Jelly Belly Executive and Leadership Team

May, 2026

Leadership Overview

Jelly Belly has 4 executives leading key functions including strategy, operations, people, and executive leadership.

Driven by a legacy of sweetness, Jelly Belly is dedicated to crafting unique confectionery experiences, upholding a philosophy of quality and innovation in every bite, and maintaining a significant presence in the global candy market.

Leadership Roles at Jelly Belly

  • President & Chief Executive Officer - Lisa Brasher
  • Chief Operating Officer - Percy Booth
  • President - Jim Stevens
  • Chief People Officer - Cate Goetz
  • Lisa Brasher - President & Chief Executive Officer

    Lisa Brasher, the President & Chief Executive Officer at Jelly Belly, directs the company's overarching strategy and operational execution. Brasher guides the enterprise through market shifts, ensuring alignment with long-term objectives for confectionery manufacturing and product development. Overseeing all executive functions, this leadership role involves driving innovation in jelly candy production and expanding Jelly Belly's market reach. By optimizing resource allocation and fostering cross-departmental collaboration, Lisa Brasher ensures the company's continued growth and profitability in the competitive food manufacturing sector. The executive's focus remains on maintaining Jelly Belly's brand integrity and expanding its global footprint through strategic initiatives.

    Percy Booth - Chief Operating Officer

    Percy Booth, the Chief Operating Officer at Jelly Belly, manages the day-to-day operational activities critical to confectionery production. Booth oversees manufacturing processes, supply chain logistics, and quality control to ensure consistent product excellence. This executive role involves optimizing production efficiency and implementing innovative manufacturing techniques for jelly candies. By directing plant operations and coordinating with procurement, Percy Booth ensures a seamless flow from raw materials to finished goods. The Chief Operating Officer's responsibilities extend to driving operational improvements that support Jelly Belly's expansion and market demands, maintaining high standards in food manufacturing.

    Jim Stevens - President

    Jim Stevens, the President at Jelly Belly, contributes to the executive leadership and strategic direction of the confectionery business. Stevens focuses on key initiatives that enhance Jelly Belly's market position and product innovation in jelly candies. This leadership role involves collaborating with other executives to drive growth and operational excellence across the organization. By overseeing specific strategic projects and ensuring alignment with corporate goals, Jim Stevens supports the company's long-term vision. The President's involvement is critical in navigating market dynamics and maintaining Jelly Belly's reputation for quality and unique confectionery offerings.

    Cate Goetz - Chief People Officer

    Cate Goetz, the Chief People Officer at Jelly Belly, leads all human capital strategies and organizational development initiatives. Goetz cultivates a positive and productive work environment, overseeing talent acquisition, employee relations, and professional development programs. This executive function is vital for attracting and retaining skilled personnel within the confectionery manufacturing industry. By championing employee engagement and fostering a culture of continuous learning, Cate Goetz ensures that Jelly Belly's workforce is equipped to meet evolving business needs. The Chief People Officer's strategic direction supports the company's mission by empowering its team members and driving organizational effectiveness.

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    Frequently Asked Questions Regarding Jelly Belly Top Executives and Leadership Team

    Who leads Jelly Belly?
    Jelly Belly is led by Lisa Brasher (President & Chief Executive Officer), along with executives such as Percy Booth (Chief Operating Officer) and Jim Stevens (President).
    Who is part of Jelly Belly’s executive team?
    The executive team of Jelly Belly includes leaders such as Lisa Brasher (President & Chief Executive Officer), Percy Booth (Chief Operating Officer), Jim Stevens (President) and other senior executives.
    How many executives does Jelly Belly have?
    Jelly Belly has 4 executives leading key business areas.
    What roles are included in Jelly Belly’s leadership team?
    The leadership team of Jelly Belly includes roles such as President & Chief Executive Officer, Chief Operating Officer, President, Chief People Officer.