HiBob Executive and Leadership Team

David Sussely, the Chief Financial Officer at HiBob, manages the financial health and long-term fiscal strategy of the organization. Overseeing capital allocation, budgeting, and financial reporting, the Chief Financial Officer ensures the company maintains the resources necessary to innovate within the human capital management software sector. This leadership role involves analyzing market trends to guide investment in cloud-based infrastructure and platform development. By maintaining rigorous financial discipline, David Sussely supports the company's expansion into new global markets and ensures the sustainability of the Bob platform's payroll and benefits workflows. The Chief Financial Officer works alongside the executive team to evaluate business performance metrics and drive profitability through operational efficiency. Through careful management of fiscal risks and opportunities, Sussely secures the financial foundation required to deliver advanced workforce analytics and automation tools to employers, directly contributing to the company's ongoing success and market stability.

Yulia Ziv, the Chief Marketing Officer at HiBob, directs all global brand positioning and demand generation initiatives. Overseeing the expansion of market presence across North American and EMEA regions, the Chief Marketing Officer ensures the Bob platform reaches organizations seeking advanced human capital management solutions. This leadership role involves crafting data-driven campaigns that highlight the software's ability to unify payroll, benefits, and talent processes. By aligning marketing messaging with the evolving needs of modern employers, Yulia Ziv accelerates customer acquisition and strengthens brand authority within the competitive HR technology landscape. The Chief Marketing Officer collaborates closely with product teams to translate technical platform capabilities into compelling value propositions for diverse enterprise clients. Through strategic oversight of digital channels and industry partnerships, Ziv drives consistent growth and maintains the company's reputation as a premier provider of cloud-based workforce management tools.

Avi Forchheimer, the Chief of Staff at HiBob, coordinates cross-functional workflows and optimizes internal communication across the executive leadership team. Managing the execution of high-priority strategic initiatives, the Chief of Staff ensures alignment between departmental goals and the broader mission of delivering a unified people platform. This role involves facilitating decision-making processes that impact workforce data management, payroll integration, and talent process automation. By streamlining operational rhythms and managing complex projects, Avi Forchheimer enables the organization to scale efficiently while maintaining focus on core business objectives. The Chief of Staff acts as a central point of contact for organizational planning, ensuring that resources remain allocated toward the most impactful development areas. Through rigorous oversight of internal processes, Forchheimer supports the company's ability to provide seamless human capital management software to employers worldwide, ultimately fostering a cohesive and high-performing corporate environment.

Nirit Peled-Muntz, the Chief People Officer at HiBob, architects the internal culture and talent strategies that define the company's approach to human capital management. Overseeing global recruitment, employee development, and organizational design, the Chief People Officer ensures the internal workforce reflects the same high standards of engagement and productivity that the Bob platform provides to clients. This leadership role involves implementing talent processes that support rapid scaling while maintaining a cohesive company identity. By integrating workforce data and analytics into internal HR practices, Nirit Peled-Muntz optimizes the employee lifecycle and fosters a culture of continuous improvement. The Chief People Officer collaborates with other executives to ensure that the company's internal operations remain aligned with the mission of simplifying payroll, benefits, and talent management for employers. Through strategic talent management, Peled-Muntz drives organizational excellence and supports the company's position as a leader in the HR technology industry.