Jelly Belly Executive and Leadership Team

Lisa Brasher, the President & Chief Executive Officer at Jelly Belly, directs the company's overarching strategy and operational execution. Overseeing all business units, Brasher ensures alignment with the company's long-standing commitment to producing high-quality confectionery products. This leadership role involves driving market expansion and maintaining Jelly Belly's iconic brand reputation across domestic and international markets. By focusing on innovation in product development and manufacturing processes, Lisa Brasher directly impacts the company's sustained growth and financial performance. Ultimately, Brasher secures the company's future through strategic vision and decisive leadership, ensuring Jelly Belly remains a beloved name in the confectionery industry.

Percy Booth, the Chief Operating Officer at Jelly Belly, manages the day-to-day operational activities critical to confectionery production. Overseeing manufacturing, supply chain logistics, and quality control, Booth ensures efficient and effective operations across all facilities. This role involves optimizing production workflows and implementing best practices to maintain the high standards Jelly Belly is known for. By driving operational efficiencies and managing resource allocation, Percy Booth directly supports the company's ability to meet market demand and deliver consistent product quality. Ultimately, Booth's leadership ensures the seamless execution of Jelly Belly's manufacturing processes, contributing significantly to the company's overall success and market presence.

Jim Stevens, the President at Jelly Belly, drives key strategic initiatives and revenue-generating activities for the company. Overseeing sales, marketing, and business development functions, Stevens focuses on expanding market reach and enhancing brand visibility. This critical role involves identifying new growth opportunities and strengthening relationships with distribution partners and key accounts. By developing and executing innovative go-to-market strategies, Jim Stevens directly impacts Jelly Belly's revenue streams and market share. Ultimately, Stevens' leadership ensures the company's commercial success, solidifying Jelly Belly's position as a leader in the confectionery industry through dynamic sales and marketing efforts.

Cate Goetz, the Chief People Officer at Jelly Belly, leads all human resources functions and talent management strategies. Overseeing employee engagement, recruitment, and organizational development, Goetz cultivates a positive and productive work environment. This leadership position involves developing programs that support employee growth and well-being, aligning with Jelly Belly's commitment to its workforce. By fostering a strong company culture and ensuring effective talent acquisition, Cate Goetz directly contributes to the company's ability to innovate and execute its business objectives. Ultimately, Goetz's focus on people ensures Jelly Belly attracts and retains the skilled individuals necessary for continued success in the competitive confectionery market.