Hot Mobile Executive and Leadership Team

Ilan Brook, the Group Chief Executive Officer at Hot Mobile, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the transition between legacy iDEN networks and modern UMTS-based 3G infrastructure, the Group Chief Executive Officer ensures operational excellence across all residential and business segments. This leadership role involves managing high-level stakeholder relationships and driving sustainable growth within the competitive Israeli telecommunications market. By aligning departmental goals with the broader mission of providing reliable mobile services, Ilan Brook secures the company's market position. The Group Chief Executive Officer monitors financial performance and resource allocation to optimize service delivery for over 800,000 subscribers. Through rigorous oversight of organizational health, the Group Chief Executive Officer maintains the agility required to navigate rapid technological shifts while fostering a culture of innovation and efficiency across the entire enterprise.

Shira Aviv, the Chief Marketing Officer at Hot Mobile, architects the brand identity and customer acquisition strategies for both the residential Hot Mobile brand and the business-focused MIRS brand. Managing comprehensive campaigns, the Chief Marketing Officer drives market penetration and subscriber retention across the diverse Israeli demographic. This leadership role involves analyzing consumer behavior data to tailor service offerings that meet the specific needs of residential and enterprise clients. By coordinating with sales teams, the Chief Marketing Officer ensures consistent messaging and value proposition delivery. Shira Aviv oversees the development of promotional initiatives that highlight the company's network capabilities and service quality. Through strategic positioning, the Chief Marketing Officer expands the subscriber base and strengthens brand loyalty. The Chief Marketing Officer continuously evaluates market trends to refine outreach efforts, ensuring the company remains the preferred choice for mobile connectivity in a crowded and highly dynamic regional marketplace.

Oran Pinhas, the Chief Information Officer at Hot Mobile, manages the digital infrastructure and data systems that support the company's extensive mobile service operations. Overseeing the integration of complex billing, customer relationship management, and network support platforms, the Chief Information Officer ensures seamless data flow and system reliability. This leadership role involves architecting secure IT frameworks that protect subscriber information while enabling efficient service provisioning. By implementing advanced analytics tools, the Chief Information Officer provides actionable insights that drive operational improvements and enhance the user experience. Oran Pinhas coordinates with engineering teams to align software capabilities with hardware requirements, ensuring the IT environment supports the company's 3G and iDEN network demands. The Chief Information Officer maintains robust cybersecurity protocols to safeguard the integrity of the telecommunications network. Through constant optimization of digital assets, the Chief Information Officer facilitates the scalability required to support the growing subscriber base.

On Tzur, the Chief Technology Officer & Vice President, Engineering at Hot Mobile, directs the technical evolution and maintenance of the company's UMTS-based 3G and iDEN network infrastructures. Overseeing the engineering department, the Chief Technology Officer & Vice President, Engineering ensures peak network performance and capacity management for over 800,000 subscribers. This leadership role involves planning infrastructure upgrades and managing technical partnerships to maintain high service availability across Israel. By supervising the deployment of new hardware and software patches, the Chief Technology Officer & Vice President, Engineering optimizes signal quality and data throughput. On Tzur collaborates with the executive team to align technical roadmaps with business objectives, ensuring the network remains resilient against increasing traffic demands. The Chief Technology Officer & Vice President, Engineering monitors real-time network health metrics to proactively address potential disruptions. Through technical innovation and rigorous maintenance standards, the Chief Technology Officer & Vice President, Engineering sustains the company's reputation for reliable mobile connectivity.