Inwi Executive and Leadership Team

July, 2026

Leadership Overview

Inwi has 6 executives leading key functions including strategy, marketing, finance, human resources, and operations.

Driven by a commitment to connectivity, Inwi provides comprehensive telecommunications services, shaping Morocco's digital landscape through innovation and customer-centric solutions.

Leadership Roles at Inwi

  • President & Chief Executive Officer - Azdine El
  • President & Chief Executive Officer - Azdine Billah
  • Chief Financial Officer - Rajae Habibi
  • President - Outiane Abdelkarim
  • Chief Marketing Officer - Hind Khouy
  • Human Resources Director - Rachid Bakkar
  • Azdine El - President & Chief Executive Officer

    Azdine El, the President & Chief Executive Officer at Inwi, directs the overarching strategy and operational execution for the company's extensive telecommunications services. This leadership role encompasses guiding the provision of voice, internet, and data solutions to both private and corporate clients across Morocco. El's strategic vision ensures Inwi maintains its position as a leading operator, driving innovation in a competitive market. The focus remains on expanding service offerings and enhancing network capabilities to meet evolving customer demands. Azdine El's leadership is central to the company's mission of connecting Morocco and fostering digital inclusion. This executive guides the integration of new technologies and the optimization of existing infrastructure to deliver reliable and high-speed connectivity. The objective is to solidify Inwi's market presence and drive sustainable growth through strategic partnerships and service excellence.

    Azdine Billah - President & Chief Executive Officer

    Azdine Billah, the President & Chief Executive Officer at Inwi, spearheads the strategic direction and comprehensive operational management of the telecommunications giant. Billah's mandate involves overseeing the delivery of integrated voice, internet, and data services, catering to a diverse clientele of private individuals and corporate entities throughout Morocco. This executive champions initiatives aimed at technological advancement and service enhancement, ensuring Inwi's competitive edge in the dynamic telecom sector. The strategic imperative is to expand the company's reach and improve the quality of its offerings. Azdine Billah's leadership is pivotal in navigating market complexities and achieving Inwi's growth objectives. This role involves fostering a culture of innovation and operational efficiency, crucial for maintaining high service standards and customer satisfaction. The ultimate goal is to reinforce Inwi's status as a key player in Morocco's digital transformation.

    Rajae Habibi - Chief Financial Officer

    Rajae Habibi, the Chief Financial Officer at Inwi, directs all financial operations, including budgeting, forecasting, and financial reporting for the telecommunications company. Habibi manages the company's financial health, ensuring fiscal responsibility and strategic resource allocation across voice, internet, and data service divisions. This executive role involves developing financial strategies that support Inwi's growth objectives and maintain profitability in the competitive Moroccan market. The emphasis is on optimizing financial performance and managing investment risks effectively. Rajae Habibi's oversight is crucial for sustainable business operations and investor confidence. This position requires meticulous attention to financial compliance, risk management, and the identification of cost-saving opportunities. The goal is to ensure robust financial stability, enabling Inwi to continue its expansion and service innovation.

    Outiane Abdelkarim - President

    Outiane Abdelkarim, the President at Inwi, leads key strategic initiatives and operational oversight for the company's diverse telecommunications portfolio. Abdelkarim's responsibilities span the enhancement of voice, internet, and data services, ensuring Inwi meets the dynamic needs of its private and corporate clientele in Morocco. This executive role focuses on driving operational excellence and fostering innovation across all business units. The objective is to strengthen Inwi's market position through strategic planning and effective resource management. Outiane Abdelkarim's leadership is instrumental in guiding the company's expansion and service development. This position involves collaborating with other senior leaders to align departmental goals with the overall corporate vision. The aim is to ensure Inwi remains at the forefront of telecommunications technology and service delivery.

    Hind Khouy - Chief Marketing Officer

    Hind Khouy, the Chief Marketing Officer at Inwi, architects and executes comprehensive marketing strategies that drive brand visibility and customer acquisition across all service verticals. Khouy oversees the development and implementation of campaigns for voice, internet, and data services, targeting both individual consumers and corporate clients within Morocco. This leadership position involves analyzing market trends, identifying growth opportunities, and ensuring Inwi's brand message resonates effectively. The focus is on enhancing customer engagement and loyalty through innovative marketing initiatives. Hind Khouy's expertise is critical in positioning Inwi as a preferred telecommunications provider. This role requires close collaboration with sales and product development teams to align marketing efforts with business objectives. The objective is to expand market share and reinforce Inwi's reputation for quality and reliability in the Moroccan market.

    Rachid Bakkar - Human Resources Director

    Rachid Bakkar, the Human Resources Director at Inwi, oversees all aspects of human capital management, talent acquisition, and employee development for the telecommunications operator. Bakkar directs strategies to cultivate a high-performing workforce, essential for delivering Inwi's comprehensive voice, internet, and data services to clients across Morocco. This leadership role focuses on building a robust organizational culture that supports innovation and operational efficiency. The emphasis is on attracting, retaining, and developing top talent to meet the company's strategic objectives. Rachid Bakkar's expertise is vital in ensuring Inwi has the skilled personnel required to thrive in the competitive telecom landscape. This position involves managing employee relations, compensation, and benefits programs to foster a motivated and engaged team. The ultimate goal is to align HR initiatives with Inwi's business strategy, driving employee success and organizational growth.

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    Frequently Asked Questions Regarding Inwi Top Executives and Leadership Team

    Who leads Inwi?
    Inwi is led by Azdine El (President & Chief Executive Officer), along with executives such as Azdine Billah (President & Chief Executive Officer) and Rajae Habibi (Chief Financial Officer).
    Who is part of Inwi’s executive team?
    The executive team of Inwi includes leaders such as Azdine El (President & Chief Executive Officer), Azdine Billah (President & Chief Executive Officer), Rajae Habibi (Chief Financial Officer) and other senior executives.
    How many executives does Inwi have?
    Inwi has 6 executives leading key business areas.
    What roles are included in Inwi’s leadership team?
    The leadership team of Inwi includes roles such as President & Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, President, Chief Marketing Officer.