IDEO Executive and Leadership Team

Brian Barrett, the Chief Executive Officer at IDEO, directs the company's overarching strategy and global operations. Barrett guides the firm's mission to provide design consulting services across diverse sectors, including brand development, business design, and digital experiences. Overseeing the integration of design thinking principles, Barrett ensures IDEO's solutions address complex challenges in areas such as health and wellness, sustainability, and technology strategy. This leadership role involves fostering innovation and driving the company's impact in both public and private organizations worldwide. By championing human-centered design, Brian Barrett ensures IDEO remains at the forefront of creating impactful and sustainable solutions for clients navigating evolving market landscapes.

Reza Zare, the Chief Financial Officer at IDEO, manages the company's financial health and strategic fiscal planning. Zare oversees all financial operations, ensuring robust resource allocation for IDEO's extensive service offerings, which span brand, business design, and digital experiences. This executive directs financial strategies that support innovation in sectors like energy, financial services, and mobility. By maintaining fiscal discipline, Reza Zare enables IDEO to expand its reach and impact in emerging markets and sustainability initiatives. The Chief Financial Officer's role is critical in supporting the firm's global consulting services and its commitment to design research and organizational design, ensuring long-term financial viability for the company.

Jose Calderon, the President at IDEO, drives business development and strategic partnerships globally. Calderon leads initiatives to expand IDEO's reach in providing design consulting services across public and private sectors, focusing on areas like brand, business design, and organizational design. This executive champions the application of design thinking and innovation strategy to address complex challenges in industries such as health and wellness, mobility, and sustainability. By fostering key relationships and identifying new market opportunities, Jose Calderon ensures IDEO's continued growth and impact. The President's role is pivotal in translating IDEO's design expertise into tangible business outcomes for clients worldwide, reinforcing the company's position as a leader in creative problem-solving.

Rachel Saidman, the Chief of Staff & Operations Lead (North America) at IDEO, orchestrates operational efficiency and strategic initiatives across the North American region. Saidman drives the execution of IDEO's design consulting services, focusing on areas such as communication design, consumer experience design, and digital experiences within the North American market. This leadership position involves aligning operational strategies with the company's broader mission of fostering innovation in sectors like education, retail, and technology strategy. By optimizing internal processes and cross-functional collaboration, Rachel Saidman ensures seamless delivery of services in human factors, interaction design, and service design. The Chief of Staff & Operations Lead's focus on operational excellence supports IDEO's commitment to impactful design solutions.