Lifetime Products Executive and Leadership Team

November, 2026

Leadership Overview

Lifetime Products has 5 executives leading key functions including corporate strategy, operational management, financial oversight, and global information technology.

Committed to transforming outdoor spaces into hubs for family connection, Lifetime Products delivers durable furniture and recreational equipment designed for long-term performance and backyard adventure.

Leadership Roles at Lifetime Products

  • Chief Executive Officer - Richard Gonzales
  • President & Chief Executive Officer - Bj Haacke
  • President & Chief Executive Officer - Richard Hendrickson
  • Chief Financial Officer - Mark Whiting
  • Global Chief Information Officer & Vice President, Information Technology - John Bowden
  • Richard Gonzales - Chief Executive Officer

    Richard Gonzales, the Chief Executive Officer at Lifetime Products, directs the overarching corporate strategy and long-term vision for the organization. Gonzales manages the alignment of manufacturing capabilities with consumer demand for durable outdoor furniture and recreational equipment. By prioritizing product innovation and quality control, the Chief Executive Officer ensures that every table, chair, and basketball hoop meets rigorous performance standards. This leadership role involves coordinating with the board to drive sustainable growth across North American markets. Richard Gonzales also oversees the expansion of product lines to maintain a competitive edge in the outdoor living industry. Through the optimization of supply chain logistics and manufacturing efficiency, the Chief Executive Officer secures the company's position as a trusted provider for families seeking high-quality backyard solutions. Ultimately, Gonzales fosters a culture of excellence that supports the company's mission to create inviting spaces for gatherings and recreation.

    Bj Haacke - President & Chief Executive Officer

    Bj Haacke, the President & Chief Executive Officer at Lifetime Products, executes the daily operational strategy and business development initiatives. Haacke focuses on scaling the production of kayaks and playground equipment to meet rising global demand. The President & Chief Executive Officer maintains close oversight of manufacturing facilities to ensure consistent output quality and operational safety. By integrating lean manufacturing principles, Bj Haacke drives cost-efficiency and resource optimization across all production lines. This leadership role requires constant collaboration with department heads to streamline workflows and enhance product durability. Haacke also monitors market trends to identify new opportunities for recreational product expansion. Through the implementation of robust operational frameworks, the President & Chief Executive Officer supports the company's goal of providing reliable, long-lasting outdoor solutions. Ultimately, Haacke ensures that all business activities align with the core objective of transforming backyards into destinations for adventure.
    Bj Haacke

    Richard Hendrickson - President & Chief Executive Officer

    Richard Hendrickson, the President & Chief Executive Officer at Lifetime Products, leads the strategic planning and market positioning for the entire product portfolio. Hendrickson directs the development of storage solutions and furniture designs that cater to evolving family needs. The President & Chief Executive Officer manages relationships with key retail partners to ensure broad distribution and brand visibility. By analyzing consumer feedback and performance data, Richard Hendrickson refines product offerings to maximize customer satisfaction and market share. This leadership role involves balancing immediate revenue targets with the long-term goal of maintaining the company's reputation for quality. Hendrickson also champions initiatives that promote sustainable manufacturing practices across all facilities. Through the strategic allocation of capital and talent, the President & Chief Executive Officer drives the company's growth in the competitive outdoor furniture sector. Ultimately, Hendrickson secures the brand's legacy as a leader in creating durable, high-performance outdoor equipment.
    Richard Hendrickson

    Mark Whiting - Chief Financial Officer

    Mark Whiting, the Chief Financial Officer at Lifetime Products, manages the fiscal health and capital structure of the organization. Whiting oversees financial planning, budgeting, and risk management to ensure the company maintains a strong balance sheet. The Chief Financial Officer directs the analysis of manufacturing costs and profitability metrics for all furniture and recreational product lines. By implementing rigorous financial controls, Mark Whiting supports the company's ability to invest in new technology and facility upgrades. This leadership role involves providing the executive team with actionable data to guide strategic decision-making and resource allocation. Whiting also monitors economic conditions to mitigate potential financial risks in global supply chains. Through the optimization of cash flow and investment strategies, the Chief Financial Officer ensures the company remains well-positioned for future growth. Ultimately, Whiting provides the financial stability necessary to support the company's mission of delivering quality outdoor products to families everywhere.

    John Bowden - Global Chief Information Officer & Vice President, Information Technology

    John Bowden, the Global Chief Information Officer & Vice President, Information Technology at Lifetime Products, architects the digital infrastructure and data security frameworks for the enterprise. Bowden oversees the integration of advanced software systems to streamline manufacturing processes and supply chain visibility. The Global Chief Information Officer & Vice President, Information Technology directs the implementation of cloud-based solutions that enhance operational efficiency across all regional offices. By prioritizing cybersecurity and data integrity, John Bowden protects the company's intellectual property and customer information. This leadership role involves collaborating with other executives to leverage technology for improved product design and market analysis. Bowden also manages the digital transformation roadmap to ensure the company remains agile in a rapidly evolving retail landscape. Through the deployment of scalable IT systems, the Global Chief Information Officer & Vice President, Information Technology supports the company's commitment to innovation and operational excellence in the outdoor furniture industry.

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    Frequently Asked Questions Regarding Lifetime Products Top Executives and Leadership Team

    Who leads Lifetime Products?
    Lifetime Products is led by Richard Gonzales (Chief Executive Officer), along with executives such as Bj Haacke (President & Chief Executive Officer) and Richard Hendrickson (President & Chief Executive Officer).
    Who is part of Lifetime Products’s executive team?
    The executive team of Lifetime Products includes leaders such as Richard Gonzales (Chief Executive Officer), Bj Haacke (President & Chief Executive Officer), Richard Hendrickson (President & Chief Executive Officer) and other senior executives.
    How many executives does Lifetime Products have?
    Lifetime Products has 5 executives leading key business areas.
    What roles are included in Lifetime Products’s leadership team?
    The leadership team of Lifetime Products includes roles such as Chief Executive Officer, President & Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Global Chief Information Officer & Vice President, Information Technology.