Krispy Kreme Executive and Leadership Team

Santiago Sapiña, the President & Chief Executive Officer (Krispy Kreme Mexico) at Krispy Kreme, directs all operational activities across the Mexican market. Sapiña architects the regional business strategy to ensure consistent delivery of the signature Original Glazed doughnut experience. By managing local supply chains and retail partnerships, the President & Chief Executive Officer (Krispy Kreme Mexico) drives market penetration and brand loyalty within the competitive Latin American retail landscape. Santiago Sapiña coordinates with global leadership to align regional performance with overarching corporate objectives. This leadership role involves optimizing store footprints and enhancing customer engagement through localized marketing campaigns. Through rigorous oversight of regional profit margins and operational efficiency, Sapiña secures sustainable growth for the brand. The President & Chief Executive Officer (Krispy Kreme Mexico) maintains high standards for product quality, ensuring every retail location reflects the core values of the organization while adapting to regional consumer preferences.

Carlos Valencia, the Chief Financial Officer, Krispy Kreme (Mexico) at Krispy Kreme, manages the fiscal health and capital allocation for the Mexican division. Valencia executes financial planning, budgeting, and forecasting to support regional expansion goals. By monitoring economic indicators and currency fluctuations, the Chief Financial Officer, Krispy Kreme (Mexico) mitigates financial risks while maximizing operational profitability. Carlos Valencia collaborates with the executive team to evaluate investment opportunities in new retail sites and production facilities. This role requires precise management of cash flow and cost structures to maintain competitive pricing for sweet treats. Through detailed financial reporting and analysis, Valencia provides actionable insights that guide strategic decision-making. The Chief Financial Officer, Krispy Kreme (Mexico) ensures strict adherence to regulatory compliance and internal financial controls, fostering transparency and long-term stability for the regional business unit within the broader global organization.

Levi Hetrick, the Chief Financial Officer & Head of Growth at Krispy Kreme, directs the global financial strategy and identifies key avenues for enterprise expansion. Hetrick architects the long-term capital structure to support the scaling of retail operations and the distribution of signature coffee and doughnuts. By analyzing market trends and consumer demand, the Chief Financial Officer & Head of Growth drives initiatives that increase revenue streams and improve operational margins. Levi Hetrick collaborates with the Board to align financial performance with corporate growth targets. This leadership role involves evaluating mergers, acquisitions, and new market entries to solidify the global footprint of the company. Through rigorous financial modeling and strategic planning, Hetrick ensures the organization maintains a robust balance sheet. The Chief Financial Officer & Head of Growth optimizes resource allocation across all departments, fostering an environment of fiscal discipline and sustainable, high-impact business development.

Victor Rocca, the President, Krispy Kreme (Canada) at Krispy Kreme, directs all business operations and market development within the Canadian territory. Rocca architects the regional strategy to increase brand visibility and consumer access to signature products. By overseeing retail store performance and distribution networks, the President, Krispy Kreme (Canada) drives revenue growth and operational excellence across the region. Victor Rocca collaborates with global leadership to adapt product offerings to local tastes while maintaining the core identity of the brand. This leadership role involves managing regional teams and fostering partnerships that enhance the market position of the company. Through consistent focus on operational efficiency and customer satisfaction, Rocca secures a strong competitive advantage in the Canadian retail sector. The President, Krispy Kreme (Canada) ensures that every retail location delivers the high-quality experience expected by consumers, contributing significantly to the overall success of the global organization.

Alejandra Bertely, the Chief People Officer at Krispy Kreme, oversees the global human capital strategy, focusing on talent acquisition, organizational culture, and employee development. Bertely architects programs that foster a high-performance environment, ensuring the workforce remains aligned with the mission of delivering joy through sweet treats. By implementing comprehensive training and leadership development initiatives, the Chief People Officer drives employee engagement and retention across all retail and corporate functions. Alejandra Bertely collaborates with executive leadership to design compensation structures and performance management systems that reward excellence. This role involves cultivating an inclusive workplace that supports the diverse needs of the global team. Through strategic workforce planning, Bertely ensures the organization possesses the necessary talent to support rapid retail expansion. The Chief People Officer maintains a strong focus on organizational health, ensuring that internal culture remains a competitive advantage in the global retail industry.

Atiba Adams, the Chief Legal Officer at Krispy Kreme, directs all legal affairs, corporate governance, and regulatory compliance initiatives. Adams architects the legal framework that protects the intellectual property and brand integrity of the signature Original Glazed doughnut. By managing complex litigation, contract negotiations, and international trade regulations, the Chief Legal Officer ensures the company operates within the legal boundaries of every market. Atiba Adams collaborates with the Board and executive team to mitigate enterprise risk and ensure ethical business practices. This role involves overseeing compliance programs that govern retail operations and supply chain logistics. Through proactive legal strategy, Adams supports the global expansion efforts by navigating diverse regulatory environments. The Chief Legal Officer provides critical guidance on corporate policy, ensuring that all business activities align with legal standards and support the long-term reputation and operational stability of the organization.

Terri Zandhuis, the Chief People Officer, Compensation & Nominating Board Committee Liaison at Krispy Kreme, manages executive compensation frameworks and board-level human capital governance. Zandhuis architects incentive programs that align executive performance with the long-term strategic goals of the company. By serving as the primary liaison to the Nominating Committee, the Chief People Officer, Compensation & Nominating Board Committee Liaison ensures effective board composition and succession planning. Terri Zandhuis collaborates with the Board to maintain transparency and rigor in all compensation-related decisions. This role involves analyzing market benchmarks to ensure competitive pay structures that attract and retain top-tier leadership talent. Through meticulous oversight of governance policies, Zandhuis supports the integrity of the organizational structure. The Chief People Officer, Compensation & Nominating Board Committee Liaison drives initiatives that strengthen the relationship between the Board and the executive team, ensuring alignment on critical business objectives and corporate values.