Licious Executive and Leadership Team

Madonna Attia, the Co-Founder & Chief Executive Officer at Licious, directs the overarching corporate strategy and long-term vision for the meat and seafood retail platform. Overseeing the expansion of the brand across the Indian market, the Co-Founder & Chief Executive Officer ensures that quality control remains the primary differentiator in a competitive grocery landscape. This leadership role involves constant collaboration with the board to secure capital and drive sustainable growth. By optimizing the end-to-end supply chain, Madonna Attia maintains the integrity of the product offerings from farm to table. The Co-Founder & Chief Executive Officer also fosters a culture of innovation, pushing the organization to adopt advanced cold-chain technologies. Through these efforts, the company achieves consistent market penetration and maintains high customer satisfaction levels, solidifying the position of the firm as a leader in the fresh food sector.

Kaushik Roy, the Chief Financial Officer at Licious, governs the fiscal health and capital allocation strategies for the meat and seafood enterprise. Overseeing financial reporting, budgeting, and risk management, the Chief Financial Officer ensures that the company maintains a robust balance sheet while scaling operations across India. This leadership role involves frequent interaction with investors and the board to communicate financial performance and strategic investment opportunities. By implementing rigorous cost-control measures, Kaushik Roy improves operational efficiency and supports the sustainable growth of the retail platform. The Chief Financial Officer also directs the financial planning processes that underpin the expansion of the supply chain infrastructure. Through meticulous oversight of cash flow and asset management, the Chief Financial Officer provides the necessary stability for the company to innovate and compete effectively within the highly fragmented fresh food market.

Ramya Segar, the Chief Revenue Officer at Licious, manages all sales channels and customer acquisition strategies to drive top-line growth. Overseeing the digital retail experience, the Chief Revenue Officer executes data-driven marketing campaigns that increase market share within the Indian grocery sector. This leadership role requires close coordination with the product and logistics teams to ensure that revenue targets align with operational capacity. By analyzing consumer purchasing patterns, Ramya Segar optimizes pricing models and promotional activities to maximize profitability. The Chief Revenue Officer also leads the expansion of regional sales initiatives, ensuring that the brand reaches a broader demographic while maintaining service quality. Through the implementation of scalable sales processes, the Chief Revenue Officer secures the financial health of the organization, directly contributing to the long-term success of the business model in a fast-paced retail environment.

Sumanth Donthi, the Chief of Staff To Co-Founder at Licious, coordinates cross-functional initiatives and streamlines communication between executive leadership and internal departments. Overseeing the execution of strategic projects, the Chief of Staff To Co-Founder ensures that the vision of the leadership team translates into actionable operational goals. This leadership role involves managing complex workflows that span the entire meat and seafood supply chain, from procurement to final delivery. By facilitating alignment across the organization, Sumanth Donthi drives efficiency and accelerates the pace of decision-making. The Chief of Staff To Co-Founder also monitors key performance indicators to provide the executive team with actionable insights regarding market trends and operational bottlenecks. Through the management of high-priority initiatives, the Chief of Staff To Co-Founder supports the overall growth trajectory of the company, ensuring that all departments remain focused on delivering high-quality products to customers.