Helzberg Diamonds a Berkshire Hathaway Company Executive and Leadership Team

August, 2026

Leadership Overview

Helzberg Diamonds a Berkshire Hathaway Company has 5 executives leading key functions including marketing, human resources, revenue, strategy, and finance.

Committed to excellence in fine jewelry retail, Helzberg Diamonds a Berkshire Hathaway Company maintains a legacy of trust while driving modern digital and in-store customer experiences across the United States.

Leadership Roles at Helzberg Diamonds a Berkshire Hathaway Company

  • Senior Vice President, Chief Financial Officer - Joyce Hoegerl
  • Senior VP & Chief Marketing Officer - Rebecca Higgins
  • Vice President & Chief Human Resources Officer - Lea Cummings
  • Executive Vice President & Chief Revenue Officer - Rob Hussa
  • Senior Vice President, Chief Strategy Officer and Chief of Staff - William Simms
  • Joyce Hoegerl - Senior Vice President, Chief Financial Officer

    Joyce Hoegerl, the Senior Vice President, Chief Financial Officer at Helzberg Diamonds a Berkshire Hathaway Company, directs all financial planning, reporting, and capital allocation strategies. Overseeing the fiscal health of the retail jewelry operations, the Senior Vice President, Chief Financial Officer ensures that budgetary controls support the company's growth objectives. This leadership role involves managing treasury functions, financial risk, and audit compliance across the national retail network. By providing accurate financial analysis, Joyce Hoegerl enables the executive team to make informed decisions regarding inventory investment and store expansion. The Senior Vice President, Chief Financial Officer collaborates with other C-suite leaders to optimize cost structures and improve profit margins. Through disciplined financial management, the Senior Vice President, Chief Financial Officer drives the company's ability to maintain its competitive edge in the jewelry market. Hoegerl prioritizes fiscal transparency, ensuring that all financial activities support the long-term stability and success of the organization.

    Rebecca Higgins - Senior VP & Chief Marketing Officer

    Rebecca Higgins, the Senior VP & Chief Marketing Officer at Helzberg Diamonds a Berkshire Hathaway Company, directs all brand positioning and customer acquisition strategies. Overseeing omnichannel retail campaigns, the Senior VP & Chief Marketing Officer ensures consistent messaging across digital platforms and physical storefronts. This leadership role involves analyzing consumer jewelry trends to optimize advertising spend and increase market penetration. By leveraging data-driven insights, Rebecca Higgins elevates brand visibility and strengthens customer loyalty within the competitive retail jewelry sector. The Senior VP & Chief Marketing Officer collaborates with cross-functional teams to align promotional activities with seasonal inventory cycles. Through innovative digital engagement, the Senior VP & Chief Marketing Officer drives traffic to both online and brick-and-mortar locations. Higgins maintains a focus on long-term brand equity, ensuring that every marketing initiative reflects the heritage and quality standards synonymous with the company's century-long history in the jewelry industry.

    Lea Cummings - Vice President & Chief Human Resources Officer

    Lea Cummings, the Vice President & Chief Human Resources Officer at Helzberg Diamonds a Berkshire Hathaway Company, architects the organizational culture and talent acquisition frameworks. Managing workforce development across North American operations, the Vice President & Chief Human Resources Officer ensures that recruitment strategies align with the company's retail service standards. This leadership role involves designing comprehensive training programs for jewelry consultants to enhance the customer experience. By fostering an inclusive workplace environment, Lea Cummings drives employee retention and operational efficiency. The Vice President & Chief Human Resources Officer collaborates with executive leadership to implement performance management systems that reward excellence and professional growth. Through strategic talent planning, the Vice President & Chief Human Resources Officer supports the company's ability to scale retail operations effectively. Cummings prioritizes organizational health, ensuring that human capital initiatives directly contribute to the overall success and stability of the jewelry retail business model.

    Rob Hussa - Executive Vice President & Chief Revenue Officer

    Rob Hussa, the Executive Vice President & Chief Revenue Officer at Helzberg Diamonds a Berkshire Hathaway Company, directs all sales operations and revenue growth initiatives. Overseeing the performance of retail jewelry sales across the national footprint, the Executive Vice President & Chief Revenue Officer ensures that revenue targets align with corporate financial objectives. This leadership role involves optimizing pricing strategies and inventory turnover to maximize profitability. By analyzing regional sales data, Rob Hussa identifies opportunities for market expansion and improved store performance. The Executive Vice President & Chief Revenue Officer collaborates with the finance and marketing departments to synchronize sales efforts with promotional calendars. Through rigorous sales management, the Executive Vice President & Chief Revenue Officer drives consistent growth in both high-end jewelry segments and everyday retail collections. Hussa maintains a focus on operational excellence, ensuring that every sales channel contributes to the long-term financial health of the organization.
    Rob Hussa

    William Simms - Senior Vice President, Chief Strategy Officer and Chief of Staff

    William Simms, the Senior Vice President, Chief Strategy Officer and Chief of Staff at Helzberg Diamonds a Berkshire Hathaway Company, architects long-term business planning and internal operational alignment. Overseeing strategic initiatives that span the entire retail organization, the Senior Vice President, Chief Strategy Officer and Chief of Staff ensures that corporate goals remain synchronized across all departments. This leadership role involves evaluating market opportunities and competitive threats to guide the company's future direction. By facilitating communication between the executive team and the board, William Simms drives organizational agility and decision-making speed. The Senior Vice President, Chief Strategy Officer and Chief of Staff manages special projects that enhance operational efficiency and support the company's mission of providing quality jewelry. Through meticulous strategic oversight, the Senior Vice President, Chief Strategy Officer and Chief of Staff secures the company's market position. Simms focuses on sustainable growth, ensuring that every strategic pivot aligns with the core values of the jewelry retail enterprise.

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    Frequently Asked Questions Regarding Helzberg Diamonds a Berkshire Hathaway Company Top Executives and Leadership Team

    Who leads Helzberg Diamonds a Berkshire Hathaway Company?
    Helzberg Diamonds a Berkshire Hathaway Company is led by Joyce Hoegerl (Senior Vice President, Chief Financial Officer), along with executives such as Rebecca Higgins (Senior VP & Chief Marketing Officer) and Lea Cummings (Vice President & Chief Human Resources Officer).
    Who is part of Helzberg Diamonds a Berkshire Hathaway Company’s executive team?
    The executive team of Helzberg Diamonds a Berkshire Hathaway Company includes leaders such as Joyce Hoegerl (Senior Vice President, Chief Financial Officer), Rebecca Higgins (Senior VP & Chief Marketing Officer), Lea Cummings (Vice President & Chief Human Resources Officer) and other senior executives.
    How many executives does Helzberg Diamonds a Berkshire Hathaway Company have?
    Helzberg Diamonds a Berkshire Hathaway Company has 5 executives leading key business areas.
    What roles are included in Helzberg Diamonds a Berkshire Hathaway Company’s leadership team?
    The leadership team of Helzberg Diamonds a Berkshire Hathaway Company includes roles such as Senior Vice President, Chief Financial Officer, Senior VP & Chief Marketing Officer, Vice President & Chief Human Resources Officer, Executive Vice President & Chief Revenue Officer, Senior Vice President, Chief Strategy Officer and Chief of Staff.