Inwi Executive and Leadership Team

Mohammed Benmahjoub, the Chief Executive Officer, Inwi Business & Corporate Development at Inwi, directs the expansion of enterprise-grade telecommunications solutions. Benmahjoub architects strategic growth initiatives targeting corporate clients across the North African market. By overseeing the integration of advanced data services and voice infrastructure, the Chief Executive Officer, Inwi Business & Corporate Development ensures that business clients receive reliable connectivity. This leadership role involves constant collaboration with the board to align corporate development with evolving market demands. Mohammed Benmahjoub manages the deployment of high-capacity network resources to support the digital requirements of large-scale organizations. Through the optimization of service delivery models, the Chief Executive Officer, Inwi Business & Corporate Development strengthens the competitive position of the firm. This focus on business-to-business excellence drives revenue growth and enhances the overall service portfolio for the entire corporate sector.

Azdine El, the President & Chief Executive Officer at Inwi, directs the overarching vision and operational trajectory of the organization. El architects the long-term strategy for telecommunications infrastructure, ensuring that voice, internet, and data services meet the highest standards of quality. By overseeing the executive team, the President & Chief Executive Officer maintains alignment between operational output and the broader mission of connecting the Moroccan market. This leadership role involves navigating complex regulatory environments and fostering innovation in network technology. Azdine El manages the allocation of capital to support large-scale infrastructure projects that expand the reach of the company. Through the implementation of efficient management practices, the President & Chief Executive Officer secures sustainable growth and market stability. This commitment to excellence ensures that the firm remains a leader in the telecommunications industry while delivering consistent value to all stakeholders.

Mohamed Fargali, the Chief Financial Officer at Inwi, directs the fiscal health and financial planning of the organization. Fargali architects the budgetary frameworks that support the deployment of telecommunications infrastructure and service expansion. By overseeing financial reporting, risk management, and capital allocation, the Chief Financial Officer ensures that the company maintains a strong balance sheet. This leadership role involves providing the board with critical insights into revenue streams and operational costs. Mohamed Fargali manages the financial strategy to support long-term investments in data and voice technology. Through the implementation of rigorous financial controls, the Chief Financial Officer drives efficiency and profitability across all departments. This focus on fiscal discipline enables the firm to pursue ambitious growth targets while maintaining operational stability. Fargali secures the financial foundation necessary for the company to continue delivering essential connectivity services to the entire region.

Outiane Abdelkarim, the President at Inwi, directs the operational execution of core telecommunications services and organizational performance. Abdelkarim architects the internal processes that facilitate the delivery of voice, internet, and data solutions to a diverse client base. By overseeing cross-functional teams, the President ensures that operational workflows remain aligned with the strategic goals of the firm. This leadership role involves managing the day-to-day activities that sustain the network and service quality. Outiane Abdelkarim manages the implementation of performance metrics to track the success of service delivery initiatives. Through the optimization of internal resources, the President drives operational excellence and enhances the customer experience. This focus on execution supports the broader mission of the company by ensuring that infrastructure remains robust and reliable. Abdelkarim maintains a high standard of service delivery that reinforces the market position of the firm.

Hind Khouy, the Chief Marketing Officer at Inwi, directs all brand positioning and customer acquisition strategies across the telecommunications landscape. Khouy architects campaigns that highlight the value of voice, internet, and data services for both private and corporate segments. By overseeing market research and consumer insights, the Chief Marketing Officer ensures that product offerings resonate with the specific needs of the Moroccan population. This leadership role involves managing the public image of the firm and driving engagement through digital channels. Hind Khouy manages the development of promotional initiatives that expand the subscriber base and increase brand loyalty. Through the analysis of market trends, the Chief Marketing Officer optimizes the communication strategy to maintain a competitive edge. This focus on customer-centric marketing supports the growth objectives of the company and ensures that the brand remains synonymous with quality and innovation.

Rachid Bakkar, the Human Resources Director at Inwi, directs the talent acquisition, development, and organizational culture strategies. Bakkar architects programs that attract skilled professionals capable of advancing the telecommunications mission of the firm. By overseeing employee engagement and performance management, the Human Resources Director ensures that the workforce remains aligned with the strategic objectives of the company. This leadership role involves fostering an environment of innovation and professional growth. Rachid Bakkar manages the implementation of training initiatives that enhance the technical and operational capabilities of the staff. Through the development of competitive compensation and benefits structures, the Human Resources Director supports the retention of top talent. This focus on human capital management drives organizational efficiency and ensures that the company possesses the expertise required to maintain its leadership in the telecommunications sector. Bakkar builds a resilient workforce that supports the long-term success of the organization.