INSURICA Executive and Leadership Team

August, 2026

Leadership Overview

INSURICA has 10 executives leading key functions including strategy, operations, finance, and regional market development.

Committed to comprehensive risk management, INSURICA delivers specialized insurance brokerage and consulting services across diverse U.S. industries. The firm prioritizes client protection through tailored commercial, personal, and employee benefit solutions.

Leadership Roles at INSURICA

  • Chief Executive Officer - Kekef Ceev
  • Senior VP & Chief Financial Officer - Amy Herboek
  • Executive VP & Chief Operating Officer - Ed Young
  • President, Branch Leader - Cliff Spickler
  • President - Jeffrey Burton
  • Branch President - Ryan Knowles
  • President - Ann Moses
  • Branch President - Blake Johnson
  • Regional President, Ca - Kevin Waldinger
  • Presidentceo - Beverly Carlton
  • Kekef Ceev - Chief Executive Officer

    Kekef Ceev, the Chief Executive Officer at INSURICA, directs the overarching corporate strategy and long-term vision for the brokerage. Ceev manages the alignment of commercial insurance, employee benefits, and risk consulting services to ensure market competitiveness across the United States. By overseeing the integration of the Cameron Group resources and Assurex Global partnerships, the Chief Executive Officer expands international risk management capabilities. This leadership role involves constant evaluation of industry trends in construction, healthcare, and energy to maintain high service standards. Kekef Ceev drives organizational growth by fostering a culture of excellence and client-focused innovation. Through rigorous oversight of claims management and surety operations, the Chief Executive Officer secures the firm's position as a premier provider of comprehensive insurance solutions. Ceev maintains direct accountability for the financial health and operational integrity of the entire organization.

    Amy Herboek - Senior VP & Chief Financial Officer

    Amy Herboek, the Senior VP & Chief Financial Officer at INSURICA, directs the financial planning, reporting, and capital allocation strategies for the firm. Herboek oversees the fiscal health of the brokerage, ensuring that resources support the growth of commercial insurance and employee benefits divisions. By managing complex budgetary requirements and risk assessment protocols, the Senior VP & Chief Financial Officer provides the necessary stability for long-term investment in new market sectors. This leadership role involves close collaboration with the Board to evaluate the financial impact of acquisitions and strategic partnerships. Amy Herboek drives the development of financial models that account for the diverse needs of clients in the healthcare and education industries. Through precise fiscal oversight, the Senior VP & Chief Financial Officer protects the firm's assets while enabling the expansion of service offerings across multiple U.S. states.
    Amy Herboek

    Ed Young - Executive VP & Chief Operating Officer

    Ed Young, the Executive VP & Chief Operating Officer at INSURICA, manages the daily operational workflows and internal infrastructure of the brokerage. Young optimizes the delivery of commercial insurance and workers compensation services to ensure maximum efficiency across all regional offices. By coordinating with department heads, the Executive VP & Chief Operating Officer streamlines claims management processes and risk consulting methodologies. This role requires constant monitoring of service quality in sectors like manufacturing and transportation to uphold the firm's reputation. Ed Young drives the implementation of scalable technology platforms that support the broader business model. Through the management of internal resources, the Executive VP & Chief Operating Officer ensures that all brokerage activities align with corporate objectives. Young maintains a focus on operational excellence to support the firm's expansion and service delivery capabilities throughout the U.S. market.
    Ed Young

    Cliff Spickler - President, Branch Leader

    Cliff Spickler, the President, Branch Leader at INSURICA, directs the local execution of insurance brokerage services and client relationship management. Spickler oversees the daily operations of the branch, ensuring that commercial insurance and employee benefits solutions meet the specific demands of the local business community. By driving regional growth initiatives, the President, Branch Leader expands the firm's footprint in key industries such as hospitality and transportation. This role involves managing local talent and fostering a culture of service excellence that aligns with the broader corporate mission. Cliff Spickler coordinates with the executive team to implement national risk consulting strategies at the branch level. Through the effective management of local resources, the President, Branch Leader ensures that clients receive personalized attention and expert support. Spickler maintains a focus on achieving regional performance targets while upholding the firm's reputation for reliability and professional integrity.
    Cliff Spickler

    Jeffrey Burton - President

    Jeffrey Burton, the President at INSURICA, manages the strategic direction of specific insurance product lines and market segments. Burton oversees the development of innovative risk management solutions for clients in the manufacturing and education sectors. By driving the expansion of surety and bond services, the President ensures that the firm remains a leader in providing complex financial protection. This role involves collaborating with other executives to refine the brokerage's approach to claims management and risk consulting. Jeffrey Burton coordinates the efforts of specialized teams to ensure that service delivery remains consistent with the firm's high standards. Through the implementation of targeted growth strategies, the President strengthens the firm's competitive position in the U.S. insurance market. Burton maintains a focus on delivering superior value to clients by leveraging the firm's extensive industry expertise and its affiliation with global risk management networks.

