Leadership Overview
Hootsuite has 5 executives leading key functions including strategy, marketing, legal, human resources, and technology.
Focused on transforming social media interactions into measurable business outcomes, Hootsuite empowers global organizations to unlock the full value of their digital relationships through advanced social marketing, listening, and customer service solutions.
Focused on transforming social media interactions into measurable business outcomes, Hootsuite empowers global organizations to unlock the full value of their digital relationships through advanced social marketing, listening, and customer service solutions.
Leadership Roles at Hootsuite
Stephanie Polacco - Chief of Staff
Stephanie Polacco, the Chief of Staff at Hootsuite, directs the operational cadence of the executive leadership team. By synchronizing cross-departmental initiatives, Polacco ensures that strategic priorities align with the broader mission of the social media performance engine. This role involves managing complex internal workflows and facilitating communication between the C-suite and various business units to drive organizational efficiency. Stephanie Polacco maintains a focus on high-level project execution, ensuring that the company remains agile while scaling its social listening and advocacy platforms. Through rigorous oversight of corporate objectives, the Chief of Staff optimizes resource allocation across global operations. This leadership function supports the long-term growth of the business by removing operational bottlenecks and fostering a culture of accountability. Ultimately, the Chief of Staff enables the organization to convert social insights into clear, actionable business impact for customers worldwide.
Christina O'Reilly - Chief Marketing Officer
Christina O'Reilly, the Chief Marketing Officer at Hootsuite, architects the global brand strategy and demand generation programs. Overseeing the positioning of the social media performance engine, O'Reilly drives market awareness and customer acquisition across diverse international regions. This role involves managing the full marketing funnel, from brand storytelling to performance-based campaigns that highlight the value of social marketing and employee advocacy tools. Christina O'Reilly collaborates with product teams to ensure that messaging resonates with the needs of both small businesses and large enterprises. By leveraging data-driven insights, the Chief Marketing Officer optimizes marketing spend and enhances the digital presence of the company. This leadership position directly impacts revenue growth by expanding the reach of the platform in competitive markets. Through strategic brand management, the Chief Marketing Officer secures the position of the company as a trusted leader in the social media software industry.
Craig Segal - Chief Legal Officer
Craig Segal, the Chief Legal Officer at Hootsuite, manages all corporate governance, regulatory compliance, and intellectual property matters. Protecting the interests of the social media performance engine, Segal navigates the complex legal landscape surrounding data privacy and social listening technologies. This role involves providing counsel on international expansion efforts and ensuring that all product offerings adhere to global standards. Craig Segal oversees contract negotiations and risk management strategies that safeguard the company during high-growth phases. By maintaining rigorous legal frameworks, the Chief Legal Officer supports the integrity of the platform and the trust of the customer base. This leadership function interacts closely with the Board to ensure transparency and ethical business practices. Through proactive legal planning, the Chief Legal Officer mitigates potential liabilities while enabling the company to innovate within the social media sector. Ultimately, Segal provides the foundational stability required for sustainable global operations.
Yanik Berube - Vice President, Technology
Yanik Berube, the Vice President, Technology at Hootsuite, leads the engineering teams responsible for the core social media performance engine. Architecting scalable cloud infrastructure, Berube ensures that the platform delivers reliable social listening and customer service capabilities to hundreds of thousands of users. This role involves overseeing the development lifecycle of new software features and maintaining the security of the technical stack. Yanik Berube collaborates with product leadership to translate complex social data into clear, actionable insights for the end-user. By optimizing system performance and reliability, the Vice President, Technology supports the company in maintaining its competitive edge in the software industry. This leadership function drives the technical roadmap, ensuring that the platform evolves to meet the changing demands of global social marketing. Through rigorous engineering standards, the Vice President, Technology enables the company to provide a seamless experience for businesses of all sizes.
Teresa Tabo - Chief People & Diversity Officer
Teresa Tabo, the Chief People & Diversity Officer at Hootsuite, designs the talent acquisition, retention, and organizational culture strategies. Driving the commitment to an inclusive workplace, Tabo ensures that the workforce reflects the diverse global customer base served by the social media performance engine. This role involves implementing professional development programs and performance management systems that foster innovation and employee engagement. Teresa Tabo oversees the integration of diversity, equity, and inclusion initiatives into every aspect of the corporate structure. By cultivating a high-performance environment, the Chief People & Diversity Officer supports the company in attracting top-tier talent capable of advancing social marketing and customer service technologies. This leadership position aligns human capital strategies with the long-term business goals of the organization. Through continuous improvement of workplace policies, the Chief People & Diversity Officer strengthens the internal culture, ensuring that the company remains a competitive employer in the global software market.
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