Leadership Overview
LB Finance has 4 executives leading key functions including revenue generation, risk management, and customer relations.
Driven by innovation, LB Finance is dedicated to empowering individuals and businesses through accessible financial solutions, fostering economic growth across Sri Lanka with a commitment to digital excellence and customer-centric processing.
Driven by innovation, LB Finance is dedicated to empowering individuals and businesses through accessible financial solutions, fostering economic growth across Sri Lanka with a commitment to digital excellence and customer-centric processing.
Leadership Roles at LB Finance
Rashmi Bhagya - Chief Revenue Officer
Rashmi Bhagya, the Chief Revenue Officer at LB Finance, directs strategies to maximize financial product and service revenue. Overseeing sales channels and market penetration initiatives, Bhagya ensures alignment with the company's objective to serve both individuals and the business community. This leadership role involves developing and executing plans for loan, leasing, and savings product growth. By optimizing customer acquisition and retention, Rashmi Bhagya directly impacts the company's financial performance and market expansion within Sri Lanka. The focus remains on driving sustainable revenue streams through innovative financial solutions and efficient processing, reinforcing LB Finance's position as a leading Non-Banking Financial Institution.
Dinali Fernando - Chief Revenue Officer, (Customer Relationship & Officer
Dinali Fernando, the Chief Revenue Officer, (Customer Relationship & Officer at LB Finance, spearheads initiatives focused on enhancing customer relationships to drive revenue growth. Fernando's purview includes developing strategies for customer engagement across all financial service offerings, from vehicle and mortgage loans to savings accounts and remittance services. This role is critical in translating customer needs into revenue-generating opportunities, ensuring fast and hassle-free processing that aligns with LB Finance's commitment to excellence. By fostering strong customer loyalty and satisfaction, Dinali Fernando directly contributes to the company's sustained financial success and its reputation for innovative solutions within the Sri Lankan financial sector. The emphasis is on building enduring client partnerships that fuel consistent revenue streams.
Dinali Arushi - Chief Revenue Officer, (Customer Relationship & Officer
Dinali Arushi, the Chief Revenue Officer, (Customer Relationship & Officer at LB Finance, focuses on optimizing customer interactions to boost overall revenue. Arushi's responsibilities encompass the strategic management of customer relationship programs, ensuring that every touchpoint contributes to increased product uptake and service utilization. This includes driving engagement for a diverse portfolio of financial products, such as gold loans and various savings accounts. By championing a customer-centric approach, Dinali Arushi ensures that LB Finance's commitment to fast, hassle-free processing translates into tangible revenue gains. The objective is to cultivate deep customer loyalty and expand market reach through exceptional service delivery, reinforcing the company's digital transformation and leadership in Sri Lanka's financial landscape.
Akash Dharmakeerthi - Chief Risk Officer & Chief Revenue Officer
Akash Dharmakeerthi, the Chief Risk Officer & Chief Revenue Officer at LB Finance, balances the imperative of revenue generation with robust risk management frameworks. Dharmakeerthi oversees the identification, assessment, and mitigation of financial and operational risks inherent in offering diverse financial services like loans, leasing, and savings products. Simultaneously, this executive drives revenue strategies, ensuring that growth initiatives are pursued within acceptable risk parameters. This dual role is crucial for maintaining the stability and integrity of LB Finance's operations while pursuing market expansion and digital transformation. By integrating risk oversight with revenue objectives, Akash Dharmakeerthi ensures sustainable growth and protects the company's assets and reputation within the Sri Lankan financial sector.
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