Hotmart Executive and Leadership Team

July, 2026

Leadership Overview

Hotmart has 8 executives leading key functions including strategy, finance, technology, operations, and market expansion.

Driven by innovation, Hotmart is dedicated to empowering creators worldwide through its comprehensive digital enablement platform, fostering a vibrant ecosystem for digital businesses and consumers.

Leadership Roles at Hotmart

  • Chief Executive Officer - Luiza Baggatini
  • 공동 CEO - Santiago Master Class
  • Chief Executive Officer, Infoproductor Digital - Andrés Hernández blanco
  • Chief Financial Officer - André Cimerman
  • Chief Operating Officer - Carlos Grieco
  • President - Rodrigo Vasquez
  • Chief Technology Officer - Felipe Silvestre
  • Head of Corporate Strategy Chief of Staff - Bruno Dorigo
  • Luiza Baggatini - Chief Executive Officer

    Luiza Baggatini, the Chief Executive Officer at Hotmart, directs the company's overarching strategic vision and operational execution. Overseeing all business units, Luiza Baggatini ensures alignment with Hotmart's mission to enable creators and consumers within its digital ecosystem. This leadership role involves driving growth initiatives and optimizing the platform's global reach. By fostering cross-functional collaboration, Luiza Baggatini directly impacts the company's market position and financial performance. Ultimately, Baggatini secures Hotmart's long-term success and expansion in the digital enablement sector. The Chief Executive Officer's responsibilities include guiding product development and enhancing customer engagement strategies across all regions. This executive ensures the platform's technology supports the evolving needs of digital entrepreneurs and their audiences, maintaining Hotmart's competitive edge.

    Santiago Master Class - 공동 CEO

    Santiago Master Class, the 공동 CEO at Hotmart, shares executive leadership responsibilities, focusing on specific strategic imperatives and market penetration. Overseeing key growth areas, Santiago Master Class ensures the company's digital enablement platform effectively serves its diverse creator and consumer base. This leadership position involves driving international expansion and forging strategic partnerships. By optimizing market entry strategies, Santiago Master Class directly contributes to Hotmart's revenue generation and brand visibility. Ultimately, Master Class solidifies Hotmart's presence in emerging markets. The 공동 CEO's duties encompass developing innovative solutions for digital businesses and enhancing the user experience. This executive's focus is on scaling operations to meet global demand and reinforcing Hotmart's position as a leader in the digital economy.

    Andrés Hernández blanco - Chief Executive Officer, Infoproductor Digital

    Andrés Hernández blanco, the Chief Executive Officer, Infoproductor Digital at Hotmart, leads initiatives focused on empowering digital product creators. Overseeing strategies for content monetization and creator success, Andrés Hernández blanco ensures the platform provides robust tools for building and growing digital businesses. This specialized role involves fostering a supportive environment for infoproductors and driving innovation in digital content delivery. By championing creator-centric solutions, Hernández blanco directly enhances the value proposition for a key segment of Hotmart's user base. Ultimately, this Chief Executive Officer, Infoproductor Digital drives the success of digital entrepreneurs on the platform. Andrés Hernández blanco's responsibilities include developing programs that increase creator revenue and expand their market reach.

    André Cimerman - Chief Financial Officer

    André Cimerman, the Chief Financial Officer at Hotmart, manages all financial operations and fiscal strategy for the digital enablement platform. Overseeing budgeting, forecasting, and financial reporting, André Cimerman ensures robust financial health and compliance across the organization. This critical role involves optimizing capital allocation and managing investment strategies to support Hotmart's rapid growth. By implementing stringent financial controls, Cimerman directly safeguards the company's assets and enhances profitability. Ultimately, the Chief Financial Officer drives financial sustainability and shareholder value. André Cimerman's responsibilities include leading treasury functions, managing risk, and providing strategic financial insights to the executive team. This executive ensures the platform's economic viability and supports its expansion into new markets.

