Inwi Executive and Leadership Team

May, 2026

Leadership Overview

Inwi has 7 executives leading key functions including strategy, marketing, finance, business development, human resources, and operations.

Driven by innovation, Inwi is dedicated to providing comprehensive telecommunications services, encompassing voice, internet, and data solutions for both individual and corporate clients across Morocco, solidifying its market presence.

Leadership Roles at Inwi

  • President & Chief Executive Officer - Azdine El
  • President & Chief Executive Officer - Azdine Mountassir Billah
  • Chief Executive Officer, Inwi Business & Corporate Development - Mohammed Benmahjoub
  • Chief Financial Officer - Mohamed Fargali
  • President - Outiane Abdelkarim
  • Chief Marketing Officer - Hind Khouy
  • Human Resources Director - Rachid Bakkar
  • Azdine El - President & Chief Executive Officer

    Azdine El, the President & Chief Executive Officer at Inwi, directs the overarching strategy and operational execution for the telecommunications provider. This leadership role involves steering the company's expansion across voice, internet, and data services, ensuring Inwi maintains its competitive edge in the Moroccan market. El's focus centers on driving innovation and optimizing service delivery to meet the evolving needs of both private and corporate clientele. The executive's mandate includes fostering strategic partnerships and overseeing market penetration initiatives. By aligning departmental objectives with corporate goals, Azdine El ensures the company's sustained growth and financial health, reinforcing Inwi's position as a key player in the region's digital infrastructure.

    Azdine Mountassir Billah - President & Chief Executive Officer

    Azdine Mountassir Billah, the President & Chief Executive Officer at Inwi, spearheads the company's strategic direction and operational framework. This executive guides Inwi's comprehensive telecommunications offerings, including voice, internet, and data services for its diverse customer base in Morocco. Billah's responsibilities encompass driving market leadership through technological advancement and service excellence. The role involves cultivating a high-performance culture and ensuring robust financial oversight. By championing strategic initiatives, Azdine Mountassir Billah ensures Inwi's continued expansion and its commitment to delivering cutting-edge solutions to private and corporate clients, thereby strengthening the company's market standing and operational efficiency.

    Mohammed Benmahjoub - Chief Executive Officer, Inwi Business & Corporate Development

    Mohammed Benmahjoub, the Chief Executive Officer, Inwi Business & Corporate Development at Inwi, spearheads the strategic growth and expansion of the company's business and corporate client segments. This executive leads the development and execution of initiatives aimed at enhancing Inwi's comprehensive telecommunications services, including voice, internet, and data solutions, tailored for enterprise needs across Morocco. Benmahjoub's focus involves identifying new market opportunities, forging strategic alliances, and driving revenue growth within the business sector. The role encompasses overseeing the sales pipeline, client relationship management, and the delivery of customized solutions that address complex corporate requirements. Through strategic foresight, Mohammed Benmahjoub ensures Inwi Business remains at the forefront of technological innovation and client service.
    Mohammed Benmahjoub

    Mohamed Fargali - Chief Financial Officer

    Mohamed Fargali, the Chief Financial Officer at Inwi, directs all financial operations and fiscal strategy for the telecommunications company. This critical role involves managing budgeting, financial planning, risk management, and reporting to ensure the company's economic stability and profitability. Fargali oversees the financial health of Inwi's extensive service portfolio, including voice, internet, and data offerings for private and corporate clients throughout Morocco. The executive's responsibilities extend to optimizing financial performance, securing investment, and ensuring compliance with all regulatory financial standards. By providing strategic financial insights, Mohamed Fargali supports informed decision-making across all departments, driving sustainable revenue growth and enhancing shareholder value.

    Outiane Abdelkarim - President

    Outiane Abdelkarim, the President at Inwi, directs the strategic vision and operational execution for the telecommunications provider. This leadership role involves guiding the company's comprehensive suite of services, including voice, internet, and data solutions, to meet the demands of private and corporate clients throughout Morocco. Abdelkarim's mandate focuses on driving market leadership through innovation and service excellence, ensuring Inwi remains a competitive force in the region. The executive's responsibilities include fostering strategic growth, optimizing operational efficiency, and maintaining strong stakeholder relationships. By overseeing key business functions, Outiane Abdelkarim ensures the company's sustained development and its commitment to delivering advanced telecommunications solutions.

    Hind Khouy - Chief Marketing Officer

    Hind Khouy, the Chief Marketing Officer at Inwi, architects and executes comprehensive marketing strategies to enhance brand visibility and customer acquisition. This leadership position involves overseeing all promotional activities, digital marketing campaigns, and market research initiatives designed to connect with Inwi's target audience across Morocco. Khouy's remit includes developing innovative campaigns that highlight the company's extensive voice, internet, and data services for both individual and corporate clients. The executive's efforts focus on driving customer engagement and loyalty, ensuring Inwi's offerings resonate within the competitive telecommunications landscape. By analyzing market trends and consumer behavior, Hind Khouy guides the development of compelling value propositions that support the company's growth objectives.

    Rachid Bakkar - Human Resources Director

    Rachid Bakkar, the Human Resources Director at Inwi, leads the strategic management of the company's workforce and organizational development. This role is pivotal in cultivating a dynamic and productive work environment that supports Inwi's mission to provide comprehensive telecommunications services across Morocco. Bakkar oversees talent acquisition, employee relations, compensation and benefits, and professional development programs, ensuring the company attracts and retains top talent. The executive's efforts are focused on aligning human capital strategies with Inwi's business objectives, fostering a culture of innovation and excellence. By championing employee engagement and implementing effective HR policies, Rachid Bakkar contributes significantly to the operational efficiency and long-term success of the organization.

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    Frequently Asked Questions Regarding Inwi Top Executives and Leadership Team

    Who leads Inwi?
    Inwi is led by Azdine El (President & Chief Executive Officer), along with executives such as Azdine Mountassir Billah (President & Chief Executive Officer) and Mohammed Benmahjoub (Chief Executive Officer, Inwi Business & Corporate Development).
    Who is part of Inwi’s executive team?
    The executive team of Inwi includes leaders such as Azdine El (President & Chief Executive Officer), Azdine Mountassir Billah (President & Chief Executive Officer), Mohammed Benmahjoub (Chief Executive Officer, Inwi Business & Corporate Development) and other senior executives.
    How many executives does Inwi have?
    Inwi has 7 executives leading key business areas.
    What roles are included in Inwi’s leadership team?
    The leadership team of Inwi includes roles such as President & Chief Executive Officer, President & Chief Executive Officer, Chief Executive Officer, Inwi Business & Corporate Development, Chief Financial Officer, President.