Hootsuite Executive and Leadership Team

Christina O'Reilly, the Chief Marketing Officer at Hootsuite, directs global brand strategy and demand generation initiatives. Overseeing the entire marketing funnel, the Chief Marketing Officer ensures that social media performance messaging reaches diverse enterprise markets across North America and EMEA. This leadership role involves aligning product marketing with the core mission of turning social insights into clear business action. By optimizing digital engagement channels, Christina O'Reilly directly impacts the company's market position as a leader in social marketing and employee advocacy. O'Reilly manages cross-functional teams to drive brand awareness and customer acquisition, ensuring that marketing efforts support the broader organizational goal of unlocking value from social media relationships. Through data-driven campaigns, the Chief Marketing Officer maintains a competitive edge in the rapidly evolving social software landscape, consistently delivering measurable growth and strengthening the overall brand identity.

Stephanie Polacco, the Chief of Staff at Hootsuite, coordinates strategic priorities and operational workflows across the executive leadership team. Overseeing internal communications and cross-departmental alignment, the Chief of Staff ensures that organizational objectives remain synchronized with the company's social media performance mission. This leadership role involves facilitating high-level decision-making processes and managing the execution of key corporate initiatives. By streamlining operational efficiency, Stephanie Polacco directly impacts the company's ability to scale social listening and customer service solutions for global clients. Polacco manages the flow of information between the C-suite and the broader organization, ensuring that strategic goals translate into actionable results. Through rigorous project management and stakeholder engagement, the Chief of Staff supports the long-term stability of the business, fostering a culture of accountability and precision that defines the operational excellence of the entire enterprise.

Craig Segal, the Chief Legal Officer at Hootsuite, manages all corporate governance, regulatory compliance, and intellectual property matters. Overseeing the legal framework for social media data usage and privacy, the Chief Legal Officer ensures that the company's social listening and customer service tools adhere to international standards. This leadership role involves mitigating risk while supporting the rapid expansion of software services across global markets. By providing strategic counsel to the executive team, Craig Segal directly impacts the company's ability to innovate within the complex social media landscape. Segal directs the legal department to protect the organization's interests, ensuring that all product developments align with global data protection regulations. Through proactive legal strategy, the Chief Legal Officer secures the company's reputation as a trusted partner for large-scale enterprises, facilitating sustainable growth and maintaining the integrity of the platform's social media performance engine.

Yanik Berube, the Vice President, Technology at Hootsuite, architects the scalable infrastructure required to power the company's social media performance engine. Overseeing engineering teams and technical development, the Vice President, Technology ensures that social listening, advocacy, and customer service tools remain robust and reliable for hundreds of thousands of customers. This leadership role involves driving innovation in software architecture to support high-volume data processing and real-time social insights. By optimizing the technical stack, Yanik Berube directly impacts the company's ability to deliver measurable business value to global clients. Berube manages the integration of new features and platform enhancements, ensuring that the technology roadmap aligns with the evolving needs of the social marketing industry. Through technical leadership, the Vice President, Technology maintains the platform's performance standards, enabling the organization to scale its services effectively while providing a seamless user experience across all digital channels.

Teresa Tabo, the Chief People & Diversity Officer at Hootsuite, directs human capital strategy, talent acquisition, and organizational culture initiatives. Overseeing diversity, equity, and inclusion programs, the Chief People & Diversity Officer ensures that the workforce reflects the global nature of the company's social media performance mission. This leadership role involves fostering an inclusive environment that attracts top-tier talent capable of driving innovation in social marketing and customer service. By implementing comprehensive professional development programs, Teresa Tabo directly impacts the company's ability to retain high-performing teams. Tabo manages the alignment of human resources policies with the broader business goals, ensuring that the organization remains a preferred employer in the competitive software industry. Through strategic workforce planning, the Chief People & Diversity Officer supports the company's growth, cultivating a diverse and engaged team that consistently delivers value to customers worldwide while upholding the core values of the organization.