Label Vie Executive and Leadership Team

Naoual Benamar, the Chief Executive Officer at Label Vie, directs the overall strategic vision and operational execution for Morocco's leading multi-format retail group. Benamar oversees the diverse brand portfolio, including Carrefour and Atacadao, ensuring alignment with the company's mission to provide a wide range of products and services. This leadership role involves driving expansion initiatives, both through new store openings and the enhancement of e-commerce capabilities across Morocco. Naoual Benamar champions the group's commitment to social responsibility and environmental protection, actively guiding efforts to reduce food waste and promote sustainable practices throughout the retail operations. The Chief Executive Officer's focus remains on strengthening market presence and meeting the evolving needs of a diverse clientele, solidifying Label Vie's position as a key player in the Moroccan retail landscape.

Hamza Bennani, the Chief Financial Officer at Label Vie, manages the financial health and strategic fiscal planning for the leading multi-format retail group in Morocco. Bennani oversees all financial operations, including budgeting, forecasting, and investment strategies, ensuring the profitability and sustainable growth of brands such as Carrefour and Atacadao. This critical role involves securing capital for expansion initiatives, managing financial risks, and optimizing financial performance across the group's extensive network of stores and e-commerce channels. Hamza Bennani plays a key part in evaluating new business opportunities and ensuring compliance with all financial regulations. The Chief Financial Officer's leadership is essential for supporting Label Vie's commitment to social responsibility and environmental protection by allocating resources effectively towards sustainable practices and waste reduction programs.

Mehdi Lahlou, the Chief Technology Officer at Label Vie, architects and executes the technology strategy to support the group's multi-format retail operations across Morocco. Lahlou drives the digital transformation initiatives, focusing on enhancing the e-commerce platform and integrating innovative solutions to improve customer experience and operational efficiency. Overseeing all technology infrastructure, Mehdi Lahlou ensures robust and scalable systems are in place to manage the diverse product ranges and services offered by brands like Carrefour and Atacadao. This role involves managing cybersecurity, data analytics, and the adoption of new technologies to maintain Label Vie's competitive edge in the dynamic retail market. The Chief Technology Officer's efforts are critical in supporting the company's expansion across Morocco and its commitment to sustainable practices through technological advancements.

Chrystele Ronceray, the Chief Marketing Officer and Directeur Général Adjoint En Charge Du Pôle Marketing at Label Vie, spearheads the marketing strategies and brand development for the group's diverse retail formats in Morocco. Ronceray directs all marketing campaigns, customer engagement initiatives, and market research efforts to enhance brand visibility and customer loyalty for brands like Carrefour and Atacadao. This leadership position involves overseeing the marketing budget, analyzing market trends, and developing innovative approaches to reach a wide range of clientele. Chrystele Ronceray is instrumental in shaping the brand's public image and communicating its commitment to social responsibility and environmental protection, including initiatives focused on reducing food waste. The Chief Marketing Officer's strategic direction is vital for driving sales, supporting store expansion, and strengthening Label Vie's market leadership across Morocco.

Aziz Debbarh, the Human Resources Director at Label Vie, leads the strategic management of human capital for Morocco's foremost multi-format retail group. Debbarh oversees talent acquisition, employee development, and organizational culture, ensuring a skilled and motivated workforce across all brands, including Carrefour and Atacadao. This role involves developing and implementing HR policies that support the company's growth objectives and its commitment to social responsibility and environmental protection. Aziz Debbarh focuses on fostering an inclusive work environment and ensuring fair labor practices throughout the organization's expanding operations in Morocco. The Human Resources Director's efforts are crucial for aligning employee capabilities with the company's strategic goals, supporting store openings, and enhancing the overall operational effectiveness of Label Vie's diverse retail network.