HubSpot Executive and Leadership Team

October, 2026

Leadership Overview

HubSpot has 8 executives leading key functions including strategic operations, marketing, technology development, financial planning, and customer success management.

Committed to empowering businesses through a unified customer platform, HubSpot delivers innovative software solutions that streamline marketing, sales, and service operations for organizations worldwide.

Leadership Roles at HubSpot

  • Chief of Staff To the Chief Financial Officer and Company Pillar (Finance, Legal, People Teams) - Raechel Haecker
  • Lead Strategic Development Partner & Manager, Automating Operations With Ai & President, S Club - Sam Hirbod
  • Chief of Staff - Julianna Sopneski
  • Chief Marketing Officer - Kipp Bodnar
  • Founder & Chief Technology Officer - Dharmesh Shah
  • Senior Director, Chief of Staff - Emily James
  • Chief of Staff & Executive VP, Strategy - Alison Elworthy
  • Director, Chief of Staff To the Chief CS Officer - Kelsey Balimtas
  • Raechel Haecker, the Chief of Staff To the Chief Financial Officer and Company Pillar (Finance, Legal, People Teams) at HubSpot, coordinates the operational activities of the finance, legal, and human resources departments. By aligning these critical business pillars, the Chief of Staff To the Chief Financial Officer and Company Pillar (Finance, Legal, People Teams) ensures that the company maintains a strong foundation for growth. Raechel Haecker manages cross-functional projects that integrate financial planning with talent management and legal compliance. This role involves overseeing the administrative and strategic workflows that support the Chief Financial Officer. By optimizing resource allocation across these departments, the Chief of Staff To the Chief Financial Officer and Company Pillar (Finance, Legal, People Teams) drives organizational stability. The Chief of Staff To the Chief Financial Officer and Company Pillar (Finance, Legal, People Teams) facilitates communication between the finance team and other executive leaders. This leadership role ensures that the company's internal infrastructure supports its global operations.

    Sam Hirbod - Lead Strategic Development Partner & Manager, Automating Operations With Ai & President, S Club

    Sam Hirbod, the Lead Strategic Development Partner & Manager, Automating Operations With Ai & President, S Club at HubSpot, drives the integration of artificial intelligence into internal business processes. By identifying opportunities to automate workflows, the Lead Strategic Development Partner & Manager, Automating Operations With Ai & President, S Club enhances operational efficiency across the company. Sam Hirbod manages projects that leverage AI to improve the performance of the Smart CRM and other platform tools. This role involves collaborating with engineering and product teams to develop innovative solutions that streamline operations. The Lead Strategic Development Partner & Manager, Automating Operations With Ai & President, S Club also leads initiatives that foster internal community and professional development. By focusing on technological advancement and organizational culture, the Lead Strategic Development Partner & Manager, Automating Operations With Ai & President, S Club supports the company's commitment to innovation. This leadership position requires a blend of technical expertise and strategic vision to drive operational transformation.
    Sam Hirbod

    Julianna Sopneski - Chief of Staff

    Julianna Sopneski, the Chief of Staff at HubSpot, coordinates high-level operational initiatives across the organization. By aligning departmental goals with the broader corporate mission, the Chief of Staff ensures that internal processes remain efficient and scalable. Julianna Sopneski facilitates communication between executive leadership and functional teams to maintain focus on the Smart CRM platform development. This role involves managing complex projects that span multiple business units, ensuring that resource allocation supports long-term growth objectives. Through rigorous oversight of cross-functional workflows, the Chief of Staff drives organizational agility. By optimizing internal structures, the Chief of Staff enables the company to better serve mid-market and enterprise clients. This leadership position requires constant monitoring of operational performance metrics to identify areas for improvement. Ultimately, the Chief of Staff maintains the operational rhythm necessary for sustained success in the competitive software industry.

    Kipp Bodnar - Chief Marketing Officer

    Kipp Bodnar, the Chief Marketing Officer at HubSpot, directs global brand strategy and demand generation efforts. Overseeing the expansion of the company's market presence, the Chief Marketing Officer crafts campaigns that highlight the value of the all-in-one CRM platform. Kipp Bodnar manages the integration of marketing initiatives with the broader product ecosystem, ensuring that inbound strategies effectively attract and convert leads. This role involves analyzing market trends across the Americas, Europe, and Asia Pacific to refine customer acquisition tactics. By leveraging data-driven insights, the Chief Marketing Officer optimizes the performance of the Marketing Hub and other engagement tools. The Chief Marketing Officer collaborates with product teams to align messaging with new feature releases. Through consistent brand positioning, the Chief Marketing Officer strengthens the company's reputation as a leader in the software space. This executive leadership role focuses on driving sustainable revenue growth through innovative digital marketing practices.

