Leadership Overview
Integrity has 10 executives leading key functions including strategy, operations, revenue, marketing, finance, and foundation initiatives.
Driven by a commitment to the senior market, Integrity delivers comprehensive life and health insurance distribution solutions while fostering long-term financial security for clients through an expansive, independent network of professional agents.
Driven by a commitment to the senior market, Integrity delivers comprehensive life and health insurance distribution solutions while fostering long-term financial security for clients through an expansive, independent network of professional agents.
Leadership Roles at Integrity
Michelle Tukachinsky - Chief Executive Officer
Michelle Tukachinsky, the Chief Executive Officer at Integrity, directs the overarching strategic vision for the organization. Focusing on the senior market, Tukachinsky architects high-level growth initiatives that expand the reach of life and health insurance distribution. This leadership role involves constant collaboration with the board to ensure alignment with long-term corporate objectives. By optimizing internal processes, the Chief Executive Officer drives operational excellence across all regional divisions. Michelle Tukachinsky maintains a sharp focus on market trends, ensuring the company remains a leader in the independent distribution space. Through rigorous oversight of organizational performance, the Chief Executive Officer secures the stability of the business model. This executive leadership ensures that every strategic decision supports the broader mission of providing essential insurance products to seniors throughout the United States.
Joseph Skodny - Chief Executive Officer & Owner
Joseph Skodny, the Chief Executive Officer & Owner at Integrity, manages the foundational ownership interests and long-term capital allocation for the firm. Skodny oversees the strategic direction of the insurance distribution network, ensuring that the business maintains a competitive edge in the senior market. This leadership role requires balancing immediate operational demands with the pursuit of sustainable, multi-year growth targets. By fostering strong relationships with key stakeholders, the Chief Executive Officer & Owner drives the expansion of the company's footprint. Joseph Skodny monitors the health of the distribution channels, implementing adjustments to maintain high service standards. Through this active ownership approach, the Chief Executive Officer & Owner ensures that the organization remains agile in a complex regulatory environment. This executive leadership directly influences the company's ability to scale its life and health insurance offerings effectively.
Bryan Adams - Co-Founder & Chief Executive Officer
Bryan Adams, the Co-Founder & Chief Executive Officer at Integrity, shapes the core culture and innovation roadmap for the enterprise. Adams directs the development of proprietary technology platforms that empower independent agents to serve the senior market more efficiently. This leadership role involves setting the tone for corporate partnerships and identifying new opportunities for market penetration. By championing a vision of integrated insurance solutions, the Co-Founder & Chief Executive Officer drives the company toward its ambitious growth milestones. Bryan Adams maintains a focus on the long-term evolution of the business, ensuring that the organization adapts to shifting consumer needs. Through this strategic guidance, the Co-Founder & Chief Executive Officer secures the company's position as a premier distributor of life and health insurance products. This executive leadership remains central to the ongoing success and market influence of the firm.

Carrie Westergard - President and Chief Executive Officer DougRich
Carrie Westergard, the President and Chief Executive Officer DougRich at Integrity, manages the specific business unit operations and regional market development. Westergard directs the implementation of specialized insurance programs tailored to the needs of the senior market. This leadership role involves overseeing the day-to-day activities of the DougRich division, ensuring that all service standards meet corporate expectations. By fostering a culture of excellence, the President and Chief Executive Officer DougRich drives the performance of the local agent network. Carrie Westergard collaborates with the broader executive team to integrate division-specific strategies into the company's national framework. Through this focused management, the President and Chief Executive Officer DougRich ensures that the division contributes significantly to the overall success of the firm. This executive leadership supports the company's mission by delivering high-quality insurance solutions to seniors.
Linda Zukauckas - Chief Financial Officer
Linda Zukauckas, the Chief Financial Officer at Integrity, directs the financial planning, reporting, and capital management functions of the firm. Zukauckas oversees the budgeting process and ensures that the company maintains a strong balance sheet to support its growth in the senior market. This leadership role involves managing investor relations and ensuring compliance with all financial regulations. By providing accurate financial analysis, the Chief Financial Officer enables the executive team to make informed decisions regarding investments and acquisitions. Linda Zukauckas monitors cash flow and risk management, ensuring the long-term financial health of the organization. Through this disciplined approach to fiscal oversight, the Chief Financial Officer supports the company's ability to scale its insurance distribution operations. This executive leadership remains essential for maintaining the financial stability required to serve the senior market effectively.

