HighLevel Executive and Leadership Team

July, 2026

Leadership Overview

HighLevel has 4 executives leading key functions including finance, operations, legal, and strategy.

Driven by innovation, HighLevel provides agencies with the essential tools, support, and resources to achieve significant growth and scale within the competitive marketing landscape.

Leadership Roles at HighLevel

  • Chief Financial Officer - Joyce Boss
  • Chief of Staff To the Cofounder's Office - Akta Sheth
  • Chief of Staff, CPO's Office - Chassidy Cook
  • Chief Legal Officer - Jolene Marshall
  • Joyce Boss - Chief Financial Officer

    Joyce Boss, the Chief Financial Officer at HighLevel, directs all financial operations and strategic fiscal planning. Overseeing budgeting, forecasting, and financial reporting, Joyce Boss ensures robust financial health and sustainable growth for the company. This leadership role involves managing capital allocation, optimizing investment strategies, and maintaining strong relationships with financial institutions. By analyzing market trends and economic indicators, the Chief Financial Officer guides HighLevel's financial trajectory, securing long-term profitability and operational efficiency. Joyce Boss's expertise is critical in navigating the financial complexities of the software and CRM industry, directly impacting the company's ability to fund innovation and expansion initiatives.

    Akta Sheth - Chief of Staff To the Cofounder's Office

    Akta Sheth, the Chief of Staff To the Cofounder's Office at HighLevel, executes strategic initiatives and drives operational efficiency across key departments. This role involves coordinating cross-functional projects, managing executive communications, and ensuring alignment with the cofounders' vision. Akta Sheth facilitates critical decision-making processes by synthesizing information and preparing comprehensive briefings for leadership. The Chief of Staff To the Cofounder's Office also oversees special projects aimed at enhancing platform capabilities and market penetration, directly supporting HighLevel's mission to empower agencies. By streamlining internal processes and fostering collaboration, Akta Sheth ensures the company operates at peak performance, contributing significantly to HighLevel's agile development and market responsiveness.

    Chassidy Cook - Chief of Staff, CPO's Office

    Chassidy Cook, the Chief of Staff, CPO's Office at HighLevel, spearheads strategic operational enhancements and product development alignment. This position involves translating the Chief Product Officer's vision into actionable plans, coordinating product roadmaps, and ensuring seamless execution across engineering and marketing teams. Chassidy Cook drives initiatives that optimize the user experience and expand the platform's feature set, directly contributing to HighLevel's all-in-one marketing solution. The Chief of Staff, CPO's Office also manages key stakeholder communications regarding product strategy and performance. By fostering cross-departmental synergy, Chassidy Cook ensures that product development remains agile and responsive to market demands, reinforcing HighLevel's commitment to agency growth.
    Jolene Marshall, the Chief Legal Officer at HighLevel, provides strategic counsel and oversees all legal affairs for the company. This critical role involves managing corporate governance, ensuring regulatory compliance, and mitigating legal risks across HighLevel's operations. Jolene Marshall directs contract negotiations, intellectual property protection, and dispute resolution, safeguarding the company's assets and reputation. The Chief Legal Officer also advises on legal implications of new product features and market expansion strategies, ensuring alignment with global legal frameworks. By maintaining a strong legal foundation, Jolene Marshall supports HighLevel's mission to provide a secure and reliable platform for agencies and consultants, fostering trust and long-term business relationships.
    Jolene Marshall

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    Frequently Asked Questions Regarding HighLevel Top Executives and Leadership Team

    Who leads HighLevel?
    HighLevel is led by Joyce Boss (Chief Financial Officer), along with executives such as Akta Sheth (Chief of Staff To the Cofounder's Office) and Chassidy Cook (Chief of Staff, CPO's Office).
    Who is part of HighLevel’s executive team?
    The executive team of HighLevel includes leaders such as Joyce Boss (Chief Financial Officer), Akta Sheth (Chief of Staff To the Cofounder's Office), Chassidy Cook (Chief of Staff, CPO's Office) and other senior executives.
    How many executives does HighLevel have?
    HighLevel has 4 executives leading key business areas.
    What roles are included in HighLevel’s leadership team?
    The leadership team of HighLevel includes roles such as Chief Financial Officer, Chief of Staff To the Cofounder's Office, Chief of Staff, CPO's Office, Chief Legal Officer.