Later Executive and Leadership Team

Scott Sutton, the Chief Executive Officer at Later, directs the overarching strategic vision for the social media scheduling platform. Sutton architects long-term growth initiatives while overseeing the alignment of product development with evolving market demands for content creators. By managing high-level partnerships and investor relations, the Chief Executive Officer ensures the company maintains a competitive edge within the crowded software landscape. Scott Sutton drives the expansion of the user base across North American and international markets, focusing on scalable infrastructure and sustainable revenue models. The Chief Executive Officer collaborates with the board to refine the corporate roadmap, ensuring that every technological advancement supports the core mission of simplifying digital presence. Through rigorous oversight of organizational performance, the Chief Executive Officer maintains operational excellence and fosters a culture of innovation that keeps the platform at the forefront of social media management technology.

Jose Segrera, the Chief Financial Officer at Later, manages the fiscal health and capital allocation strategies for the organization. Segrera oversees financial reporting, budgeting, and long-term forecasting to ensure the company achieves its growth targets. By analyzing market trends and operational costs, the Chief Financial Officer optimizes resource distribution across departments, supporting the development of user-friendly scheduling tools. Jose Segrera directs the financial planning necessary for scaling operations within the competitive content software industry. The Chief Financial Officer maintains strict compliance with regulatory standards while providing the executive team with actionable data to inform strategic decisions. Through careful management of cash flow and investment in core technologies, the Chief Financial Officer secures the financial stability required for sustained market impact. Segrera ensures that all fiscal activities align with the broader objective of providing creators with efficient, reliable tools for managing social media content.

Evan Wray, the President at Later, executes the daily operational strategies and cross-departmental workflows that keep the platform running efficiently. Wray directs the integration of product features with user feedback, ensuring that the scheduling tool meets the practical needs of modern content creators. By overseeing the execution of tactical plans, the President ensures that the company achieves its quarterly milestones and maintains high service standards. Evan Wray collaborates with other C-suite leaders to streamline internal processes and improve the overall user experience. The President monitors market shifts and competitive dynamics, adjusting operational priorities to maintain the company's leadership in the content software sector. Through the management of key business units, the President drives productivity and ensures that the organization remains agile. Wray focuses on the seamless delivery of software updates, ensuring that the platform continues to provide reliable, user-friendly solutions for social media management on a global scale.

Shannon Croy, the Chief Marketing Officer, Circle Founding Member at Later, architects the brand identity and customer acquisition strategies for the platform. Croy directs global marketing campaigns that highlight the utility of the scheduling software for diverse user segments. By analyzing user engagement metrics, the Chief Marketing Officer, Circle Founding Member optimizes conversion funnels and strengthens the market position of the company. Shannon Croy leads cross-functional teams to execute product launches and community-building initiatives that resonate with social media professionals. The Chief Marketing Officer, Circle Founding Member ensures that brand messaging remains consistent across all digital channels, driving awareness and loyalty. Through strategic partnerships and content-led growth, the Chief Marketing Officer, Circle Founding Member expands the reach of the platform into new geographic territories. Croy focuses on delivering value to the user base, ensuring that marketing efforts directly support the company mission of simplifying social media management.

Dena Upton, the Chief People Officer at Later, directs the human capital strategy and organizational development initiatives. Upton architects programs focused on talent acquisition, employee retention, and professional growth to support the company mission. By fostering an inclusive and high-performance culture, the Chief People Officer ensures that the workforce remains aligned with the evolving needs of the software industry. Dena Upton oversees internal communications and leadership development, ensuring that the team possesses the skills necessary to innovate within the social media scheduling space. The Chief People Officer manages compensation structures and benefits, maintaining a competitive environment that attracts top-tier talent. Through the implementation of scalable HR processes, the Chief People Officer supports the operational expansion of the company across diverse regions. Upton drives initiatives that prioritize employee well-being and engagement, recognizing that a strong, motivated team remains essential for delivering superior software solutions to the global creator community.