Leadership Overview
Hooker Furniture has 8 executives leading key functions including strategy, information technology, finance, marketing, and brand leadership.
Driven by a commitment to quality and design, Hooker Furniture delivers a comprehensive range of home furnishings, hospitality solutions, and contract furniture, impacting markets across North America with its diverse brand portfolio and dedication to customer satisfaction.
Driven by a commitment to quality and design, Hooker Furniture delivers a comprehensive range of home furnishings, hospitality solutions, and contract furniture, impacting markets across North America with its diverse brand portfolio and dedication to customer satisfaction.
Leadership Roles at Hooker Furniture
Jeremy Hoff - Chief Executive Officer
Jeremy Hoff, the Chief Executive Officer at Hooker Furniture, directs the overarching corporate strategy and operational execution across all business segments. Hoff guides the company's vision, ensuring alignment with market demands for residential, hospitality, and contract furniture. This leadership role involves driving innovation in product development and expanding market reach for brands like Hooker Branded, Home Meridian, and Domestic Upholstery. By fostering strategic partnerships and overseeing financial performance, Jeremy Hoff ensures the sustained growth and profitability of Hooker Furniture, solidifying its position as a leading furniture manufacturer and distributor. The Chief Executive Officer's purview encompasses all aspects of the business, from import operations to domestic manufacturing, ensuring a cohesive and effective corporate direction.
Paul Huckfeldt - Chief Financial Officer
Paul Huckfeldt, the Chief Financial Officer at Hooker Furniture, directs all financial planning, accounting, and reporting functions for the corporation. Huckfeldt manages the company's fiscal health, overseeing budgeting, forecasting, and capital allocation to support strategic initiatives across Hooker Furniture's various segments. This position is vital for ensuring financial stability and driving profitable growth for the Hooker Branded, Home Meridian, and Domestic Upholstery divisions. By analyzing market trends and financial performance, Paul Huckfeldt provides critical insights to executive leadership, enabling informed decision-making. The Chief Financial Officer's responsibilities include managing investor relations and ensuring compliance with all financial regulations, thereby safeguarding the company's assets and maximizing shareholder value.
Earl Armstrong - Chief Financial Officer & Senior VP, Finance
Earl Armstrong, the Chief Financial Officer & Senior VP, Finance at Hooker Furniture, oversees the comprehensive financial operations and strategic fiscal management of the organization. Armstrong directs the company's financial planning, analysis, and reporting, ensuring robust fiscal discipline across all business units, including Hooker Branded, Home Meridian, and Domestic Upholstery. This senior leadership position is integral to maintaining financial integrity and supporting Hooker Furniture's growth objectives through effective resource allocation and risk management. By collaborating with executive leadership, Earl Armstrong provides essential financial guidance to drive operational efficiency and profitability. The Chief Financial Officer & Senior VP, Finance's expertise is critical for navigating complex financial landscapes and securing the company's long-term economic stability.
Johne Albanese - Chief Marketing Officer & Global President, eCommerce
Johne Albanese, the Chief Marketing Officer & Global President, eCommerce at Hooker Furniture, spearheads the company's global marketing strategies and directs all e-commerce operations. Albanese is responsible for enhancing brand visibility and driving online sales across Hooker Furniture's diverse product lines, including residential, hospitality, and contract furniture. This dual role involves developing integrated marketing campaigns that resonate with target audiences and optimizing the digital customer journey for brands like Hooker Branded, Home Meridian, and Domestic Upholstery. By leveraging data analytics and market insights, Johne Albanese ensures effective customer acquisition and retention strategies. The Chief Marketing Officer & Global President, eCommerce's leadership is crucial for expanding Hooker Furniture's digital footprint and achieving ambitious revenue targets in the online marketplace.
Adam Tilley - President, Hooker Branded
Adam Tilley, the President, Hooker Branded at Hooker Furniture, leads the strategic direction and operational performance of the company's flagship Hooker Branded segment. Tilley oversees the design, manufacturing, and marketing of a wide array of home entertainment, home office, accent, dining, and bedroom furniture, as well as Hooker Upholstery products. This leadership role is pivotal in maintaining brand integrity and expanding market share for these core offerings. By focusing on product innovation and customer engagement, Adam Tilley ensures the Hooker Branded segment remains a key driver of Hooker Furniture's overall success. The President, Hooker Branded's responsibilities include managing product development pipelines and optimizing sales channels to reach a broad customer base across North America.

Allan Smith - President Domestic Upholstery
Allan Smith, the President Domestic Upholstery at Hooker Furniture, directs the operations and strategic growth of the company's domestic upholstery division. Smith oversees the production and distribution of high-quality motion and stationary leather furniture under the Bradington-Young brand, HF Custom upholstered pieces, and Shenandoah Furniture products. This executive role is critical for maintaining Hooker Furniture's reputation for craftsmanship and design excellence in the upholstered furniture market. By focusing on operational efficiency and product quality, Allan Smith ensures the Domestic Upholstery segment meets the evolving demands of lifestyle specialty retailers and upscale senior living facilities. The President Domestic Upholstery's leadership drives innovation in comfort and style, solidifying the division's competitive position.
Dean Jarrett - President, Contract Brands
Dean Jarrett, the President, Contract Brands at Hooker Furniture, leads the strategic development and market penetration for the company's contract furniture offerings. Jarrett oversees the design and supply of furnishings for four and five-star hotels under the Samuel Lawrence Hospitality brand, as well as upholstered seating and casegoods for senior living facilities through the H Contract brand. This executive position is essential for expanding Hooker Furniture's presence in the hospitality and contract markets, ensuring tailored solutions that meet the specific needs of these demanding sectors. By fostering strong relationships with designers, dealers, and distributors, Dean Jarrett drives business growth and reinforces Hooker Furniture's commitment to quality and service in commercial environments. The President, Contract Brands' focus is on delivering exceptional value and design to institutional clients.
Charlene Bowling - Chief Information Officer
Charlene Bowling, the Chief Information Officer at Hooker Furniture, architects and manages the company's entire technology infrastructure and digital strategy. Bowling oversees the implementation of advanced IT solutions that support Hooker Furniture's diverse operations, including manufacturing, logistics, e-commerce, and customer relationship management. This critical role ensures data security, system efficiency, and the seamless integration of technology across all brands, such as Hooker Branded, Home Meridian, and Domestic Upholstery. By driving digital transformation initiatives, Charlene Bowling enhances operational agility and supports the company's expansion into new markets and sales channels. The Chief Information Officer's leadership ensures that Hooker Furniture leverages technology to maintain a competitive edge and deliver exceptional value to its customers and stakeholders.
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