Krispy Kreme Executive and Leadership Team

Santiago Sapiña, the President & Chief Executive Officer (Mexico) at Krispy Kreme, directs all business activities and strategic initiatives throughout the Mexican market. Overseeing the expansion of retail footprints and the implementation of local marketing campaigns, the President & Chief Executive Officer (Mexico) ensures that the brand maintains its reputation for quality sweet treats. This leadership role involves managing relationships with regional partners and coordinating with global headquarters to adapt the signature product line to local consumer preferences. By driving operational excellence across all Mexican retail locations, Santiago Sapiña directly impacts the market share and brand visibility in the region. Through the execution of growth-oriented strategies, Sapiña strengthens the presence of the company within the competitive retail landscape. The President & Chief Executive Officer (Mexico) remains dedicated to fostering a culture of innovation and service excellence across all regional operations.

Levi Hetrick, the Chief Financial Officer & Head of Growth at Krispy Kreme, directs all global financial planning and strategic expansion initiatives. Overseeing capital allocation and long-term revenue forecasting, the Chief Financial Officer & Head of Growth ensures the fiscal health of the organization while identifying new market opportunities for the signature Original Glazed doughnut. This leadership role involves close collaboration with the Board to optimize investment strategies and drive sustainable profitability across North American and international retail channels. By analyzing market trends and consumer demand for sweet treats, Levi Hetrick directly impacts the company's ability to scale operations efficiently. Ultimately, Hetrick secures the financial foundation necessary for the continued growth of the brand, ensuring that every strategic investment aligns with the overarching mission of delivering high-quality products to a global customer base.

Carlos Valencia, the Chief Financial Officer, Krispy Kreme (Mexico) at Krispy Kreme, manages all financial operations and budgetary controls within the Mexican market. Overseeing regional accounting standards and local tax compliance, the Chief Financial Officer, Krispy Kreme (Mexico) ensures that all retail activities align with the broader corporate financial strategy. This leadership role involves monitoring regional supply chain costs and optimizing the profitability of local doughnut production facilities. By implementing rigorous financial reporting systems, Carlos Valencia directly impacts the operational efficiency of the Mexican division. Through the careful management of regional assets and capital expenditures, Valencia supports the expansion of the brand across Latin American territories. The Chief Financial Officer, Krispy Kreme (Mexico) maintains a focus on fiscal discipline, ensuring that regional growth remains consistent with the global standards established by the parent organization.

Atiba Adams, the Chief Legal Officer at Krispy Kreme, directs all corporate governance, regulatory compliance, and intellectual property protection strategies. Overseeing the legal framework for global retail operations, the Chief Legal Officer ensures that the company adheres to international trade laws and local food safety regulations. This leadership role involves managing complex litigation, contract negotiations, and risk mitigation efforts to protect the brand identity of the signature Original Glazed doughnut. By providing counsel to the Board and executive leadership, Atiba Adams directly impacts the strategic decision-making process regarding mergers, acquisitions, and market entry. Through the diligent oversight of legal affairs, Adams safeguards the long-term interests of the organization. The Chief Legal Officer maintains a focus on ethical standards and corporate integrity, ensuring that all business practices support the mission of delivering premium sweet treats to customers worldwide.

Lori Seuss, the Chief People Officer at Krispy Kreme, directs all human capital strategies, including talent acquisition, organizational development, and employee engagement initiatives. Overseeing the cultivation of a high-performance culture across global retail teams, the Chief People Officer ensures that the workforce remains aligned with the company's mission of providing exceptional sweet treats. This leadership role involves designing training programs that emphasize quality service and operational consistency in every shop. By implementing robust performance management systems, Lori Seuss directly impacts the retention and professional growth of the staff. Through the development of inclusive workplace policies, Seuss fosters an environment that supports the diverse needs of the global workforce. The Chief People Officer maintains a focus on building a strong employer brand, ensuring that the organization attracts and retains top talent to support the continued expansion of the retail footprint.

Terri Zandhuis, the Chief People Officer, Compensation & Nominating Board Committee Liaison at Krispy Kreme, directs executive compensation structures and serves as the primary link between human resources and the Board of Directors. Overseeing the design of incentive programs that drive performance, the Chief People Officer, Compensation & Nominating Board Committee Liaison ensures that leadership rewards align with the long-term strategic goals of the company. This leadership role involves managing board-level communications regarding talent succession and governance standards. By analyzing market benchmarks for executive pay, Terri Zandhuis directly impacts the ability of the organization to attract and retain top-tier leadership talent. Through the coordination of committee activities, Zandhuis facilitates transparent communication between the Board and the executive team. The Chief People Officer, Compensation & Nominating Board Committee Liaison maintains a focus on organizational health, ensuring that all compensation strategies support the mission of delivering premium products.