Leadership Overview
Integrity has 10 executives leading key functions including strategy, finance, marketing, operations, and expansion.
Driven by a commitment to innovation, Integrity is dedicated to transforming the life and health insurance distribution landscape, empowering individuals with essential coverage and fostering financial security across the Senior Market.
Driven by a commitment to innovation, Integrity is dedicated to transforming the life and health insurance distribution landscape, empowering individuals with essential coverage and fostering financial security across the Senior Market.
Leadership Roles at Integrity
Michelle Tukachinsky - Chief Executive Officer
Michelle Tukachinsky, the Chief Executive Officer at Integrity, directs the overarching strategic vision and operational execution for the company. This leadership role involves guiding Integrity's mission to serve the Senior Market with life and health insurance products, ensuring alignment with market demands and regulatory frameworks. Tukachinsky's focus centers on driving sustainable growth and enhancing the company's position as an independent distributor. The Chief Executive Officer's responsibilities include fostering a culture of integrity and innovation, crucial for navigating the complexities of the insurance sector. Michelle Tukachinsky's strategic direction ensures the company's continued expansion and its commitment to providing essential financial protection to clients nationwide.
Joseph Skodny - Chief Executive Officer & Owner
Joseph Skodny, the Chief Executive Officer & Owner at Integrity, spearheads the company's strategic direction and ownership vision. Skodny's leadership cultivates an environment focused on empowering the Senior Market through comprehensive life and health insurance solutions. This role involves setting ambitious growth targets and ensuring the operational framework supports Integrity's independent distribution model. The Chief Executive Officer & Owner's influence extends to shaping the company's long-term trajectory and market impact. Joseph Skodny's commitment to ethical practices and client well-being underpins the company's core values, driving its success in providing vital insurance products across the United States.
Bryan Adams - Co-Founder & Chief Executive Officer
Bryan Adams, the Co-Founder & Chief Executive Officer at Integrity, drives the company's foundational strategy and ongoing expansion initiatives. Adams's leadership focuses on solidifying Integrity's position as a premier independent distributor of life and health insurance products, particularly within the Senior Market. This executive role encompasses overseeing strategic partnerships and ensuring the company's innovative approach to insurance distribution resonates with market needs. The Co-Founder & Chief Executive Officer's vision propels Integrity's growth and its commitment to client empowerment. Bryan Adams's dedication to the company's founding principles guides its operations and its mission to provide essential financial security.

Carrie Westergard - President and Chief Executive Officer DougRich
Carrie Westergard, the President and Chief Executive Officer DougRich at Integrity, leads the strategic direction and operational management of key business units. Westergard's role involves driving growth and innovation within the company's life and health insurance distribution channels, with a specific focus on serving the Senior Market. This executive position requires overseeing strategic initiatives and ensuring alignment with Integrity's overall mission. The President and Chief Executive Officer DougRich's leadership fosters a culture of excellence and client focus. Carrie Westergard's comprehensive oversight contributes significantly to the company's market position and its commitment to providing essential financial protection.
Danielle Johnston - Chief Financial Officer
Danielle Johnston, the Chief Financial Officer at Integrity, manages the company's financial health and strategic fiscal planning. Johnston oversees all financial operations, including budgeting, forecasting, and investment strategies, ensuring robust financial stability for Integrity's independent distribution of life and health insurance products. This critical role involves optimizing financial performance and supporting the company's growth objectives within the Senior Market. The Chief Financial Officer's expertise is vital for navigating the economic landscape and maintaining compliance with financial regulations. Danielle Johnston's stewardship of financial resources underpins the company's capacity to serve clients effectively and pursue ambitious expansion goals.
Said Taiym - Chief Operating Officer
Said Taiym, the Chief Operating Officer at Integrity, oversees the company's day-to-day operational efficiency and strategic implementation. Taiym focuses on streamlining processes and enhancing the infrastructure that supports Integrity's independent distribution of life and health insurance products, ensuring seamless service delivery to the Senior Market. This executive role involves managing cross-functional teams and driving operational excellence across all departments. The Chief Operating Officer's leadership is crucial for scaling operations and maintaining high standards of service. Said Taiym's commitment to operational optimization directly contributes to Integrity's ability to meet client needs and achieve its growth objectives.

Marilyn Arnold - President
Marilyn Arnold, the President at Integrity, directs significant operational and strategic initiatives across the organization. Arnold's leadership focuses on enhancing the company's service offerings and expanding its reach within the life and health insurance sector, particularly for the Senior Market. This executive role involves guiding departmental strategies and ensuring cohesive execution of business objectives. The President's responsibilities include fostering strong relationships with stakeholders and driving performance improvements. Marilyn Arnold's dedication to operational excellence and client satisfaction reinforces Integrity's commitment to providing valuable insurance solutions.
Rae Kendall - Executive President of Expansion
Rae Kendall, the Executive President of Expansion at Integrity, spearheads the company's strategic growth and market penetration efforts. Kendall focuses on identifying and capitalizing on new opportunities to extend Integrity's reach in the life and health insurance distribution landscape, particularly within the Senior Market. This leadership role involves developing and executing expansion strategies that align with the company's overall vision. The Executive President of Expansion's work is critical for scaling operations and increasing market share. Rae Kendall's drive for growth ensures Integrity continues to innovate and serve a broader client base effectively.
Tess Grace - President of Integrity Life
Tess Grace, the President of Integrity Life at Integrity, leads the strategic direction and operational execution for the company's life insurance division. Grace focuses on enhancing the product portfolio and service delivery for life insurance solutions, specifically catering to the needs of the Senior Market. This executive role involves overseeing all aspects of the life insurance business, ensuring alignment with Integrity's broader mission. The President of Integrity Life's leadership is vital for driving innovation and client satisfaction within this key segment. Tess Grace's commitment to excellence strengthens Integrity's position as a leading provider of life insurance products.
Anne Wood - Chief Marketing Officer
Anne Wood, the Chief Marketing Officer at Integrity, directs the company's comprehensive marketing and brand strategy. Wood oversees the development and execution of campaigns designed to enhance Integrity's market presence and communicate the value of its life and health insurance products to the Senior Market. This leadership position involves analyzing market trends and consumer needs to drive engagement and customer acquisition. The Chief Marketing Officer's responsibilities include shaping the brand narrative and ensuring consistent messaging across all platforms. Anne Wood's strategic marketing initiatives are instrumental in expanding Integrity's reach and reinforcing its reputation as a trusted insurance distributor.
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