Home Instead Executive and Leadership Team

May, 2026

Leadership Overview

Home Instead has 10 executives leading key functions including strategy, finance, operations, and ownership.

Driven by a commitment to enhancing senior independence, Home Instead provides essential non-medical home care services globally, ensuring older adults live safely and comfortably in their residences while offering families peace of mind.

Leadership Roles at Home Instead

  • Chief Executive Officer - Ben Karakunnel
  • President & Chief Executive Officer - Jeffrey Shiovitz
  • Chief Executive Officer & Managing Partner - Cheryl Hernandez
  • Chief Executive Officer & Owner - Susan Witting
  • Chief Financial Officer - James Nooyen
  • Chief Financial Officer & Franchise Owner - Deirdre Elliott
  • Co Owner and Chief Operating Officer - Charlea Redsell
  • Owner and President - Sangeeta Appel
  • Owner and President - Dillon Rice
  • Information - Jean Lapierre
  • Ben Karakunnel - Chief Executive Officer

    Ben Karakunnel, the Chief Executive Officer at Home Instead, directs the overarching strategic vision and operational execution for the company's global non-medical home care services. Karakunnel guides the franchise network, ensuring consistent delivery of personalized in-home support, including companionship, personal care, and specialized assistance for conditions like Alzheimer's and dementia. This leadership role focuses on expanding market reach and enhancing the quality of care provided to older adults, aligning all franchise operations with the core mission of enabling seniors to remain safe and independent in their homes. By fostering innovation and operational excellence, Ben Karakunnel drives the company's commitment to providing peace of mind to families worldwide and solidifying Home Instead's position as a leader in elder care solutions.
    Ben Karakunnel

    Jeffrey Shiovitz - President & Chief Executive Officer

    Jeffrey Shiovitz, the President & Chief Executive Officer at Home Instead, spearheads the company's strategic direction and executive leadership, focusing on the expansion and enhancement of non-medical home care services. Shiovitz oversees the global franchise network, ensuring adherence to the highest standards of elder care and operational efficiency. This executive position involves driving growth initiatives and fostering a culture of compassion and reliability across all service locations. By championing the mission to help seniors live safely and independently in their own homes, Jeffrey Shiovitz plays a pivotal role in delivering peace of mind to families and maintaining Home Instead's reputation for exceptional in-home support. Shiovitz's leadership ensures the continued evolution of services to meet the diverse needs of older adults.

    Cheryl Hernandez - Chief Executive Officer & Managing Partner

    Cheryl Hernandez, the Chief Executive Officer & Managing Partner at Home Instead, directs the strategic operations and partnership development for the company's extensive franchise network. Hernandez focuses on optimizing the delivery of personalized in-home care services, ensuring that older adults receive comprehensive support including companionship, personal care, and specialized assistance for conditions such as Alzheimer's and dementia. This leadership position involves cultivating strong relationships with franchise partners and driving initiatives that uphold the company's mission of enabling seniors to maintain independence and comfort within their own residences. By overseeing key business functions and strategic alliances, Cheryl Hernandez ensures Home Instead continues to provide invaluable peace of mind to families and maintain its status as a premier provider of elder care solutions globally.
    Cheryl Hernandez

    Susan Witting - Chief Executive Officer & Owner

    Susan Witting, the Chief Executive Officer & Owner at Home Instead, leads the strategic vision and operational management for her franchise territory, ensuring the delivery of high-quality non-medical home care services. Witting focuses on providing personalized in-home support tailored to the unique needs of older adults, encompassing companionship, personal care, meal preparation, and specialized care for conditions like Alzheimer's and dementia. This executive role is dedicated to upholding the company's mission of helping seniors remain safe, independent, and comfortable in their own homes, thereby offering families essential peace of mind. Through dedicated leadership and a commitment to compassionate care, Susan Witting drives the success of her Home Instead franchise, reinforcing the brand's global reputation for excellence in elder care.

    James Nooyen - Chief Financial Officer

    James Nooyen, the Chief Financial Officer at Home Instead, oversees the comprehensive financial strategy and management for the organization, ensuring fiscal health and sustainable growth across its global operations. Nooyen directs all financial planning, accounting, and reporting functions, providing critical insights to support strategic decision-making and resource allocation. This executive role is instrumental in managing the financial aspects of the franchise network, ensuring profitability and operational efficiency while supporting the company's mission of providing exceptional non-medical home care services. By maintaining rigorous financial controls and exploring investment opportunities, James Nooyen safeguards the company's assets and drives its long-term financial stability, enabling Home Instead to continue its vital work in supporting older adults and their families.

