Jelly Belly Executive and Leadership Team

Lisa Brasher, the President & Chief Executive Officer at Jelly Belly, directs the overarching strategic vision for the global confectionery enterprise. Overseeing long-term growth initiatives, the President & Chief Executive Officer ensures the alignment of manufacturing output with evolving consumer preferences in the North American and international markets. This leadership role involves constant evaluation of market trends to maintain the competitive edge of the brand. By fostering a culture of excellence, Lisa Brasher drives the organization toward sustainable profitability and operational efficiency. The President & Chief Executive Officer coordinates with the board to secure the future of the company while managing complex supply chain requirements. Through rigorous oversight of product development cycles, the executive guarantees that every batch meets the high standards expected by customers worldwide. Ultimately, the President & Chief Executive Officer secures the legacy of the brand through disciplined management and strategic foresight.

Percy Booth, the Chief Operating Officer at Jelly Belly, manages the daily production workflows and logistics networks essential for high-volume candy manufacturing. Overseeing the Fairfield facility and broader distribution channels, the Chief Operating Officer optimizes resource allocation to maximize throughput and minimize waste. This leadership role requires constant synchronization with procurement teams to ensure the steady supply of raw ingredients. By implementing advanced automation technologies, Percy Booth improves the efficiency of the production lines. The Chief Operating Officer monitors quality control metrics to ensure consistency across all product lines. Through the management of complex operational logistics, the executive supports the company's ability to meet demand across diverse retail environments. By streamlining internal processes, the Chief Operating Officer directly impacts the bottom line and ensures that the manufacturing infrastructure remains capable of supporting the ambitious growth targets set by the executive leadership team.

Jim Stevens, the President at Jelly Belly, directs the expansion of market reach and the development of new business opportunities within the competitive food industry. Overseeing the execution of commercial strategies, the President ensures that the brand maintains a strong presence in both domestic and international retail sectors. This leadership role involves identifying emerging market segments and tailoring product offerings to capture new consumer demographics. By managing key partnerships and distribution agreements, Jim Stevens drives revenue growth and strengthens the market position of the company. The President coordinates with the sales and marketing teams to launch effective campaigns that highlight the unique value proposition of the confectionery products. Through the analysis of regional performance data, the executive optimizes the commercial approach to ensure maximum impact. Ultimately, the President secures the financial health of the organization by consistently identifying and capitalizing on new avenues for business development.

Cate Goetz, the Chief People Officer at Jelly Belly, architects the human capital strategy to support a diverse and skilled workforce. Overseeing talent acquisition, employee development, and organizational culture, the Chief People Officer ensures that the company attracts top-tier professionals capable of driving innovation in the confectionery sector. This leadership role involves designing comprehensive training programs that align with the technical requirements of modern food manufacturing. By fostering an inclusive environment, Cate Goetz improves retention rates and boosts overall productivity across all departments. The Chief People Officer collaborates with other executives to implement performance management systems that reward excellence and accountability. Through the development of robust internal communication channels, the executive ensures that the entire workforce remains aligned with the core mission of the organization. Ultimately, the Chief People Officer builds the organizational foundation necessary for long-term success and operational stability.