Health Advocate Executive and Leadership Team

July, 2026

Leadership Overview

Health Advocate has 6 executives leading key functions including strategy, operations, revenue, and co-founding.

Driven by a commitment to member well-being, Health Advocate delivers personalized concierge services and advanced analytics to improve health outcomes and reduce costs for clients.

Leadership Roles at Health Advocate

  • Chief Executive Officer - Tameka Colbert
  • Principal Chief Executive Officer - Jemessia Lane
  • Chief Operating Officer - Tara Kelly
  • President - Ellen Abisch
  • Chief Revenue Officer - David Vandeveer
  • Co-Founder - Thomas Masci
  • Tameka Colbert - Chief Executive Officer

    Tameka Colbert, the Chief Executive Officer at Health Advocate, directs the overarching strategy and vision for the organization. Overseeing all major business units, Colbert ensures the company's solutions effectively combine compassionate support from healthcare experts with predictive data analytics and a proprietary technology platform. This leadership role involves driving innovation to enhance the personalized concierge service that addresses clinical, administrative, wellness, and behavioral health needs. Colbert's focus is on maximizing client benefits, including improved employee productivity, enhanced health outcomes, and reduced medical costs, while simultaneously elevating the health benefits offerings. The Chief Executive Officer's strategic direction ensures Health Advocate maintains its market leadership by simplifying and upgrading member health experiences through advanced technology and expert guidance. Tameka Colbert's executive oversight guarantees the seamless integration of clinical support and member engagement initiatives across all operational facets.

    Jemessia Lane - Principal Chief Executive Officer

    Jemessia Lane, the Principal Chief Executive Officer at Health Advocate, spearheads the strategic direction and operational execution of the company's core mission. Lane's leadership ensures the integration of personalized, compassionate support from healthcare experts with powerful predictive data analytics and a proprietary technology platform, including mobile solutions. This executive guides the development and deployment of best-in-class concierge services designed to address a wide spectrum of member needs, spanning clinical, administrative, wellness, and behavioral health. Jemessia Lane's responsibilities include fostering high levels of client engagement and driving improvements in employee productivity and overall health. The Principal Chief Executive Officer's strategic initiatives aim to reduce medical costs for clients while simultaneously simplifying and upgrading their health benefits offerings. Lane's executive purview guarantees that Health Advocate's innovative solutions consistently deliver tangible value and superior member experiences.

    Tara Kelly - Chief Operating Officer

    Tara Kelly, the Chief Operating Officer at Health Advocate, directs the day-to-day operational efficiency and service delivery excellence. Kelly oversees the seamless integration of healthcare experts, predictive data analytics, and the proprietary technology platform, including mobile solutions, to ensure a best-in-class personalized concierge service. This executive's responsibilities encompass managing the clinical, administrative, wellness, and behavioral health support functions, guaranteeing high levels of member engagement and satisfaction. The Chief Operating Officer's focus is on optimizing internal processes to support client benefits, such as improved employee productivity and health, alongside significant reductions in medical costs. Tara Kelly's leadership ensures that Health Advocate's operational framework consistently supports the simplification and upgrading of health benefits offerings for clients. Kelly's executive oversight guarantees the consistent delivery of compassionate support and the effective utilization of technology to enhance member well-being.

    Ellen Abisch - President

    Ellen Abisch, the President at Health Advocate, leads strategic initiatives and organizational development to advance the company's mission. Abisch's role involves fostering innovation in the combination of personalized, compassionate support from healthcare experts with powerful predictive data analytics and a proprietary technology platform. This executive ensures the continuous enhancement of the concierge service, addressing clinical, administrative, wellness, or behavioral health needs with unparalleled effectiveness. The President's leadership drives the delivery of significant client benefits, including improved employee productivity, enhanced health outcomes, and reduced medical costs, while simultaneously simplifying and upgrading health benefits offerings. Ellen Abisch's executive purview ensures that Health Advocate's solutions remain at the forefront of the industry, providing members with a best-in-class experience. Abisch's strategic vision guides the organization's growth and commitment to member well-being.

    David Vandeveer - Chief Revenue Officer

    David Vandeveer, the Chief Revenue Officer at Health Advocate, drives all revenue-generating activities and market expansion strategies. Vandeveer oversees the sales, business development, and client relationship management functions, ensuring alignment with the company's mission to provide personalized, compassionate support through expert guidance and advanced analytics. This executive's role involves cultivating strategic partnerships and expanding the client base across various industries, focusing on delivering tangible benefits such as improved employee productivity, enhanced health outcomes, and reduced medical costs. The Chief Revenue Officer's leadership ensures that Health Advocate's proprietary technology platform and mobile solutions are effectively positioned to meet evolving market demands. David Vandeveer's strategic approach to revenue growth involves optimizing the sales funnel and enhancing client retention through superior service delivery. Vandeveer's executive focus is on maximizing market penetration and solidifying Health Advocate's position as a leader in health benefits simplification and upgrading.
    David Vandeveer

    Thomas Masci - Co-Founder

    Thomas Masci, the Co-Founder at Health Advocate, provides foundational expertise and strategic guidance rooted in the company's inception. Masci contributes to the ongoing development and refinement of solutions that leverage a unique combination of personalized, compassionate support from healthcare experts using powerful predictive data analytics and a proprietary technology platform. This role involves ensuring the core principles of member engagement and clinical support remain central to the company's offerings. The Co-Founder's insights are critical in maintaining the high levels of engagement and the delivery of tangible benefits for clients, including improved employee productivity, enhanced health, and reduced medical costs. Thomas Masci's involvement ensures the continued evolution of Health Advocate's services, simplifying and upgrading health benefits offerings. Masci's enduring contribution supports the company's commitment to providing a best-in-class, personalized concierge service that addresses nearly every clinical, administrative, wellness, or behavioral health need.

    Explore Leadership Teams in Business Services

    Frequently Asked Questions Regarding Health Advocate Top Executives and Leadership Team

    Who leads Health Advocate?
    Health Advocate is led by Tameka Colbert (Chief Executive Officer), along with executives such as Jemessia Lane (Principal Chief Executive Officer) and Tara Kelly (Chief Operating Officer).
    Who is part of Health Advocate’s executive team?
    The executive team of Health Advocate includes leaders such as Tameka Colbert (Chief Executive Officer), Jemessia Lane (Principal Chief Executive Officer), Tara Kelly (Chief Operating Officer) and other senior executives.
    How many executives does Health Advocate have?
    Health Advocate has 6 executives leading key business areas.
    What roles are included in Health Advocate’s leadership team?
    The leadership team of Health Advocate includes roles such as Chief Executive Officer, Principal Chief Executive Officer, Chief Operating Officer, President, Chief Revenue Officer.