Jelly Belly Executive and Leadership Team

Lisa Brasher, the President & Chief Executive Officer at Jelly Belly, directs the overarching corporate strategy and long-term vision for the confectionery manufacturer. Overseeing the alignment of production capabilities with evolving consumer preferences, the President & Chief Executive Officer ensures the brand maintains market relevance. This leadership role involves constant collaboration with the Board to optimize financial performance and operational efficiency across all manufacturing facilities. By prioritizing innovation in product development, Lisa Brasher drives the company toward sustainable growth in the competitive food industry. The President & Chief Executive Officer manages high-level stakeholder relationships, ensuring the organization remains a leader in the global candy market. Through rigorous oversight of corporate governance and strategic planning, the executive secures the future of the brand while upholding the legacy of quality established in Fairfield.

Percy Booth, the Chief Operating Officer at Jelly Belly, manages the complex supply chain and manufacturing processes required to produce premium confectionery items. Coordinating daily operations across production lines, the Chief Operating Officer optimizes resource allocation to meet high demand for jelly candies. This role requires constant monitoring of facility output and quality control standards to ensure consistency. By streamlining logistics and distribution networks, Booth enhances the efficiency of the entire manufacturing ecosystem. The Chief Operating Officer works closely with the executive team to implement scalable solutions that support increased production capacity. Percy Booth drives operational excellence by integrating advanced technology into the manufacturing workflow, thereby reducing waste and improving throughput. Through meticulous management of internal processes, the executive ensures the company maintains a robust supply chain capable of supporting broad market reach.

Jim Stevens, the President at Jelly Belly, oversees regional market expansion and commercial execution to drive revenue growth. Focusing on the development of new sales channels, the President manages the implementation of go-to-market strategies that broaden the reach of the company's confectionery portfolio. This role involves analyzing market trends to identify opportunities for product placement and brand visibility. By coordinating with sales teams, Stevens ensures the effective execution of commercial objectives across diverse geographic territories. The President works in tandem with the executive leadership to refine the company's competitive positioning in the food industry. Jim Stevens drives the expansion of market share by fostering strong relationships with key retail partners and distributors. Through the application of data-driven insights, the executive optimizes commercial performance and supports the overall mission of delivering high-quality candy products to a global consumer base.

Cate Goetz, the Chief People Officer at Jelly Belly, architects the human capital strategy necessary to support a large-scale manufacturing workforce. Directing talent acquisition, employee development, and organizational culture initiatives, the Chief People Officer ensures the company attracts and retains top-tier professionals. This leadership role involves designing comprehensive training programs that align with the specific technical requirements of confectionery production. By fostering a collaborative work environment, Goetz drives employee engagement and productivity across all departments. The Chief People Officer collaborates with other executives to implement performance management systems that reward excellence and support corporate objectives. Cate Goetz manages complex labor relations and organizational design, ensuring the workforce remains agile and responsive to business needs. Through strategic workforce planning, the executive builds a resilient team capable of sustaining the company's long-term growth and operational success.