Hotmart Executive and Leadership Team

August, 2026

Leadership Overview

Hotmart has 7 executives leading key functions including strategy, operations, technology, and corporate development.

Focused on empowering global digital creators, Hotmart provides a comprehensive cloud-based ecosystem designed to scale digital businesses through integrated management tools and financial enablement.

Leadership Roles at Hotmart

  • Chief Executive Officer - Luiza Baggatini
  • 공동 CEO - Santiago Master Class
  • Chief Executive Officer, Infoproductor Digital - Andrés Hernández blanco
  • Chief Operating Officer - Mateus Bicalho
  • President - Rodrigo Vasquez
  • Chief Technology Officer - Felipe Silvestre
  • Head of Corporate Strategy Chief of Staff - Bruno Dorigo
  • Luiza Baggatini - Chief Executive Officer

    Luiza Baggatini, the Chief Executive Officer at Hotmart, directs the overarching strategic vision for the global digital enablement platform. By overseeing the expansion of the creator ecosystem, Baggatini ensures the cloud-based technology remains the primary choice for entrepreneurs building digital businesses. This leadership role involves constant alignment with the Board to drive sustainable growth and market penetration across diverse international territories. Luiza Baggatini maintains a focus on operational excellence, ensuring the platform integrates essential features for creators of all sizes. Through the optimization of internal processes and the pursuit of innovation, the Chief Executive Officer secures the competitive position of the company within the digital economy. By fostering a culture of high performance, Baggatini supports the long-term mission of providing creators with the tools necessary to manage and grow successful digital ventures on a global scale.

    Santiago Master Class - 공동 CEO

    Santiago Master Class, the 공동 CEO at Hotmart, manages the strategic partnerships and market development initiatives that define the company's presence in the digital creator space. By architecting growth strategies, the 공동 CEO ensures the platform effectively supports the diverse needs of creators across various regions. This role requires close collaboration with the executive team to refine the cloud-based technology offerings and enhance user engagement. Santiago Master Class drives the implementation of new business models that allow creators to monetize digital content efficiently. Through the analysis of market trends and consumer behavior, the 공동 CEO identifies opportunities for platform evolution. By prioritizing the needs of the creator community, Master Class strengthens the ecosystem and promotes the adoption of the all-in-one management tools provided by the company, ultimately securing a dominant market position for the organization.

    Andrés Hernández blanco - Chief Executive Officer, Infoproductor Digital

    Andrés Hernández blanco, the Chief Executive Officer, Infoproductor Digital at Hotmart, directs the specialized initiatives focused on the success of digital information product creators. By overseeing the development of tailored tools and educational resources, Hernández blanco ensures that creators have the necessary support to monetize their expertise within the ecosystem. This leadership role involves analyzing the specific needs of the infoproduct market and aligning platform capabilities to meet those requirements. Andrés Hernández blanco drives the growth of the creator community by implementing strategies that facilitate business management and audience engagement. Through the coordination of regional market efforts, the Chief Executive Officer, Infoproductor Digital enhances the platform's value proposition for creators of all sizes. By focusing on the unique challenges of digital information products, Hernández blanco strengthens the company's market position and ensures that the platform remains the premier choice for digital entrepreneurs.

    Mateus Bicalho - Chief Operating Officer

    Mateus Bicalho, the Chief Operating Officer at Hotmart, oversees the daily execution of the company's operational infrastructure and service delivery. By managing the technical and administrative workflows, Bicalho ensures the cloud-based platform functions seamlessly for millions of creators. This leadership role involves streamlining the integration of features that allow users to build and manage digital businesses with maximum efficiency. Mateus Bicalho directs the operational teams responsible for maintaining system reliability and supporting the rapid scaling of the user base. Through the implementation of robust operational frameworks, the Chief Operating Officer optimizes resource allocation and enhances the overall performance of the digital ecosystem. By focusing on the intersection of technology and business management, Bicalho supports the company's mission to provide a stable, high-growth environment for digital entrepreneurs, ensuring that every operational decision aligns with the broader strategic goals of the organization.
    Mateus Bicalho

    Rodrigo Vasquez - President

    Rodrigo Vasquez, the President at Hotmart, oversees the broad commercial operations and market expansion efforts that drive the company's global reach. By directing the sales and business development teams, Vasquez ensures the platform's adoption among creators in diverse international markets. This leadership role involves the cultivation of strategic relationships and the identification of new opportunities for growth within the digital economy. Rodrigo Vasquez manages the execution of commercial strategies that support the company's mission to provide a comprehensive, cloud-based ecosystem for digital businesses. Through the oversight of regional operations, the President ensures that the platform's features are effectively marketed and utilized by creators of all sizes. By focusing on revenue growth and market penetration, Vasquez strengthens the company's position as a leader in digital enablement, ensuring that the organization continues to provide the essential tools for creators to build and manage their businesses.

    Felipe Silvestre - Chief Technology Officer

    Felipe Silvestre, the Chief Technology Officer at Hotmart, architects the scalable cloud infrastructure that powers the company's digital enablement platform. By leading the engineering and development teams, Silvestre ensures the continuous evolution of the features and functionalities required by creators to manage their businesses. This role involves the integration of advanced software solutions that simplify the complex processes of digital commerce. Felipe Silvestre drives the technical roadmap, focusing on security, performance, and user experience to maintain the platform's competitive edge. Through the oversight of software development lifecycles, the Chief Technology Officer ensures that the technology remains agile and responsive to the changing demands of the global creator market. By fostering innovation within the engineering department, Silvestre supports the company's commitment to providing a reliable, all-in-one solution that empowers creators to build and grow their digital businesses effectively.
    Felipe Silvestre

    Bruno Dorigo - Head of Corporate Strategy Chief of Staff

    Bruno Dorigo, the Head of Corporate Strategy Chief of Staff at Hotmart, coordinates the strategic planning processes and facilitates communication across the executive leadership team. By analyzing market data and competitive landscapes, Dorigo provides the insights necessary for informed decision-making regarding the company's long-term growth. This role involves managing high-priority projects that align with the mission of the digital enablement platform. Bruno Dorigo ensures that the strategic objectives are clearly communicated and executed across all departments, fostering organizational alignment. Through the oversight of corporate initiatives, the Head of Corporate Strategy Chief of Staff optimizes the company's approach to market expansion and ecosystem development. By bridging the gap between strategy and execution, Dorigo supports the leadership team in maintaining the company's focus on providing an all-in-one solution for creators, ultimately driving the success of the entire digital business ecosystem.

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    Frequently Asked Questions Regarding Hotmart Top Executives and Leadership Team

    Who leads Hotmart?
    Hotmart is led by Luiza Baggatini (Chief Executive Officer), along with executives such as Santiago Master Class (공동 CEO) and Andrés Hernández blanco (Chief Executive Officer, Infoproductor Digital).
    Who is part of Hotmart’s executive team?
    The executive team of Hotmart includes leaders such as Luiza Baggatini (Chief Executive Officer), Santiago Master Class (공동 CEO), Andrés Hernández blanco (Chief Executive Officer, Infoproductor Digital) and other senior executives.
    How many executives does Hotmart have?
    Hotmart has 7 executives leading key business areas.
    What roles are included in Hotmart’s leadership team?
    The leadership team of Hotmart includes roles such as Chief Executive Officer, 공동 CEO, Chief Executive Officer, Infoproductor Digital, Chief Operating Officer, President.