Leadership Overview
Hootsuite has 6 executives leading key functions including strategy, finance, revenue, operations, and market expansion.
Driven by continuous innovation, Hootsuite is dedicated to transforming social media insights into actionable business impact, empowering organizations worldwide to maximize their social relationships and achieve measurable results.
Driven by continuous innovation, Hootsuite is dedicated to transforming social media insights into actionable business impact, empowering organizations worldwide to maximize their social relationships and achieve measurable results.
Leadership Roles at Hootsuite
Irina Novoselsky - Hootsuite Chief Executive Officer
Irina Novoselsky, the Hootsuite Chief Executive Officer at Hootsuite, directs the overarching corporate strategy and operational execution. Novoselsky guides the company's mission to help organizations unlock the full value of their social media relationships, translating social insights into clear actions and measurable business impact. Overseeing all departments, the Chief Executive Officer ensures alignment with market demands and fosters innovation across social marketing, social listening, employee advocacy, and social customer service functions. This leadership role involves setting the vision for product development and market penetration, ensuring Hootsuite remains the trusted choice for businesses of all sizes. By driving strategic initiatives, Irina Novoselsky solidifies the company's position as a leader in the social media performance engine space, impacting hundreds of thousands of customers globally.
Stephanie Polacco - Chief of Staff & Chief Executive Officer, Office of
Stephanie Polacco, the Chief of Staff & Chief Executive Officer, Office of at Hootsuite, supports the executive leadership team in executing strategic initiatives and operational efficiencies. Polacco manages cross-functional projects, facilitates communication between departments, and ensures the smooth functioning of the CEO's office. This role involves streamlining processes and driving key programs that enhance Hootsuite's ability to deliver measurable business impact through its social media performance engine. By coordinating efforts across the organization, the Chief of Staff & Chief Executive Officer, Office of ensures strategic priorities are met and operational excellence is maintained. Stephanie Polacco's contributions are vital to translating social insights into clear actions for customers worldwide.
Michael Vandiver - Chief Financial Officer
Michael Vandiver, the Chief Financial Officer at Hootsuite, manages all financial operations and fiscal strategy. Vandiver oversees budgeting, forecasting, and financial reporting, ensuring the company's economic health and sustainable growth. This role involves managing capital allocation, investor relations, and risk management to support Hootsuite's expansion in the software industry. By optimizing financial processes, the Chief Financial Officer provides critical insights that inform strategic decision-making across the organization. Michael Vandiver's leadership ensures financial discipline and supports the company's objective of delivering measurable business impact to its global customer base, from small businesses to the largest enterprises.

Greg Ambrosia - President
Greg Ambrosia, the President at Hootsuite, oversees key operational aspects and drives strategic growth initiatives. Ambrosia focuses on enhancing the company's market position and ensuring the effective delivery of its social media performance engine. This leadership position involves collaborating with other executives to translate social insights into clear actions and measurable business impact for customers. By guiding operational strategies, the President ensures Hootsuite's continued success in serving hundreds of thousands of customers, from small businesses to the largest enterprises globally. Greg Ambrosia's leadership is instrumental in maintaining Hootsuite's reputation as a trusted choice for social media management and performance.
Jessica Hartigan - Chief Revenue Officer
Jessica Hartigan, the Chief Revenue Officer at Hootsuite, directs all revenue-generating activities and sales strategies. Hartigan oversees global sales teams, customer success, and partnership development, driving market penetration and revenue growth. This position involves optimizing the sales funnel and ensuring customer acquisition and retention align with Hootsuite's mission to unlock social media value. By fostering strong client relationships and expanding market reach, the Chief Revenue Officer directly contributes to the company's measurable business impact. Jessica Hartigan's leadership ensures Hootsuite continues to serve a diverse customer base, from small businesses to the world's largest organizations, by effectively delivering its social media performance engine.

Rayna Larson - Revenue Chief of Staff
Rayna Larson, the Revenue Chief of Staff at Hootsuite, supports the Chief Revenue Officer in optimizing sales performance and revenue operations. Larson focuses on enhancing sales processes, managing key revenue initiatives, and ensuring alignment across sales, marketing, and customer success teams. This role is critical in driving the company's growth by improving efficiency and effectiveness in revenue generation. By analyzing sales data and implementing strategic improvements, the Revenue Chief of Staff directly contributes to Hootsuite's ability to deliver measurable business impact. Rayna Larson's work ensures that the revenue-generating functions operate seamlessly to support the company's mission of unlocking social media value for its global clientele.
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