Inwi Executive and Leadership Team

June, 2026

Leadership Overview

Inwi has 7 executives leading key functions including strategy, finance, marketing, business development, human resources, and operations.

Driven by a commitment to connectivity, Inwi provides comprehensive telecommunications services, shaping Morocco's digital landscape through innovation and customer-centric solutions.

Leadership Roles at Inwi

  • President & Chief Executive Officer - Azdine El
  • President & Chief Executive Officer - Azdine Mountassir Billah
  • Chief Executive Officer, Inwi Business & Corporate Development - Mohammed Benmahjoub
  • Chief Financial Officer - Rajae Habibi
  • President - Outiane Abdelkarim
  • Chief Marketing Officer - Hind Khouy
  • Human Resources Director - Rachid Bakkar
  • Azdine El - President & Chief Executive Officer

    Azdine El, the President & Chief Executive Officer at Inwi, directs the overarching strategy and operational execution for the telecommunications giant. This leadership position involves setting the company's vision, driving growth initiatives across voice, internet, and data services, and ensuring Inwi maintains its competitive edge in the Moroccan market. El's focus extends to fostering innovation within the organization, aligning technological advancements with market demands, and overseeing the delivery of robust solutions for both private and corporate clients. The executive's responsibilities include managing key stakeholder relationships, guiding strategic partnerships, and championing the company's mission to enhance digital connectivity throughout Morocco. Azdine El ensures the company's strategic direction supports its expansion and service excellence goals.

    Azdine Mountassir Billah - President & Chief Executive Officer

    Azdine Mountassir Billah, the President & Chief Executive Officer at Inwi, spearheads the company's strategic direction and operational performance. This critical role involves defining the long-term vision for Inwi, driving expansion in voice, internet, and data services, and solidifying the company's market leadership in Morocco. Billah oversees the execution of key business objectives, ensuring seamless service delivery to private and corporate customers. The executive's mandate includes fostering a culture of innovation, managing crucial investor relations, and guiding the company's technological evolution to meet dynamic market needs. Azdine Mountassir Billah's leadership ensures Inwi's continued success and its role in advancing Morocco's digital infrastructure.

    Mohammed Benmahjoub - Chief Executive Officer, Inwi Business & Corporate Development

    Mohammed Benmahjoub, the Chief Executive Officer, Inwi Business & Corporate Development at Inwi, leads the strategic expansion and development of services tailored for corporate clients and business partnerships. This role focuses on driving revenue growth through innovative telecommunications solutions, including advanced internet and data services, for the enterprise sector in Morocco. Benmahjoub oversees the development of new business opportunities, manages key corporate accounts, and fosters strategic alliances that enhance Inwi's market presence. The executive's responsibilities include identifying emerging market trends, shaping product roadmaps for business clients, and ensuring the delivery of high-value, scalable solutions. Mohammed Benmahjoub's leadership is pivotal in positioning Inwi as a preferred partner for businesses seeking robust digital infrastructure.
    Mohammed Benmahjoub

    Rajae Habibi - Chief Financial Officer

    Rajae Habibi, the Chief Financial Officer at Inwi, manages the company's financial health and strategic fiscal planning. This role encompasses overseeing all financial operations, including budgeting, forecasting, accounting, and financial reporting, ensuring compliance with regulatory standards across Morocco. Habibi drives financial strategies that support Inwi's growth objectives in voice, internet, and data services for both individual and business clients. The executive's responsibilities include optimizing financial performance, managing capital allocation, and mitigating financial risks. Rajae Habibi plays a key part in securing funding for new initiatives and ensuring the company's long-term financial stability and profitability, directly impacting Inwi's market position.

    Outiane Abdelkarim - President

    Outiane Abdelkarim, the President at Inwi, oversees critical operational functions and strategic initiatives within the telecommunications company. This leadership role involves managing the day-to-day operations, ensuring the efficient delivery of voice, internet, and data services across Morocco. Abdelkarim focuses on optimizing network performance, enhancing customer service delivery, and implementing operational efficiencies to support Inwi's growth objectives. The executive's responsibilities include leading cross-functional teams, driving process improvements, and ensuring seamless integration of new technologies. Outiane Abdelkarim's strategic oversight guarantees the reliability and quality of Inwi's services, reinforcing its commitment to its customer base.

    Hind Khouy - Chief Marketing Officer

    Hind Khouy, the Chief Marketing Officer at Inwi, directs all marketing and brand strategy initiatives for the telecommunications provider. This position involves developing and executing comprehensive marketing campaigns to promote Inwi's voice, internet, and data services to a broad customer base in Morocco. Khouy oversees market research, customer segmentation, and product positioning to enhance brand visibility and customer acquisition. The executive's responsibilities include managing the marketing budget, leading the marketing team, and ensuring brand consistency across all communication channels. Hind Khouy's strategic vision drives customer engagement and loyalty, significantly contributing to Inwi's market share and revenue growth.

    Rachid Bakkar - Human Resources Director

    Rachid Bakkar, the Human Resources Director at Inwi, directs all human capital management strategies and operations for the telecommunications firm. This position involves overseeing talent acquisition, employee relations, compensation and benefits, and organizational development to support Inwi's mission in Morocco. Bakkar focuses on cultivating a high-performance culture, ensuring employee engagement, and aligning HR policies with the company's strategic goals in voice, internet, and data services. The executive's responsibilities include developing leadership programs, managing workforce planning, and ensuring compliance with labor laws. Rachid Bakkar plays a vital role in attracting, retaining, and developing the talent necessary for Inwi's continued success and innovation.

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    Frequently Asked Questions Regarding Inwi Top Executives and Leadership Team

    Who leads Inwi?
    Inwi is led by Azdine El (President & Chief Executive Officer), along with executives such as Azdine Mountassir Billah (President & Chief Executive Officer) and Mohammed Benmahjoub (Chief Executive Officer, Inwi Business & Corporate Development).
    Who is part of Inwi’s executive team?
    The executive team of Inwi includes leaders such as Azdine El (President & Chief Executive Officer), Azdine Mountassir Billah (President & Chief Executive Officer), Mohammed Benmahjoub (Chief Executive Officer, Inwi Business & Corporate Development) and other senior executives.
    How many executives does Inwi have?
    Inwi has 7 executives leading key business areas.
    What roles are included in Inwi’s leadership team?
    The leadership team of Inwi includes roles such as President & Chief Executive Officer, President & Chief Executive Officer, Chief Executive Officer, Inwi Business & Corporate Development, Chief Financial Officer, President.