    Carlos Grieco - Chief Operating Officer

    Carlos Grieco, the Chief Operating Officer at Hotmart, directs the day-to-day operational efficiency and execution of the digital enablement platform. Overseeing customer support, business process optimization, and global operational scaling, Carlos Grieco ensures seamless service delivery to creators and consumers. This role involves enhancing operational workflows and managing resources effectively to support Hotmart's expansive ecosystem. By streamlining processes, Grieco directly improves service quality and reduces operational costs. Ultimately, the Chief Operating Officer drives operational excellence and supports strategic growth objectives. Carlos Grieco's responsibilities include managing cross-functional operational teams and implementing best practices across all business units. This executive ensures the platform's infrastructure can support increasing user demand and market expansion.

    Rodrigo Vasquez - President

    Rodrigo Vasquez, the President at Hotmart, holds a senior leadership position overseeing significant aspects of the company's global operations and strategic development. Directing key business units and driving market expansion initiatives, Rodrigo Vasquez ensures Hotmart's digital enablement platform effectively serves its diverse ecosystem of creators and consumers worldwide. This executive role involves fostering strong relationships with stakeholders and championing the company's mission. By leading strategic growth efforts, Vasquez directly impacts Hotmart's market penetration and revenue generation across various regions. Ultimately, the President drives operational excellence and reinforces Hotmart's position as a global leader in the digital economy. Rodrigo Vasquez's responsibilities include overseeing major corporate projects and ensuring strategic alignment across all functional areas.

    Felipe Silvestre - Chief Technology Officer

    Felipe Silvestre, the Chief Technology Officer at Hotmart, architects and oversees the company's entire technology infrastructure and product development roadmap. Managing engineering, IT, and data science teams, Felipe Silvestre ensures the cloud-based platform is scalable, secure, and innovative. This leadership position involves driving technological advancements that empower creators and consumers within Hotmart's ecosystem. By championing cutting-edge solutions, Silvestre directly enhances the platform's functionality and user experience. Ultimately, the Chief Technology Officer ensures technological superiority and supports global operational demands. Felipe Silvestre's responsibilities include guiding the development of new features, maintaining system integrity, and exploring emerging technologies to maintain Hotmart's competitive edge.
    Felipe Silvestre

    Bruno Dorigo - Head of Corporate Strategy Chief of Staff

    Bruno Dorigo, the Head of Corporate Strategy Chief of Staff at Hotmart, supports the executive leadership in defining and executing strategic initiatives. Overseeing strategic planning processes and cross-departmental project management, Bruno Dorigo ensures alignment with Hotmart's long-term vision and market objectives. This pivotal role involves facilitating communication between leadership and operational teams, driving key strategic projects to completion. By coordinating strategic efforts, Dorigo directly contributes to the company's agile response to market dynamics. Ultimately, the Head of Corporate Strategy Chief of Staff enhances organizational effectiveness and strategic execution. Bruno Dorigo's responsibilities include analyzing market trends, identifying growth opportunities, and supporting the development of new business ventures.

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    Frequently Asked Questions Regarding Hotmart Top Executives and Leadership Team

    Who leads Hotmart?
    Hotmart is led by Luiza Baggatini (Chief Executive Officer), along with executives such as Santiago Master Class (공동 CEO) and Andrés Hernández blanco (Chief Executive Officer, Infoproductor Digital).
    Who is part of Hotmart’s executive team?
    The executive team of Hotmart includes leaders such as Luiza Baggatini (Chief Executive Officer), Santiago Master Class (공동 CEO), Andrés Hernández blanco (Chief Executive Officer, Infoproductor Digital) and other senior executives.
    How many executives does Hotmart have?
    Hotmart has 8 executives leading key business areas.
    What roles are included in Hotmart’s leadership team?
    The leadership team of Hotmart includes roles such as Chief Executive Officer, 공동 CEO, Chief Executive Officer, Infoproductor Digital, Chief Financial Officer, Chief Operating Officer.