Imagine360 Executive and Leadership Team

May, 2026

Leadership Overview

Imagine360 has 6 executives leading key functions including strategy, operations, technology, finance, legal, and member advocacy.

Driven by innovation, Imagine360 delivers employer-sponsored health plan solutions that provide significant cost savings and exceptional member support, advocating for quality care at affordable prices.

Leadership Roles at Imagine360

  • Chief Executive Officer - Kathy Enochs
  • President & Chief Executive Officer - Jeff Bak
  • Chief Financial Officer - William Dembereckyj
  • Chief Operating Officer - Brian Atkinson
  • Chief Technology Officer - Michael Brannan
  • Chief Legal Officer - Troy Sisum
  • Kathy Enochs - Chief Executive Officer

    Kathy Enochs, the Chief Executive Officer at Imagine360, directs the overarching corporate strategy and vision. Enochs guides the company's expansion and market positioning within the employer-sponsored health plan sector. This leadership role involves aligning all departments toward the core mission of delivering deep cost savings and superior member support. Enochs ensures that Imagine360's innovative solutions, combining reference-based pricing with expert care navigation, consistently meet and exceed client expectations. The Chief Executive Officer's focus remains on driving sustainable growth and enhancing the company's reputation as a leader in healthcare affordability and quality. Kathy Enochs champions a culture of relentless advocacy for members, ensuring they receive optimal care at the most accessible price points. This strategic oversight is critical for maintaining Imagine360's competitive edge and commitment to member well-being.

    Jeff Bak - President & Chief Executive Officer

    Jeff Bak, the President & Chief Executive Officer at Imagine360, spearheads the company's strategic direction and operational execution. Bak oversees the integration of Imagine360's core offerings, including reference-based pricing, concierge member support, and comprehensive health plan administration. This leadership position involves fostering key partnerships and driving market penetration across the United States. Jeff Bak ensures that the company's 50+ years of expertise translate into tangible cost savings and enhanced healthcare experiences for employers and their members. The President & Chief Executive Officer's mandate includes championing the specialized care navigation and clinical support teams, guaranteeing members receive quality care at affordable prices. Jeff Bak's leadership is pivotal in advancing Imagine360's mission to revolutionize employer-sponsored health plans through innovative, member-centric solutions.

    William Dembereckyj - Chief Financial Officer

    William Dembereckyj, the Chief Financial Officer at Imagine360, directs all financial planning, management, and reporting activities. Dembereckyj oversees the financial integrity of the company's operations, ensuring the effective implementation of reference-based pricing strategies to achieve deep cost savings. This critical role involves managing budgets, forecasting financial performance, and optimizing capital allocation across all departments. William Dembereckyj ensures that financial operations support the company's mission of delivering affordable healthcare solutions and exceptional member support. The Chief Financial Officer's guidance is essential for maintaining the financial health of the organization and its ability to invest in care navigation and clinical support services. Dembereckyj's fiscal leadership guarantees Imagine360's capacity to advocate for members and provide quality care at accessible price points. William Dembereckyj's financial acumen is foundational to Imagine360's sustained growth and market leadership.

    Brian Atkinson - Chief Operating Officer

    Brian Atkinson, the Chief Operating Officer at Imagine360, manages the day-to-day operational functions and service delivery. Atkinson oversees the seamless execution of Imagine360's health plan solutions, ensuring optimal performance of reference-based pricing models and member support services. This role is critical for maintaining the high standards of care navigation and clinical support provided to members. Brian Atkinson drives operational efficiencies, focusing on streamlining processes to deliver deep cost savings for employers. The Chief Operating Officer ensures that the specialized teams are equipped to relentlessly advocate for members, securing quality care at affordable prices. Atkinson's oversight extends to the administration of health plans, guaranteeing a smooth and effective experience for all stakeholders. Brian Atkinson's operational leadership is fundamental to Imagine360's commitment to member advocacy and financial prudence.

    Michael Brannan - Chief Technology Officer

    Michael Brannan, the Chief Technology Officer at Imagine360, architects and directs the company's technological infrastructure and innovation roadmap. Brannan oversees the development and implementation of advanced systems that support Imagine360's core offerings, including its reference-based pricing engine and member support platforms. This leadership position is crucial for enhancing the efficiency and scalability of the health plan solutions. Michael Brannan ensures that technology investments directly contribute to deep cost savings and superior member experiences. The Chief Technology Officer drives the integration of cutting-edge tools to empower care navigation and clinical support teams. Brannan's strategic vision for technology underpins the company's ability to provide quality care at affordable prices. Michael Brannan's expertise is vital for maintaining Imagine360's competitive technological advantage and commitment to member advocacy.
    Troy Sisum, the Chief Legal Officer at Imagine360, provides strategic legal counsel and oversees all legal affairs for the organization. Sisum ensures compliance with healthcare regulations and manages all contractual agreements, safeguarding Imagine360's operations and its commitment to delivering employer-sponsored health plan solutions. This leadership role is vital for navigating the complex legal landscape of the insurance and healthcare industries. Troy Sisum's expertise supports the company's ability to offer deep cost savings and robust member support. The Chief Legal Officer guides the legal framework that enables effective care navigation and clinical support, ensuring members receive quality care at affordable prices. Sisum's counsel is instrumental in protecting member advocacy efforts and maintaining the integrity of Imagine360's reference-based pricing models. Troy Sisum's legal leadership ensures Imagine360 operates with the highest standards of governance and ethical practice.

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    Frequently Asked Questions Regarding Imagine360 Top Executives and Leadership Team

    Who leads Imagine360?
    Imagine360 is led by Kathy Enochs (Chief Executive Officer), along with executives such as Jeff Bak (President & Chief Executive Officer) and William Dembereckyj (Chief Financial Officer).
    Who is part of Imagine360’s executive team?
    The executive team of Imagine360 includes leaders such as Kathy Enochs (Chief Executive Officer), Jeff Bak (President & Chief Executive Officer), William Dembereckyj (Chief Financial Officer) and other senior executives.
    How many executives does Imagine360 have?
    Imagine360 has 6 executives leading key business areas.
    What roles are included in Imagine360’s leadership team?
    The leadership team of Imagine360 includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Technology Officer.