Health Advocate Executive and Leadership Team

September, 2026

Leadership Overview

Health Advocate has 6 executives leading key functions including strategy, operations, revenue, and organizational leadership.

Driven by a commitment to personalized clinical support, Health Advocate transforms employee well-being through predictive data analytics and proprietary technology platforms that simplify complex healthcare benefits for members and clients nationwide.

Leadership Roles at Health Advocate

  • Chief Executive Officer - Tameka Colbert
  • Principal Chief Executive Officer - Jemessia Lane
  • Chief Operating Officer - Tara Kelly
  • President - Ellen Abisch
  • Chief Revenue Officer - David Vandeveer
  • Co-Founder - Thomas Masci
  • Tameka Colbert - Chief Executive Officer

    Tameka Colbert, the Chief Executive Officer at Health Advocate, directs the overarching strategic vision and corporate mission. Colbert architects the integration of predictive data analytics with compassionate clinical support to ensure members receive best-in-class concierge services. By aligning internal technology platforms with evolving market demands, the Chief Executive Officer drives organizational growth and enhances employee productivity across the entire client base. Tameka Colbert maintains rigorous oversight of the company's proprietary mobile solutions, ensuring seamless engagement for all users. This leadership role involves constant collaboration with the Board to refine long-term objectives and maintain a competitive edge in the healthcare services industry. Through the optimization of administrative and wellness support frameworks, the Chief Executive Officer secures sustainable value for clients while simultaneously reducing medical costs. Ultimately, Colbert fosters a culture of innovation that prioritizes member health outcomes and operational excellence.

    Jemessia Lane - Principal Chief Executive Officer

    Jemessia Lane, the Principal Chief Executive Officer at Health Advocate, manages high-level corporate governance and long-term institutional stability. Lane focuses on the expansion of clinical support services, ensuring that the proprietary technology platform remains at the forefront of the healthcare industry. By overseeing the strategic deployment of resources, the Principal Chief Executive Officer strengthens the company's market position and enhances the delivery of personalized concierge services. Jemessia Lane coordinates with executive leadership to translate complex health data into actionable wellness programs that improve employee productivity. This role requires deep engagement with large-scale client accounts to ensure that health benefits offerings remain simplified and effective. Through the continuous refinement of behavioral health initiatives, the Principal Chief Executive Officer drives significant improvements in member engagement metrics. Lane ultimately ensures that the organization meets its financial targets while maintaining a steadfast commitment to compassionate, expert-led healthcare support.

    Tara Kelly - Chief Operating Officer

    Tara Kelly, the Chief Operating Officer at Health Advocate, executes the daily operational strategy and manages the internal infrastructure supporting clinical services. Kelly oversees the seamless delivery of concierge support, ensuring that every administrative and wellness need receives prompt attention. By optimizing the proprietary technology platform, the Chief Operating Officer improves service efficiency and enhances the overall member experience. Tara Kelly directs cross-functional teams to ensure that clinical support experts maintain high engagement levels with members across diverse geographic regions. This leadership role involves streamlining internal processes to reduce medical costs for clients while maintaining superior service quality. Through the implementation of robust operational frameworks, the Chief Operating Officer supports the company's mission to simplify complex healthcare benefits. Kelly consistently monitors performance metrics to identify opportunities for process improvement, ensuring that the organization remains agile and responsive to the evolving needs of the healthcare market.

    Ellen Abisch - President

    Ellen Abisch, the President at Health Advocate, leads the execution of corporate initiatives and manages the integration of clinical and administrative services. Abisch oversees the development of wellness programs that leverage predictive data to improve member health outcomes. By coordinating with department heads, the President ensures that the company's proprietary technology platform effectively supports the delivery of personalized concierge services. Ellen Abisch drives the strategic direction of the organization, focusing on enhancing employee productivity and simplifying health benefits for a diverse client base. This leadership role involves maintaining high standards of service quality and ensuring that all clinical support functions align with the company's overarching mission. Through the management of key operational partnerships, the President expands the reach of the company's services across various market segments. Abisch ultimately fosters a collaborative environment that prioritizes member engagement and the continuous improvement of healthcare delivery systems.

    David Vandeveer - Chief Revenue Officer

    David Vandeveer, the Chief Revenue Officer at Health Advocate, drives all sales initiatives and manages client acquisition strategies. Vandeveer architects the expansion of the company's footprint by demonstrating the tangible value of predictive data analytics and personalized clinical support to prospective clients. By overseeing the sales funnel and client relationship management, the Chief Revenue Officer ensures that the organization achieves consistent growth in revenue and market share. David Vandeveer collaborates with the executive team to tailor health benefits offerings that address specific client needs, thereby simplifying complex administrative burdens. This leadership role involves identifying new market opportunities and fostering long-term partnerships that prioritize employee productivity and health. Through the strategic alignment of sales efforts with the company's core technology capabilities, the Chief Revenue Officer secures a competitive advantage. Vandeveer ultimately ensures that the business model remains financially robust while delivering exceptional value to every client organization.
    David Vandeveer

    Thomas Masci - Co-Founder

    Thomas Masci, the Co-Founder at Health Advocate, provides foundational guidance and strategic oversight for the company's long-term vision. Masci champions the integration of compassionate support with advanced technology, ensuring that the organization remains true to its core mission of simplifying healthcare. By advising on the development of predictive data analytics, the Co-Founder helps shape the innovative tools that drive member engagement and wellness. Thomas Masci maintains a focus on the company's cultural values, ensuring that the commitment to expert-led clinical support remains central to all business operations. This leadership role involves mentoring executive teams and providing historical context to inform future strategic decisions. Through the promotion of high-level industry standards, the Co-Founder supports the company's efforts to reduce medical costs and improve employee productivity. Masci ultimately ensures that the organization continues to evolve while maintaining the integrity and quality of its best-in-class concierge services.

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    Frequently Asked Questions Regarding Health Advocate Top Executives and Leadership Team

    Who leads Health Advocate?
    Health Advocate is led by Tameka Colbert (Chief Executive Officer), along with executives such as Jemessia Lane (Principal Chief Executive Officer) and Tara Kelly (Chief Operating Officer).
    Who is part of Health Advocate’s executive team?
    The executive team of Health Advocate includes leaders such as Tameka Colbert (Chief Executive Officer), Jemessia Lane (Principal Chief Executive Officer), Tara Kelly (Chief Operating Officer) and other senior executives.
    How many executives does Health Advocate have?
    Health Advocate has 6 executives leading key business areas.
    What roles are included in Health Advocate’s leadership team?
    The leadership team of Health Advocate includes roles such as Chief Executive Officer, Principal Chief Executive Officer, Chief Operating Officer, President, Chief Revenue Officer.