Lifetime Products Executive and Leadership Team

July, 2026

Leadership Overview

Lifetime Products has 4 executives leading key functions including strategy, operations, finance, and market development.

Driven by innovation, Lifetime Products manufactures polyethylene folding tables, chairs, and residential basketball hoops, impacting markets through durable, accessible product lines.

Leadership Roles at Lifetime Products

  • Chief Executive Officer - Richard Gonzales
  • President & Chief Executive Officer - Bj Haacke
  • Chief Financial Officer - Kevin Romer
  • President - Wilker Diaz
  • Richard Gonzales - Chief Executive Officer

    Richard Gonzales, the Chief Executive Officer at Lifetime Products, directs the overarching corporate strategy and long-term vision. Gonzales guides the company's expansion into new product categories and markets, ensuring alignment with the established manufacturing capabilities for polyethylene tables, chairs, and basketball hoops. This leadership role involves fostering innovation within product development and optimizing operational efficiencies across all divisions. Gonzales oversees the executive team, driving performance and accountability to achieve sustained growth and market leadership. The Chief Executive Officer's focus remains on enhancing brand value and solidifying Lifetime Products' position as a premier manufacturer. Richard Gonzales ensures the company's strategic direction capitalizes on market opportunities and maintains a competitive edge in the consumer goods sector.

    Bj Haacke - President & Chief Executive Officer

    Bj Haacke, the President & Chief Executive Officer at Lifetime Products, spearheads the company's strategic direction and operational execution. Haacke drives initiatives to enhance manufacturing processes for polyethylene folding tables, chairs, and residential basketball hoops, ensuring product quality and cost-effectiveness. This executive oversees global operations, focusing on supply chain optimization and distribution network efficiency to meet market demand across the United States and beyond. The President & Chief Executive Officer collaborates with department heads to foster a culture of continuous improvement and innovation. Bj Haacke's leadership ensures that Lifetime Products maintains its competitive advantage through superior product design and efficient production. This role is critical in navigating market dynamics and achieving ambitious growth targets for the company.
    Bj Haacke

    Kevin Romer - Chief Financial Officer

    Kevin Romer, the Chief Financial Officer at Lifetime Products, manages the company's financial health and strategic fiscal planning. Romer oversees all financial operations, including budgeting, forecasting, and capital allocation, ensuring robust financial controls are in place for the manufacturing of polyethylene tables, chairs, and basketball hoops. This executive directs investment strategies and manages relationships with financial institutions to support company growth and operational expansion. The Chief Financial Officer provides critical financial insights to the executive team, informing decisions related to product development, market entry, and operational efficiency. Kevin Romer's expertise is vital in maintaining profitability and driving shareholder value. This leadership position ensures financial stability and supports the long-term strategic objectives of Lifetime Products.

    Wilker Diaz - President

    Wilker Diaz, the President at Lifetime Products, directs key operational segments and drives strategic growth initiatives. Diaz oversees the product development lifecycle for polyethylene folding tables, chairs, and residential basketball hoops, ensuring innovation and market relevance. This executive focuses on enhancing manufacturing efficiency and optimizing supply chain logistics to meet consumer demand across domestic and international markets. The President collaborates closely with the finance and executive leadership teams to align operational strategies with overall corporate objectives. Wilker Diaz's leadership is instrumental in expanding market reach and strengthening Lifetime Products' brand presence. This role ensures the seamless execution of production plans and the delivery of high-quality products to customers.

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    Frequently Asked Questions Regarding Lifetime Products Top Executives and Leadership Team

    Who leads Lifetime Products?
    Lifetime Products is led by Richard Gonzales (Chief Executive Officer), along with executives such as Bj Haacke (President & Chief Executive Officer) and Kevin Romer (Chief Financial Officer).
    Who is part of Lifetime Products’s executive team?
    The executive team of Lifetime Products includes leaders such as Richard Gonzales (Chief Executive Officer), Bj Haacke (President & Chief Executive Officer), Kevin Romer (Chief Financial Officer) and other senior executives.
    How many executives does Lifetime Products have?
    Lifetime Products has 4 executives leading key business areas.
    What roles are included in Lifetime Products’s leadership team?
    The leadership team of Lifetime Products includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, President.