    Deirdre Elliott - Chief Financial Officer & Franchise Owner

    Deirdre Elliott, the Chief Financial Officer & Franchise Owner at Home Instead, manages the financial operations and strategic growth for her specific franchise territory, ensuring robust fiscal health and operational efficiency. Elliott directs all financial planning, budgeting, and reporting activities, providing essential data to guide business decisions and optimize service delivery. This dual role emphasizes a commitment to both financial stewardship and the core mission of providing compassionate, non-medical home care for older adults. By meticulously overseeing financial performance and aligning it with service quality, Deirdre Elliott ensures her franchise consistently delivers exceptional support, enabling seniors to live independently and comfortably in their homes while providing families with crucial peace of mind. Elliott's financial acumen directly supports the expansion of vital elder care services.

    Charlea Redsell - Co Owner and Chief Operating Officer

    Charlea Redsell, the Co Owner and Chief Operating Officer at Home Instead, directs the day-to-day operational execution and strategic implementation across her franchise's service area, ensuring the seamless delivery of non-medical home care. Redsell oversees all aspects of service provision, from caregiver recruitment and training to client relations and quality assurance, focusing on maintaining the highest standards of elder care. This leadership role is dedicated to upholding the company's mission of enabling seniors to remain safe, independent, and comfortable in their own homes, thereby providing essential peace of mind to families. By optimizing operational workflows and fostering a supportive environment for caregivers, Charlea Redsell drives efficiency and excellence, reinforcing Home Instead's commitment to compassionate and reliable in-home support for older adults.

    Sangeeta Appel - Owner and President

    Sangeeta Appel, the Owner and President at Home Instead, leads the strategic direction and operational oversight for her franchise territory, ensuring the delivery of exceptional non-medical home care services. Appel is dedicated to upholding the company's mission of helping older adults maintain their independence and comfort within their own residences, providing vital support and peace of mind to families. This executive position involves managing all facets of the business, from client acquisition and caregiver management to ensuring adherence to the highest standards of care. By fostering a culture of compassion and reliability, Sangeeta Appel drives the success of her franchise, reinforcing Home Instead's global commitment to providing personalized and dependable in-home support for seniors.

    Dillon Rice - Owner and President

    Dillon Rice, the Owner and President at Home Instead, directs the strategic vision and operational execution for the franchise, ensuring the consistent delivery of high-quality non-medical home care services. Rice is committed to the company's mission of enabling seniors to live safely and independently in their own homes, providing essential support and peace of mind to their families. This leadership role encompasses overseeing all business functions, including client services, caregiver management, and adherence to stringent care standards. By focusing on compassionate service delivery and operational excellence, Dillon Rice drives the growth and reputation of the franchise, reinforcing Home Instead's global dedication to enhancing the lives of older adults through reliable and personalized in-home assistance.

    Jean Lapierre - Information

    Jean Lapierre, the Information at Home Instead, manages the critical information systems and data infrastructure that support the company's global operations and franchise network. Lapierre oversees the technology strategy, ensuring the secure and efficient flow of information essential for coordinating non-medical home care services. This role focuses on leveraging data analytics and technological advancements to enhance service delivery, improve operational efficiency, and support the company's mission of enabling seniors to live independently and comfortably in their homes. By maintaining robust IT systems and driving digital innovation, Jean Lapierre plays a key part in providing families with peace of mind and ensuring Home Instead remains at the forefront of elder care technology and service provision.

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    Frequently Asked Questions Regarding Home Instead Top Executives and Leadership Team

    Who leads Home Instead?
    Home Instead is led by Ben Karakunnel (Chief Executive Officer), along with executives such as Jeffrey Shiovitz (President & Chief Executive Officer) and Cheryl Hernandez (Chief Executive Officer & Managing Partner).
    Who is part of Home Instead’s executive team?
    The executive team of Home Instead includes leaders such as Ben Karakunnel (Chief Executive Officer), Jeffrey Shiovitz (President & Chief Executive Officer), Cheryl Hernandez (Chief Executive Officer & Managing Partner) and other senior executives.
    How many executives does Home Instead have?
    Home Instead has 10 executives leading key business areas.
    What roles are included in Home Instead’s leadership team?
    The leadership team of Home Instead includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Executive Officer & Managing Partner, Chief Executive Officer & Owner, Chief Financial Officer.