Integrity Executive and Leadership Team

July, 2026

Leadership Overview

Integrity has 10 executives leading key functions including strategy, finance, operations, marketing, and expansion.

Driven by a commitment to innovation, Integrity is dedicated to transforming the life and health insurance distribution landscape, empowering individuals with essential coverage and fostering a culture of integrity and growth.

Leadership Roles at Integrity

  • Chief Executive Officer - Joseph Perez
  • Chief Executive Officer & Owner - Joseph Skodny
  • Co-Founder & Chief Executive Officer - Bryan Adams
  • President and Chief Executive Officer DougRich - Carrie Westergard
  • Chief Financial Officer - Danielle Johnston
  • Chief Operating Officer - Said Taiym
  • Owner and President - James Anthony
  • Executive President of Expansion - Rae Kendall
  • President, Integrity Foundation - Mary Farah
  • Chief Marketing Officer - Anne Wood
  • Joseph Perez - Chief Executive Officer

    Joseph Perez, the Chief Executive Officer at Integrity, directs the overarching corporate strategy and operational execution. Perez guides the company's expansion initiatives, ensuring alignment with market demands in the Senior Market insurance sector. This leadership role involves fostering key partnerships and driving innovation within the distribution channels. By optimizing resource allocation, Joseph Perez directly impacts the company's ability to serve its client base effectively. Ultimately, Perez secures long-term strategic positioning and financial stability for Integrity.

    Joseph Skodny - Chief Executive Officer & Owner

    Joseph Skodny, the Chief Executive Officer & Owner at Integrity, shapes the company's long-term vision and ownership structure. Skodny oversees the strategic direction for serving the Senior Market, ensuring the company's products and services meet evolving client needs. This executive leadership role involves cultivating a strong organizational culture and driving sustainable growth. By championing new market opportunities, Joseph Skodny directly influences Integrity's expansion and market penetration. Ultimately, Skodny ensures the company's enduring success and commitment to its core values.

    Bryan Adams - Co-Founder & Chief Executive Officer

    Bryan Adams, the Co-Founder & Chief Executive Officer at Integrity, establishes the foundational principles and strategic direction for the organization. Adams drives the company's mission to revolutionize life and health insurance distribution, focusing on empowering clients and agents. This executive position involves cultivating strategic alliances and fostering an environment of continuous improvement. By championing innovative solutions, Bryan Adams directly contributes to Integrity's market leadership and growth. Ultimately, Adams ensures the company's sustained impact and commitment to its founding ideals.
    Bryan Adams

    Carrie Westergard - President and Chief Executive Officer DougRich

    Carrie Westergard, the President and Chief Executive Officer DougRich at Integrity, spearheads strategic leadership and organizational development. Westergard guides the company's expansion and operational effectiveness, focusing on enhancing service delivery within the insurance sector. This executive position involves fostering key relationships and driving performance across business units. By championing growth strategies, Carrie Westergard directly impacts Integrity's market reach and client satisfaction. Ultimately, Westergard ensures the company's sustained success and commitment to its core mission.

    Danielle Johnston - Chief Financial Officer

    Danielle Johnston, the Chief Financial Officer at Integrity, manages all financial operations and fiscal strategy. Johnston oversees budgeting, financial planning, and risk management, ensuring the company's fiscal health and compliance within the insurance sector. This critical role involves optimizing capital allocation and driving profitability. By implementing robust financial controls, Danielle Johnston directly supports Integrity's growth objectives and operational efficiency. Ultimately, Johnston safeguards the company's assets and enhances shareholder value through sound financial stewardship.
    Danielle Johnston

    Said Taiym - Chief Operating Officer

    Said Taiym, the Chief Operating Officer at Integrity, directs daily operations and streamlines business processes. Taiym focuses on enhancing operational efficiency and scalability across all departments, ensuring seamless service delivery to the Senior Market. This leadership position involves managing cross-functional teams and implementing best practices. By optimizing workflows, Said Taiym directly contributes to Integrity's service quality and market responsiveness. Ultimately, Taiym ensures the smooth execution of strategic initiatives and supports the company's overall operational excellence.
    Said Taiym

    James Anthony - Owner and President

    James Anthony, the Owner and President at Integrity, provides executive oversight and strategic direction for the company. Anthony focuses on cultivating a strong ownership culture and driving business growth within the Senior Market. This leadership role involves guiding key initiatives and ensuring alignment with the company's long-term objectives. By championing operational excellence, James Anthony directly contributes to Integrity's market position and client trust. Ultimately, Anthony ensures the company's sustained profitability and commitment to its core values.

    Rae Kendall - Executive President of Expansion

    Rae Kendall, the Executive President of Expansion at Integrity, leads strategic initiatives for market growth and geographical reach. Kendall focuses on identifying and capitalizing on new opportunities to extend Integrity's services within the Senior Market. This executive position involves developing and executing expansion plans, fostering key partnerships, and driving market penetration. By spearheading new ventures, Rae Kendall directly contributes to Integrity's overall scale and influence. Ultimately, Kendall ensures the company's sustained development and competitive advantage through strategic expansion.

    Mary Farah - President, Integrity Foundation

    Mary Farah, the President, Integrity Foundation at Integrity, directs the philanthropic and community engagement efforts of the organization. Farah oversees the strategic development and execution of initiatives that support the company's social responsibility goals and enhance its brand reputation. This leadership role involves managing foundation operations and fostering partnerships with non-profit organizations. By championing impactful programs, Mary Farah directly contributes to Integrity's positive societal influence. Ultimately, Farah ensures the foundation's mission aligns with the company's core values and strategic objectives.

    Anne Wood - Chief Marketing Officer

    Anne Wood, the Chief Marketing Officer at Integrity, leads all marketing and brand strategy initiatives. Wood develops and executes campaigns to enhance market presence and customer engagement within the Senior Market. This executive role involves overseeing digital marketing, public relations, and brand development. By driving targeted outreach, Anne Wood directly supports lead generation and client acquisition efforts. Ultimately, Wood ensures Integrity's brand message resonates with its audience and strengthens its competitive position in the insurance industry.

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    Frequently Asked Questions Regarding Integrity Top Executives and Leadership Team

    Who leads Integrity?
    Integrity is led by Joseph Perez (Chief Executive Officer), along with executives such as Joseph Skodny (Chief Executive Officer & Owner) and Bryan Adams (Co-Founder & Chief Executive Officer).
    Who is part of Integrity’s executive team?
    The executive team of Integrity includes leaders such as Joseph Perez (Chief Executive Officer), Joseph Skodny (Chief Executive Officer & Owner), Bryan Adams (Co-Founder & Chief Executive Officer) and other senior executives.
    How many executives does Integrity have?
    Integrity has 10 executives leading key business areas.
    What roles are included in Integrity’s leadership team?
    The leadership team of Integrity includes roles such as Chief Executive Officer, Chief Executive Officer & Owner, Co-Founder & Chief Executive Officer, President and Chief Executive Officer DougRich, Chief Financial Officer.