Inventive Retail Group Executive and Leadership Team

Tikhon Smykov, the Chief Executive Officer at Inventive Retail Group, directs the overarching strategic vision for the entire retail network. By overseeing the expansion of 433 offline stores and 13 online shops, the Chief Executive Officer ensures the company maintains a dominant position within the competitive lifestyle product sector. Tikhon Smykov architects high-level partnerships with global brands to facilitate seamless B2C and D2C market entry. This leadership role involves constant evaluation of market trends across 36 cities to optimize the retail footprint. By aligning corporate objectives with consumer demand, the Chief Executive Officer drives sustainable growth and operational excellence. Through rigorous oversight of the 4,000-person workforce, the Chief Executive Officer fosters a culture of high service standards. Ultimately, Smykov secures the long-term market viability of the organization by balancing aggressive expansion with efficient resource allocation and strategic location selection.

Antonina Stepanova, the Pa To Chief Executive Officer at Inventive Retail Group, manages the complex administrative workflows that support the executive leadership team. By coordinating high-priority communications and scheduling, the Pa To Chief Executive Officer ensures the executive office maintains peak efficiency. Antonina Stepanova facilitates critical interactions between the Chief Executive Officer and various department heads to streamline decision-making processes. This role involves monitoring the progress of strategic initiatives across the retail network to ensure alignment with corporate goals. By organizing executive meetings and tracking key performance indicators, the Pa To Chief Executive Officer enables the leadership team to focus on core business expansion. Stepanova maintains rigorous standards for internal documentation and project tracking. Through meticulous attention to detail, the Pa To Chief Executive Officer supports the successful execution of large-scale retail projects and maintains the operational rhythm of the entire organization.

Nina Tyurina, the Group Deputy Chief Financial Officer at Inventive Retail Group, manages the financial planning and fiscal health of the retail network. By overseeing capital allocation and budgeting processes, the Group Deputy Chief Financial Officer ensures the company maintains the liquidity necessary for aggressive store expansion. Nina Tyurina directs the financial reporting and auditing functions to provide transparency for stakeholders and the board. This leadership role involves assessing the profitability of individual retail locations and e-commerce projects to inform strategic investment decisions. By monitoring economic conditions across regional markets, the Group Deputy Chief Financial Officer mitigates financial risk and optimizes the balance sheet. Tyurina collaborates with the executive team to align financial resources with long-term growth objectives. Through rigorous fiscal oversight, the Group Deputy Chief Financial Officer supports the company's commitment to high service standards and sustainable business development.

Evgeny Bakhin, the Chief Operating Officer at Inventive Retail Group, manages the daily execution of retail store networks and e-commerce operations. By overseeing the logistics and supply chain infrastructure, the Chief Operating Officer ensures that products reach consumers across 36 cities with maximum efficiency. Evgeny Bakhin directs the implementation of standardized service protocols across all 433 offline locations to guarantee a premium customer experience. This leadership role involves optimizing the performance of the 13 online shops to drive digital revenue growth. By analyzing operational data, the Chief Operating Officer identifies opportunities for cost reduction and process improvement. Bakhin collaborates with regional managers to ensure consistent brand representation and operational compliance. Through the management of complex retail workflows, the Chief Operating Officer supports the company mission of providing effective business solutions. Ultimately, Bakhin maintains the operational stability required to scale the retail footprint effectively.