Life Protect 24/7 Executive and Leadership Team

November, 2026

Leadership Overview

Life Protect 24/7 has 5 executives leading key functions including strategy, technology, finance, internal scaling, and supply chain logistics.

Focused on delivering reliable emergency assistance, Life Protect 24/7 prioritizes peace of mind through high-quality medical alert systems and accessible, no-commitment service plans for individuals across the nation.

Leadership Roles at Life Protect 24/7

  • Chief Executive Officer - Brad Peterson
  • Chief Financial Officer - Pam Duncan
  • Chief Operating Officer - Ron Roberts
  • Chief Technology Officer - Richard Neary
  • Chief Operations Officer - Jake Paysse
  • Brad Peterson - Chief Executive Officer

    Brad Peterson, the Chief Executive Officer at Life Protect 24/7, directs the overarching corporate strategy and long-term vision for the organization. Peterson defines the market approach for medical alert systems, ensuring the company maintains a competitive edge in the emergency response sector. By aligning departmental goals with the mission of providing reliable safety solutions, the Chief Executive Officer fosters a culture of operational excellence. This leadership role involves constant evaluation of industry trends to adapt service offerings for diverse client needs. Brad Peterson maintains direct oversight of executive initiatives, driving growth while upholding the commitment to no-contract, high-quality equipment. Through rigorous analysis of market performance, the Chief Executive Officer secures the stability of the brand. Ultimately, Peterson ensures that every strategic decision reinforces the core promise of immediate, effective emergency assistance for all subscribers across the United States.

    Pam Duncan - Chief Financial Officer

    Pam Duncan, the Chief Financial Officer at Life Protect 24/7, manages the fiscal health and capital allocation strategies for the organization. Duncan oversees the financial modeling required to support the free equipment service model while maintaining long-term profitability. The Chief Financial Officer directs budget planning, ensuring resources remain available for scaling operations and enhancing customer support infrastructure. By analyzing revenue streams and operational costs, Duncan provides the data-driven insights necessary for executive decision-making. This leadership role involves maintaining strict compliance with financial regulations and optimizing the cost structure of the medical alert product line. Pam Duncan monitors cash flow to ensure the company sustains its commitment to no-contract service plans without compromising service quality. Through disciplined financial oversight, the Chief Financial Officer secures the economic foundation required to expand market reach and continue providing essential emergency assistance to individuals nationwide.

    Ron Roberts - Chief Operating Officer

    Ron Roberts, the Chief Operating Officer at Life Protect 24/7, directs internal scaling initiatives and organizational efficiency. Roberts manages the day-to-day administrative functions, ensuring that internal processes support the rapid deployment of medical alert systems. The Chief Operating Officer drives the development of internal workflows, focusing on streamlining customer onboarding and service delivery. By coordinating across departments, Roberts ensures that the company maintains high standards of operational performance during periods of growth. This leadership role involves refining internal systems to improve response times and service reliability. Ron Roberts oversees the implementation of quality control measures, ensuring that every internal process aligns with the goal of providing superior emergency assistance. Through constant evaluation of operational metrics, the Chief Operating Officer optimizes internal capacity, allowing the organization to scale effectively while maintaining the high level of service expected by clients seeking reliable safety solutions.

    Richard Neary - Chief Technology Officer

    Richard Neary, the Chief Technology Officer at Life Protect 24/7, architects the digital infrastructure supporting mobile monitoring units and emergency response networks. Neary manages the integration of lightweight hardware with cloud-based tracking systems to ensure seamless connectivity for users indoors and outdoors. The Chief Technology Officer drives innovation in signal reliability, minimizing latency during critical emergency events. By collaborating with engineering teams, Neary optimizes the performance of all medical alert devices, ensuring consistent uptime and data security. This role requires constant monitoring of technological advancements to enhance the user experience and device longevity. Richard Neary oversees the technical roadmap, aligning software updates with the evolving needs of the client base. Through precise technical execution, the Chief Technology Officer guarantees that the emergency response platform remains robust, responsive, and capable of delivering the peace of mind essential to the company mission.

    Jake Paysse - Chief Operations Officer

    Jake Paysse, the Chief Operations Officer at Life Protect 24/7, directs supply chain logistics and the physical distribution of medical alert equipment. Paysse manages the procurement of hardware components, ensuring a steady inventory flow to meet consumer demand for mobile monitoring units. The Chief Operations Officer oversees the logistics network, coordinating the efficient delivery of devices to users across various geographic regions. By optimizing the supply chain, Paysse reduces lead times and ensures that equipment remains available for new subscribers. This role involves managing relationships with hardware manufacturers and logistics partners to maintain cost-effective distribution channels. Jake Paysse monitors inventory levels and shipping performance, ensuring that the physical infrastructure supports the company's commitment to rapid emergency response. Through strategic management of the supply chain, the Chief Operations Officer guarantees that the necessary tools for safety reach clients promptly, reinforcing the overall reliability of the service.
    Jake Paysse

    Frequently Asked Questions Regarding Life Protect 24/7 Top Executives and Leadership Team

    Who leads Life Protect 24/7?
    Life Protect 24/7 is led by Brad Peterson (Chief Executive Officer), along with executives such as Pam Duncan (Chief Financial Officer) and Ron Roberts (Chief Operating Officer).
    Who is part of Life Protect 24/7’s executive team?
    The executive team of Life Protect 24/7 includes leaders such as Brad Peterson (Chief Executive Officer), Pam Duncan (Chief Financial Officer), Ron Roberts (Chief Operating Officer) and other senior executives.
    How many executives does Life Protect 24/7 have?
    Life Protect 24/7 has 5 executives leading key business areas.
    What roles are included in Life Protect 24/7’s leadership team?
    The leadership team of Life Protect 24/7 includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Technology Officer, Chief Operations Officer.