    Dharmesh Shah - Founder & Chief Technology Officer

    Dharmesh Shah, the Founder & Chief Technology Officer at HubSpot, architects the technical vision and product innovation roadmap. Leading the development of the Smart CRM and AI-powered engagement hubs, the Founder & Chief Technology Officer ensures that the platform remains at the forefront of software technology. Dharmesh Shah oversees the engineering teams responsible for building scalable infrastructure that supports thousands of global customers. This role involves evaluating emerging technologies to integrate advanced capabilities into the existing product suite. By fostering a culture of continuous improvement, the Founder & Chief Technology Officer drives the evolution of the company's software offerings. The Founder & Chief Technology Officer collaborates with other executives to align technical development with market needs. Through the creation of robust, user-friendly tools, the Founder & Chief Technology Officer enables businesses to grow better. This leadership role remains central to maintaining the company's competitive advantage in the CRM market.
    Dharmesh Shah

    Emily James - Senior Director, Chief of Staff

    Emily James, the Senior Director, Chief of Staff at HubSpot, manages strategic planning and executive office operations. By streamlining decision-making processes, the Senior Director, Chief of Staff ensures that leadership priorities translate into actionable business outcomes. Emily James oversees the coordination of cross-departmental initiatives that support the company's growth in the CRM sector. This role involves analyzing organizational performance to identify opportunities for increased efficiency. The Senior Director, Chief of Staff facilitates alignment between various business functions, ensuring that teams remain focused on delivering value to customers. By managing complex internal communications, the Senior Director, Chief of Staff maintains transparency and accountability across the organization. This leadership position requires a deep understanding of the company's operational model and market position. Through the implementation of strategic frameworks, the Senior Director, Chief of Staff supports the executive team in achieving long-term objectives and maintaining operational excellence.

    Alison Elworthy - Chief of Staff & Executive VP, Strategy

    Alison Elworthy, the Chief of Staff & Executive VP, Strategy at HubSpot, directs the development and execution of long-term corporate strategy. By identifying market opportunities and competitive threats, the Chief of Staff & Executive VP, Strategy ensures that the company remains positioned for sustained growth. Alison Elworthy oversees the alignment of strategic initiatives with the company's core mission of helping businesses grow better. This role involves managing high-impact projects that span the entire organization, from product development to customer service. The Chief of Staff & Executive VP, Strategy collaborates with the executive team to refine the company's business model and operational focus. By analyzing performance data, the Chief of Staff & Executive VP, Strategy drives improvements in organizational effectiveness. This leadership position requires a comprehensive understanding of the CRM software landscape. Through strategic planning and execution, the Chief of Staff & Executive VP, Strategy supports the company's expansion into new markets and customer segments.

    Kelsey Balimtas - Director, Chief of Staff To the Chief CS Officer

    Kelsey Balimtas, the Director, Chief of Staff To the Chief CS Officer at HubSpot, manages the operational strategy for the customer success organization. By coordinating initiatives that enhance customer satisfaction and retention, the Director, Chief of Staff To the Chief CS Officer ensures that the company delivers exceptional service. Kelsey Balimtas oversees the implementation of processes that support the Service Hub and other customer-facing products. This role involves aligning the customer success team's activities with the broader corporate goals of growth and efficiency. The Director, Chief of Staff To the Chief CS Officer facilitates communication between the Chief CS Officer and the various teams responsible for client support. By analyzing customer feedback and performance metrics, the Director, Chief of Staff To the Chief CS Officer drives improvements in service delivery. This leadership position requires a focus on scaling support operations to meet the needs of a growing global customer base.

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    Frequently Asked Questions Regarding HubSpot Top Executives and Leadership Team

    Who leads HubSpot?
    HubSpot is led by Raechel Haecker (Chief of Staff To the Chief Financial Officer and Company Pillar (Finance, Legal, People Teams)), along with executives such as Sam Hirbod (Lead Strategic Development Partner & Manager, Automating Operations With Ai & President, S Club) and Julianna Sopneski (Chief of Staff).
    Who is part of HubSpot’s executive team?
    The executive team of HubSpot includes leaders such as Raechel Haecker (Chief of Staff To the Chief Financial Officer and Company Pillar (Finance, Legal, People Teams)), Sam Hirbod (Lead Strategic Development Partner & Manager, Automating Operations With Ai & President, S Club), Julianna Sopneski (Chief of Staff) and other senior executives.
    How many executives does HubSpot have?
    HubSpot has 8 executives leading key business areas.
    What roles are included in HubSpot’s leadership team?
    The leadership team of HubSpot includes roles such as Chief of Staff To the Chief Financial Officer and Company Pillar (Finance, Legal, People Teams), Lead Strategic Development Partner & Manager, Automating Operations With Ai & President, S Club, Chief of Staff, Chief Marketing Officer, Founder & Chief Technology Officer.