Label Vie Executive and Leadership Team

Naoual Benamar, the Chief Executive Officer at Label Vie, directs the overall strategic vision and operational execution for Morocco's leading multi-format retail group. Overseeing diverse brands including Carrefour and Atacadao, Benamar ensures the company's commitment to providing a wide array of products and services to a varied customer base. This leadership role involves driving expansion across Morocco, enhancing both physical store networks and digital commerce capabilities. By focusing on sustainable practices and food waste reduction, the Chief Executive Officer champions the group's dedication to social responsibility and environmental protection. Naoual Benamar's strategic guidance solidifies Label Vie's market leadership and its positive impact within the Moroccan retail landscape.

Hamza Bennani, the Chief Financial Officer at Label Vie, manages all financial operations and strategic fiscal planning for the retail group. Bennani oversees budgeting, forecasting, and financial reporting, ensuring the fiscal health and stability of the organization across its various brands like Carrefour and Atacadao. This executive function involves optimizing financial performance, managing investments, and securing capital to support the company's ongoing expansion initiatives in Morocco. By implementing robust financial controls and driving efficiency, the Chief Financial Officer directly contributes to Label Vie's growth objectives and its commitment to sustainable business practices. Hamza Bennani's expertise is critical in navigating the financial complexities of the retail sector and supporting the group's market leadership.

Mehdi Lahlou, the Chief Technology Officer at Label Vie, architects and executes the company's technology strategy, driving digital transformation across its retail operations. Lahlou oversees the development and implementation of innovative technological solutions that enhance customer experience, optimize supply chain management, and support the expansion of e-commerce offerings. This critical role involves managing IT infrastructure, cybersecurity, and data analytics to ensure seamless operations for brands like Carrefour and Atacadao. By leveraging technology, the Chief Technology Officer supports Label Vie's commitment to sustainable practices and operational efficiency. Mehdi Lahlou's leadership ensures the group remains at the forefront of technological advancements within the Moroccan retail market, driving future growth and innovation.

Chrystele Ronceray, the Chief Marketing Officer and Directeur Général Adjoint En Charge Du Pôle Marketing at Label Vie, spearheads all marketing strategies and brand development initiatives for the retail group. Ronceray directs campaigns that enhance brand visibility and customer engagement across diverse formats, including Carrefour and Atacadao. This leadership position involves overseeing market research, product positioning, and promotional activities to meet the needs of a broad clientele throughout Morocco. By aligning marketing efforts with the company's focus on social responsibility and sustainable practices, the Chief Marketing Officer and Directeur Général Adjoint En Charge Du Pôle Marketing strengthens Label Vie's market presence and reputation. Chrystele Ronceray's strategic marketing direction is vital for driving customer loyalty and supporting the group's continued expansion.