Leadership Overview
H-E-B has 7 executives leading key functions including financial strategy, administrative oversight, retail operations, and regional market management.
Committed to providing quality groceries and organic fine foods, H-E-B maintains a robust retail presence across Texas and northeast Mexico while prioritizing community-focused service and operational excellence.
Committed to providing quality groceries and organic fine foods, H-E-B maintains a robust retail presence across Texas and northeast Mexico while prioritizing community-focused service and operational excellence.
Leadership Roles at H-E-B
Andrés Treviño - Chief Financial Officer
Andrés Treviño, the Chief Financial Officer at H-E-B, directs all fiscal planning and capital allocation strategies for the supermarket chain. Managing the financial health of the organization, the Chief Financial Officer oversees budgeting processes and long-term investment initiatives to support store expansion across Texas and Mexico. This leadership role involves analyzing market trends to optimize supply chain costs and improve overall profitability. By maintaining rigorous financial controls, Andrés Treviño ensures the company sustains its competitive pricing model while funding new infrastructure projects. The Chief Financial Officer collaborates with the board to align fiscal objectives with the broader mission of providing high-quality grocery products. Through precise financial forecasting and risk management, Treviño secures the capital necessary for the continued growth of the retail network, ensuring the enterprise remains a dominant force in the regional grocery sector.
Jack Brouillard - Administration Chief & Chief Financial Officer
Jack Brouillard, the Administration Chief & Chief Financial Officer at H-E-B, manages internal corporate governance and administrative infrastructure. Overseeing the integration of financial systems with daily operational workflows, the Administration Chief & Chief Financial Officer ensures organizational efficiency across all retail locations. This role involves streamlining administrative processes to support the vast network of stores throughout the U.S. and Mexico. By implementing robust internal policies, Jack Brouillard maintains operational integrity and compliance standards. The Administration Chief & Chief Financial Officer works closely with executive leadership to refine business processes, directly impacting the scalability of the grocery chain. Through the optimization of administrative resources, Brouillard supports the company's commitment to excellence in customer service and product delivery. This leadership position remains vital for maintaining the operational backbone that allows the supermarket chain to function effectively in diverse regional markets.
Kelli Lambert - President
Kelli Lambert, the President at H-E-B, directs the overarching retail strategy and customer experience initiatives. Overseeing the daily operations of the supermarket chain, the President ensures that every store location meets the high standards expected by the community. This leadership role involves driving growth through innovative merchandising and customer engagement programs. By focusing on the expansion of the organic and fine foods segment, Kelli Lambert strengthens the market position of the company. The President collaborates with regional managers to ensure consistent service quality across the Texas and Mexico footprint. Through the implementation of strategic retail policies, Lambert enhances the shopping experience and fosters brand loyalty. This executive position requires constant monitoring of consumer behavior to adapt product offerings effectively. Ultimately, the President maintains the operational focus necessary to keep the grocery chain at the forefront of the retail industry.
Tricia Morris - President
Tricia Morris, the President at H-E-B, manages the strategic development of the company's private label and supply chain logistics. Overseeing the procurement of high-quality goods, the President ensures that the inventory reflects the diverse needs of the customer base. This leadership role involves coordinating with vendors to maintain a reliable supply of fresh produce and essential grocery items. By optimizing logistics networks, Tricia Morris reduces operational overhead and improves product availability across all regional stores. The President works with the executive team to identify new market opportunities and expand the reach of the brand. Through the management of complex supply chains, Morris supports the company's mission to provide affordable, high-quality food options. This executive position requires a deep understanding of retail dynamics and a commitment to operational efficiency, ensuring the supermarket chain remains a leader in the competitive grocery landscape.
Scott McClelland - President, HEB Food and Drug
Scott McClelland, the President, HEB Food and Drug at H-E-B, directs the specific retail operations for the food and drug divisions. Overseeing the integration of pharmacy services with grocery retail, the President, HEB Food and Drug ensures a comprehensive health and wellness experience for customers. This leadership role involves managing store-level performance and implementing localized marketing strategies to drive foot traffic. By focusing on the unique needs of the Texas market, Scott McClelland enhances the competitive advantage of the food and drug stores. The President, HEB Food and Drug collaborates with regional leadership to refine store layouts and product assortments. Through the execution of targeted retail initiatives, McClelland improves operational efficiency and customer satisfaction. This executive position requires a focus on both health-related services and traditional grocery sales, ensuring the company provides a holistic shopping experience for the community.

Craig Boyan - President
Craig Boyan, the President at H-E-B, oversees the long-term strategic planning and corporate development initiatives. Managing the expansion of the Central Market brand, the President focuses on the upscale organic and fine foods segment to capture premium market share. This leadership role involves identifying new geographic opportunities and assessing the viability of store locations. By driving innovation in the retail format, Craig Boyan ensures the company remains relevant in an evolving consumer landscape. The President works with the board to set the vision for future growth and sustainability. Through the implementation of strategic partnerships and business development projects, Boyan strengthens the overall market impact of the organization. This executive position requires a forward-thinking approach to retail, ensuring the company continues to lead in both traditional grocery and specialty food markets across the region.
Suzanne Wade - President SAFD Division
Suzanne Wade, the President SAFD Division at H-E-B, directs the operational activities for the San Antonio Food and Drug division. Overseeing the performance of stores within this key regional market, the President SAFD Division ensures that operational standards and customer service goals are met consistently. This leadership role involves managing local teams and coordinating with corporate headquarters to implement company-wide initiatives. By focusing on the specific demographic needs of the San Antonio area, Suzanne Wade drives sales growth and community engagement. The President SAFD Division works to optimize store-level efficiency and inventory management. Through the execution of regional retail strategies, Wade maintains the strong market presence of the division. This executive position requires a deep understanding of local market dynamics and a commitment to operational excellence, ensuring the division contributes significantly to the overall success of the supermarket chain.
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