Lifetime Products Executive and Leadership Team

July, 2026

Leadership Overview

Lifetime Products has 4 executives leading key functions including strategy, operations, finance, and market development.

Driven by innovation, Lifetime Products manufactures polyethylene folding tables, chairs, and residential basketball hoops, impacting global markets with durable, accessible goods.

Leadership Roles at Lifetime Products

  • Chief Executive Officer - Richard Gonzales
  • President & Chief Executive Officer - Bj Haacke
  • Chief Financial Officer - Kevin Romer
  • President - Wilker Diaz
  • Richard Gonzales - Chief Executive Officer

    Richard Gonzales, the Chief Executive Officer at Lifetime Products, directs the overarching corporate strategy and long-term vision. Gonzales guides the company's expansion into new product categories and markets, ensuring alignment with the established manufacturing capabilities. Overseeing all executive functions, Gonzales drives operational efficiency and fosters a culture of continuous improvement across departments. This leadership role involves significant engagement with the board and key stakeholders to secure capital investment and manage investor relations. By optimizing resource allocation and strategic partnerships, Richard Gonzales ensures the sustained growth and profitability of Lifetime Products, solidifying its market position in the furniture and sporting goods sectors.

    Bj Haacke - President & Chief Executive Officer

    Bj Haacke, the President & Chief Executive Officer at Lifetime Products, spearheads the company's strategic direction and operational execution. Haacke oversees the integration of manufacturing processes with market demand, ensuring the efficient production of polyethylene folding tables, chairs, and residential basketball hoops. This executive function involves driving innovation in product design and material science to enhance durability and user experience. By managing cross-functional teams, Bj Haacke ensures seamless collaboration between engineering, sales, and distribution channels. The President & Chief Executive Officer's responsibilities include cultivating key business relationships and expanding the company's global footprint. Through strategic leadership, Haacke maintains Lifetime Products' competitive edge and commitment to delivering high-quality, accessible goods.
    Bj Haacke

    Kevin Romer - Chief Financial Officer

    Kevin Romer, the Chief Financial Officer at Lifetime Products, manages all financial operations and fiscal strategy. Romer oversees budgeting, forecasting, and financial reporting, ensuring robust financial health and compliance with regulatory standards. This critical role involves analyzing market trends and economic conditions to inform investment decisions and optimize capital structure. By directing treasury functions and managing banking relationships, Kevin Romer secures the necessary funding for operational expansion and new product development. The Chief Financial Officer's responsibilities extend to risk management and the implementation of internal controls to safeguard company assets. Through meticulous financial oversight, Romer supports the strategic objectives of Lifetime Products, driving profitability and long-term shareholder value.

    Wilker Diaz - President

    Wilker Diaz, the President at Lifetime Products, drives the strategic initiatives and operational performance across key business units. Diaz oversees the development and execution of market penetration strategies, focusing on expanding the reach of polyethylene folding tables, chairs, and residential basketball hoops. This leadership position involves fostering strong relationships with distribution partners and retail channels to enhance product availability and sales volume. By leading cross-functional teams, Wilker Diaz ensures operational excellence and the efficient management of supply chain logistics. The President's responsibilities include identifying emerging market opportunities and adapting product offerings to meet evolving consumer demands. Through decisive leadership, Diaz contributes significantly to Lifetime Products' sustained growth and market leadership.

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    Frequently Asked Questions Regarding Lifetime Products Top Executives and Leadership Team

    Who leads Lifetime Products?
    Lifetime Products is led by Richard Gonzales (Chief Executive Officer), along with executives such as Bj Haacke (President & Chief Executive Officer) and Kevin Romer (Chief Financial Officer).
    Who is part of Lifetime Products’s executive team?
    The executive team of Lifetime Products includes leaders such as Richard Gonzales (Chief Executive Officer), Bj Haacke (President & Chief Executive Officer), Kevin Romer (Chief Financial Officer) and other senior executives.
    How many executives does Lifetime Products have?
    Lifetime Products has 4 executives leading key business areas.
    What roles are included in Lifetime Products’s leadership team?
    The leadership team of Lifetime Products includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, President.