    Ryan Knowles - Branch President

    Ryan Knowles, the Branch President at INSURICA, directs the operational and sales activities within the assigned branch territory. Knowles oversees the delivery of comprehensive insurance brokerage services, focusing on the unique needs of local commercial clients. By driving the acquisition of new business in sectors like healthcare and construction, the Branch President expands the firm's market share. This role involves managing the local team to ensure that all client interactions reflect the firm's commitment to professional risk consulting. Ryan Knowles coordinates with corporate leadership to align branch performance with the overall goals of the organization. Through the effective management of local operations, the Branch President ensures that clients receive timely and accurate support for their insurance and benefit needs. Knowles maintains a focus on building long-term client relationships that contribute to the sustained growth and success of the firm.

    Ann Moses - President

    Ann Moses, the President at INSURICA, leads the strategic development of employee benefits and personal insurance programs. Moses oversees the design and implementation of comprehensive benefit packages that help clients attract and retain top talent. By driving the integration of risk consulting services into the benefits portfolio, the President ensures that clients receive holistic protection. This role involves collaborating with other executive leaders to refine the firm's approach to client service and market expansion. Ann Moses coordinates the efforts of specialized teams to ensure that all insurance solutions are tailored to the specific needs of the firm's diverse client base. Through the application of deep industry expertise, the President supports the firm's mission to provide exceptional value and service. Moses maintains a focus on achieving growth targets while upholding the firm's reputation for excellence in the insurance brokerage industry.
    Ann Moses

    Blake Johnson - Branch President

    Blake Johnson, the Branch President at INSURICA, directs the local implementation of commercial insurance and risk management strategies. Johnson oversees the daily operations of the branch, ensuring that all services meet the high standards expected by the firm's clients. By driving business development in the energy and manufacturing sectors, the Branch President expands the firm's influence in the regional market. This role involves managing the local team to ensure that all insurance and benefit solutions are delivered with precision and care. Blake Johnson coordinates with corporate leadership to align branch activities with the broader strategic objectives of the organization. Through the effective management of local resources, the Branch President ensures that clients receive expert guidance and support. Johnson maintains a focus on achieving performance goals while fostering a culture of professional excellence and client-centered service within the branch.

    Kevin Waldinger - Regional President, Ca

    Kevin Waldinger, the Regional President, Ca at INSURICA, directs the brokerage operations and strategic growth initiatives across the designated regional territory. Waldinger oversees the delivery of commercial insurance, workers compensation, and risk consulting services to a wide range of industries. By driving the expansion of the firm's presence in the region, the Regional President, Ca ensures that clients have access to the full suite of brokerage capabilities. This role involves managing regional teams to maintain high service standards and operational efficiency. Kevin Waldinger coordinates with corporate leadership to implement national strategies at the regional level, ensuring alignment with the firm's overall mission. Through the effective management of regional resources, the Regional President, Ca supports the firm's goal of providing comprehensive risk management solutions. Waldinger maintains a focus on achieving regional growth targets while delivering superior value to clients in the construction, healthcare, and energy sectors.

    Beverly Carlton - Presidentceo

    Beverly Carlton, the Presidentceo at INSURICA, leads the strategic execution of specialized insurance programs and surety bond services. Carlton manages the development of high-level risk consulting frameworks tailored to the unique requirements of the construction and energy sectors. By overseeing the performance of key brokerage teams, the Presidentceo ensures that client needs receive priority attention and expert guidance. This role involves driving business development initiatives that strengthen the firm's presence in competitive regional markets. Beverly Carlton coordinates with other executive leaders to integrate claims management expertise into the broader service portfolio. Through the application of deep industry knowledge, the Presidentceo supports the firm's mission to provide comprehensive protection for complex commercial risks. Carlton maintains a focus on delivering measurable value to clients while upholding the high standards associated with the Cameron Group and its global affiliates.

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    Frequently Asked Questions Regarding INSURICA Top Executives and Leadership Team

    Who leads INSURICA?
    INSURICA is led by Kekef Ceev (Chief Executive Officer), along with executives such as Amy Herboek (Senior VP & Chief Financial Officer) and Ed Young (Executive VP & Chief Operating Officer).
    Who is part of INSURICA’s executive team?
    The executive team of INSURICA includes leaders such as Kekef Ceev (Chief Executive Officer), Amy Herboek (Senior VP & Chief Financial Officer), Ed Young (Executive VP & Chief Operating Officer) and other senior executives.
    How many executives does INSURICA have?
    INSURICA has 10 executives leading key business areas.
    What roles are included in INSURICA’s leadership team?
    The leadership team of INSURICA includes roles such as Chief Executive Officer, Senior VP & Chief Financial Officer, Executive VP & Chief Operating Officer, President, Branch Leader, President.