Health Advocate Executive and Leadership Team

May, 2026

Leadership Overview

Health Advocate has 5 executives leading key functions including strategy, operations, revenue, and founding.

Driven by a commitment to personalized care, Health Advocate delivers comprehensive health and well-being solutions through expert support and advanced technology, aiming to improve member health and reduce client costs.

Leadership Roles at Health Advocate

  • Chief Executive Officer - Tameka Colbert
  • Principal Chief Executive Officer - Jemessia Lane
  • Chief Operating Officer - Tara Kelly
  • Chief Revenue Officer - David Vandeveer
  • Co-Founder - Thomas Masci
  • Tameka Colbert - Chief Executive Officer

    Tameka Colbert, the Chief Executive Officer at Health Advocate, directs the company's overarching strategy and vision. This leadership role involves guiding the organization's mission to provide personalized, compassionate support through a combination of healthcare experts and advanced predictive data analytics. Colbert ensures the proprietary technology platform, including mobile solutions, effectively delivers clinical support and engages members in their health journey. Overseeing all executive functions, Colbert drives the company's commitment to offering a best-in-class concierge service that addresses diverse clinical, administrative, wellness, and behavioral health needs. The Chief Executive Officer's focus remains on enhancing client benefits, improving employee productivity and health outcomes, and achieving significant reductions in medical costs. Tameka Colbert's strategic direction is pivotal in simplifying and upgrading health benefits offerings for clients nationwide.

    Jemessia Lane - Principal Chief Executive Officer

    Jemessia Lane, the Principal Chief Executive Officer at Health Advocate, spearheads the strategic direction and operational excellence of the organization. This executive position involves a deep focus on leveraging Health Advocate's unique combination of personalized, compassionate support from healthcare experts and powerful predictive data analytics. Lane ensures the proprietary technology platform, including mobile solutions, is optimized to deliver robust clinical support and effectively engage members in their health and well-being. The Principal Chief Executive Officer oversees the delivery of a best-in-class, personalized concierge service that addresses nearly every clinical, administrative, wellness, or behavioral health need. Jemessia Lane's leadership is critical in driving high levels of engagement for clients, improving employee productivity and health, and reducing overall medical costs. This role is central to simplifying and upgrading health benefits offerings across the market.

    Tara Kelly - Chief Operating Officer

    Tara Kelly, the Chief Operating Officer at Health Advocate, manages the day-to-day operations and ensures the seamless delivery of the company's innovative solutions. This executive function involves overseeing the integration of personalized, compassionate support from healthcare experts with powerful predictive data analytics and the proprietary technology platform. Kelly ensures the mobile solutions and other technological components effectively support clinical services and member engagement in health and well-being. The Chief Operating Officer directs the operational aspects of the best-in-class, personalized concierge service, guaranteeing it addresses a wide spectrum of clinical, administrative, wellness, and behavioral health needs. Tara Kelly's operational oversight is key to achieving high client engagement, enhancing employee productivity and health, and driving down medical costs. This role is fundamental to simplifying and upgrading health benefits offerings for clients.

    David Vandeveer - Chief Revenue Officer

    David Vandeveer, the Chief Revenue Officer at Health Advocate, drives the company's growth strategy and revenue generation initiatives. This executive role focuses on expanding market reach and maximizing client acquisition by highlighting the unique value proposition of Health Advocate's solutions. Vandeveer oversees the sales and business development teams, ensuring they effectively communicate how the combination of personalized, compassionate support from healthcare experts, predictive data analytics, and a proprietary technology platform benefits clients. The Chief Revenue Officer is instrumental in demonstrating how the best-in-class concierge service leads to improved employee productivity, better health outcomes, and reduced medical costs. David Vandeveer's leadership ensures clients understand the advantages of simplifying and upgrading their health benefits offerings, directly contributing to sustained revenue growth and market leadership.
    David Vandeveer

    Thomas Masci - Co-Founder

    Thomas Masci, the Co-Founder at Health Advocate, provides foundational expertise and strategic guidance to the company's ongoing development. This role involves contributing to the vision that leverages a unique combination of personalized, compassionate support from healthcare experts using powerful predictive data analytics and a proprietary technology platform. Masci's insights are crucial in ensuring the mobile solutions and other technological advancements effectively support clinical services and member engagement in health and well-being. The Co-Founder's involvement helps maintain the integrity of the best-in-class, personalized concierge service, ensuring it addresses a comprehensive range of clinical, administrative, wellness, and behavioral health needs. Thomas Masci's enduring contribution supports the company's objective of delivering high client engagement, improved employee productivity and health, and reduced medical costs, thereby simplifying and upgrading health benefits offerings.

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    Frequently Asked Questions Regarding Health Advocate Top Executives and Leadership Team

    Who leads Health Advocate?
    Health Advocate is led by Tameka Colbert (Chief Executive Officer), along with executives such as Jemessia Lane (Principal Chief Executive Officer) and Tara Kelly (Chief Operating Officer).
    Who is part of Health Advocate’s executive team?
    The executive team of Health Advocate includes leaders such as Tameka Colbert (Chief Executive Officer), Jemessia Lane (Principal Chief Executive Officer), Tara Kelly (Chief Operating Officer) and other senior executives.
    How many executives does Health Advocate have?
    Health Advocate has 5 executives leading key business areas.
    What roles are included in Health Advocate’s leadership team?
    The leadership team of Health Advocate includes roles such as Chief Executive Officer, Principal Chief Executive Officer, Chief Operating Officer, Chief Revenue Officer, Co-Founder.