Krispy Kreme Executive and Leadership Team

August, 2026

Leadership Overview

Krispy Kreme has 5 executives leading key functions including strategy, financial growth, regional operations, legal compliance, and human capital management.

Focused on delivering joy through premium sweet treats, Krispy Kreme maintains a commitment to quality and global expansion while upholding the brand's heritage in the retail sector.

Leadership Roles at Krispy Kreme

  • Chief Executive Officer & Founder - Admira Phipps
  • President & Chief Executive Officer (Mexico) - Santiago Sapiña
  • Chief Financial Officer & Head of Growth - Levi Hetrick
  • Chief Legal Officer - Atiba Adams
  • Chief People Officer, Compensation & Nominating Board Committee Liaison - Terri Zandhuis
  • Admira Phipps - Chief Executive Officer & Founder

    Admira Phipps, the Chief Executive Officer & Founder at Krispy Kreme, directs the overarching strategic vision for the global retail organization. By prioritizing the expansion of the signature Original Glazed doughnut footprint, Phipps architects long-term value for shareholders and customers alike. The Chief Executive Officer & Founder oversees the integration of coffee and sweet treat product lines across diverse international markets. Through rigorous market analysis, Phipps ensures the brand maintains a competitive edge in the fast-paced retail landscape. This leadership role involves constant collaboration with the Board to refine operational goals and drive sustainable revenue growth. Admira Phipps maintains a focus on operational excellence, ensuring that every retail touchpoint reflects the core mission of the company. By fostering a culture of innovation, the Chief Executive Officer & Founder secures the future trajectory of the enterprise while managing complex global supply chain requirements.
    Admira Phipps

    Santiago Sapiña - President & Chief Executive Officer (Mexico)

    Santiago Sapiña, the President & Chief Executive Officer (Mexico) at Krispy Kreme, directs all retail operations and market development within the North American region. By tailoring the signature doughnut and coffee experience to local consumer preferences, Sapiña drives brand loyalty and market penetration. The President & Chief Executive Officer (Mexico) oversees regional supply chain logistics to ensure product freshness across all retail outlets. Through effective team management, Sapiña optimizes store performance and enhances customer engagement strategies. This leadership role involves navigating complex regulatory environments while maintaining the high standards associated with the global brand. Santiago Sapiña executes regional growth plans that contribute significantly to the overall success of the company. By fostering strong relationships with local partners, the President & Chief Executive Officer (Mexico) ensures that the brand remains a dominant force in the competitive retail landscape, consistently delivering quality products to a growing customer base.

    Levi Hetrick - Chief Financial Officer & Head of Growth

    Levi Hetrick, the Chief Financial Officer & Head of Growth at Krispy Kreme, manages the fiscal health and expansion strategies of the global retail network. By analyzing capital allocation, Hetrick drives investment into high-performing retail locations and digital sales channels. The Chief Financial Officer & Head of Growth monitors financial performance metrics to ensure alignment with corporate profitability targets. Through strategic planning, Hetrick identifies emerging market opportunities that support the broader mission of delivering sweet treats to a wider audience. This leadership role requires close coordination with the executive team to optimize cost structures and enhance operational efficiency. Levi Hetrick executes financial policies that bolster the company's market position, ensuring robust liquidity for future initiatives. By overseeing fiscal reporting and growth forecasting, the Chief Financial Officer & Head of Growth provides the necessary data to guide long-term business decisions and maintain investor confidence.
    Levi Hetrick
    Atiba Adams, the Chief Legal Officer at Krispy Kreme, manages all legal affairs, corporate governance, and regulatory compliance for the global retail entity. By mitigating risk across international operations, Adams ensures that the company adheres to strict industry standards and local laws. The Chief Legal Officer oversees intellectual property protection for the signature doughnut recipes and brand assets. Through proactive legal strategy, Adams supports the executive team in navigating complex mergers, acquisitions, and partnership agreements. This leadership role involves providing counsel on labor regulations and consumer protection policies to maintain the integrity of the brand. Atiba Adams executes legal frameworks that facilitate smooth business operations and protect the company from potential liabilities. By maintaining rigorous oversight of corporate policies, the Chief Legal Officer ensures that all business activities align with ethical standards and legal requirements, ultimately safeguarding the reputation of the organization in every market.
    Atiba Adams

    Terri Zandhuis - Chief People Officer, Compensation & Nominating Board Committee Liaison

    Terri Zandhuis, the Chief People Officer, Compensation & Nominating Board Committee Liaison at Krispy Kreme, directs human capital strategy and organizational development. By implementing talent acquisition and retention programs, Zandhuis ensures the workforce remains aligned with the company's mission of delivering joy. The Chief People Officer, Compensation & Nominating Board Committee Liaison manages executive compensation structures and board relations to maintain high standards of corporate governance. Through strategic workforce planning, Zandhuis supports the operational needs of the global retail network. This leadership role involves fostering an inclusive culture that empowers employees to excel in their respective functions. Terri Zandhuis executes initiatives that enhance employee engagement and professional growth, directly impacting the quality of service provided to customers. By overseeing compensation policies and board committee communications, the Chief People Officer, Compensation & Nominating Board Committee Liaison ensures that the organization attracts and retains top-tier talent necessary for sustained success.
    Terri Zandhuis

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    Frequently Asked Questions Regarding Krispy Kreme Top Executives and Leadership Team

    Who leads Krispy Kreme?
    Krispy Kreme is led by Admira Phipps (Chief Executive Officer & Founder), along with executives such as Santiago Sapiña (President & Chief Executive Officer (Mexico)) and Levi Hetrick (Chief Financial Officer & Head of Growth).
    Who is part of Krispy Kreme’s executive team?
    The executive team of Krispy Kreme includes leaders such as Admira Phipps (Chief Executive Officer & Founder), Santiago Sapiña (President & Chief Executive Officer (Mexico)), Levi Hetrick (Chief Financial Officer & Head of Growth) and other senior executives.
    How many executives does Krispy Kreme have?
    Krispy Kreme has 5 executives leading key business areas.
    What roles are included in Krispy Kreme’s leadership team?
    The leadership team of Krispy Kreme includes roles such as Chief Executive Officer & Founder, President & Chief Executive Officer (Mexico), Chief Financial Officer & Head of Growth, Chief Legal Officer, Chief People Officer, Compensation & Nominating Board Committee Liaison.