Said Taiym - Chief Operating Officer
Said Taiym, the Chief Operating Officer at Integrity, oversees the daily execution of business processes and infrastructure management. Taiym directs the operational workflows that support the distribution of life and health insurance products to the senior market. This leadership role involves streamlining internal systems to enhance agent productivity and service delivery. By managing cross-functional teams, the Chief Operating Officer ensures that operational output aligns with the company's strategic goals. Said Taiym monitors performance metrics across all departments, identifying areas for efficiency gains and process optimization. Through this rigorous management of resources, the Chief Operating Officer supports the company's ability to scale operations across diverse regions. This executive leadership ensures that the organization maintains high standards of operational integrity while meeting the complex demands of the insurance industry.

Mary Farah - President, Integrity Foundation
Mary Farah, the President, Integrity Foundation at Integrity, leads the philanthropic and community engagement efforts of the organization. Farah directs the foundation's initiatives, focusing on social impact programs that support the senior market and broader community health. This leadership role involves managing charitable partnerships and ensuring that the foundation's activities align with the company's core values. By overseeing grant-making and volunteer programs, the President, Integrity Foundation drives the company's commitment to corporate social responsibility. Mary Farah collaborates with internal stakeholders to promote a culture of giving and service throughout the organization. Through this dedicated leadership, the President, Integrity Foundation enhances the company's reputation and deepens its connection to the communities it serves. This executive leadership ensures that the firm's success translates into meaningful support for those in need.
Brian Aukes - President - Integrity Alliance
Brian Aukes, the President - Integrity Alliance at Integrity, manages the strategic partnerships and collaborative networks that define the alliance division. Aukes directs the efforts to recruit and support independent insurance distributors, ensuring they have the tools necessary to succeed in the senior market. This leadership role involves building strong relationships with alliance members and facilitating the sharing of best practices across the network. By focusing on member growth and retention, the President - Integrity Alliance drives the expansion of the company's distribution capabilities. Brian Aukes monitors the performance of the alliance, implementing strategies to increase market share and service quality. Through this collaborative approach, the President - Integrity Alliance ensures that the organization remains a preferred partner for independent agents. This executive leadership supports the company's mission by strengthening the overall distribution ecosystem.
Michael Bone - Chief Revenue Officer
Michael Bone, the Chief Revenue Officer at Integrity, leads the sales strategy and revenue generation efforts for the organization. Bone directs the expansion of the agent network, focusing on increasing the volume of life and health insurance products distributed to the senior market. This leadership role involves designing incentive structures that motivate independent distributors to achieve higher performance levels. By analyzing market data, the Chief Revenue Officer identifies new growth opportunities and optimizes existing sales channels. Michael Bone collaborates with other C-suite leaders to ensure that revenue targets remain consistent with the company's broader financial objectives. Through this focused approach to sales management, the Chief Revenue Officer drives consistent top-line growth. This executive leadership ensures that the company maintains a robust pipeline of business while delivering value to both agents and policyholders.
Anne Wood - Chief Marketing Officer
Anne Wood, the Chief Marketing Officer at Integrity, manages the brand identity and market positioning of the company. Wood directs the development of marketing campaigns that resonate with the senior market and the independent agents who serve them. This leadership role involves overseeing digital presence, content strategy, and lead generation initiatives that support the distribution of insurance products. By leveraging data-driven insights, the Chief Marketing Officer ensures that all messaging aligns with the company's mission of providing accessible health and life coverage. Anne Wood coordinates with sales teams to ensure that marketing efforts directly contribute to revenue growth. Through this strategic oversight, the Chief Marketing Officer strengthens the company's reputation as a trusted partner in the insurance industry. This executive leadership ensures that the brand remains visible and competitive in a crowded marketplace.
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