Later Executive and Leadership Team

Scott Sutton, the Chief Executive Officer at Later, directs the overarching strategic vision for the social media scheduling platform. Sutton architects long-term growth initiatives while overseeing the alignment of product development with evolving user needs in the content creation industry. By managing high-level partnerships and investor relations, the Chief Executive Officer ensures the company maintains a competitive edge in the North American software market. Scott Sutton drives the organizational culture toward innovation and efficiency, fostering a collaborative environment that supports rapid scaling. The Chief Executive Officer monitors key performance indicators to validate the effectiveness of current business models. Through rigorous analysis of market trends, the Chief Executive Officer identifies new opportunities for expansion, ensuring the platform remains the premier choice for visual content management. This leadership role demands constant vigilance regarding technological advancements and user engagement metrics to sustain the company's trajectory.

Jose Segrera, the Chief Financial Officer at Later, manages the fiscal health and capital allocation strategies for the organization. Segrera oversees financial reporting, budgeting, and long-term economic planning to support the company's mission of streamlining social media workflows. By analyzing revenue streams and operational costs, the Chief Financial Officer optimizes resource distribution across all departments. Jose Segrera coordinates with the executive team to ensure financial stability during periods of rapid growth and market expansion. The Chief Financial Officer evaluates investment opportunities and risk management protocols to protect the company's assets. Through precise financial modeling, the Chief Financial Officer provides actionable insights that guide strategic decision-making. This role involves maintaining transparency with stakeholders while driving profitability through disciplined fiscal oversight. Segrera ensures the company possesses the necessary capital to innovate and scale effectively within the competitive content scheduling software landscape.

Evan Wray, the President at Later, directs daily operations and executes the strategic roadmap defined by the executive team. Wray architects cross-functional workflows that enhance the efficiency of the platform's scheduling tools and user experience. By overseeing operational performance and project delivery, the President ensures the company meets its quarterly objectives and long-term growth targets. Evan Wray drives collaboration between engineering, product, and customer success teams to maintain high service standards. The President monitors market dynamics to adjust operational tactics, ensuring the company remains agile in the face of changing social media trends. Through rigorous process optimization, the President eliminates bottlenecks and improves service delivery speed. This leadership role involves managing complex internal projects and ensuring organizational alignment with the company's mission. Wray provides the operational foundation necessary for the company to scale its services effectively across global markets.

Shannon Croy, the Chief Marketing Officer, Circle Founding Member at Later, directs global brand positioning and customer acquisition strategies. Croy architects comprehensive campaigns that highlight the platform's utility for visual content scheduling and social media management. By overseeing brand identity and market outreach, the Chief Marketing Officer, Circle Founding Member ensures consistent messaging across diverse digital channels. Shannon Croy drives user growth by analyzing consumer behavior and tailoring marketing efforts to meet the specific needs of creators and small businesses. The Chief Marketing Officer, Circle Founding Member collaborates with product teams to align promotional activities with new feature releases. Through data-driven marketing initiatives, the Chief Marketing Officer, Circle Founding Member expands the company's footprint in international markets. This leadership role focuses on building community engagement and brand loyalty, ultimately strengthening the company's market position as a leader in social media software solutions.

Robin Pelham, the Chief People Officer at Later, directs human capital strategies and organizational development initiatives. Pelham architects programs focused on talent acquisition, employee retention, and professional growth to support the company's mission. By overseeing internal culture and workplace policies, the Chief People Officer ensures the workforce remains aligned with the company's core values and operational goals. Robin Pelham drives diversity and inclusion efforts, fostering an environment where innovation thrives across all teams. The Chief People Officer manages performance evaluation systems and compensation structures to attract top-tier talent in the competitive software industry. Through strategic workforce planning, the Chief People Officer supports the company's scaling efforts by ensuring the right skills are present at every level. This leadership role involves constant engagement with staff to maintain high morale and productivity, ultimately contributing to the overall success and stability of the organization.