Label Vie Executive and Leadership Team

Brahim Lemseffer, the Chief Executive Officer at Label Vie, directs the overall strategic vision and operational execution for Morocco's leading multi-format retail group. Lemseffer guides the expansion of various brands, including Carrefour and Atacadao, ensuring a wide range of products and services meet diverse clientele needs. Overseeing market presence across Morocco, Brahim Lemseffer drives the enhancement of both physical store networks and e-commerce capabilities. This leadership role involves fostering a commitment to social responsibility and environmental protection, actively engaging in initiatives to reduce food waste and promote sustainable practices throughout the organization. The Chief Executive Officer ensures alignment with corporate objectives, solidifying Label Vie's position as a dominant force in the Moroccan retail sector.

Abdessamad Harfi, the Chief Financial Officer at Label Vie, manages all financial operations and strategic financial planning for the leading multi-format retail group in Morocco. Harfi oversees fiscal health, ensuring robust financial controls and driving profitability across brands like Carrefour and Atacadao. This executive directs capital allocation, investment strategies, and risk management, directly supporting the company's expansion initiatives across Morocco and the enhancement of its e-commerce platforms. Abdessamad Harfi plays a critical part in maintaining the financial integrity necessary for the group's commitment to social responsibility and environmental protection, particularly in initiatives aimed at reducing food waste and promoting sustainable practices. The Chief Financial Officer ensures financial strategies align with long-term growth objectives and market demands.

Mehdi Lahlou, the Chief Technology Officer at Label Vie, architects and executes the technology strategy for Morocco's leading multi-format retail group. Lahlou drives innovation in digital infrastructure, supporting the operational efficiency of brands such as Carrefour and Atacadao. This leadership role involves overseeing the development and enhancement of the group's e-commerce offerings, ensuring seamless customer experiences across all digital touchpoints. Mehdi Lahlou directs the integration of advanced technologies to support the company's expansion across Morocco and its commitment to sustainable practices, including initiatives to reduce food waste. The Chief Technology Officer ensures technology solutions bolster market competitiveness and operational resilience, aligning technological advancements with the group's overarching business objectives.

Chrystele Ronceray, the Chief Marketing Officer and Directeur Général Adjoint En Charge Du Pôle Marketing at Label Vie, spearheads all marketing strategies and brand development for the leading multi-format retail group in Morocco. Ronceray directs consumer engagement initiatives, driving brand awareness and customer loyalty for various brands including Carrefour and Atacadao. This executive oversees the strategic positioning of the company in the market, ensuring marketing efforts support the group's expansion across Morocco and the enhancement of its e-commerce platforms. Chrystele Ronceray champions the company's commitment to social responsibility and environmental protection through targeted marketing campaigns, highlighting efforts to reduce food waste and promote sustainable practices. The Chief Marketing Officer ensures marketing communications resonate with diverse clientele and reinforce Label Vie's market leadership.