Hotmart Executive and Leadership Team

September, 2026

Leadership Overview

Hotmart has 6 executives leading key functions including strategy, regional operations, digital product management, global logistics, and corporate planning.

Focused on empowering digital creators globally, Hotmart delivers a comprehensive cloud-based ecosystem designed to scale digital businesses through integrated management tools and financial enablement solutions.

Leadership Roles at Hotmart

  • Chief Executive Officer - Luiza Baggatini
  • Chief Executive Officer En Local Soriano - Antoni Pariona
  • 공동 CEO - Santiago Master Class
  • Chief Executive Officer, Infoproductor Digital - Andrés Hernández blanco
  • Global Chief Operating Officer - Carlos Grieco
  • Head of Corporate Strategy Chief of Staff - Bruno Dorigo
  • Luiza Baggatini - Chief Executive Officer

    Luiza Baggatini, the Chief Executive Officer at Hotmart, directs the overarching strategic vision for the global digital enablement platform. Baggatini architects long-term growth initiatives that expand the reach of the cloud-based ecosystem across international markets. By aligning product development with the evolving needs of digital creators, the Chief Executive Officer ensures the platform maintains a competitive edge in the finance and software sectors. Luiza Baggatini monitors key performance indicators to drive operational excellence and sustainable revenue streams. This leadership role involves constant collaboration with the board to refine the company mission. Through rigorous oversight of organizational health, the Chief Executive Officer fosters an environment of innovation. Ultimately, Baggatini secures the market position of the firm by prioritizing user-centric technology solutions that simplify the complexities of running a digital business for creators of all sizes.

    Antoni Pariona - Chief Executive Officer En Local Soriano

    Antoni Pariona, the Chief Executive Officer En Local Soriano at Hotmart, manages regional market penetration and localized creator engagement strategies. Pariona drives the adoption of the cloud-based platform by tailoring service delivery to specific regional requirements. Overseeing the expansion of the creator ecosystem, the Chief Executive Officer En Local Soriano ensures that local business needs align with the broader corporate infrastructure. Antoni Pariona coordinates with cross-functional teams to optimize the user experience for diverse consumer bases. This leadership role involves identifying unique market opportunities to increase platform utility. By implementing localized growth tactics, the Chief Executive Officer En Local Soriano strengthens the brand presence within the target territory. Pariona maintains a focus on operational efficiency to support the rapid scaling of digital businesses, ensuring that the platform remains the primary choice for creators seeking robust, reliable, and scalable digital infrastructure.

    Santiago Master Class - 공동 CEO

    Santiago Master Class, the 공동 CEO at Hotmart, directs the strategic integration of educational content and creator training programs within the digital ecosystem. Master Class architects initiatives that enhance the value proposition for creators utilizing the cloud-based platform. By overseeing the development of specialized learning modules, the 공동 CEO ensures that users possess the necessary skills to manage and grow digital businesses effectively. Santiago Master Class collaborates with the executive team to align educational offerings with the core software functionalities of the firm. This leadership role involves analyzing market trends to anticipate the needs of the creator community. Through the implementation of high-impact training frameworks, the 공동 CEO drives user retention and platform engagement. Master Class maintains a focus on scaling these educational resources to support a diverse global audience, ultimately strengthening the overall ecosystem and fostering long-term success for every digital entrepreneur.

    Andrés Hernández blanco - Chief Executive Officer, Infoproductor Digital

    Andrés Hernández blanco, the Chief Executive Officer, Infoproductor Digital at Hotmart, oversees the optimization of digital product creation workflows within the platform. Hernández blanco architects advanced tools that allow creators to streamline the production and distribution of digital assets. By focusing on the technical requirements of infoproducts, the Chief Executive Officer, Infoproductor Digital ensures that the cloud-based infrastructure supports high-volume transactions and seamless user experiences. Andrés Hernández blanco coordinates with product teams to integrate new features that simplify business management for digital creators. This leadership role involves evaluating the performance of digital product pipelines to maximize efficiency and revenue potential. Through the strategic application of software solutions, the Chief Executive Officer, Infoproductor Digital drives the growth of the creator ecosystem. Hernández blanco maintains a commitment to innovation, ensuring that the platform remains at the forefront of the digital economy by providing creators with the most effective tools available.

    Carlos Grieco - Global Chief Operating Officer

    Carlos Grieco, the Global Chief Operating Officer at Hotmart, directs the daily operational activities and infrastructure scaling across all international regions. Grieco architects the logistical frameworks that support the cloud-based platform, ensuring high availability and performance for creators worldwide. By overseeing the integration of finance and software operations, the Global Chief Operating Officer ensures that the company maintains a seamless ecosystem for digital business management. Carlos Grieco collaborates with other C-suite leaders to execute the corporate strategy and optimize internal processes. This leadership role involves managing the operational budget and resource allocation to support rapid growth. Through the implementation of scalable systems, the Global Chief Operating Officer drives efficiency and reliability across the entire organization. Grieco maintains a focus on operational excellence, ensuring that the platform provides a stable and secure environment for creators to build, run, and grow their digital businesses effectively.

    Bruno Dorigo - Head of Corporate Strategy Chief of Staff

    Bruno Dorigo, the Head of Corporate Strategy Chief of Staff at Hotmart, directs the long-term planning and strategic alignment of the company's diverse business units. Dorigo architects the frameworks for corporate development, ensuring that all departments work toward the unified mission of empowering digital creators. By overseeing the execution of high-level initiatives, the Head of Corporate Strategy Chief of Staff ensures that the cloud-based platform remains agile and responsive to market shifts. Bruno Dorigo facilitates communication between the executive leadership and the board to streamline decision-making processes. This leadership role involves analyzing competitive landscapes to identify new opportunities for expansion and innovation. Through the rigorous assessment of corporate performance, the Head of Corporate Strategy Chief of Staff drives organizational focus and efficiency. Dorigo maintains a commitment to strategic growth, ensuring that the firm continues to provide the essential tools and functionalities required for creators to succeed in the digital marketplace.

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    Frequently Asked Questions Regarding Hotmart Top Executives and Leadership Team

    Who leads Hotmart?
    Hotmart is led by Luiza Baggatini (Chief Executive Officer), along with executives such as Antoni Pariona (Chief Executive Officer En Local Soriano) and Santiago Master Class (공동 CEO).
    Who is part of Hotmart’s executive team?
    The executive team of Hotmart includes leaders such as Luiza Baggatini (Chief Executive Officer), Antoni Pariona (Chief Executive Officer En Local Soriano), Santiago Master Class (공동 CEO) and other senior executives.
    How many executives does Hotmart have?
    Hotmart has 6 executives leading key business areas.
    What roles are included in Hotmart’s leadership team?
    The leadership team of Hotmart includes roles such as Chief Executive Officer, Chief Executive Officer En Local Soriano, 공동 CEO, Chief Executive Officer, Infoproductor Digital, Global Chief Operating Officer.