Leadership Overview
Lexus has 10 executives leading key functions including strategy, financial oversight, corporate operations, legal compliance, and communications.
Committed to delivering automotive perfection across the Kingdom of Saudi Arabia, Lexus maintains a relentless focus on luxury, reliability, and innovation through its expansive network of showrooms and service centers.
Committed to delivering automotive perfection across the Kingdom of Saudi Arabia, Lexus maintains a relentless focus on luxury, reliability, and innovation through its expansive network of showrooms and service centers.
Leadership Roles at Lexus
Amanda Smith - Chief Executive Officer
Amanda Smith, the Chief Executive Officer at Lexus, directs the overarching strategic vision for the luxury automotive brand within the Kingdom of Saudi Arabia. Overseeing the expansion of the dealer network and the integration of high-performance F-line models, the Chief Executive Officer ensures that every showroom maintains the brand's signature clinic-like service standards. This leadership role involves constant alignment with global quality benchmarks to sustain market dominance in the premium vehicle sector. By fostering a culture of continuous improvement, Amanda Smith drives the organization toward new frontiers of customer satisfaction and operational excellence. The Chief Executive Officer manages high-level relationships with stakeholders to secure long-term growth, ensuring that the diverse portfolio of sedans and SUVs remains the preferred choice for discerning drivers across the region. Smith ultimately guarantees that the pursuit of perfection remains the core pillar of all corporate activities.
Yudhistira Rusli - Chief Financial Officer
Yudhistira Rusli, the Chief Financial Officer at Lexus, manages the fiscal health and capital allocation strategies necessary to support the brand's extensive retail operations in Saudi Arabia. Overseeing complex budgetary frameworks, the Chief Financial Officer ensures that investments in service centers and showroom infrastructure yield optimal returns. This leadership role involves rigorous financial planning to support the introduction of advanced hybrid technologies and luxury vehicle lineups. By monitoring market trends and economic indicators, Yudhistira Rusli provides the data-driven insights required for sustainable expansion across the Kingdom. The Chief Financial Officer collaborates with executive leadership to balance aggressive growth targets with the maintenance of premium service quality. Through meticulous oversight of financial reporting and risk management, Rusli secures the capital stability required to uphold the brand's reputation for reliability and progressive luxury in a competitive automotive landscape.

Prinisha Khoosal - Chief Financial Officer, Alj Motors
Prinisha Khoosal, the Chief Financial Officer, Alj Motors at Lexus, manages the financial architecture specifically tailored to the automotive retail and distribution operations within the Kingdom. Overseeing the financial performance of the dealership network, the Chief Financial Officer, Alj Motors ensures that inventory management and sales financing align with the brand's luxury positioning. This leadership role involves analyzing regional market data to optimize pricing strategies for the diverse range of sedans and sportier models. By implementing robust financial controls, Prinisha Khoosal supports the operational viability of the extensive showroom network. The Chief Financial Officer, Alj Motors works closely with the broader executive team to allocate resources effectively, ensuring that the brand maintains its status as the leading luxury automotive provider. Through strategic financial oversight, Khoosal drives profitability while upholding the commitment to quality and reliability that defines the customer experience.
Irfan Ghaffar - Deputy Chief Financial Officer
Irfan Ghaffar, the Deputy Chief Financial Officer at Lexus, focuses on the granular management of operational costs and the optimization of supply chain expenditures for the brand's vehicle imports. Overseeing the financial auditing of service center operations, the Deputy Chief Financial Officer ensures that maintenance facilities operate with maximum cost-efficiency without compromising the clinic-like quality standards. This leadership role involves detailed analysis of operational overheads to support the introduction of hybrid and F-line models. By refining internal financial processes, Irfan Ghaffar contributes to the overall fiscal health of the organization. The Deputy Chief Financial Officer assists in the preparation of comprehensive financial forecasts that guide the company's expansion efforts across the Kingdom. Through diligent monitoring of daily financial transactions, Ghaffar ensures that the company maintains the necessary liquidity to support its ongoing commitment to luxury and innovation.
Nadeem Shafiullah - Deputy Chief Financial Officer
Nadeem Shafiullah, the Deputy Chief Financial Officer at Lexus, directs the financial planning for customer-facing retail initiatives and showroom development projects. Overseeing the capital expenditure for new facility construction, the Deputy Chief Financial Officer ensures that every investment reflects the brand's commitment to an exquisite customer environment. This leadership role involves evaluating the financial feasibility of regional market penetration strategies for the latest luxury SUV and sedan lineups. By managing the financial aspects of dealer relationships, Nadeem Shafiullah supports the growth of the network to over 229 authorized points. The Deputy Chief Financial Officer collaborates with the finance team to ensure accurate reporting and compliance with regional fiscal regulations. Through strategic financial analysis, Shafiullah enables the company to scale its operations effectively while maintaining the high standards of quality and reliability expected by the brand's clientele.
