HighLevel Executive and Leadership Team

July, 2026

Leadership Overview

HighLevel has 4 executives leading key functions including finance, operations, legal, and strategy.

Driven by innovation, HighLevel provides agencies with the essential tools, support, and resources to achieve significant growth and scale within the competitive marketing landscape.

Leadership Roles at HighLevel

  • Chief Financial Officer - Joyce Boss
  • Chief of Staff, CPO's Office - Chassidy Cook
  • Chief of Staff To the Cofounder's Office - Akta Sheth
  • Chief Legal Officer - Jolene Marshall
  • Joyce Boss - Chief Financial Officer

    Joyce Boss, the Chief Financial Officer at HighLevel, directs all financial operations and strategic fiscal planning. Overseeing budgeting, forecasting, and financial reporting, Boss ensures robust financial health and sustainable growth for the all-in-one marketing platform. This leadership role involves managing capital allocation, optimizing financial performance, and driving profitability across all business units. By analyzing market trends and financial data, Joyce Boss provides critical insights to inform executive decision-making and support the company's expansion objectives. The Chief Financial Officer's responsibilities extend to maintaining strong relationships with financial institutions and stakeholders, securing necessary funding, and ensuring compliance with all financial regulations. Boss's strategic financial management underpins HighLevel's capacity to deliver advanced CRM, email, SMS, and funnel-building tools to agencies and consultants globally.

    Chassidy Cook - Chief of Staff, CPO's Office

    Chassidy Cook, the Chief of Staff, CPO's Office at HighLevel, spearheads strategic initiatives and operational efficiency within the Chief Product Officer's domain. This executive drives cross-functional alignment, ensuring product development roadmaps directly support HighLevel's mission to empower agencies and consultants. Cook's responsibilities include streamlining communication channels, managing key projects, and facilitating the execution of product strategies. The Chief of Staff, CPO's Office plays a pivotal part in translating market needs into actionable product enhancements, overseeing the integration of tools like CRM, email, SMS, and funnel builders. By fostering collaboration between product, engineering, and marketing teams, Chassidy Cook accelerates the delivery of innovative features. This role is crucial for maintaining HighLevel's competitive edge by ensuring the platform's continuous evolution and its ability to meet the dynamic demands of the agency market.

    Akta Sheth - Chief of Staff To the Cofounder's Office

    Akta Sheth, the Chief of Staff To the Cofounder's Office at HighLevel, executes strategic priorities and operational directives originating from the co-founders. This executive ensures seamless integration of co-founder vision across all departments, driving the company's growth and scaling initiatives. Sheth's role involves managing critical projects, optimizing internal processes, and facilitating high-level decision-making to support HighLevel's position as an all-in-one marketing platform. The Chief of Staff To the Cofounder's Office acts as a key liaison, translating strategic objectives into tangible actions for CRM, email, SMS, and funnel builder functionalities. By enhancing operational fluidity and fostering strong interdepartmental communication, Akta Sheth directly contributes to HighLevel's ability to provide agencies and consultants with the tools and resources needed for expansion. This leadership function is vital for maintaining strategic focus and accelerating market penetration.
    Jolene Marshall, the Chief Legal Officer at HighLevel, oversees all legal affairs and ensures robust compliance across the organization. This executive provides strategic counsel on legal matters, safeguarding HighLevel's interests as it provides its white-label marketing platform to agencies and consultants. Marshall's responsibilities encompass contract negotiation, intellectual property management, and regulatory adherence, ensuring the integrity of operations involving CRM, email, SMS, and funnel-building tools. The Chief Legal Officer plays a critical role in mitigating risk and supporting HighLevel's global expansion by navigating complex legal landscapes. By establishing and enforcing sound legal policies, Jolene Marshall enables the company to operate with confidence and maintain trust with its client base. This leadership function is essential for sustainable growth and protecting the company's innovative technology.
    Jolene Marshall

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    Frequently Asked Questions Regarding HighLevel Top Executives and Leadership Team

    Who leads HighLevel?
    HighLevel is led by Joyce Boss (Chief Financial Officer), along with executives such as Chassidy Cook (Chief of Staff, CPO's Office) and Akta Sheth (Chief of Staff To the Cofounder's Office).
    Who is part of HighLevel’s executive team?
    The executive team of HighLevel includes leaders such as Joyce Boss (Chief Financial Officer), Chassidy Cook (Chief of Staff, CPO's Office), Akta Sheth (Chief of Staff To the Cofounder's Office) and other senior executives.
    How many executives does HighLevel have?
    HighLevel has 4 executives leading key business areas.
    What roles are included in HighLevel’s leadership team?
    The leadership team of HighLevel includes roles such as Chief Financial Officer, Chief of Staff, CPO's Office, Chief of Staff To the Cofounder's Office, Chief Legal Officer.