Inwi Executive and Leadership Team

Mohammed Benmahjoub, the Chief Executive Officer, Inwi Business & Corporate Development at Inwi, directs the strategic expansion of enterprise telecommunications services. Benmahjoub architects high-level growth initiatives, focusing on the integration of advanced data solutions for corporate clients across the Moroccan market. By aligning corporate development goals with evolving technological demands, the Chief Executive Officer, Inwi Business & Corporate Development ensures the company maintains a competitive edge in the telecommunications sector. Mohammed Benmahjoub oversees the deployment of scalable infrastructure projects, facilitating seamless connectivity for large-scale business operations. This leadership role involves constant collaboration with the board to refine long-term market positioning and revenue generation strategies. Through rigorous analysis of industry trends, Benmahjoub optimizes service delivery models, ultimately strengthening the market presence of the organization while fostering innovation in business-to-business communication frameworks.

Rajae Habibi, the Chief Financial Officer at Inwi, manages the fiscal health and capital allocation strategies for the entire telecommunications operation. Habibi directs financial planning, budgeting, and risk management processes to ensure sustainable growth across all service lines. By overseeing the financial reporting structures, the Chief Financial Officer maintains transparency and compliance with regulatory standards in the Moroccan market. Rajae Habibi evaluates investment opportunities in network infrastructure, balancing capital expenditure with the need for rapid technological advancement. This role requires close coordination with other executive leaders to align budgetary resources with the overarching corporate mission. Through precise financial forecasting and cost-optimization initiatives, Habibi secures the necessary liquidity to support ongoing service expansion. The Chief Financial Officer consistently monitors economic indicators to mitigate potential market volatility, ensuring the long-term financial stability and operational efficiency of the company.

Hind Khouy, the Chief Marketing Officer at Inwi, leads the development and execution of brand strategy and customer acquisition programs. Khouy architects comprehensive marketing campaigns that highlight the value of voice, internet, and data services to diverse consumer segments. By analyzing market data and consumer behavior, the Chief Marketing Officer identifies emerging opportunities for service penetration throughout the region. Hind Khouy manages the creative direction and promotional activities, ensuring consistent brand messaging across all digital and physical channels. This leadership role involves driving customer engagement initiatives that increase market share and brand loyalty. Through the implementation of data-driven marketing tactics, Khouy optimizes the customer journey, from initial awareness to long-term service retention. The Chief Marketing Officer collaborates with product teams to align service offerings with current market demands, effectively positioning the company as a leader in the telecommunications industry.

Rachid Bakkar, the Human Resources Director at Inwi, oversees the talent acquisition, organizational development, and employee engagement strategies for the entire workforce. Bakkar directs the implementation of performance management systems that foster a culture of excellence and continuous improvement. By managing recruitment pipelines and professional development programs, the Human Resources Director ensures the company retains top-tier talent capable of supporting complex telecommunications operations. Rachid Bakkar designs compensation and benefits structures that align with industry standards to maintain high levels of staff satisfaction and retention. This leadership role involves facilitating internal communication and organizational change initiatives to keep the workforce aligned with corporate objectives. Through the promotion of inclusive workplace policies, Bakkar drives operational efficiency and employee productivity. The Human Resources Director works closely with executive leadership to cultivate a high-performance environment that supports the long-term strategic goals of the organization.