief Technology Officer) and other senior executives.
    How many executives does Lightspeed DMS have?
    Lightspeed DMS has 6 executives leading key business areas.
    What roles are included in Lightspeed DMS’s leadership team?
    The leadership team of Lightspeed DMS includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Technology Officer, Chief Marketing Officer, Chief Sales Officer.