Later Executive and Leadership Team

Jose Segrera, the Chief Financial Officer at Later, directs the company's financial strategy and fiscal operations. Segrera oversees all aspects of financial planning, budgeting, and reporting, ensuring robust financial health and sustainable growth. This leadership role involves managing capital allocation, optimizing investment strategies, and maintaining strong relationships with financial institutions. By meticulously analyzing market trends and economic indicators, Jose Segrera guides the company's financial decision-making to mitigate risks and capitalize on opportunities. The Chief Financial Officer's purview extends to treasury functions, ensuring liquidity and managing foreign exchange exposure for international operations. Segrera's financial acumen is critical in supporting Later's expansion initiatives and driving profitability across all business units. This executive ensures compliance with all financial regulations and standards, safeguarding the company's assets and reputation.

Evan Wray, the President at Later, directs the company's overall strategic vision and operational execution, driving growth and market leadership. Wray oversees all business units, ensuring alignment with the company's mission and financial objectives. This leadership position involves fostering innovation, guiding product development, and expanding market presence across key global regions. Evan Wray collaborates with the executive team to set ambitious goals and implement effective strategies for achieving them. The President is instrumental in shaping corporate culture, building strong stakeholder relationships, and navigating complex business challenges. Wray's focus is on maximizing operational efficiency and identifying new opportunities for expansion. This executive's comprehensive oversight is crucial for maintaining Later's competitive edge and ensuring long-term sustainability. Evan Wray's leadership guides the company's trajectory toward continued success and industry influence.

Shannon Croy, the Chief Marketing Officer, Circle Founding Member at Later, architects and executes comprehensive marketing strategies that elevate brand visibility and drive customer acquisition. Croy leads the marketing department, overseeing digital campaigns, content creation, public relations, and brand management initiatives. This role involves deep collaboration with product development and sales teams to ensure marketing efforts align with business objectives and market demands. Shannon Croy's strategic direction focuses on expanding Later's market reach and strengthening its position as a leading scheduling tool for Instagram and other social platforms. The Chief Marketing Officer, Circle Founding Member is responsible for analyzing market dynamics, identifying new growth opportunities, and fostering a strong brand identity. Croy's leadership ensures the effective communication of Later's value proposition to a global audience, driving engagement and customer loyalty. This executive's expertise is pivotal in shaping the company's narrative and achieving ambitious growth targets.

Jennifer Werner, the Revenue Chief of Staff at Later, optimizes revenue generation processes and drives strategic initiatives across sales, marketing, and customer success functions. Werner collaborates closely with executive leadership to align departmental goals with overarching revenue targets, ensuring seamless execution of growth strategies. This position involves analyzing sales performance data, identifying areas for operational improvement, and implementing best practices to enhance efficiency and effectiveness. Jennifer Werner's responsibilities include managing cross-functional projects, facilitating communication between teams, and supporting the development of new revenue streams. The Revenue Chief of Staff plays a crucial part in streamlining go-to-market strategies and maximizing customer lifetime value. Werner's focus is on fostering a data-driven culture and ensuring that all revenue-generating activities are aligned with the company's mission. This executive's strategic oversight is essential for sustained financial performance and market expansion.

Dena Upton, the Chief People Officer at Later, leads all human resources functions, cultivating a positive and productive organizational culture. Upton oversees talent acquisition, employee development, compensation and benefits, and HR policy implementation, ensuring alignment with Later's strategic objectives. This role is critical in attracting, retaining, and engaging top talent to support the company's growth and innovation. Dena Upton champions initiatives that foster employee well-being, diversity, equity, and inclusion across the organization. The Chief People Officer works closely with executive leadership to develop and execute people strategies that enhance employee experience and drive organizational effectiveness. Upton's expertise is vital in building a strong employer brand and ensuring a supportive work environment. This executive's commitment to people operations is fundamental to Later's success and its ability to adapt to evolving market demands.