JINGDONG Executive and Leadership Team

May, 2026

Leadership Overview

JINGDONG has 7 executives leading key functions including strategy, marketing, technology, corporate strategy, finance, retail operations, and general management.

Driven by a commitment to customer first and integrity, JINGDONG harnesses technology for a more productive and sustainable world, striving to become the most trusted company globally through its expansive operations.

Leadership Roles at JINGDONG

  • Chief Executive Officer - Jacob DeFillipo
  • Chief Executive Officer, JD Retail - Lei Xu
  • Vice President, Chief Financial Officer, Food Delivery Division, JD.com - Henry Mao
  • President - Zhou Bowen
  • Chief Marketing Officer - Xingyuan Rong
  • Chief Technology Officer - Yaqing Wang
  • Team, Corporate Strategy Focus Retail Chief of Staff - Diane Di
  • Jacob DeFillipo - Chief Executive Officer

    Jacob DeFillipo, the Chief Executive Officer at JINGDONG, directs the overarching corporate strategy and operational execution across all business segments. DeFillipo's leadership guides the company's expansion into diverse sectors including retail, technology, logistics, and healthcare, ensuring alignment with the core mission of harnessing technology for a more productive and sustainable world. This executive role involves setting the strategic vision for market penetration and long-term growth, particularly in driving innovation within the supply chain, which forms the bedrock of JINGDONG's enterprise. Overseeing global initiatives, Jacob DeFillipo ensures that JINGDONG's commitment to customer first, integrity, and collaboration permeates every facet of the business, solidifying its position as a trusted global entity. The Chief Executive Officer's purview extends to fostering strategic partnerships and navigating complex market dynamics to achieve sustainable competitive advantage.

    Lei Xu - Chief Executive Officer, JD Retail

    Lei Xu, the Chief Executive Officer, JD Retail at JINGDONG, leads the strategic direction and operational management of the company's core retail business, a cornerstone of its expansive enterprise. Xu's leadership focuses on enhancing customer experience, optimizing supply chain logistics, and driving innovation within the retail sector to align with JINGDONG's mission of harnessing technology for a more productive and sustainable world. This executive role involves overseeing merchandising, e-commerce operations, and market expansion strategies to solidify JINGDONG's position as a leading retail force. By championing the principles of customer first and collaboration, Lei Xu ensures the retail division consistently delivers exceptional value and service. The Chief Executive Officer, JD Retail's strategic oversight is vital for maintaining JINGDONG's competitive advantage and reinforcing its commitment to becoming the most trusted company globally through superior retail execution.

    Henry Mao - Vice President, Chief Financial Officer, Food Delivery Division, JD.com

    Henry Mao, the Vice President, Chief Financial Officer, Food Delivery Division, JD.com at JINGDONG, directs the financial strategy and fiscal operations specifically for the critical food delivery segment, ensuring its profitability and sustainable growth. Mao's responsibilities include managing budgets, financial planning, and investment analysis to support the division's expansion and operational efficiency, directly contributing to JINGDONG's overall mission of harnessing technology for a more productive world. This executive role involves close coordination with divisional leadership to optimize revenue streams and control costs, reinforcing JINGDONG's commitment to integrity and financial prudence. Overseeing all financial reporting and compliance, Henry Mao ensures robust fiscal management that underpins the company's trusted status. The Chief Financial Officer's strategic financial guidance is paramount for navigating market complexities and driving value creation within the competitive food delivery landscape.

    Zhou Bowen - President

    Zhou Bowen, the President at JINGDONG, plays a pivotal role in overseeing broad operational mandates and driving strategic initiatives across multiple business units, contributing significantly to the company's overall growth and market presence. Bowen's leadership supports JINGDONG's mission to harness technology for a more productive and sustainable world by ensuring operational excellence and fostering collaboration across diverse sectors such as logistics, healthcare, and property development. This executive position involves guiding key functional areas and ensuring alignment with the company's core values of integrity and ownership. Overseeing significant operational segments, Zhou Bowen is instrumental in executing JINGDONG's long-term vision and enhancing its reputation as a trusted global enterprise. The President's strategic influence is critical for navigating complex business environments and achieving sustainable success.

