Health Advocate Executive and Leadership Team

October, 2026

Leadership Overview

Health Advocate has 6 executives leading key functions including strategy, operations, revenue, organizational leadership, and foundational development.

Committed to transforming the healthcare experience, Health Advocate delivers personalized clinical support and predictive analytics to optimize member well-being and reduce medical costs for organizations nationwide.

Leadership Roles at Health Advocate

  • Principal Chief Executive Officer - Jemessia Lane
  • Chief Operating Officer - Tara Kelly
  • President - Ellen Abisch
  • President - Tom Collins
  • Chief Revenue Officer - David Vandeveer
  • Co-Founder - Thomas Masci
  • Jemessia Lane - Principal Chief Executive Officer

    Jemessia Lane, the Principal Chief Executive Officer at Health Advocate, directs the overarching strategic vision and corporate mission. By integrating predictive data analytics with compassionate clinical support, the Principal Chief Executive Officer ensures that the organization maintains a competitive edge in the healthcare services market. Jemessia Lane oversees the alignment of proprietary technology platforms with the evolving needs of members, driving high engagement levels and improved employee productivity. This leadership role involves constant collaboration with the Board to refine long-term growth objectives and simplify complex health benefit offerings for diverse client bases. Through the implementation of innovative mobile solutions, the Principal Chief Executive Officer scales the reach of concierge services across North American markets. Ultimately, the Principal Chief Executive Officer secures the financial health of the enterprise while fostering a culture of excellence and member-centric care that defines the current market position of the firm.

    Tara Kelly - Chief Operating Officer

    Tara Kelly, the Chief Operating Officer at Health Advocate, manages the daily execution of clinical support services and administrative workflows. Overseeing the internal infrastructure, the Chief Operating Officer ensures that the proprietary technology platform functions seamlessly to meet member demands. Tara Kelly drives operational efficiency by optimizing the delivery of concierge services, which directly impacts the ability of the firm to reduce medical costs for clients. This role requires constant coordination with clinical teams to maintain high standards of care and engagement across all service lines. By streamlining administrative processes, the Chief Operating Officer enhances the overall productivity of the workforce and improves the quality of health benefit offerings. Through rigorous oversight of service delivery models, the Chief Operating Officer maintains the operational integrity of the organization, ensuring that every member interaction reflects the commitment to compassionate, data-driven healthcare support.

    Ellen Abisch - President

    Ellen Abisch, the President at Health Advocate, leads the development of clinical programs and wellness initiatives. Focusing on the clinical side of the business, the President ensures that all member support services adhere to the highest standards of care and behavioral health expertise. Ellen Abisch directs the integration of clinical support into the proprietary technology platform, enhancing the ability of the firm to engage members effectively. This role involves managing cross-functional teams to deliver comprehensive wellness solutions that address the diverse needs of the client population. By fostering innovation in clinical service delivery, the President improves member outcomes and drives the overall value of the health benefits provided. Through the oversight of clinical quality and program efficacy, the President strengthens the reputation of the firm as a leader in personalized healthcare support, ensuring that every service offering remains impactful and relevant.

    Tom Collins - President

    Tom Collins, the President at Health Advocate, manages the administrative and operational scaling of the business. Focusing on the administrative side of the firm, the President ensures that the infrastructure supports the rapid growth of the client base and the complexity of health benefit management. Tom Collins directs the implementation of scalable processes that allow the organization to maintain high levels of engagement while expanding into new regional markets. This leadership role involves coordinating with the C-suite to ensure that administrative functions align with the broader strategic goals of the firm. By optimizing the administrative support systems, the President improves the efficiency of the concierge service model and enhances the overall experience for members. Through the oversight of organizational development and resource allocation, the President ensures that the firm remains agile and capable of delivering superior health outcomes for all clients.

    David Vandeveer - Chief Revenue Officer

    David Vandeveer, the Chief Revenue Officer at Health Advocate, architects the commercial strategy and market expansion initiatives. By identifying new business opportunities, the Chief Revenue Officer drives revenue growth through the acquisition of enterprise clients seeking to simplify health benefits. David Vandeveer oversees the sales and marketing functions, ensuring that the value proposition of personalized concierge services reaches key decision-makers across the United States. This leadership role involves aligning revenue targets with the broader organizational goals of improving employee health and reducing medical expenditures. By leveraging predictive analytics to demonstrate the return on investment for clients, the Chief Revenue Officer secures long-term partnerships and expands the market footprint of the firm. Through strategic pricing and client retention programs, the Chief Revenue Officer maintains a robust pipeline, ensuring the financial stability and continued scaling of the business model in a competitive industry.
    David Vandeveer

    Thomas Masci - Co-Founder

    Thomas Masci, the Co-Founder at Health Advocate, provides foundational guidance and strategic oversight for the long-term trajectory of the organization. By maintaining the core vision of the firm, the Co-Founder ensures that the commitment to compassionate, expert-led healthcare support remains central to all business activities. Thomas Masci advises on the development of proprietary technology and the expansion of service capabilities to meet the changing demands of the healthcare landscape. This leadership role involves mentoring executive teams and ensuring that the culture of the firm aligns with the original mission of simplifying health benefits for members. Through the application of deep industry knowledge, the Co-Founder supports the scaling of operations and the refinement of predictive analytics tools. By focusing on sustainable growth and innovation, the Co-Founder secures the legacy and future success of the firm, ensuring that the organization continues to deliver best-in-class concierge services.

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    Frequently Asked Questions Regarding Health Advocate Top Executives and Leadership Team

    Who leads Health Advocate?
    Health Advocate is led by Jemessia Lane (Principal Chief Executive Officer), along with executives such as Tara Kelly (Chief Operating Officer) and Ellen Abisch (President).
    Who is part of Health Advocate’s executive team?
    The executive team of Health Advocate includes leaders such as Jemessia Lane (Principal Chief Executive Officer), Tara Kelly (Chief Operating Officer), Ellen Abisch (President) and other senior executives.
    How many executives does Health Advocate have?
    Health Advocate has 6 executives leading key business areas.
    What roles are included in Health Advocate’s leadership team?
    The leadership team of Health Advocate includes roles such as Principal Chief Executive Officer, Chief Operating Officer, President, President, Chief Revenue Officer.