Hong Kong Television Network Executive and Leadership Team

September, 2026

Leadership Overview

Hong Kong Television Network has 4 executives leading key functions including corporate strategy, regional operations, financial management, and regulatory compliance.

Focused on digital retail transformation, Hong Kong Television Network delivers a comprehensive online shopping ecosystem through HKTVmall and HoKoBuy, prioritizing seamless logistics and superior customer experiences across the region.

Leadership Roles at Hong Kong Television Network

  • Executive Director - Chief Executive Officer (Hong Kong) - Jelly Huijing
  • Chief Executive Officer (Hk) - Jelly Zhou
  • Group Chief Financial Officer - Alice Wong
  • Executive Director - Group Chief Financial Officer and Company Secretary - Alice Lai
  • Jelly Huijing - Executive Director - Chief Executive Officer (Hong Kong)

    Jelly Huijing, the Executive Director - Chief Executive Officer (Hong Kong) at Hong Kong Television Network, directs the overarching corporate strategy for the group. Overseeing the expansion of the HKTVmall platform, Huijing ensures the integration of advanced retail technology into daily operations. This leadership role involves managing complex stakeholder relationships and driving the long-term vision for the online shopping mall. By optimizing the digital infrastructure, the Executive Director - Chief Executive Officer (Hong Kong) maintains a competitive edge in the local retail market. Jelly Huijing also coordinates with the board to align business objectives with evolving consumer demands. Through rigorous oversight of the logistics network, the executive guarantees efficient delivery services for the entire customer base. This strategic focus supports sustainable growth and reinforces the market position of the company within the highly dynamic retail sector of the region.

    Jelly Zhou - Chief Executive Officer (Hk)

    Jelly Zhou, the Chief Executive Officer (Hk) at Hong Kong Television Network, manages the operational execution of the HoKoBuy platform. Focusing on leisure hot deals and consumer engagement, Zhou drives the development of new features that enhance the user experience. The Chief Executive Officer (Hk) monitors market trends to identify growth opportunities within the competitive online shopping landscape. By streamlining internal processes, the executive improves the overall efficiency of the platform. Jelly Zhou also collaborates with department heads to ensure that marketing initiatives reach the target audience effectively. This leadership role requires constant adaptation to changing retail environments and technological advancements. Through the implementation of data-driven strategies, the executive maximizes platform traffic and conversion rates. Ultimately, Zhou secures the operational stability of the business while fostering innovation across all digital service channels provided to the local population.
    Jelly Zhou

    Alice Wong - Group Chief Financial Officer

    Alice Wong, the Group Chief Financial Officer at Hong Kong Television Network, oversees the financial health and fiscal planning of the organization. Managing capital allocation and investment strategies, Wong ensures the company maintains a robust balance sheet to support ongoing retail expansion. The Group Chief Financial Officer monitors revenue streams from HKTVmall and HoKoBuy to provide accurate financial reporting to the board. By implementing rigorous cost-control measures, the executive optimizes operational expenditures across the logistics and delivery divisions. Alice Wong also evaluates potential business partnerships to enhance the market reach of the group. This leadership role involves maintaining transparency with investors and ensuring compliance with all financial regulations. Through precise financial forecasting, the executive supports the strategic goals of the company. Wong drives long-term value creation by balancing aggressive growth initiatives with disciplined fiscal management, ensuring the continued success of the enterprise.

    Alice Lai - Executive Director - Group Chief Financial Officer and Company Secretary

    Alice Lai, the Executive Director - Group Chief Financial Officer and Company Secretary at Hong Kong Television Network, manages corporate governance and regulatory compliance. Overseeing the legal and administrative requirements of the listed entity, Lai ensures that all business activities adhere to strict industry standards. The Executive Director - Group Chief Financial Officer and Company Secretary also coordinates financial audits and maintains clear communication with regulatory bodies. By streamlining the reporting process, the executive enhances the efficiency of the corporate office. Alice Lai works closely with the board to facilitate effective decision-making and policy implementation. This leadership role involves balancing the financial oversight of the retail platforms with the legal responsibilities of the company secretary. Through meticulous attention to detail, the executive mitigates operational risks and protects the interests of shareholders. Lai provides the necessary structure for the company to operate effectively within the complex regulatory environment of the region.

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    Frequently Asked Questions Regarding Hong Kong Television Network Top Executives and Leadership Team

    Who leads Hong Kong Television Network?
    Hong Kong Television Network is led by Jelly Huijing (Executive Director - Chief Executive Officer (Hong Kong)), along with executives such as Jelly Zhou (Chief Executive Officer (Hk)) and Alice Wong (Group Chief Financial Officer).
    Who is part of Hong Kong Television Network’s executive team?
    The executive team of Hong Kong Television Network includes leaders such as Jelly Huijing (Executive Director - Chief Executive Officer (Hong Kong)), Jelly Zhou (Chief Executive Officer (Hk)), Alice Wong (Group Chief Financial Officer) and other senior executives.
    How many executives does Hong Kong Television Network have?
    Hong Kong Television Network has 4 executives leading key business areas.
    What roles are included in Hong Kong Television Network’s leadership team?
    The leadership team of Hong Kong Television Network includes roles such as Executive Director - Chief Executive Officer (Hong Kong), Chief Executive Officer (Hk), Group Chief Financial Officer, Executive Director - Group Chief Financial Officer and Company Secretary.