    Xingyuan Rong - Chief Marketing Officer

    Xingyuan Rong, the Chief Marketing Officer at JINGDONG, architects and executes comprehensive marketing strategies that amplify the company's brand presence and customer engagement across its diverse business units. Rong's responsibilities encompass driving market awareness for JINGDONG's extensive offerings, from core retail and logistics to emerging sectors like healthcare and industrial technology. This leadership position involves translating the company's mission of harnessing technology for a more productive world into compelling consumer narratives and targeted campaigns. Overseeing all promotional activities, Xingyuan Rong ensures that marketing efforts directly support JINGDONG's commitment to customer first and integrity, building trust and loyalty among a global customer base. The Chief Marketing Officer's strategic direction is crucial for expanding market share and communicating the value proposition of JINGDONG's integrated supply chain and technology-driven solutions.
    Xingyuan Rong

    Yaqing Wang - Chief Technology Officer

    Yaqing Wang, the Chief Technology Officer at JINGDONG, spearheads the technological innovation and infrastructure development that underpins the company's expansive operations. Wang's role is central to advancing JINGDONG's mission of harnessing technology for a more productive and sustainable world, driving advancements across its core supply chain, retail platforms, and new ventures in areas like industrial technology and private label development. This executive oversees the integration of cutting-edge solutions to enhance operational efficiency, customer experience, and data analytics capabilities. By directing research and development initiatives, Yaqing Wang ensures JINGDONG maintains a competitive edge through technological superiority. The Chief Technology Officer's strategic vision is critical for scaling JINGDONG's technology-driven services and reinforcing its commitment to becoming the most trusted company globally through reliable and advanced digital solutions.

    Diane Di - Team, Corporate Strategy Focus Retail Chief of Staff

    Diane Di, the Team, Corporate Strategy Focus Retail Chief of Staff at JINGDONG, provides critical strategic support and operational coordination, particularly within the retail sector and broader corporate strategy initiatives. Di's focus involves aligning departmental objectives with JINGDONG's overarching mission to harness technology for a more productive and sustainable world, ensuring seamless execution of key strategic projects. This role necessitates close collaboration with executive leadership to drive efficiency and innovation across JINGDONG's diverse business units, including logistics, healthcare, and property development. Overseeing strategic planning processes, Diane Di ensures that JINGDONG's commitment to customer first and integrity is embedded in all strategic decisions. The Chief of Staff's influence extends to facilitating cross-functional communication and optimizing resource allocation to achieve JINGDONG's ambitious growth targets and solidify its reputation as a trusted global enterprise.

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    Frequently Asked Questions Regarding JINGDONG Top Executives and Leadership Team

    Who leads JINGDONG?
    JINGDONG is led by Jacob DeFillipo (Chief Executive Officer), along with executives such as Lei Xu (Chief Executive Officer, JD Retail) and Henry Mao (Vice President, Chief Financial Officer, Food Delivery Division, JD.com).
    Who is part of JINGDONG’s executive team?
    The executive team of JINGDONG includes leaders such as Jacob DeFillipo (Chief Executive Officer), Lei Xu (Chief Executive Officer, JD Retail), Henry Mao (Vice President, Chief Financial Officer, Food Delivery Division, JD.com) and other senior executives.
    How many executives does JINGDONG have?
    JINGDONG has 7 executives leading key business areas.
    What roles are included in JINGDONG’s leadership team?
    The leadership team of JINGDONG includes roles such as Chief Executive Officer, Chief Executive Officer, JD Retail, Vice President, Chief Financial Officer, Food Delivery Division, JD.com, President, Chief Marketing Officer.