Mohammed Haq - Deputy Chief Financial Officer
Mohammed Haq, the Deputy Chief Financial Officer at Lexus, manages the financial risk assessment and treasury functions to ensure the stability of the brand's extensive automotive operations. Overseeing the management of credit facilities and financial partnerships, the Deputy Chief Financial Officer ensures that the company maintains a strong balance sheet to support its diverse vehicle portfolio. This leadership role involves analyzing the financial impact of market fluctuations on the sales of high-end sedans and hybrid vehicles. By implementing sophisticated risk mitigation strategies, Mohammed Haq protects the organization's assets while facilitating growth. The Deputy Chief Financial Officer works to optimize cash flow management across the entire dealer network, ensuring that resources are available for continuous service improvements. Through precise financial oversight, Haq supports the company's mission to deliver unparalleled quality and reliability to customers throughout the Kingdom.
Tarek Elsherbiny - Deputy Chief Operating Officer, Development & Corporate Affairs
Tarek Elsherbiny, the Deputy Chief Operating Officer, Development & Corporate Affairs at Lexus, architects the long-term development strategies for the brand's physical infrastructure and corporate partnerships. Overseeing the expansion of the showroom network, the Deputy Chief Operating Officer, Development & Corporate Affairs ensures that every new location meets the rigorous standards of luxury and service excellence. This leadership role involves managing corporate affairs to strengthen the brand's market position as the leader in the Saudi automotive sector. By fostering strategic alliances, Tarek Elsherbiny drives the development of new service centers that function with the precision of medical clinics. The Deputy Chief Operating Officer, Development & Corporate Affairs coordinates with executive leadership to align physical growth with the introduction of innovative vehicle technologies. Through proactive development planning, Elsherbiny secures the brand's future as a symbol of progressive luxury and reliability.
William Bartle-Jones - Chief of Staff
William Bartle-Jones, the Chief of Staff at Lexus, coordinates cross-functional initiatives to ensure seamless execution of corporate objectives across the Saudi Arabian market. Overseeing the synchronization of internal departments, the Chief of Staff facilitates communication between the executive team and operational units to maintain the brand's high standards of excellence. This leadership role involves streamlining administrative processes and managing special projects that support the rollout of new vehicle models and service innovations. By optimizing organizational workflows, William Bartle-Jones enables the company to respond rapidly to shifting consumer demands for luxury SUVs and sedans. The Chief of Staff acts as a central point of contact for strategic planning, ensuring that all business units remain aligned with the overarching mission of perfection. Through disciplined project management, Bartle-Jones enhances operational efficiency and supports the sustained growth of the brand's regional footprint.
Andy Soh - Chief Legal Officer
Andy Soh, the Chief Legal Officer at Lexus, directs all legal affairs and regulatory compliance efforts to protect the brand's integrity and operational interests in Saudi Arabia. Overseeing the legal framework for the extensive dealer network, the Chief Legal Officer ensures that all business practices adhere to both local regulations and global corporate standards. This leadership role involves managing complex contractual agreements and intellectual property matters related to the brand's innovative vehicle technologies. By providing expert legal counsel, Andy Soh enables the company to navigate the regulatory landscape while pursuing aggressive market expansion. The Chief Legal Officer collaborates with the executive team to mitigate risks associated with retail operations and service center management. Through proactive legal strategy, Soh ensures that the company maintains its reputation for excellence and reliability, safeguarding the brand's position as the premier luxury automotive choice in the region.

Feras Al-Sa'di - Chief Communications Officer (Cco)
Feras Al-Sa'di, the Chief Communications Officer (Cco) at Lexus, manages the brand's public image and strategic messaging to reinforce its status as the leader in luxury automotive excellence. Overseeing all internal and external communications, the Chief Communications Officer (Cco) ensures that the brand's commitment to quality, reliability, and innovation is effectively conveyed to the Saudi market. This leadership role involves crafting campaigns that highlight the unique features of the F-line and hybrid vehicle ranges. By maintaining strong relationships with media and stakeholders, Feras Al-Sa'di shapes the narrative around the brand's pursuit of perfection. The Chief Communications Officer (Cco) works closely with the executive team to ensure that all messaging aligns with the company's mission and values. Through strategic communication, Al-Sa'di drives brand awareness and customer engagement, ensuring that the company remains the top choice for those seeking the ultimate in automotive luxury.
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